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Advances in Advertising Research (Vol. XI)最新文献

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Does a Lack of Control Alter Associative Structure of Brands? The Effects for Positioning Familiar and Unfamiliar Brands 缺乏控制是否会改变品牌的联想结构?熟悉品牌与不熟悉品牌的定位效应
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_2
A. Grochowska, Magdalena Gąsiorowska, Piotr Hajda
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引用次数: 0
“Trust Me, I’m an Advertiser”. The Influence of Message Sidedness and Advertiser Credibility on Readers’ Perceptions of Native Advertisements “相信我，我是个广告人”。消息性和广告主可信度对读者对本地广告认知的影响
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_8
Simone Krouwer, K. Poels, Steve Paulussen
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引用次数: 1
Construct Confusion in Advertising Research 广告研究中的建构困惑
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_1
L. Bergkvist, T. Langner
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引用次数: 0
Can Market Mavens Be Negative Word of Mouth Senders? the Moderating Role of Assumed-Competence and Gender 市场专家会成为负面口碑传播者吗?假设能力与性别的调节作用
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_16
Keigo Taketani, Kei Mineo
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引用次数: 1
Children’s Perceptions of Sponsorship Disclosures in Online Influencer Videos 儿童对网红视频中赞助信息披露的认知
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_19
E. Rozendaal, E. V. Reijmersdal, M. Goot
{"title":"Children’s Perceptions of Sponsorship Disclosures in Online Influencer Videos","authors":"E. Rozendaal, E. V. Reijmersdal, M. Goot","doi":"10.1007/978-3-658-32201-4_19","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_19","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125894613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Which Message Frames and Forms Best Promote Political Campaigns via Social Media? 哪些信息框架和形式最能通过社交媒体促进政治活动?
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_3
M. F. Cheung, Wai Han Lo, B. Lam
{"title":"Which Message Frames and Forms Best Promote Political Campaigns via Social Media?","authors":"M. F. Cheung, Wai Han Lo, B. Lam","doi":"10.1007/978-3-658-32201-4_3","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_3","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"10 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120856311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Replicating the CSR-Advertising-Effectiveness Model: Do Consumers’ Attitudes Towards Corporate Socially Responsible Behavior in the Pharmaceutical Industry Change Over Time? 复制企业社会责任-广告-效果模式:消费者对制药行业企业社会责任行为的态度是否随时间而改变?
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_21
Isabell Koinig, S. Diehl, Barbara Mueller
{"title":"Replicating the CSR-Advertising-Effectiveness Model: Do Consumers’ Attitudes Towards Corporate Socially Responsible Behavior in the Pharmaceutical Industry Change Over Time?","authors":"Isabell Koinig, S. Diehl, Barbara Mueller","doi":"10.1007/978-3-658-32201-4_21","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_21","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132458718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
General Language Use, Language Proficiency and Language Attitudes as Predictors of Consumer Response to the Use of Spanish and English in Advertising in Chile and Mexico 一般语言使用、语言熟练程度和语言态度作为消费者对智利和墨西哥广告中使用西班牙语和英语的反应的预测因素
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_6
A.P.J.V. van Hooft, W.F.J. van Meurs, Q. Braaf
{"title":"General Language Use, Language Proficiency and Language Attitudes as Predictors of Consumer Response to the Use of Spanish and English in Advertising in Chile and Mexico","authors":"A.P.J.V. van Hooft, W.F.J. van Meurs, Q. Braaf","doi":"10.1007/978-3-658-32201-4_6","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_6","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"13 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130521196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Advertising Music and the Effects of Incongruity Resolution on Consumer Response 广告音乐与不协调解决对消费者反应的影响
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_13
Morteza Abolhasani, Steve Oakes
{"title":"Advertising Music and the Effects of Incongruity Resolution on Consumer Response","authors":"Morteza Abolhasani, Steve Oakes","doi":"10.1007/978-3-658-32201-4_13","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_13","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127967521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Can It Hurt to Be Honest About Nudging? the Impact of a (Disclosed) Social Norm Nudge on Food Preferences and Choice 对轻推诚实会有伤害吗?(公开的)社会规范助推对食物偏好和选择的影响
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_4
Lotte Hallez, R. Roy, B. Zaman, T. Smits
{"title":"Can It Hurt to Be Honest About Nudging? the Impact of a (Disclosed) Social Norm Nudge on Food Preferences and Choice","authors":"Lotte Hallez, R. Roy, B. Zaman, T. Smits","doi":"10.1007/978-3-658-32201-4_4","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_4","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125494345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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