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Advances in Advertising Research (Vol. XI)最新文献

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Sustainability and Diversity Labels in Job Ads and Their Effect on Employer Brands 招聘广告中的可持续性和多样性标签及其对雇主品牌的影响
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_18
Denise F. Kleiss, M. Waiguny
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引用次数: 0
Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions 广告中情感诉求的性别反应:自我报告与面部表情的比较
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_17
E. Tsichla, Maria C. Voutsa, Kostoula Margariti, L. Hatzithomas
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引用次数: 0
Advances in Advertising Research (Vol. XI): Designing and Communicating Experience 广告研究进展(第十一卷):设计与传播体验
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4
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引用次数: 2
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