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Advances in Advertising Research (Vol. XI)最新文献

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Battle-Weary Women: The Female Creatives Fighting for Leadership in Advertising Management 厌战女性:女性创意人士为广告管理领导权而战
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_15
Helen Thompson-Whiteside
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引用次数: 0
Family Decision Making and Vacation Functions in Summer Tourism – The Case of Austrian Families 夏季旅游中的家庭决策与度假功能——以奥地利家庭为例
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_20
S. Tischler
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引用次数: 0
A Cognitive Approach to the Argument Strength × Message Involvement Paradigm in Green Advertising Persuasion 绿色广告说服中论点强度×信息介入范式的认知研究
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_23
Jason Yu
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引用次数: 1
Creating Branded Entertainment that Resonates: Perspectives of Multinational Award Winners 创造引起共鸣的品牌娱乐:跨国获奖者的视角
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_12
Marthinus J. C. van Loggerenberg, C. Enslin, M. Terblanche-Smit
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引用次数: 0
The Sound Factor in Autoplay Mobile Video Ads 自动播放移动视频广告中的声音因素
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_14
Eunah Kim, J. Huh
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引用次数: 0
The Impact of Source Credibility on Irish Millennials’ Brand Attitudes and Perceptions of Brand Credibility: A Study of Instagram Influencers’ Health and Fitness Endorsements 来源可信度对爱尔兰千禧一代品牌态度和品牌可信度的影响:对Instagram网红健康和健身代言的研究
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_5
Andrea Manning, Laurent Muzellec
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引用次数: 0
Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles 半个世纪的超级碗广告:幽默广告风格的内容分析
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_10
A. Timamopoulou, L. Hatzithomas, Christina Boutsouki, Maria C. Voutsa
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引用次数: 1
Should Companies Use Tattooed Models in Their Advertisements? 公司应该在广告中使用纹身模特吗?
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_11
Antonia Heberle, H. Gierl
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引用次数: 0
A Thematic Exploration of Strong Emotional Appeals Based on Evolutionary Psychology 基于进化心理学的强烈情感诉求主题探索
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_9
Serena D'Hooge, P. Vyncke
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引用次数: 0
Empowering Claims in CSR Tweets: The Moderating Role of Emotion, Fit and Credibility 企业社会责任推文中的授权主张:情感、契合度和可信度的调节作用
Advances in Advertising Research (Vol. XI) Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-32201-4_22
Paula Fernández, Patrick Hartmann, Vanessa Apaolaza, Clare D'souza
{"title":"Empowering Claims in CSR Tweets: The Moderating Role of Emotion, Fit and Credibility","authors":"Paula Fernández, Patrick Hartmann, Vanessa Apaolaza, Clare D'souza","doi":"10.1007/978-3-658-32201-4_22","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_22","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128799862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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