{"title":"复制企业社会责任-广告-效果模式:消费者对制药行业企业社会责任行为的态度是否随时间而改变?","authors":"Isabell Koinig, S. Diehl, Barbara Mueller","doi":"10.1007/978-3-658-32201-4_21","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Replicating the CSR-Advertising-Effectiveness Model: Do Consumers’ Attitudes Towards Corporate Socially Responsible Behavior in the Pharmaceutical Industry Change Over Time?\",\"authors\":\"Isabell Koinig, S. Diehl, Barbara Mueller\",\"doi\":\"10.1007/978-3-658-32201-4_21\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":447012,\"journal\":{\"name\":\"Advances in Advertising Research (Vol. XI)\",\"volume\":\"33 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Advances in Advertising Research (Vol. XI)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1007/978-3-658-32201-4_21\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advances in Advertising Research (Vol. XI)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-32201-4_21","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Replicating the CSR-Advertising-Effectiveness Model: Do Consumers’ Attitudes Towards Corporate Socially Responsible Behavior in the Pharmaceutical Industry Change Over Time?