2019 16th International Conference on Service Systems and Service Management (ICSSSM)最新文献_第4页

The Effect of Korean Beauty Product Characteristics on Brand Loyalty and Customer Repurchase Intention in Indonesia 印尼韩国美容产品特征对品牌忠诚度及顾客再购买意愿的影响

2019 16th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2019-07-01 DOI: 10.1109/ICSSSM.2019.8887676

Anita Shalehah, Ivana Lidia Oktavia Trisno, M. Moslehpour, Pei-Kuan Lin Cor.

{"title":"The Effect of Korean Beauty Product Characteristics on Brand Loyalty and Customer Repurchase Intention in Indonesia","authors":"Anita Shalehah, Ivana Lidia Oktavia Trisno, M. Moslehpour, Pei-Kuan Lin Cor.","doi":"10.1109/ICSSSM.2019.8887676","DOIUrl":"https://doi.org/10.1109/ICSSSM.2019.8887676","url":null,"abstract":"The purpose of this study is to explore factors influencing Indonesian consumers to brand loyalty and customer repurchase intention of Korean beauty products. This study uses a quantitative approach to test the hypotheses. A sample of 411 respondents was collected by online questionnaires in Indonesia. Causal research design and SEM analysis are also conducted to determine the relationship between constructs. The finding showed that brand name, product quality, product design, promotion and brand loyalty have significant influence on repurchase intention. Moreover, all of product characteristics (brand name, product quality, product design and promotion) also have a significant influence on brand loyalty. This study explains some practical directions for beauty product companies to do better marketing strategies. Beauty product enterprises should give priorities to brand name, product quality, product design and promotion as the basic factor influencing consumers to repurchase the product. On the other hand, a commitment to build a strong brand loyalty in consumers' mind is a compulsory. Once consumers are loyal to one brand, they will keep buying a same product from a same brand again and again.","PeriodicalId":442421,"journal":{"name":"2019 16th International Conference on Service Systems and Service Management (ICSSSM)","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116273603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 23

Research on the Factors Affecting Player Stickiness in Massively Multiplayer Online Game (MMOG) 大型多人在线游戏(MMOG)玩家粘性影响因素研究

2019 16th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2019-07-01 DOI: 10.1109/ICSSSM.2019.8887677

Lijun Ma, Zhiyan Feng, Jingqiang Feng, Lan Wang

引用次数: 1

Research on the Impact of Cross-border E-commerce Platform Quality on Customer Cross-buying Intention 跨境电商平台质量对客户交叉购买意愿的影响研究

2019 16th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2019-07-01 DOI: 10.1109/ICSSSM.2019.8887725

Hanyang Luo, Yinlong Liang, Zhongyang Wu, Zhenwei Liu, Bo Shu, Yuexin Luo

{"title":"Research on the Impact of Cross-border E-commerce Platform Quality on Customer Cross-buying Intention","authors":"Hanyang Luo, Yinlong Liang, Zhongyang Wu, Zhenwei Liu, Bo Shu, Yuexin Luo","doi":"10.1109/ICSSSM.2019.8887725","DOIUrl":"https://doi.org/10.1109/ICSSSM.2019.8887725","url":null,"abstract":"Nowadays, as a new commercial format, cross-border e-commerce has rapidly developed with China's policy support and consumption upgrade. With the advantages of “Belt and Road” strategy, China's cross-border e-commerce industry will confront more opportunities, while facing more fierce competition. Under this background, how to increase usage frequency as well as repurchase intention of customers, has become a significant and emergent problem for Chinese cross-border e-commerce platform companies. This paper defines the dimension of platform quality from the perspective of customer perception, which mainly focuses on the three aspects: system quality, information quality and service quality. Based on the theory of Stimulate-Organism-Response theory, this research takes cross-border e-commerce platform quality as independent variable, customer trust as the mediating variable and cross-buying intention as dependent variable. This paper also divides cross-buying intentions into three types, including point cross-buying intention, line cross-buying intention, and plane cross-buying intention. The authors conduct a survey in the form of questionnaire and the research model is tested by a sample of 235 online customers. The empirical results show that: (1)The three dimensions of platform quality all have positive effect on customer trust. (2) System quality and service quality have direct and positive effect on cross-buying intention. (3)Customer trust have positive effect on the cross-buying intention.(4)Customer trust has mediating effect between the three dimensions of platform quality and cross-buying intention.","PeriodicalId":442421,"journal":{"name":"2019 16th International Conference on Service Systems and Service Management (ICSSSM)","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124497931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Travel time analysis for shuttle-based storage and retrieval system with middle input/output location 中间输入/输出位置梭式存取系统的行程时间分析

2019 16th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2019-07-01 DOI: 10.1109/ICSSSM.2019.8887622

Yunfeng Ma, Jieqin Wang

引用次数: 3

Exploring the Differences of Review Behavior among Membership Tiers 探讨会员等级之间评论行为的差异

2019 16th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2019-07-01 DOI: 10.1109/ICSSSM.2019.8887829

Liangqiang Li, Kaiming Li, Miyan Liao, Wei Peng

引用次数: 0

Research on the Entry Threshold of P2P Lending Platform Considering the Social Reputation Level of Borrowers 考虑借款人社会声誉水平的P2P借贷平台准入门槛研究

2019 16th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2019-07-01 DOI: 10.1109/ICSSSM.2019.8887649

He Ping, Zhang Yulin, Huan Mengli, L. Xuemei

引用次数: 2

The Impact of Expressive Brand Relationship on Brand Loyalty: Drawing on relationship marketing theory 表达型品牌关系对品牌忠诚的影响:基于关系营销理论

2019 16th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2019-07-01 DOI: 10.1109/ICSSSM.2019.8887611

Michael Yao-Ping Peng, Yonghong Li

引用次数: 3

Impacts of government subsidies on pricing and coordination of the dual-channel supply chain with remanufactured products 政府补贴对含再制造产品的双渠道供应链定价与协调的影响

2019 16th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2019-07-01 DOI: 10.1109/ICSSSM.2019.8887683

Yonghong Cheng, Qinglin Luo

{"title":"Impacts of government subsidies on pricing and coordination of the dual-channel supply chain with remanufactured products","authors":"Yonghong Cheng, Qinglin Luo","doi":"10.1109/ICSSSM.2019.8887683","DOIUrl":"https://doi.org/10.1109/ICSSSM.2019.8887683","url":null,"abstract":"To solve these pricing and channeling issues, we consider a dual-channel supply chain consisting of the manufacturer producing new and remanufactured products simultaneously, the independent retailer selling new products, and the manufacturer selling remanufactured products, then investigates optimal pricing strategies for the new and remanufactured products between the centralized and decentralized decision-making models by applying optimization and game theory. By comparing the two models we find that the optimal prices of the new and remanufactured products not only depend on the government's subsidy level of remanufacturing, but also relate to the unit cost saving of producing remanufactured products with respect to new products and the decision-making methods in the dual-channel supply chain. Meanwhile, it is found that there is also a “double marginalization” in the decentralized situation, thus we coordinate the dual-channel supply chain using a two-part tariff contract. Specifically, only the manufacturer adjusts dynamically the wholesale price and fixed fee within the coordinating contract according to the government's subsidy level of remanufacturing. Finally, we obtain several interesting conclusions from the numerical examples and provide managerial insights and policy implications from the analytical results. In particular, our finding of the economic, social, and environmental benefits of remanufacturing operations managed by the dual-channel supply chain has implications for both academics and managers.","PeriodicalId":442421,"journal":{"name":"2019 16th International Conference on Service Systems and Service Management (ICSSSM)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127824111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Data Mining Approach for Customer Segmentation in B2B Settings using Centroid-Based Clustering 基于质心聚类的B2B客户细分数据挖掘方法

2019 16th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2019-07-01 DOI: 10.1109/ICSSSM.2019.8887739

Nadhira Riska Maulina, I. Surjandari, A. M. M. Rus

{"title":"Data Mining Approach for Customer Segmentation in B2B Settings using Centroid-Based Clustering","authors":"Nadhira Riska Maulina, I. Surjandari, A. M. M. Rus","doi":"10.1109/ICSSSM.2019.8887739","DOIUrl":"https://doi.org/10.1109/ICSSSM.2019.8887739","url":null,"abstract":"Big data and advanced analytics in organizations are dominant in customer-centric departments such as marketing, sales, and customer service. For company, designing marketing strategies using customer segmentation is useful to improve business revenue. Clustering algorithms able to deal with large data set to recognize patterns and identify customer segments. In this paper, different clustering algorithms will be compared, specifically centroid-based clustering K-Means, CLARA, and PAM with Fuzzy C-Means clustering. The purpose of this research is to find optimum number of clusters using clustering algorithm with the best validation measure score. Dataset is acquired from Tech Company in Indonesia that provide machine with Point of Sale system for food and beverages merchants, since the company in B2B settings. Among three clustering methods, K-Means have the best validation measure score. After compared to Fuzzy C-Means, K-Means outperforms FCM based on time complexity and quality of clustering. Cluster analysis is done to identify customer information. Therefore, this research able to deliver an insightful understanding about customer characteristics using big data analytics and provide an effective Customer Relationship Management Systems.","PeriodicalId":442421,"journal":{"name":"2019 16th International Conference on Service Systems and Service Management (ICSSSM)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131307434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Two-stage Stochastic Programming for Parallel Machine Multitasking to Minimize the Weighted Sum of Tardiness and Earliness 最小化延迟和提前加权和的并行机多任务两阶段随机规划

2019 16th International Conference on Service Systems and Service Management (ICSSSM) Pub Date : 2019-07-01 DOI: 10.1109/ICSSSM.2019.8887754

Ming Liu, R. Liu, Xin Liu

{"title":"Two-stage Stochastic Programming for Parallel Machine Multitasking to Minimize the Weighted Sum of Tardiness and Earliness","authors":"Ming Liu, R. Liu, Xin Liu","doi":"10.1109/ICSSSM.2019.8887754","DOIUrl":"https://doi.org/10.1109/ICSSSM.2019.8887754","url":null,"abstract":"Multitasking scheduling is essential for decision making in many academic disciplines, including operations management, computer science, and information systems. In multitasking settings, each waiting job interrupts the currently in-processing job, causing an interruption time and switching time. It is difficult to make production planning under the multitasking settings, especially when considering uncertainty. However, most existing works about the problem focus on the deterministic environment, which is unpractical in actual life. In this paper, we investigate a multitasking scheduling problem on parallel machines. Moreover, uncertain processing times, which may be caused by multi-skilled workers, different machines and so on, are taken into account. The objective is to minimize the weighted sum of the earliness and tardiness. A two-stage stochastic programming formulation based on scenarios is developed. The first stage is to determine the operating machine for each job, and the processing sequence of jobs is made in the second stage. Sample average approximation (SAA) is adopted to solve the model. Finally, computational experiments are conducted and we give the impacts by sensitivity analyses.","PeriodicalId":442421,"journal":{"name":"2019 16th International Conference on Service Systems and Service Management (ICSSSM)","volume":"346 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115690505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2