International Journal of Tourism & Hospitality in Asia Pasific最新文献_第2页

No quarantine, is it safe to travel? 没有隔离，旅行安全吗?

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2023-06-20 DOI: 10.32535/ijthap.v6i2.2330

C. Susilowati, Rila Anggraeni, F. Rohman

{"title":"No quarantine, is it safe to travel?","authors":"C. Susilowati, Rila Anggraeni, F. Rohman","doi":"10.32535/ijthap.v6i2.2330","DOIUrl":"https://doi.org/10.32535/ijthap.v6i2.2330","url":null,"abstract":"One of the sectors most affected by the Covid-19 pandemic is tourism, especially because of the quarantine policy. The quarantine policy is considered an effective strategy to prevent and control the transmission of COVID-19. Quarantine refers to efforts to identify exposure to Covid-19 in a person by segregating and restricting movement. The public hope that the tourism sector will soon improve with the elimination of the quarantine policy. The removal of the quarantine policy as a form of leeway is considered to be able to increase people's intention to travel and boost economic recovery. However, some experts argue that this policy is less effective because people still have concerns over the unexpected emergence of new variants of Covid-19. This explanatory study aims to analyze the perception of quarantine elimination effect on attitude and travel intentions. The study used a survey as the data collection method. The results showed that perceived risk negatively affects tourists' attitudes toward quarantine elimination policies and travel intentions. The tourism provider need to comprehend tourist perceived risk and capable to give valuable information to reduce the risk perception.","PeriodicalId":439981,"journal":{"name":"International Journal of Tourism & Hospitality in Asia Pasific","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116383961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

I am proud working in McDonald’s: Are you a satisfied and loyal employee? 我为在麦当劳工作感到骄傲:你是一个满意和忠诚的员工吗?

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2023-06-20 DOI: 10.32535/ijthap.v6i2.2328

Law Lih Herng, Lavhinesh A/L Balaraman, Lee Chiew Ceng, Lee Hui Lin, Erika Dwi Amelia Rahmasari, Fadhila Puput Ramadhani, S. Srivastava, Juhi Sharma

{"title":"I am proud working in McDonald’s: Are you a satisfied and loyal employee?","authors":"Law Lih Herng, Lavhinesh A/L Balaraman, Lee Chiew Ceng, Lee Hui Lin, Erika Dwi Amelia Rahmasari, Fadhila Puput Ramadhani, S. Srivastava, Juhi Sharma","doi":"10.32535/ijthap.v6i2.2328","DOIUrl":"https://doi.org/10.32535/ijthap.v6i2.2328","url":null,"abstract":"One of the top fast-food restaurants in the world, McDonald's has more than 36,000 locations across the globe. In Malaysia, there are more than 320 branches country wide and they employ over 15000 employees around the country, supplying career, and development opportunities. This study aims to focus on how satisfied the employees are with their job and their loyalty towards the fast-food joint. Moreover, this study will also explain how the job satisfaction of the employees has a crucial part in shaping the employees' loyalty towards their workplace. For this study, we have surveyed the employees of five different McDonald’s branches in Malaysia and Indonesia, namely McDonald’s Kulim, McDonald’s Alma, McDonald’s E-Gate, McDonald’s Lowokwaru, and McDonald’s Darmo. Online surveys help to collect a huge amount of data while interviews provide deep and clear opinions and feelings of the employees. McDonald’s is familiar to many people. When McDonald’s understands and learns more about the employees’ satisfaction and loyalty, it is able to provide better service to the customers. As a customer, we can gain higher satisfaction.","PeriodicalId":439981,"journal":{"name":"International Journal of Tourism & Hospitality in Asia Pasific","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115414561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand 影响电子产品顾客忠诚度的因素——苹果品牌研究

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2023-06-20 DOI: 10.32535/ijthap.v6i2.2344

Rosmelia Yusof, Lok Yee Huei, Nur Aisya Adnan, Nur Aliah Ilyana Jefry, Nur Aliana Sofea Syuhaimi, Nur Alieza Natasha Marzuki, Nilna Iffa Afifatia Fasya, Naura Nuhaa Tsabita

引用次数: 0

Marketing Strategies in Delivering Customer Satisfaction: A case study of Nestlé 提供顾客满意的营销策略:以雀巢为例

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2023-06-20 DOI: 10.32535/ijthap.v6i2.2321

Poh Lin Chang, Ying Chang, Celine Cassandra Chinnappan, Ming Hao Chai, Luisa María Arrieta Ladeuth

引用次数: 0

Customer Satisfaction on How McDonald's Performs on Post-Pandemic 麦当劳在疫情后表现的顾客满意度

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2023-06-20 DOI: 10.32535/ijthap.v6i2.2372

Zi Jian Oh, Gai Sin Liem, Liew Chu Han, L. Xing, Liew Qian Yie, Lim Boon Kang, Hasna Rania, M. Bahari, Dhani Ainurridho, Doly Difa Daifullah

{"title":"Customer Satisfaction on How McDonald's Performs on Post-Pandemic","authors":"Zi Jian Oh, Gai Sin Liem, Liew Chu Han, L. Xing, Liew Qian Yie, Lim Boon Kang, Hasna Rania, M. Bahari, Dhani Ainurridho, Doly Difa Daifullah","doi":"10.32535/ijthap.v6i2.2372","DOIUrl":"https://doi.org/10.32535/ijthap.v6i2.2372","url":null,"abstract":"The Covid-19 has driven the entire planet to a dangerous tipping point, and no one is spared from this crisis, including our nation, Malaysia. Malaysia imposed the movement control order (MCO) on March 18, 2020, to blunt the exponential rise of Covid-19 cases and transition to the endemic phase of the Covid-19 pandemic on April 1, 2022. On account of that, this paper identifies customer satisfaction in the ways (social distancing, use of masks and hand sanitizers, contactless and cashless system, hygiene and cleanliness, and checking body temperature) McDonald’s adopted in Malaysia to surmount the outbreak of Covid-19. The researchers have collected primary data via Google Forms, with 150 participants partaking in this survey, and secondary data from different sources to conduct a deeper study on the research topic. Therein, this paper can enhance the understanding of how McDonald's performed post-pandemic. The researchers have used the IBM SPSS Statistic software to analyze the data collected. Overall, researchers find that most customers are satisfied with the measures taken by McDonald’s to combat Covid-19","PeriodicalId":439981,"journal":{"name":"International Journal of Tourism & Hospitality in Asia Pasific","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121927633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Are You Satisfied With Shopee? A Study of Customer Satisfaction Towards Shopee 你对Shopee满意吗?顾客对Shopee的满意度研究

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2023-06-20 DOI: 10.32535/ijthap.v6i2.2342

D. Kee, Mohamad Haniff Hilman Wawi, Mohd Hidayat Ahmad Zohri, Hui Xin Mok, Man Nee Mok, Muhammad Ilham Rafif, Lina Silvia Lutfiani, Ubaidillah Hafizh, Haryo Gilar Priyambodo

{"title":"Are You Satisfied With Shopee? A Study of Customer Satisfaction Towards Shopee","authors":"D. Kee, Mohamad Haniff Hilman Wawi, Mohd Hidayat Ahmad Zohri, Hui Xin Mok, Man Nee Mok, Muhammad Ilham Rafif, Lina Silvia Lutfiani, Ubaidillah Hafizh, Haryo Gilar Priyambodo","doi":"10.32535/ijthap.v6i2.2342","DOIUrl":"https://doi.org/10.32535/ijthap.v6i2.2342","url":null,"abstract":"Shopee is an e-commerce business that was launched in 2015. As of 2021, Shopee is regarded as Southeast Asia's largest e-commerce platform. In just a few years, Shopee has leveraged its strong competitive advantage to aggressively expand its presence in Southeast Asia and achieve a leading position in the highly competitive e-commerce space. Regarding total time spent in the app and monthly active users, the Shopee app is constantly ranked as the top app in the shopping category in Southeast Asia. This study seeks to ascertain the factors that affect customer satisfaction towards Shopee. Data were collected using an online survey. A total of two hundred respondents participated in the survey through Google Forms. The results revealed that most customers are satisfied with Shopee from the aspects of perceived usefulness, perceived benefits, perceived convenience as well as perceived trust. For instance, the findings of this study suggest that the factors such as perceived benefits and perceived trust have the most significant influence on customer satisfaction with Shopee. This study has brought valuable feedback and insights from Shopee's customers. It also enables Shopee to identify shortcomings and provide better services to customers in the future to improve customer satisfaction.","PeriodicalId":439981,"journal":{"name":"International Journal of Tourism & Hospitality in Asia Pasific","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126253175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Rise of Online Shopping in Shopee: Is Shopee Xpress Satisfying to Consumers? 网购在Shopee的兴起:Shopee express让消费者满意吗?

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2022-10-20 DOI: 10.32535/ijthap.v5i3.1903

Wan Yue Mock

引用次数: 0

Teaching Factory (TeFa) Learning Strategy and Risk Management at SMK Negeri 1 Garut Negeri Garut SMK教学工厂(TeFa)学习策略和风险管理

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2022-10-20 DOI: 10.32535/ijthap.v5i3.1872

Agus Cahyana

引用次数: 0

Will You Continue to Use Food Delivery Services During the Transition to the Endemic Phase of the Covid-19 Pandemic? 在Covid-19大流行的流行阶段过渡期间，您会继续使用送餐服务吗?

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2022-10-20 DOI: 10.32535/ijthap.v5i3.1877

Liem Gai Sin

{"title":"Will You Continue to Use Food Delivery Services During the Transition to the Endemic Phase of the Covid-19 Pandemic?","authors":"Liem Gai Sin","doi":"10.32535/ijthap.v5i3.1877","DOIUrl":"https://doi.org/10.32535/ijthap.v5i3.1877","url":null,"abstract":"Malaysia entered the transition to endemic phase of the Covid-19 pandemic on April 1, 2022. After two years of fighting the pandemic, the transition to the endemic phase is an exit strategy that enables Malaysians to return to a nearly normal life. This paper examines whether customers will continue to use food delivery services now that most individuals are permitted to return to work physically. This study will also examine if perceived usefulness, ease of use, enjoyment, trust, social influence, and attitude impact customer behavioral intention toward food delivery services and whether attitude mediates the aforementioned relationship. 200 Malaysians participated in the survey. The findings indicate that perceived usefulness, ease of use, enjoyment, trust, social influence, and attitude influence consumers' behavioral intentions for meal delivery services. The link between perceived usefulness, ease of use, enjoyment, trust, social influence, and behavioral intention is mediated by attitude. Recommendations and consequences were presented. Keywords: Perceived usefulness, Ease of use, Enjoyment, Trust, Social influence, Attitude, Behavioral Intention, Malaysia.","PeriodicalId":439981,"journal":{"name":"International Journal of Tourism & Hospitality in Asia Pasific","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123558555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Service Quality and Customer Satisfaction: A Study of MyRapid in Malaysia 服务质量与顾客满意度:MyRapid在马来西亚的研究

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2022-10-20 DOI: 10.32535/ijthap.v5i3.1904

Joe Yee Ong

引用次数: 0

International Journal of Tourism &amp; Hospitality in Asia Pasific最新文献

International Journal of Tourism & Hospitality in Asia Pasific最新文献