在Covid-19大流行的流行阶段过渡期间,您会继续使用送餐服务吗?

Liem Gai Sin
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引用次数: 0

摘要

马来西亚于2022年4月1日进入Covid-19大流行的流行阶段。在与大流行病作了两年的斗争之后,向流行病阶段过渡是一项退出战略,使马来西亚人能够恢复几乎正常的生活。这篇论文考察了顾客是否会继续使用送餐服务,因为现在大多数人都被允许重返工作岗位。本研究亦将探讨感知有用性、易用性、享受、信任、社会影响力和态度是否会影响顾客对外卖服务的行为意愿,以及态度是否在上述关系中起中介作用。200名马来西亚人参与了这项调查。研究结果表明,感知有用性、易用性、享受性、信任、社会影响力和态度影响消费者对外卖服务的行为意向。感知有用性、易用性、享受性、信任、社会影响力和行为意图之间的联系是由态度介导的。提出了建议和后果。关键词:感知有用性,易用性,享受,信任,社会影响,态度,行为意向,马来西亚
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Will You Continue to Use Food Delivery Services During the Transition to the Endemic Phase of the Covid-19 Pandemic?
Malaysia entered the transition to endemic phase of the Covid-19 pandemic on April 1, 2022. After two years of fighting the pandemic, the transition to the endemic phase is an exit strategy that enables Malaysians to return to a nearly normal life. This paper examines whether customers will continue to use food delivery services now that most individuals are permitted to return to work physically. This study will also examine if perceived usefulness, ease of use, enjoyment, trust, social influence, and attitude impact customer behavioral intention toward food delivery services and whether attitude mediates the aforementioned relationship. 200 Malaysians participated in the survey. The findings indicate that perceived usefulness, ease of use, enjoyment, trust, social influence, and attitude influence consumers' behavioral intentions for meal delivery services. The link between perceived usefulness, ease of use, enjoyment, trust, social influence, and behavioral intention is mediated by attitude. Recommendations and consequences were presented. Keywords: Perceived usefulness, Ease of use, Enjoyment, Trust, Social influence, Attitude, Behavioral Intention, Malaysia.
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