International Journal of Tourism & Hospitality in Asia Pasific最新文献

Optimizing Marketing Strategies for Enhanced Sales Performance in the Travel and Tourism Sector 优化营销战略，提高旅行和旅游业的销售业绩

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2024-02-20 DOI: 10.32535/ijthap.v7i1.2902

Daisy Mui Hung Kee, Sameena Sirajudeen, Nur Hannah Amirah Hizer, Nur Suraini Nasir, Svenja Rau

引用次数: 0

Factors Influencing Consumers' Online Shopping Behaviour: A Study of Shopee in Malaysia 影响消费者网上购物行为的因素：马来西亚 Shopee 研究

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2024-02-20 DOI: 10.32535/ijthap.v7i1.2913

Xin Ai Wong, Yi Hui Wong, Mina Xiang, Han Xin Xiao

{"title":"Factors Influencing Consumers' Online Shopping Behaviour: A Study of Shopee in Malaysia","authors":"Xin Ai Wong, Yi Hui Wong, Mina Xiang, Han Xin Xiao","doi":"10.32535/ijthap.v7i1.2913","DOIUrl":"https://doi.org/10.32535/ijthap.v7i1.2913","url":null,"abstract":"Shopee is one of the top-notch companies in the e-commerce field. It recorded 343 million visitors per month and its gross merchandise value was even aggregated to USD 19 billion in the second quarter of 2022. Shopee also expanded its business operations aggressively to new regions, namely Europe, Latin America, and South Korea. This study intends to examine the variables that influence customers’ online shopping behaviour in Shopee. A survey questionnaire is conducted to collect data from 150 Shopee’s users in Malaysia. The findings depicted that perceived trust and security, perceived service quality and perceived ease of use had influenced the customers’ online shopping behaviour towards Shopee in Malaysia. Perceived usefulness and perceived convenience did not greatly impact the customers’ online buying intention on Shopee in Malaysia. This study can provide Shopee with useful business insights about customers’ online shopping behaviour. It is recommended for Shopee Malaysia to prioritize the enhancement of three variables that exhibit a favorable correlation with customers' online shopping behavior, thereby ensuring business growth and expansion.","PeriodicalId":439981,"journal":{"name":"International Journal of Tourism & Hospitality in Asia Pasific","volume":"41 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140447725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

No-Brand Quality Goods: A Study on Purchase Intention of Consumer Behavior in Furniture Retail Industry 无品牌优质商品：家具零售业消费者购买意向行为研究

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2024-02-20 DOI: 10.32535/ijthap.v7i1.1883

Sa Nan Hu, Guan Jie Huang, Tian En Huang, Zhi Qun Huang, Sunny Sunny

{"title":"No-Brand Quality Goods: A Study on Purchase Intention of Consumer Behavior in Furniture Retail Industry","authors":"Sa Nan Hu, Guan Jie Huang, Tian En Huang, Zhi Qun Huang, Sunny Sunny","doi":"10.32535/ijthap.v7i1.1883","DOIUrl":"https://doi.org/10.32535/ijthap.v7i1.1883","url":null,"abstract":"With the continuous diversification of product types and styles in the market, MUJI, as an established company in the furniture retail industry, has always had a place in the home furnishing retail industry. This study aims to investigate Chinese and Malaysian consumers' purchase intentions towards MUJI products, focusing on five key factors: (1) wide product range, (2) perceived product quality, (3) perceived product price, (4) design style, and (5) brand awareness. To achieve this objective, a quantitative analysis approach was adopted, employing five hypotheses derived from the research objectives. The questionnaire design was structured based on the Richter scale, and data analysis was conducted using SPSS version 23. Through analysis, it was found that perceived product quality and design style have a significant positive impact on purchase intention. Meanwhile, wide range of products, perceived product price, and brand awareness id not demonstrate notable impacts on purchase intent. This research can provide some new references in investigating the purchase intention of consumers in the furniture market. It can also provide some reference opinions for companies in this industry.","PeriodicalId":439981,"journal":{"name":"International Journal of Tourism & Hospitality in Asia Pasific","volume":"460 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140446900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis Of The Influence Of The Tourism Sector On Pad Of The Tourism Sub-Sector In The District/City Of The Special Region Of Yogyakarta (2013-2021) 日惹特区县/市旅游部门对旅游分部门垫子的影响分析（2013-2021 年）

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2024-02-20 DOI: 10.32535/ijthap.v7i1.2896

Sultan Sultan, Rakazeta Yusuf Fattah

{"title":"Analysis Of The Influence Of The Tourism Sector On Pad Of The Tourism Sub-Sector In The District/City Of The Special Region Of Yogyakarta (2013-2021)","authors":"Sultan Sultan, Rakazeta Yusuf Fattah","doi":"10.32535/ijthap.v7i1.2896","DOIUrl":"https://doi.org/10.32535/ijthap.v7i1.2896","url":null,"abstract":"This research aims to analyze the influence of the number of tourist visits, the number of tourist attractions, and the number of non-star hotels on the Regional Original Income of the Tourism Sub Sector in the Districts/Cities of the Special Region of Yogyakarta Province in 2013-2021. This research is based on secondary data, namely the number of tourist visits, number of tourist attractions, and local revenue from the tourism sub-sector which is available in the Tourism Statistics of the Yogyakarta Special Region Tourism Office in 2013-2021 as well as the number of non-star hotels available in the Central Statistics Agency in 2013-2021. The analytical tool used is Panel Data Regression with the Random Effect Model (REM) approach. Based on the results of the analysis, it is known that the variables number of tourist visits and number of non-star hotels have a significant and positive influence on local revenue in the tourism sub-sector. Meanwhile, the number of tourist attractions has no effect on the local revenue of the tourism sub-sector.","PeriodicalId":439981,"journal":{"name":"International Journal of Tourism & Hospitality in Asia Pasific","volume":"345 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140448068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Linked Factor of Customer Satisfaction and Loyalty in F&B Industry: A Study of Operational Performance Factor 餐饮业顾客满意度与忠诚度的关联因素：运营绩效因素研究

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2024-02-20 DOI: 10.32535/ijthap.v7i1.2167

Yen Er Cheng, Yun Yee Cheah, Dana Valentina Rojas Jimenez, Yuxin Chen, Yifei Chen

引用次数: 0

Factors that Influence University Students toward Customer Satisfaction and Customer Loyalty at Starbucks in Malaysia 影响马来西亚星巴克大学生顾客满意度和顾客忠诚度的因素

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2023-06-20 DOI: 10.32535/ijthap.v6i2.2327

Zi Jian Oh, T. Lew, Saw Wei Teik, Sarveena A/P Elangoh, Ze Bin Shen, Yee Wen Shoo, D. Kee

引用次数: 0

Espresso Yourself: Are You A Coffeeholic? A Study of Customers Satisfaction on Costa Coffee in Malaysia 你自己是咖啡迷吗?马来西亚Costa咖啡顾客满意度研究

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2023-06-20 DOI: 10.32535/ijthap.v6i2.2345

Haslindar Ibrahim, Odebunmi Abayomi Tunde, Nur Amisha Nadia Abdul Hamid, Nur Anisa Najwa Mahadir, Nur Aqwa Badrisyia Wahi Anuar, Nur Azera Azamuddin, Naufal Abimanyu, Nur Alifatun Nisak, Ankita Sambhaji Shinde, Kanisetty Priyanka

{"title":"Espresso Yourself: Are You A Coffeeholic? A Study of Customers Satisfaction on Costa Coffee in Malaysia","authors":"Haslindar Ibrahim, Odebunmi Abayomi Tunde, Nur Amisha Nadia Abdul Hamid, Nur Anisa Najwa Mahadir, Nur Aqwa Badrisyia Wahi Anuar, Nur Azera Azamuddin, Naufal Abimanyu, Nur Alifatun Nisak, Ankita Sambhaji Shinde, Kanisetty Priyanka","doi":"10.32535/ijthap.v6i2.2345","DOIUrl":"https://doi.org/10.32535/ijthap.v6i2.2345","url":null,"abstract":"Bringing to you London’s favourite coffee in Malaysia! The story began when the Costa brothers, Sergio and Bruno, decided to make a great cup of coffee as a part of everyday life in London. The impact of Covid- 19 has affected the entire world and the reliance on Costa Coffee apps has been doubled. Hence, the objective of this research paper is to study the satisfaction levels of customers from purchasing an espresso in the well- known cafe store, Costa Coffee. This study also aims to examine which factors that affect the customers’ satisfaction to snap up a specialty hand- crafted brew on Costa Coffee in Malaysia. Thus, the researchers also collected the data using a structured questionnaire survey and a sample of 150 Costa Coffee’s customers from Malaysia. The findings show that product quality, service quality, purchase intention and strategic location affecting the customers’ satisfaction of Costa Coffee. Overall, the data and results illustrates new insights and the claims of Costa Coffee regarding customers’ satisfaction that can help the company’s performance in the future.","PeriodicalId":439981,"journal":{"name":"International Journal of Tourism & Hospitality in Asia Pasific","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121945429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Rethinking Customer Experience in Post-Pandemic Era A Case Study of J and T Express 后流行病时代的顾客体验反思——以捷运为例

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2023-06-20 DOI: 10.32535/ijthap.v6i2.2320

Nurul'Atifah Binti Mohamad Jais, Noor Naidatul Natasya Binti Mohd Dahari, Nur Adila Binti Ahmad Fikri, Normashitah Binti Remli, Hendrawan Purnama Setya Putra

{"title":"Rethinking Customer Experience in Post-Pandemic Era A Case Study of J and T Express","authors":"Nurul'Atifah Binti Mohamad Jais, Noor Naidatul Natasya Binti Mohd Dahari, Nur Adila Binti Ahmad Fikri, Normashitah Binti Remli, Hendrawan Purnama Setya Putra","doi":"10.32535/ijthap.v6i2.2320","DOIUrl":"https://doi.org/10.32535/ijthap.v6i2.2320","url":null,"abstract":"In logistics management, customer satisfaction is the crucial factor in providing service quality. J&T Express has proven to be successful and very influential in providing its customer services. While constant innovation is essential to providing better services to consumers. The purpose of this research is to identify the distinguished services offered and ways that customers derived their satisfaction during this pandemic. The covid-19 pandemic has brought massive changes in the way J&T Express offered its services as we can see that today's society makes extensive use of internet transactions and courier services. This is due to the existing state of affairs, which is plagued by pandemics. As a result, numerous services will play a part in ensuring that clients receive high-quality services post-pandemic. This research paper will focus on identifying the factors that influence customer satisfaction in using J&T delivery service. A structured questionnaire & survey will be conducted to gather customers’ responses in Malaysia and Indonesia. The study will highlight aspects to provide a different perspective and greater customer satisfaction during and post-pandemic covid-19. The survey data will help to analyse and suggest new ways of creating customer experiences.","PeriodicalId":439981,"journal":{"name":"International Journal of Tourism & Hospitality in Asia Pasific","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125478462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Customer Satisfaction, brand trust and Brand Loyalty on Purchase Intention: A Study of McDonald’s in Malaysia 顾客满意、品牌信任和品牌忠诚对购买意愿的影响——以马来西亚麦当劳为例

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2023-06-20 DOI: 10.32535/ijthap.v6i2.2343

D. Hung, Liem Gai Sin, Neo Zhan Yuan, Nelly Lau Yenn Ni, Ng Kar Wen, Ng Suk Fang, M. Rayhan, Muhammad Hasyir Ali, Joseph Willy Yose, Ufairoh Aqilah Muhsyi

{"title":"The Influence of Customer Satisfaction, brand trust and Brand Loyalty on Purchase Intention: A Study of McDonald’s in Malaysia","authors":"D. Hung, Liem Gai Sin, Neo Zhan Yuan, Nelly Lau Yenn Ni, Ng Kar Wen, Ng Suk Fang, M. Rayhan, Muhammad Hasyir Ali, Joseph Willy Yose, Ufairoh Aqilah Muhsyi","doi":"10.32535/ijthap.v6i2.2343","DOIUrl":"https://doi.org/10.32535/ijthap.v6i2.2343","url":null,"abstract":"Customer satisfaction is crucial to the success of any business.It has been studied in the fields of business and marketing since the 1970s. When customers are satisfied, brand loyalty is immediately involved. As a result, brand loyalty has received a lot of attention in recent decades. McDonald's is the world's leading fast service restaurant, with over 36,000 outlets worldwide and more than 70 million customers served daily in more than 100 countries. Every month, McDonald's serves approximately 13.5 million customers in over 320 stores in Malaysia. The company's performance is strongly related to its high levels of brand loyalty and customer satisfaction. This paper aims to examine how customer satisfaction, brand trust and brand loyalty may influence the purchase intention of McDonald in Malaysia. We applied SPSS to test hypotheses, and 150 McDonald's customers engaged in a Google form-based online survey. The findings reveal that customer satisfaction, brand trust and brand loyalty influence McDonald's customers purchasing intentions. Recommendations and implications were discussed.","PeriodicalId":439981,"journal":{"name":"International Journal of Tourism & Hospitality in Asia Pasific","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124572169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Multiplier Effect of Religious Tourism for Income of the Surrounding Community in Banjar Regency 班贾尔县宗教旅游对周边社区收入的乘数效应

International Journal of Tourism & Hospitality in Asia Pasific Pub Date : 2023-06-20 DOI: 10.32535/ijthap.v6i2.2456

Yusuf Asyahri, Faqih El Wafa, Syaugi Syaugi, M. Muhaimin

{"title":"Multiplier Effect of Religious Tourism for Income of the Surrounding Community in Banjar Regency","authors":"Yusuf Asyahri, Faqih El Wafa, Syaugi Syaugi, M. Muhaimin","doi":"10.32535/ijthap.v6i2.2456","DOIUrl":"https://doi.org/10.32535/ijthap.v6i2.2456","url":null,"abstract":"This research departs from the development of religious tourism in Banjar Regency which has its own charm and is often visited by local, national and international tourists is the Tomb of Sheikh Muhammad Arysad Al-Banjari or known for his book essay, namely Sabilal Muhtadin and the Tomb of Guru Sekumpul who is a charismatic cleric his era so that the purpose of this study is to analyze the multiplier effecet of religious tourism on the income of the people in the Regency Banjar. The research method used is a quantitative approach, then sampling using cluster sampling and quota sampling. In relation to the quota sampling technique, a sample of 40 respondents consisting of business actors, workers and the community was determined, while the sampling cluster was at Datu Kalampayan Tomb and Guru Sekumpul Cemetery. Data collection techniques using structured interviews and analyzed using descriptive statistics by adopting a formula from the multiplier effect known as Keynes' theory. The results showed that the value of Keynesian Local Income Multiplier, Ratio Income Multiplier has a value of >1 both Type I and II so that it has an impact on the economic development of the community.","PeriodicalId":439981,"journal":{"name":"International Journal of Tourism & Hospitality in Asia Pasific","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128871609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

International Journal of Tourism &amp; Hospitality in Asia Pasific最新文献

International Journal of Tourism & Hospitality in Asia Pasific最新文献