SULTANIST: Jurnal Manajemen dan Keuangan最新文献_第6页

PENGARUH LIKUIDITAS DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PT DHARMA SAMUDERA FISHING INDUSTRIES, Tbk YANG TERDAFTAR DI BURSA EFEK INDONESIA 流动性和资本结构对印尼证券交易所上市的PT DHARMA SAMUDERA FISHING INDUSTRIES的企业价值的影响

SULTANIST: Jurnal Manajemen dan Keuangan Pub Date : 2019-09-22 DOI: 10.37403/SULTANIST.V7I1.141

Septiany Velita, Yansen Siahaan, Jubi Jubi, Nelly Ervina

{"title":"PENGARUH LIKUIDITAS DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PT DHARMA SAMUDERA FISHING INDUSTRIES, Tbk YANG TERDAFTAR DI BURSA EFEK INDONESIA","authors":"Septiany Velita, Yansen Siahaan, Jubi Jubi, Nelly Ervina","doi":"10.37403/SULTANIST.V7I1.141","DOIUrl":"https://doi.org/10.37403/SULTANIST.V7I1.141","url":null,"abstract":"The purpose of the research is to find description of liquidity, capital structure, profitability, and firm value, the influence of liquidity and capital structure to the profitability, and the influence of profitability to the firm value at PT Dharma Samudera Fishing Industries, Tbk listed in Indonesia Stock Exchange. The research used descriptive qualitative analysis and descriptive quantitative analysis. Data collection is done by using documentation method. The analysis technique used is the classical assumption test, multiple linear regression analysis, simple linear regression analysis, correlation coefficient, determination coefficient, and hypotesis testing. The data analysis was carried out using the IBM SPSS Statistic program version 20.The result of this research show that 1. Based on the first hypotesis testing, liquidity and capital structure have a significant effect to profitability. 2. Based on the second hypotesis testing, liquidity has no significant effect, but capital structure has significant effect to profitability. 3. Based on the third hypotesis testing, profitability has significant effect to firm value. The suggestions of this research is that company should control the liquid assets to increase profit, manage the long term debt, increase sales, and minimize the operational expenses. Furthermore, for the next researchers needs to research the other factor that effect the firm value. Keywords: Liquidity, Capital Structure, Profitability, and Firm Value.","PeriodicalId":434422,"journal":{"name":"SULTANIST: Jurnal Manajemen dan Keuangan","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128715664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH PELATIHAN DAN PENEMPATAN PEGAWAI TERHADAP KINERJA PEGAWAI PADA BADAN KEPEGAWAIAN DAERAH KOTA PEMATANGSIANTAR 培训和就业分配对镇间行政人员绩效的影响

SULTANIST: Jurnal Manajemen dan Keuangan Pub Date : 2019-09-22 DOI: 10.37403/sultanist.v7i1.135

Sarah Fransisca Marbun, Darwin Lie, Marisi Butarbutar, Lora Ekana Nainggolan

引用次数: 0

ANALISIS PENGENDALIAN KUALITAS (QUALITYCONTROL) UNTUK MENINGKATKAN KUALITAS PRODUK YANG DIHASILKAN PADA CV BINA TEHNIK PEMATANGSIANTAR 质量控制分析，以提高商品质量

SULTANIST: Jurnal Manajemen dan Keuangan Pub Date : 2019-09-22 DOI: 10.37403/SULTANIST.V7I1.134

Erina Kiki, Darwin Lie, E. Efendi, Sisca Sisca

{"title":"ANALISIS PENGENDALIAN KUALITAS (QUALITYCONTROL) UNTUK MENINGKATKAN KUALITAS PRODUK YANG DIHASILKAN PADA CV BINA TEHNIK PEMATANGSIANTAR","authors":"Erina Kiki, Darwin Lie, E. Efendi, Sisca Sisca","doi":"10.37403/SULTANIST.V7I1.134","DOIUrl":"https://doi.org/10.37403/SULTANIST.V7I1.134","url":null,"abstract":"The purpose of this study are: 1. To find out the description of quality control and the products quality produced at CV Bina Tehnik Pematangsiantar. 2. To find out the implementation of quality control to improve the products quality produced at CV Bina Tehnik Pematangsiantar.The results of the study can be summarized as follows: 1. The process of quality control in the production process applied by CV Bina Tehnik Pematangsiantar is not optimal. 2. The aesthetic and conformance dimensions of the product quality produced by CV Bina Tehnik Pematangsiantar are not optimal. 3. From the results of the histogram, irregularities or discrepancies found at the end of the QC or inspection of the final product / finished product are dominated almost 80% by 2 (two) types of non-conformity, namely the state of paint / color and the function of lights and hoses. 4. From the analysis of fishbone diagrams, it is known that the causes of irregularities are derived from raw material, human or worker factors, work methods and the environment. Keyword: Brand Image, Service Quality and Customer Satisfaction","PeriodicalId":434422,"journal":{"name":"SULTANIST: Jurnal Manajemen dan Keuangan","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130385332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

PENGARUH IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SITUS BELANJA ONLINE LAZADA (STUDI KASUS PADA MAHASISWA SEMESTER VI PROGRAM STUDI SARJANA MANAJEMEN STIE SULTAN AGUNG) 在LAZADA在线购物网站上广告和促销对消费者购买决定的影响(VI学期学生主题研究专业人士STIE SULTAN AGUNG项目案例研究)

SULTANIST: Jurnal Manajemen dan Keuangan Pub Date : 2019-09-22 DOI: 10.37403/SULTANIST.V7I1.136

Selly Selly, Darwin Lie, E. Efendi, Nana Triapnita Nainggolan

{"title":"PENGARUH IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SITUS BELANJA ONLINE LAZADA (STUDI KASUS PADA MAHASISWA SEMESTER VI PROGRAM STUDI SARJANA MANAJEMEN STIE SULTAN AGUNG)","authors":"Selly Selly, Darwin Lie, E. Efendi, Nana Triapnita Nainggolan","doi":"10.37403/SULTANIST.V7I1.136","DOIUrl":"https://doi.org/10.37403/SULTANIST.V7I1.136","url":null,"abstract":"The purpose of this research is: 1. To determine the description of advertising, sales promotion of purchasing consumer decisions online shopping Lazada (study case on the college student for management program bachelor semester 6th). 2. To determine the influence of advertising and sales promotion of the purchasing costumer decision online shopping Lazada (study case on the college student for management program bachelor semester 6th at STIE Sultan Agung).The result of this study can be summarized a follows: 1. Ads are good, sales promotion are high and the decision is good. 2. The result of multiple linear regression analysis show that there is a positive influence between advertising and sales promotion on purchasing consumer decision. 3. The result of the analysis of the correlation coefficients obtain are high and positive relationship between advertising and sales promotion to consumer purchasing decision. Then viewed from the coefficient of determination shows whether or not a consumer purchase decision can be explained by advertising and sales promotion while the rest is influenced by other variables.4. Hypothesis test result stated Ho rejected means advertising and sales promotion have a positive and significant impact on purchasing consumer decisions both simultaneously and partially. Keyword: Advertisement, Sales Promotion and Purchasing Consumer Decision","PeriodicalId":434422,"journal":{"name":"SULTANIST: Jurnal Manajemen dan Keuangan","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116368529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN LEVERAGE SEBAGAI VARIABEL MODERATING PADA PERUSAHAAN SUB SEKTOR FARMASI YANG TERDAFTAR DI BURSA EFEK INDONESIA 盈利能力对公司价值的影响，杠杆作为温和变量对印尼证券交易所上市的分业制药公司的影响

SULTANIST: Jurnal Manajemen dan Keuangan Pub Date : 2019-08-31 DOI: 10.37403/sultanist.v6i2.121

Maria Emas P. Siallagan, Yansen Siahaan, Jubi Jubi, Ady Inrawan

{"title":"PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN LEVERAGE SEBAGAI VARIABEL MODERATING PADA PERUSAHAAN SUB SEKTOR FARMASI YANG TERDAFTAR DI BURSA EFEK INDONESIA","authors":"Maria Emas P. Siallagan, Yansen Siahaan, Jubi Jubi, Ady Inrawan","doi":"10.37403/sultanist.v6i2.121","DOIUrl":"https://doi.org/10.37403/sultanist.v6i2.121","url":null,"abstract":"The purposes of this research are to know the description of profitability, firm value, and leverage, to determine the effect of profitability on the value and to determine leverage ability to moderated profitability reletionships with firm value at Farmasi Sub-Sector Company listed on the Indonesia Stock Exchange. The research was conducted with qualitative descriptive analysis method and quantitative descriptive analysis. The data are collected by using documentation method. The analysis technique used simple linear regression, moderation regression, correlation coefficient, determination coefficient and hypothesis test. Data are analysed with the help of SPSS version 20. The results of this research be summarized as follows: 1. Average ROE fluctuated and tended to decline, the average DER fluctuated and tended to increase, and the average PBV fluctuated and tended to increase. 2. The results of simple linear regression test showed that profitability has negative effect on firm value. 3. The results of the moderation regression test showed that leverage weakens the profitability relationship with the value. 4. The results of testing the first hypothesis can be concluded that profitability has a negative effect not significant on firm value. 5. The results of the second hypothesis test can be concluded that leverage is able to moderate the relationship between profitability and firm value.The research suggest that companies increase sales to optimize profits, use debt to increase company productivity, control the existing management of the company and distribute dividend to shareholders.","PeriodicalId":434422,"journal":{"name":"SULTANIST: Jurnal Manajemen dan Keuangan","volume":"185 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116422715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

EFEKTIVITAS PENGELOLAAN ALOKASI DANA DESA DALAM MENINGKATKAN PEMBANGUNAN FISIK DESA KARANG SARI KECAMATAN GUNUNG MALIGAS KABUPATEN SIMALUNGUN 马龙根省(MALIGAS seungun)山地街道的物理发展方面的村庄分配管理的成效

SULTANIST: Jurnal Manajemen dan Keuangan Pub Date : 2019-08-31 DOI: 10.37403/sultanist.v6i2.124

Noni Prihana, Yansen Siahaan, Ady Inrawan, Christine Dewi Nainggolan

{"title":"EFEKTIVITAS PENGELOLAAN ALOKASI DANA DESA DALAM MENINGKATKAN PEMBANGUNAN FISIK DESA KARANG SARI KECAMATAN GUNUNG MALIGAS KABUPATEN SIMALUNGUN","authors":"Noni Prihana, Yansen Siahaan, Ady Inrawan, Christine Dewi Nainggolan","doi":"10.37403/sultanist.v6i2.124","DOIUrl":"https://doi.org/10.37403/sultanist.v6i2.124","url":null,"abstract":"AbstractThe objectives of this research are: 1. To find out the general description of the Village Fund Allocation management in the physical development of Karang Sari Village, Gunung Maligas District, Simalungun Regency. 2. To determine the effectiveness of the management of Village Fund Allocation in the physical development of Karang Sari Village, Gunung Maligas District, Simalungun Regency.This research uses field research and library research. Data collection in this research were questionnaires and documentation. Respondents in this research were several Village Consultative Bodies and village communities who understood the allocation of village funds in Karang Sari Village, Gunung Maligas District, Simalungun Regency. The analysis technique used is qualitative descriptive analysis and inductive analysis.The results of this research can be concluded that the physical development of Karang Sari Village, Gunung Maligas District, Simalungun District has been said to be effective. The physical development of Karang Sari Village has been carried out based on mutual agreement and deliberation. As well, Management of village fund allocation has been based on the principles of planning, implementation and supervision.The suggestion of the results of this research that the Karang Sari Village Government needs to develop some future development and socialize the allocation of village funds to all levels of society in Karang Sari Village, Gunung Maligas District, Simalungun Regency","PeriodicalId":434422,"journal":{"name":"SULTANIST: Jurnal Manajemen dan Keuangan","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131667127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH LIKUIDITAS, SOLVABILITAS DAN PROFITABILITAS TERHADAP HARGA SAHAM PADA PERUSAHAAN YANG TERDAFTAR DALAM INDEKS LQ 45 流动性、偿债能力和盈利能力对LQ 45指数中列出的公司股票价格的影响

SULTANIST: Jurnal Manajemen dan Keuangan Pub Date : 2019-08-31 DOI: 10.37403/sultanist.v6i2.123

Tri Ade Tiya, Yansen Siahaan, Jubi Jubi, Sepbeariska Manurung

{"title":"PENGARUH LIKUIDITAS, SOLVABILITAS DAN PROFITABILITAS TERHADAP HARGA SAHAM PADA PERUSAHAAN YANG TERDAFTAR DALAM INDEKS LQ 45","authors":"Tri Ade Tiya, Yansen Siahaan, Jubi Jubi, Sepbeariska Manurung","doi":"10.37403/sultanist.v6i2.123","DOIUrl":"https://doi.org/10.37403/sultanist.v6i2.123","url":null,"abstract":"The purpose of this research is to describe liquidity,solvability, profitability and stock pricesand to know influence of liquidity, solvability and profitabilityto stock prices at the Companieslisted in LQ 45 Index.The research was using qualitative desriptive analysis and quantitative desriptive analysis. The data collection was using documentation. The analysis techniques used are multiple linear regression, correlation coeffient, coefficient of determination, hypothesis testing.The result of regression are liquidity, solvability and profitability have a negative effect on stock prices at the Companies listed in the LQ 45 Index.The results analysis of the correlation coefficient and determination coefficient is known that there is a medium relationship between liquidity, solvability and profitability of stock prices and stock prices are more influenced by other factors not examined in this research. The results of F testit is known that liquidity, solvability and profitability have a significant effect on stock prices at the Companies listed in the LQ 45 Index simultaneously. The results of the t test it is known that partially liquidity and solvability have a significant effect and profitability has no significant effect on stock prices at the Companies listed in the LQ 45 Index.The suggestion of this research is that the company should manage current assets optimally to increase revenue, control the use of debt, and distribute dividends to investors so that investors are interested in investing capital in the company.","PeriodicalId":434422,"journal":{"name":"SULTANIST: Jurnal Manajemen dan Keuangan","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131076037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BENGKEL ZUL KELUARGA JAYA 价格和服务质量对雅雅家庭祖尔工作坊客户满意度的影响

SULTANIST: Jurnal Manajemen dan Keuangan Pub Date : 2019-08-31 DOI: 10.37403/sultanist.v6i2.126

Zai Prayogie, Darwin Lie, Marisi Butarbutar, Sudung Simatupang

{"title":"PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BENGKEL ZUL KELUARGA JAYA","authors":"Zai Prayogie, Darwin Lie, Marisi Butarbutar, Sudung Simatupang","doi":"10.37403/sultanist.v6i2.126","DOIUrl":"https://doi.org/10.37403/sultanist.v6i2.126","url":null,"abstract":"The formulation of this research problem is how the influence of price and quality of service to customer satisfaction at Bengkel Zul Keluarga Jaya. The research method used in this paper is literature research and field research. The population is employees of Bengkel Zul Keluarga Jaya amounting to 30 customers. The data used are data by qualitative and qualitative data, and data collection techniques by questionnaire, interview and documentation. Then the technique of data analysis using qualitative descriptive method and quantitative descriptive method. Results of analysis of multiple linear regression is Ŷ = 3.629 + 0.386 X1 + 0.299 X2 means there is a positive influence between price and quality of service to customer satisfaction. The strength of the relationship of the three variables is very strong, ie r = 0.826. From the coefficient of determination can be explained high low customer satisfaction 46.6%, and the remaining 53.4% explained by other factors that are not discussed in this study. From the results of processing and calculation of the questionnaire, the authors to get the conclusion that the price and quality of service applied Bengkel Zul Keluarga Jaya positive and significant impact on customer satisfaction. This is proven by hypothesis testing simultaneously, where the test result Fhitung (11,802)> Ftabel (3,35) with significance level 0,000","PeriodicalId":434422,"journal":{"name":"SULTANIST: Jurnal Manajemen dan Keuangan","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125176599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH LIKUIDITAS, UKURAN PERUSAHAAN DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SUB SEKTOR KERAMIK PORSELIN DAN KACA YANG TERDAFTAR DI BURSA EFEK INDONESIA 流动性的影响，公司规模和盈利能力，对印尼证券交易所上市的陶瓷和玻璃等行业的价值

SULTANIST: Jurnal Manajemen dan Keuangan Pub Date : 2019-08-31 DOI: 10.37403/sultanist.v6i2.122

Jenny Frida Br Nainggolan, Yansen Siahaan, Jubi Jubi, Ady Inrawan

{"title":"PENGARUH LIKUIDITAS, UKURAN PERUSAHAAN DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SUB SEKTOR KERAMIK PORSELIN DAN KACA YANG TERDAFTAR DI BURSA EFEK INDONESIA","authors":"Jenny Frida Br Nainggolan, Yansen Siahaan, Jubi Jubi, Ady Inrawan","doi":"10.37403/sultanist.v6i2.122","DOIUrl":"https://doi.org/10.37403/sultanist.v6i2.122","url":null,"abstract":"The purpose of this study is 1. To determine the liquidity, company size, profitability and value of the company in the Ceramic, Porcelain and Glass Sub-Sector Companies listed on the Indonesia Stock Exchange. 2. To determine the effect of liquidity, company size, profitability and firm value on the Ceramic, Porcelain and Glass Sub-Sector Companies listed on the Indonesia Stock Exchange both simultaneously and partially. This research was conducted using quantitative descriptive analysis and quantitative descriptive analysis. The object of the research is the Ceramic, Porcelain and Glass Sub-Sector Company listed on the Indonesia Stock Exchange. Data collection is done by documentation method. The analysis technique used is the classical assumption test, multiple linear regression analysis correlation coefficient, determination coefficient, hypothesis testing. This analysis was carried out using the IBM SPSS Statistic Program version 21.0.The results of this research can be concluded as follows: 1. Overall average value of Current Ratio (CR) fluctuates tends to increase 2. overall the average value of size has fluctuated tends to increase. 3. overall the average value of Return on Assets (ROA) fluctuates but tends to decrease. 4. F test found that simultaneously the magnitude of Fcount> Ftable of H0 is rejected, meaning that liquidity, firm size, and profitability have no significant effect on the value of the company in the Ceramic, Porcelain and Glass Sub-Sector Company listed on the Indonesia Stock Exchange in 2013-2017 .","PeriodicalId":434422,"journal":{"name":"SULTANIST: Jurnal Manajemen dan Keuangan","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126825164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA TOKO A&A COPIER PEMATANGSIANTAR 服务质量和价格对消费者忠诚度的影响，对消费者消费者满意度的影响

SULTANIST: Jurnal Manajemen dan Keuangan Pub Date : 2019-08-31 DOI: 10.37403/sultanist.v6i2.129

Joster Togatorop, Darwin Lie, Marisi Butarbutar, Andy Wijaya

{"title":"PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA TOKO A&A COPIER PEMATANGSIANTAR","authors":"Joster Togatorop, Darwin Lie, Marisi Butarbutar, Andy Wijaya","doi":"10.37403/sultanist.v6i2.129","DOIUrl":"https://doi.org/10.37403/sultanist.v6i2.129","url":null,"abstract":"The results can be summarized as follows: 1. Quality of service, price, customer satisfaction and customer loyalty is good. 2. There is influence of service quality and price to customer satisfaction in prove ŶZ = 5,885 + 0,523X1 + 0,661X2. The effect of customer satisfaction on customer loyalty is proved Ŷ = 6,197 + 0,663Z. 3. Quality of service and price have high and positive correlation with customer satisfaction in prove with value r = 0,858, and determination value equal to 26,4%. Customer satisfaction has high moderately and positive correlation with customer loyalty in the prove with the value of r = 0.763, and the value of determination of 41,7%. 4. Hypothesis test results stated H0 rejected means the quality of service and price have a positive and significant effect on customer loyalty with customer satisfaction as intervening variable. The suggestions of this research are: 1. To improve the quality of service, A&A Copier Pematangsiantar shop employees should be able to handle customer complaints optimally, friendly to customers and able to communicate and serve customers well. 2. To optimize prices, to provide discounts to customers who have been copying more than one ream of paper and providing credit cards as a means of payment transactions. 3. For customer satisfaction, improve the results of photocopy so as not to blurred and bilge a more tidy. 4. To improve customer loyalty, pay attention to customer needs, help operate the computer, provide information about the products to be purchased by customers, and give the gift evenly.","PeriodicalId":434422,"journal":{"name":"SULTANIST: Jurnal Manajemen dan Keuangan","volume":"244 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116070352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1