Zuo Shuangxi, N. Shaari, Noor Azizi Mohd Ali, Sazrinee Zainal Abidin
{"title":"Kansei evaluation on Hanfu style diversities based on user perception and acceptance","authors":"Zuo Shuangxi, N. Shaari, Noor Azizi Mohd Ali, Sazrinee Zainal Abidin","doi":"10.5821/conference-9788419184849.47","DOIUrl":"https://doi.org/10.5821/conference-9788419184849.47","url":null,"abstract":"On the rise of China-chic, diverse trends have surfaced in the Hanfu development because of revivification and innovation. Understanding the perception and acceptance of potential users is vital for Hanfu development as it develops genuine confidence in their national identity and traditional culture. This study investigated and discussed the Kansei aspect of perception and acceptance of users in the appearance and structure of Hanfu. The study aims to grasp of characteristics of Kansei to identify the diverse style of Hanfu images to help designers understand the market needs of Hanfu products style and improve the attractiveness of a product. Two types of Hanfu were selected for evaluation. All data were gathered and analysed using semantic differential methods, descriptive statistics, factor analysis and hierarchical clustering analysis. Results revealed two kinds of Hanfu: S01 can be categorised as practical and modern traditional Hanfu images, whereas S02 represented original and adequate fashionable Hanfu images. Finally, this paper is the first empirical research in Hanfu using the Kansei engineering method from users' perception and acceptance.","PeriodicalId":433529,"journal":{"name":"9th International Conference on Kansei Engineering and Emotion Research. KEER2022. Proceedings","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121769276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Keyword verification of video expression necessary for regional promotional videos","authors":"Kaori Matsubara","doi":"10.5821/conference-9788419184849.49","DOIUrl":"https://doi.org/10.5821/conference-9788419184849.49","url":null,"abstract":"Due to the Corona situation, teleworking practices and relocations have increased, as people realize that they can do their jobs from any location. People have been relocating and buying land in remote and rural regions, away from the risks associated with the ongoing pandemic and inner-city living. The author of this paper has made several promotion films, documenting the initiatives of local people in the mountainous rural Ashimi district of Fukui Prefecture, and has been researching to verify and describe the results of these video expressions by comparing them to similar projects from different regions both in Japan and around the world. This paper researched the works of Japan World’s Tourism Film Festival, which the author was also involved in managing, and used text mining to find keywords required to improve and objectively verify results.","PeriodicalId":433529,"journal":{"name":"9th International Conference on Kansei Engineering and Emotion Research. KEER2022. Proceedings","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126535782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Novelty index for curved surface using KL divergence and its effectiveness on industrial products","authors":"Hiromasa Sasaki, Takeo Kato, Hideyoshi Yanagisawa","doi":"10.5821/conference-9788419184849.54","DOIUrl":"https://doi.org/10.5821/conference-9788419184849.54","url":null,"abstract":"It is said that the relationship between “novelty” and hedonic response is expressed as an inverse U-shape. The latest studies about perception emphasize “novelty” as a factor of emotion and quantify “novelty” by assessing the difference in amount of information using Kullback-Leibler (KL) divergence. In this study, we proposed a novelty index of closed surfaces using KL divergence focusing on their curvatures. To calculate novelty index, we firstly calculated Gaussian curvature of each vertex in the shape. Then, we defined occurrence probability distribution which represents probability that a vertex has a certain curvature. The KL divergence expresses the difference between the occurrence probability distributions of the standard shape and the target shape. To confirm the effectiveness of the proposed index, we conducted the cognitive experiment using the shape samples of an automobile generated by particle swarm optimization method. The coefficient of determination between the proposed index and sensory evaluation values of “difference” were very high which support the applicability of the index. Furthermore, the consideration of location information increased the correlation with sensory evaluation. This suggests the possibility to evaluate an industrial design requirement quantitatively and contributes to develop the automatic shape generation in product design.","PeriodicalId":433529,"journal":{"name":"9th International Conference on Kansei Engineering and Emotion Research. KEER2022. Proceedings","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129463031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Negative attitudes towards robots vary by the occupation of robots","authors":"Junyi Shen, Guyue Tang, Shinichi Koyama","doi":"10.5821/conference-9788419184849.53","DOIUrl":"https://doi.org/10.5821/conference-9788419184849.53","url":null,"abstract":"The \"negative attitudes towards robots scale\" (NARS) has been widely applied in the field of robot-human interaction. However, the various occupations and roles of robots have not been discussed when studying negative attitudes towards robots. This study explores whether the occupation of robots could influence people's negative attitudes towards them. For the first time, two types of robots that may be widely used were used in a NARS-related study. We conducted online questionnaire research, covering three separate parts: negative attitudes towards robots, negative attitudes towards service robots, and negative attitudes towards security robots. The results of the online survey collected from 114 participants (54 females and 60 males) highlighted differences among the scores of people's negative attitudes towards service robots and the negative attitudes towards robots or security robots. People showed the lowest negative attitudes towards service robots. There were no significant differences between the negative attitudes towards robots and security robots. This study supports the hypothesis that people show different levels of negative attitudes towards different types of robots in terms of occupational division. These results provide a helpful indicator for the study and design of robots in various occupations in the robotics industry.","PeriodicalId":433529,"journal":{"name":"9th International Conference on Kansei Engineering and Emotion Research. KEER2022. Proceedings","volume":"215 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126216442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Investigation of automotive light blinking pattern conveying a driver's intention to yield","authors":"Itsuki Hagiwara, Hiroaki Yoshida, M. Kamijo, Yuichi Shibata, Honami Fujii, Kohei Murata","doi":"10.5821/conference-9788419184849.42","DOIUrl":"https://doi.org/10.5821/conference-9788419184849.42","url":null,"abstract":"This paper proposes a method of conveying a driver’s intention to yield by blinking automotive lighting. Generally, headlight flashing indicates a driver’s intention to yield to another driver or pedestrians in Japan. However, this signaling method can have several meanings, including warning other drivers of road dangers such as crashed cars, or informing other drivers of the presence of a pedestrian. There is a possibility of a misunderstanding, increasing the risk of accidents. Therefore, we have investigated an effective method for facilitating communication in traffic. This study focuses on nonverbal communication in which blinking lights convey the driver’s intentions to others. In this study, visibility is not considered. Nine blinking patterns that changed the light colors, waveform, and blinking cycle were presented to fifteen healthy participants, and visual impressions were evaluated to identify the most suitable blinking patterns. These nine patterns indicate a driver’s intention to yield to pedestrians and other drivers. The results indicated that a blue-green blinking pattern in which luminance changes with a triangular wave pattern with a one-second cycle was best conveyed the intention to yield.","PeriodicalId":433529,"journal":{"name":"9th International Conference on Kansei Engineering and Emotion Research. KEER2022. Proceedings","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126396728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Ishihara, Kosuke Morinaga, Taku Ishihara, K. Ishihara
{"title":"Kansei analysis shown in a single map: multiple correspondence analysis of design elements and Kansei evaluation","authors":"S. Ishihara, Kosuke Morinaga, Taku Ishihara, K. Ishihara","doi":"10.5821/conference-9788419184849.45","DOIUrl":"https://doi.org/10.5821/conference-9788419184849.45","url":null,"abstract":"In this study, we regarded the idea that supplementary variables and Multiple Correspondence Analysis are promising for analysis and visualize complicated relations in Kansei analysis. It could merge several different information tables and then project them into a map. Applying this advantage would make the overall view of Kansei. Design elements, samples, and associated Kansei words were shown in an MCA map. Leather patterns of children’s lower leg orthotics are the objective of this Kansei evaluation. The leather surface was simulated with 3D CG with physically based rendering methods.","PeriodicalId":433529,"journal":{"name":"9th International Conference on Kansei Engineering and Emotion Research. KEER2022. Proceedings","volume":"202 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121453622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Assessment of Customer Emotional States While Interacting with Digital Touchpoints of E-Commerce Product Pages: A Kansei Engineering Approach","authors":"S. Papantonopoulos, M. Karasavova","doi":"10.5821/conference-9788419184849.12","DOIUrl":"https://doi.org/10.5821/conference-9788419184849.12","url":null,"abstract":"The study proposes a method for the assessment of e-shop product pages (PPs) through individual assessments of the touchpoints (TPs) customers interact with while using a PP (e.g., product title, main image, image gallery, Buy Box, rating/reviews number, product description, specifications, cross sales/recommended products, video, and product warnings) rather than an assessment of the product page as a whole. A specific Kansei list is created, customer preferences are collected, and touchpoints can be classified as positive, neutral, or negative (pain points). The assessment method was applied to the assessment of PPs of craft beer e-retailers. Once pain points were identified, two distinct types of TPs among them were individually analyzed (one visual, the Image gallery, and one textual, the Product description.) In both cases, a set of PPs were employed as stimuli and design elements that were deemed preferable by the customers were identified through Partial Least Squares analysis. The results provided valuable recommendations to web designers, content creators, and retailers for improving their PP content by taking into consideration the customers' emotional states and preferences.","PeriodicalId":433529,"journal":{"name":"9th International Conference on Kansei Engineering and Emotion Research. KEER2022. Proceedings","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132668961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Kansei engineering + user experience design driving innovation in healthcare","authors":"D. Sloat, Sundar Ramaswamy","doi":"10.5821/conference-9788419184849.46","DOIUrl":"https://doi.org/10.5821/conference-9788419184849.46","url":null,"abstract":"In this presentation we will investigate how Kansei Engineering and user experience design come together to solve real problems in a large healthcare organization, transcending the boundaries between physical and digital solutions and contexts. We will investigate examples from industry and various methodology for driving collaboration and culture change. We will also discuss the value and, perhaps more importantly, the responsibilities that come with participating in the engineering of sticky and infectious experiences. Organizational structures and other enabling details will also be explored.","PeriodicalId":433529,"journal":{"name":"9th International Conference on Kansei Engineering and Emotion Research. KEER2022. Proceedings","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117102322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Takashi Maehara, Tomoharu Ishikawa, Yoshiko Yanagida, M. Ayama
{"title":"Investigation of symmetric relationship between evaluation of smoothness and roughness in fabric surface images","authors":"Takashi Maehara, Tomoharu Ishikawa, Yoshiko Yanagida, M. Ayama","doi":"10.5821/conference-9788419184849.43","DOIUrl":"https://doi.org/10.5821/conference-9788419184849.43","url":null,"abstract":"The purpose of this study was to investigate the symmetry relationship between evaluation of smoothness and roughness of fabrics and the physical factors related to the evaluations, using a set of images obtained by photographing the surfaces of eight fabrics. These fabric surface images were created by setting the distance between the fabric and the camera at approximately 1 m and gradually reducing the distance for each of the eight fabrics. Based on these images, we conducted an experiment to evaluate the smoothness and roughness of fabrics on a seven-level unipolar scale. Results showed that the evaluation characteristics of fabric smoothness and roughness with consideration of the shooting distance of the fabric surface images differed for each fabric. Furthermore, analysis of the correlation between evaluation of smoothness and roughness of fabrics indicated that symmetry was not established between evaluation of smoothness and roughness of some fabrics.","PeriodicalId":433529,"journal":{"name":"9th International Conference on Kansei Engineering and Emotion Research. KEER2022. Proceedings","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114489726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Virtual embodiment for enhancing sense of presence in virtual reality","authors":"Youngil Cho","doi":"10.5821/conference-9788419184849.70","DOIUrl":"https://doi.org/10.5821/conference-9788419184849.70","url":null,"abstract":"The technical evolution of digital graphic technologies have allowed the photorealistic virtual representation of the physical world. This allows people to experience an enhanced sense of presence in virtual environments such as virtual reality (VR). It is a common conception that vision is the primary sense in virtual environments, and evaluations are performed by assuming that the virtual body was a default entity that solves the issue of improving sense of presence. There is no evidence presenting a comparison between how the same environment/stimulant in the VR space is evaluated when there is a virtual body versus no virtual body. How can we bridge the gap between the real world and the unreal world if we don’t look into it? The present study aimed to gain an experimental understanding of how virtual embodiment affects the individuals’ perception of body control and interaction with the objects in VR environment with a focus on visual perception. The findings of the study suggest that the sense of body ownership is more powerful factor than the sense of agency in regards to virtual embodiment in VR environment.","PeriodicalId":433529,"journal":{"name":"9th International Conference on Kansei Engineering and Emotion Research. KEER2022. Proceedings","volume":"175 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126633149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}