Keyword verification of video expression necessary for regional promotional videos

Due to the Corona situation, teleworking practices and relocations have increased, as people realize that they can do their jobs from any location. People have been relocating and buying land in remote and rural regions, away from the risks associated with the ongoing pandemic and inner-city living. The author of this paper has made several promotion films, documenting the initiatives of local people in the mountainous rural Ashimi district of Fukui Prefecture, and has been researching to verify and describe the results of these video expressions by comparing them to similar projects from different regions both in Japan and around the world. This paper researched the works of Japan World’s Tourism Film Festival, which the author was also involved in managing, and used text mining to find keywords required to improve and objectively verify results.