Kansei engineering + user experience design driving innovation in healthcare

Abstract

In this presentation we will investigate how Kansei Engineering and user experience design come together to solve real problems in a large healthcare organization, transcending the boundaries between physical and digital solutions and contexts. We will investigate examples from industry and various methodology for driving collaboration and culture change. We will also discuss the value and, perhaps more importantly, the responsibilities that come with participating in the engineering of sticky and infectious experiences. Organizational structures and other enabling details will also be explored.