MEDIUM AEVUM最新文献_第6页

NILAI BERITA PADA PEMBERITAAN BISNIS PORTAL BERTUAHPOS.COM 门户生意的新闻价值在.com上

IF 0.2 3区历史学

MEDIUM AEVUM Pub Date : 2022-01-06 DOI: 10.25299/medium.2021.vol9(2).7911

Ismandianto Ismandianto, Tutut Ismi Wahidar, Nur Devitriana

{"title":"NILAI BERITA PADA PEMBERITAAN BISNIS PORTAL BERTUAHPOS.COM","authors":"Ismandianto Ismandianto, Tutut Ismi Wahidar, Nur Devitriana","doi":"10.25299/medium.2021.vol9(2).7911","DOIUrl":"https://doi.org/10.25299/medium.2021.vol9(2).7911","url":null,"abstract":"News value is one of the compulsory components in news, be it print media (newspapers, tabloids), electronic media (television, radio) or online media. PT. Citra Media Bertuah or Bertuahpos.com is one of the online media in Pekanbaru that focuses on business news as much as 75%. Bertuahpos.com is also one of 300 online media in Riau which has been verified as actual and factual by the Press Council. In its implementation there are still some news which according to the author is not comprehensive because it does not contain news value properly. This research method is a qualitative descriptive analysis. In this study the authors searched through documentation in the form of theoretical data from books, document data in the form of formal notes, news portal bertuahpos.com related to the discussion of this thesis, internet and so on with regard to the title. Observations were also made to the Bertuahpos office to meet references regarding supporting data in completing this thesis. The results of this study indicate that Bertuahpos has applied news values greatly. Of the 23 news stories that the author studied, there are at least 7 news values that have been applied by Bertuahpos from 8 news values from Hariris, Leiter and Johnson which are indicators of the author's research. The 7 news values are actual, important, progress, closeness, impact, conflict, and humane.","PeriodicalId":43316,"journal":{"name":"MEDIUM AEVUM","volume":"140 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78976148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"历史学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

DIGITAL LITERACY AND DIGITAL INCLUSION: INFORMATION POLICY AND THE PUBLIC LIBRARY 数字素养与数字包容:信息政策与公共图书馆

IF 0.2 3区历史学

MEDIUM AEVUM Pub Date : 2022-01-06 DOI: 10.25299/medium.2021.vol9(2).8436

Sya Laisa Amara, Shintia Rahayu Safitri, Naila tunnada Sulpani

{"title":"DIGITAL LITERACY AND DIGITAL INCLUSION: INFORMATION POLICY AND THE PUBLIC LIBRARY","authors":"Sya Laisa Amara, Shintia Rahayu Safitri, Naila tunnada Sulpani","doi":"10.25299/medium.2021.vol9(2).8436","DOIUrl":"https://doi.org/10.25299/medium.2021.vol9(2).8436","url":null,"abstract":"This research is entitled \"digital literacy and digital inclusion: Information Policy and Public Libraries\". The purpose of this study is to find out how students understand the importance of literacy and approaches to digitalization related to information policy and public libraries. This study uses descriptive quantitative research methods by distributing questionnaires to students at UIN Syarif Hidayatullah Jakarta. Informants in this study were active students at UIN Syarif Hidayatullah Jakarta. The data collection technique used in this research is the distribution of questionnaires containing questions about digital literacy and digital inclusion. There are four aspects of digital literacy competence according to Paul Gilster that are used in this study. The results obtained are active students at UIN Syarif Hidayatullah Jakarta in general master several aspects of digital literacy competence, especially in internet searching abilities, namely using search engines in information search, understanding the internet as a source of information and liaison, and utilizing the internet to carry out several activities. Not all students can understand how hyperlinks work and know the difference between the information on the internet and print media in terms of hypertextual navigation capabilities, and also about the meaning of hypertext and how it works. In evaluating the content, students are also not yet able to understand the characteristics of websites that are used as references, cross-check the information they get, and use FAQs on a website to help them obtain information. Students can use keywords to make it easier to search for information on aspects of knowledge assembly.","PeriodicalId":43316,"journal":{"name":"MEDIUM AEVUM","volume":"172 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89061516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"历史学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE SELF-CONCEPT OF GENERATION Z USERS OF THE TIK TOK APPLICATION IN ROKAN HULU REGENCY 芦坎hulu摄制区tik tok应用程序z世代用户的自我概念

IF 0.2 3区历史学

MEDIUM AEVUM Pub Date : 2022-01-06 DOI: 10.25299/medium.2021.vol9(2).8430

Nurul Mustaqimmah, Novia Diana Sari

引用次数: 2

EFEKTIFITAS WORD OF MOUTH (WOM) DALAM KOMUNIKASI PEMASARAN ROTTE BAKERY PEKANBARU 口译和口译在PEKANBARU市场营销中有效

IF 0.2 3区历史学

MEDIUM AEVUM Pub Date : 2022-01-06 DOI: 10.25299/medium.2021.vol9(2).7907

M. Hendra, Muhammad Arif, M. Hadi

{"title":"EFEKTIFITAS WORD OF MOUTH (WOM) DALAM KOMUNIKASI PEMASARAN ROTTE BAKERY PEKANBARU","authors":"M. Hendra, Muhammad Arif, M. Hadi","doi":"10.25299/medium.2021.vol9(2).7907","DOIUrl":"https://doi.org/10.25299/medium.2021.vol9(2).7907","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui bagaimana Efektivitas Word Of Mouth (WOM) Dalam Komunikasi Pemasaran Rotte Bakery Pekanbaru. Populasi dalam penelitian ini adalah Konsumen Rotte Bakery Kecamatan Tampan Pekanbaru, yaitu laki-laki dan perempuan. Jumlah seluruh masyarakat pada Kecamatan Tampan yang menjadi populasi dalam penelitian ini adalah 307.947 Jiwa. Jumlah sampel yang akan diambil untuk penelitian ini yakni sebanyak 100 responden, sampel ini ditentukan menurut rumus Slovin. Adapun teknik analisa data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji normalitas, uji regresi linier sederhana dan uji hipotesis menggunakan Uji t dengan menggunakan Piranti lunak SPSS 23.Nilai R Square atau Koefisien Determinasi (KD) menunjukkan model regresi yang dibentuk oleh interaksi variabel bebas dan variabel terikat. Nilai KD yang diperoleh adalah 0,521. Sehingga dapat ditafsirkan bahwa variabel bebas X memiliki pengaruh kontribusi sebesar 52.1% terhadap variabel Y. Terhadap pengaruh sebagian dari komunikasi pemasaran selain Word Of Mouth (WOM), memungkinkan terdapat strategi komunikasi selain komunikasi Word Of Mouth (WOM) yaitu sebesar 47.9 %.Berdasarkan hasil pencarian melalui SPSS 23, maka dapat nilai hasil dari hipotesis menunjukan bahwa perhitungan uji t sebesar thitung 10.333 > ttabel 1.984 pada taraf signifikansi 5% (0,05) yang berarti bahwa diterima Ha yaitu Komunikasi Word Of Mouth (WOM) dalam Komunikasi Pemasaran Rotte Bakery Efektif.","PeriodicalId":43316,"journal":{"name":"MEDIUM AEVUM","volume":"12 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80896016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"历史学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

ANALISIS WACANA VAN DIJK TERHADAP PENYIMPANGAN PAHAM ISLAM VAN DIJK对伊斯兰教偏差的话语分析

IF 0.2 3区历史学

MEDIUM AEVUM Pub Date : 2022-01-06 DOI: 10.25299/medium.2021.vol9(2).7836

Dyah Pithaloka, Ari Nugraha

引用次数: 0

COVER MEDIUM VOL.9 NO.1 DESEMBER 2021 封面2021年12月第9期中号

IF 0.2 3区历史学

MEDIUM AEVUM Pub Date : 2021-09-14 DOI: 10.25299/medium.2021.vol9(1).7671

Journal Editor

引用次数: 0

PENGARUH E-WOM DAN TALENT COMMUNICATOR FEMALE DAILY DUDES TERHADAP BRAND IMAGE Pengaruh e-wom Dan达人传播者女性日常男人们的品牌形象

IF 0.2 3区历史学

MEDIUM AEVUM Pub Date : 2021-09-14 DOI: 10.25299/medium.2021.vol9(1).6164

Elvira Maharani, Anindita Lintangdesi

{"title":"PENGARUH E-WOM DAN TALENT COMMUNICATOR FEMALE DAILY DUDES TERHADAP BRAND IMAGE","authors":"Elvira Maharani, Anindita Lintangdesi","doi":"10.25299/medium.2021.vol9(1).6164","DOIUrl":"https://doi.org/10.25299/medium.2021.vol9(1).6164","url":null,"abstract":"Munculnya internet dan media sosial menghubungkan khalayak kepada era digital. Teknologi yang maju ini membantu khalayak untuk mendapatkan informasi tanpa batas ruang dan frekuensi. Adapun salah satu cara agar berlangsungnya komunikasi melalui internet dengan electronic word of mouth menyelusuri media sosial yang akan disampaikan melalui seorang talent communicator yaitu Female Daily Dudes yang dapat menciptakan brand image pada setiap khalayak yang mendapatkan informasinya. Tujuan dari penelitian ini adalah mengetahui pengaruh electronic word of mouth terhadap brand image, pengaruh talent communicator terhadap brand image, dan pengaruh electronic word of mouth dan talent communicator FD Dudes terhadap brand image. Metode penelitian ini menggunakan pendekatan kuantitatif, menggunakan Teknik analisis regresi linear berganda dan pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 sampel subscribers Female Daily Network selama satu bulan di bulan Oktober 2020. Hasilnya adalah: 1) electronic word of mouth dapat berpengaruh positif signifikan terhadap brand image; 2) talent communicator berpengaruh positif signifikan terhadap brand image; 3) electronic word of mouth dan talent communicator berpengaruh positif signifikan terhadap brand image.","PeriodicalId":43316,"journal":{"name":"MEDIUM AEVUM","volume":"40 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2021-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81399989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"历史学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

INTEGRATED MARKETING COMMUNICATION KEDAI SODARE KOPI DALAM MENINGKATKAN BRAND AWARENESS

IF 0.2 3区历史学

MEDIUM AEVUM Pub Date : 2021-09-14 DOI: 10.25299/medium.2021.vol9(1).7444

Aldrich Novrian, M. Rizki

{"title":"INTEGRATED MARKETING COMMUNICATION KEDAI SODARE KOPI DALAM MENINGKATKAN BRAND AWARENESS","authors":"Aldrich Novrian, M. Rizki","doi":"10.25299/medium.2021.vol9(1).7444","DOIUrl":"https://doi.org/10.25299/medium.2021.vol9(1).7444","url":null,"abstract":"Brand awareness is an important aspect in a coffee business. because it can expand the level of enthusiasm of business consumers. This is like what the Sodare Kopi shop is currently doing, which is currently looking to increase brand awareness using a integrated marketing communication whose sales are declining during the pandemic. This study aims to determine the integrated marketing communications mix used by the Sodare Kopi shop to increase brand awareness. The theory used in this study is the theory of integrated marketing communications which includes advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, and personal selling. This research is a qualitative research. The results show that the Sodare Kopi shop uses a marketing communications mix ranging from advertising through social media, Sales promotion through different variants, events and experiences by collaborating with outsiders, public relations and publicity by disseminating information through social media, direct marketing by providing knowledge. products, personal selling through positive interactions. and interactive marketing through Instagram polls.","PeriodicalId":43316,"journal":{"name":"MEDIUM AEVUM","volume":"70 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2021-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85776952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"历史学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

PEMANFAATAN TEORI KOMUNIKASI PERSUASIF PADA PENELITIAN E-COMMERCE DI ERA DIGITAL 数字时代电子商务研究的说服力通信理论的应用

IF 0.2 3区历史学

MEDIUM AEVUM Pub Date : 2021-09-14 DOI: 10.25299/medium.2021.vol9(1).7443

Ira Mirawati

引用次数: 4

STRATEGI KOMISI PENYIARAN INDONESIA DAERAH RIAU DALAM MEWUJUDKAN PENYIARAN SEHAT BERBASIS LITERASI MEDIA DI PROVINSI RIAU 印尼廖内广播委员会的战略，在廖内建立了健康的媒体基础广播

IF 0.2 3区历史学

MEDIUM AEVUM Pub Date : 2021-09-14 DOI: 10.25299/medium.2021.vol9(1).6882

Noprinaldi

{"title":"STRATEGI KOMISI PENYIARAN INDONESIA DAERAH RIAU DALAM MEWUJUDKAN PENYIARAN SEHAT BERBASIS LITERASI MEDIA DI PROVINSI RIAU","authors":"Noprinaldi","doi":"10.25299/medium.2021.vol9(1).6882","DOIUrl":"https://doi.org/10.25299/medium.2021.vol9(1).6882","url":null,"abstract":"Komisi Penyiaran Indonesia Daerah dalam menjalankan amanat UU No 32 tahun 2002 memiliki Visi Misi diantaranya adalah Terwujud Sistem Penyiaran yang Sehat, Adil dan Berkualitas di Provinsi Riau. Salah satu strategi KPID Riau dalam mewujudkan siaran yang sehat, adil dan berkualitas adalah dengan mengadakan kegiatan Literasi media. Penelitian ini dilakukan pada Komisi Penyiaran Indonesia Daerah Provinsi Riau. Ada lima hal yang merupakan fokus penelitian ini yaitu perencanaan, pengorganisasian, pelaksanaan pengawasan dan Evaluasi yang dilakukan oleh KPID Provinsi Riau dalam kegiatan literasi media. Tujuannya adalah untuk mengetahui Strategi Komisi Penyiaran Indonesia Daerah Riau Dalam Mewujudkan Penyiaran Sehat Berbasis Literasi Media Di Provinsi Riau. Informan pada penelitian ini adalah sebanyak 4 orang. Metode dalam penelitian ini adalah deskriptif kualitatif. Hasil penelitian ini adalah peneliti menyimpulkan bahwa kegiatan literasi media yang dilakukan oleh KPID Provinsi Riau pada masyarakat di Kabupaten dan kota Provinsi Riau adalah menggunakan fungsi manajemen. hal ini ditandai dengan empat komponen, yaitu Perencanaan, pengorganisasian, Pelaksanaan dan Pengawasan. Didalam setiap kegiatan nya KPID Riau akan selalu menggunakan fungsi manajemen tersebut agar setiap kegiatan yang dialakukan dapat dievaluasi secara akurat.","PeriodicalId":43316,"journal":{"name":"MEDIUM AEVUM","volume":"56 5 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2021-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77834730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"历史学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0