R. Rahmania, Laurensius Windy Octanio Haryanto, Ahmad Rieskha Harseno
{"title":"Motivasi Wisatawan dalam Membeli Produk Kemasan Plastik di Tempat Kawasan Wisata Pantai","authors":"R. Rahmania, Laurensius Windy Octanio Haryanto, Ahmad Rieskha Harseno","doi":"10.52005/dasarrupa.v5i1.140","DOIUrl":"https://doi.org/10.52005/dasarrupa.v5i1.140","url":null,"abstract":"Seseorang melakukan wisata umumnya untuk mendapatkan kesenangan, namun seringkali destinasi wisata tidak seperti yang diharapkan. Salah satu destinasi wisata yang sering dikunjungi adalah pantai. Sebagai destinasi wisata yang memanfaatkan potensi alam, pantai memiliki permasalahan terkait dengan kebersihan lingkungan. Kebersihan destinasi wisata dipengaruhi oleh perilaku wisatawan saat berada di lokasi dan peran para pelaku usaha dalam menjual produknya. Salah satu perilaku wisatawan yang membuat destinasi menjadi tidak indah yaitu membuang sampah secara sembarang. Penelitian ini menggunakan studi literatur untuk menemukan berbagai faktor yang mempengaruhi perilaku wisatawan dalam membuang sampah. Terdapat sembilan faktor penyebab wisatawan membuang sampah sembarangan. Selain itu pengaruh dari pelaku usaha yang menawarkan produk dengan kemasan plastik atau produk instan kepada wisatawan menyebabkan timbulan sampah dari produk yang terjual. Keterkaitan antara pelaku usaha dan wisatawan menjadi faktor yang menyebabkan banyaknya sampah anorganik di tempat destinasi wisata. Faktor harga dan kemudahan untuk mendapatkan produk menentukan keputusan wisatawan dalam memilih antara produk plastik dengan ramah lingkungan. Penyampaian informasi dan edukasi kepada masyarakat dibutuhkan untuk dapat menanggulangi dan mengurangi sampah plastik yang dapat merusak lingkungan.","PeriodicalId":431219,"journal":{"name":"JURNAL Dasarrupa: Desain dan Seni Rupa","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127337213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penulis Pertama, Martinus, Eko Prasetyo, S. I. Linando, Kevin Lijaya, Penulis Ketiga, Asrullah Ahmad
{"title":"PERANCANGAN FILM PENDEK BERJUDUL “MUDAHNYA MEMBACA” TENTANG GERAKAN LITERASI NASIONAL PADA REMAJA","authors":"Penulis Pertama, Martinus, Eko Prasetyo, S. I. Linando, Kevin Lijaya, Penulis Ketiga, Asrullah Ahmad","doi":"10.52005/dasarrupa.v5i1.125","DOIUrl":"https://doi.org/10.52005/dasarrupa.v5i1.125","url":null,"abstract":"Cultural changes in Indonesia make the literacy level of Indonesian adolescents low so that teenagers have less interest in reading. Due to the lack of short film media that raises literacy in Indonesia, the author designed a short film with an interesting story composition and good audio-visual delivery so that the message he wanted to convey was conveyed. However, this research aims to design short films in the form of entertainment media for teenagers to realize the low reading level in Indonesia. This research method uses descriptive qualitative methods by collecting data obtained from the method of observation, literature study, and questionnaires. The design method used in this paper is the stage of development, pre-production, production, post-production and distribution. The results of this study are an explanation of the creative strategies used in making short films, and a discussion of the pre-production, production, and post-production processes in a short film entitled \"Mudahnya Membaca\".","PeriodicalId":431219,"journal":{"name":"JURNAL Dasarrupa: Desain dan Seni Rupa","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132801896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"(SEBUAH ALTERNATIF) PENGEMBANGAN SKEMA PERANCANGAN IDENTITAS VISUAL BAGI DESAIN KOMUNIKASI VISUAL","authors":"Ficky aulia Ficky","doi":"10.52005/dasarrupa.v5i1.141","DOIUrl":"https://doi.org/10.52005/dasarrupa.v5i1.141","url":null,"abstract":"Identitas visual merupakan salah satu porsi dari keilmuan DKV yang terbilang krusial. Perannya mampu merepresentasikan citra perusahaan/produk ke dalam bentuk simbol yang kemudian tertanam ke benak audiens. Ini merupakan bagian kecil dari irisan konsep branding yang besar dan mencakup banyak strategi. Perannya dalam area visual ialah lebih dari sekadar diferensiasi, yang berarti melibatkan strategi untuk memuat nilai-nlai di dalamnya, seperti bagaimana positioning dalam wujud visual sebagai representasi dari visi dan misi perusahaan, bagaimana itu terwujud melalui bentuk yang didasari suatu relasi makna yang kuat dan melalui strategi teoritis dan teknis beserta pedoman-pedomannya. Sehingga dalam kurun waktu tertentu identitas visual hadir dan dimaknai oleh aidiens secara emosional. Ini menjadi sebuah tantangan ketika hari ini para aktivis desain telah bersama lahir di masa yang serba praktis. Kita semua tahu bahwa kreativitas merupakan jalan agung menuju sebuah peradaban seni dan desain. Namun, jurnal terapan ini menawarkan satu alternatif sebagai langkah pembantu yang strategis dan sistematis dalam proses pembentukan identitas visual untuk para peserta didik maupun aktivis desain. Di mana memuat cara kerja convergent dan divergent think sebagai upaya pembentukan identitas visual ke arah yang berkualitas dan efektif. Penempuhan skema ini bertujuan setidaknya menjadi upaya pembeda bagi dunia yang semakin serba instan, sekaligus menjadikannya bentuk respon untuk menjawab tantangan di dunia industri di berbagai skala, agar peserta didik mampu mengurai permasalahan secara metodologis. Oleh karenanya melalui metode observasi, penulis memiliki usaha untuk menawarkan sebuah skema perancangan identitas visual.","PeriodicalId":431219,"journal":{"name":"JURNAL Dasarrupa: Desain dan Seni Rupa","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117349385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"DESAIN KEMASAN PRODUK ‘Mochi Gulung Kiwari’","authors":"Raray istianah Raray","doi":"10.52005/dasarrupa.v5i1.142","DOIUrl":"https://doi.org/10.52005/dasarrupa.v5i1.142","url":null,"abstract":"Brand Mochi Gulung Kiwari yakni produk unggulan Mochi Kiwari yang merupakan Usaha Kecil Mikro Menengah (UMKM) Kabupaten Cisaat. Mochi ini mempunyai keunggulan berupa mochi yang digulung dan mempunyai isian kacang didalamnya, tetapi produknya belum didukung oleh desain kemasan yang dinilai kurang memiliki identitas informasi produk, melainkan hanya dikemas dengan toples plastik transparan dengan label sticker yang dicetak, sehingga tidak memiliki daya tarik bagi konsumen. Tujuan perancangan kemasan produk Mochi Kiwari adalah sebagai upaya memberikan identitas produk dan dapat menunjukkan image produk dengan kompetitor lainnya. Perancangan dilakukan dengan menggunakan metode R&D, penelitian data untuk produk menggunakan analisis SWOT dan metode penciptaan berupa ide berkarya, simulasi, kontemplasi dan proses berkarya. Konsep perancangan kemasan produk Mochi Kiwari menampilkan desain kemasan produk dengan citra untuk level menengah dan menengah keatas. Dari pembuatan kemasan Mochi Kiwari, diharapkan mampu untuk memperkuat identitas produk sebagai oleh-oleh khas daerah Kabupaten Sukabumi agar tercapainya produk Usaha Kecil Mikro Menengah (UMKM) yang berkualitas.","PeriodicalId":431219,"journal":{"name":"JURNAL Dasarrupa: Desain dan Seni Rupa","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115231823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"FEMININITAS DALAM DESAIN KONTEN INSTAGRAM @DOA.INDONESIA: ANALISIS SEMIOTIKA IKLAN JUDITH WILLIAMSON","authors":"Neng Eva","doi":"10.52005/dasarrupa.v4i3.133","DOIUrl":"https://doi.org/10.52005/dasarrupa.v4i3.133","url":null,"abstract":"This research tries to explore ideology and how advertising works to make the target audience aware of the Femininity side of Instagram Feed Design @Doa.indonesia. Various theoretical concepts in Judith Williamson's (1979) ad semiotics are used as a scalpel to find out the meaning contained in Instagram Feed Design @Doa.indonesia. signifier, signified, generator, currency. Looking at the results of the analysis in the five Instagram Feed Designs @Doa.indonesia, which is dominated by the signifier scalpel and ends in the currency scalpel. in which there are signs that refer to femininity and the design has a different target exchange value. This @Doa.indonesia product shows the diversity of femininity to return to upholding the true value of femininity in women.","PeriodicalId":431219,"journal":{"name":"JURNAL Dasarrupa: Desain dan Seni Rupa","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123517713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS SEMIOTIKA IKLAN JUDITH WILLIAMSON: REPRESENTASI PEREMPUAN PADA IKLAN SUTRA TISU PLUS","authors":"M. Ahsani","doi":"10.52005/dasarrupa.v4i3.139","DOIUrl":"https://doi.org/10.52005/dasarrupa.v4i3.139","url":null,"abstract":"This study seeks to explain and find out the meanings and messages contained in Tisu Plus poster advertisements in Indonesia, explore to understand how visual and verbal elements work to attract the attention of the target audience from Sutra Tisu Plus advertisements. Semiotic analysis of Judith Williamson's advertisements (1978) in several concepts theoretically such as product as signified (product as a sign, concept or meaning), product as signifier (product as a signifier, form), product as a generator (product as a generator) and product as currency (product as an exchange rate). helps to explain that this Tisu Plus conveys the meaning that women can also be assertive regarding sex and sexuality which can be seen from the red color and the model of clothing used by the characters in this advertisement (product as signifier). Silk Tissue Plus advertisements also reinforce current emotional emotional capacities such as challenging/tempting men to try these tissues and women to be themselves (as generators). and following the meaning of the popularity of previously well-known female figures (as signified). by using this tissue, it means that a woman is brave/assertive about sex and sexuality (as currency). This Tissue Plus ad shows that the duration of getting hotorexual partner happiness in sexual intercourse is an exchange offered to get sexual partner happiness.","PeriodicalId":431219,"journal":{"name":"JURNAL Dasarrupa: Desain dan Seni Rupa","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130127178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS KOMPOSISI FOTOGRAFI PADA FOTO FASHION EDITORIAL ‘SWARNADWIPA’ KARYA NICOLINE PATRICIA MALINA","authors":"Aqila Fadia","doi":"10.52005/dasarrupa.v4i2.130","DOIUrl":"https://doi.org/10.52005/dasarrupa.v4i2.130","url":null,"abstract":"One of the activities to express yourself is through photography. Photography is not just an activity to take pictures or take pictures. However, expertise is also needed to be able to apply the basic techniques and composition of photography properly so that the resulting photos are more interesting. One Indonesian female photographer whose works are very interesting is Nicoline Patricia Malina. Nicoline is very famous for her Fashion Photography work. Nicoline's Fashion Photography works are usually used for editorial purposes. One of them is entitled 'Swarnadwipa'. In this photographic work, Nicoline uses a photographic composition of leading lines, symmetry, fill the frame, and the rule of third in portrait and landscape photo formats. Nicoline also uses a combination of gold tones which is a concept from the 'Swarnadwipa' photo series, and there are several other colors such as brown, black, gray and silver. Apart from that, Nicoline also used the Borobudur Temple building as a background for the 'Swarnadwipa' photo. This analysis uses a descriptive qualitative method, which aims to find out what photographic compositions are used in the 'Swarnadwipa' editorial fashion photo as well as to find out what the relationship between the photographic composition and the concept of 'Swarnadwipa'.","PeriodicalId":431219,"journal":{"name":"JURNAL Dasarrupa: Desain dan Seni Rupa","volume":"155 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128681726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS VISUAL POSTER KIKO PADA SERIAL ANIMASI KIKO MUSIM KE-1","authors":"Risa Adriani","doi":"10.52005/dasarrupa.v4i2.131","DOIUrl":"https://doi.org/10.52005/dasarrupa.v4i2.131","url":null,"abstract":"In the current era, technological progress is growing rapidly. The development of this technology has had an impact on the creative animation industry, judging by the many animated series that have had better quality from time to time. One of them is the animated series made by the nation's children, namely, KIKO. The KIKO animated series is an adaptation of the children's comic series entitled Kiko's Story, which was then redeveloped into an animated series. The role of information and promotion media in making animated serial works is inseparable, namely by designing media posters. In the KIKO animated series, the poster used aims to provide information about the broadcast schedule at one of the television stations. The purpose of this research is to examine the visual elements and find out the meaning contained in the poster. This study uses Kusrianto's visual communication theory and Rustan's visual elements. The method used in this study is a qualitative-descriptive method with the semiotic approach of Kress and Leewuen to analyze the meaning contained in the posters for the KIKO season 1 animated series. This study describes the role of visual elements that provide an overview and meaning according to the content in the KIKO season 1 animated series story.","PeriodicalId":431219,"journal":{"name":"JURNAL Dasarrupa: Desain dan Seni Rupa","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125174181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS DESAIN KEMASAN PEWANGI PAKAIAN MOLTO ANTI KUSUT PURPLE","authors":"Elida Christine","doi":"10.52005/dasarrupa.v4i3.137","DOIUrl":"https://doi.org/10.52005/dasarrupa.v4i3.137","url":null,"abstract":"Molto Anti-Tangled Purple clothing fragrance products are interesting to discuss because they have advantages in terms of packaging design that are visually related to elements of lines, shapes, colors, typography, and materials compared to other competitors. Molto is the first anti-wrinkle product in Indonesia that is easy to use. This Molto product continues to innovate in packaging design. Among them in this Molto product is a new logo that is simple and modern, the shape of the triple care serum icon and the existence of a QR Code for information on the use of this clothing softener to make it easier for consumers. The dimensions of Molto's product packaging design shape, namely spray bottles and refill pouches can provide practicality to its users. The color of Molto's product packaging design and its luxurious and elegant fragrance is the attractions of Molto Anti-Tangled Purple products.","PeriodicalId":431219,"journal":{"name":"JURNAL Dasarrupa: Desain dan Seni Rupa","volume":"167 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124664120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH DESAIN KOMUNIKASI VISUAL ESTETIKA DALAM DAYA BELI KONSUMEN DI MEDIA SOSIAL","authors":"Gesnida Yunita","doi":"10.52005/dasarrupa.v4i2.138","DOIUrl":"https://doi.org/10.52005/dasarrupa.v4i2.138","url":null,"abstract":"Aesthetics is a matter that studies the quality or value of the beauty of an object, as well as the impulse power and aesthetic experience of the creator and his observations. In general, the aesthetic understanding of visual arts related to visuals is the emanation of beautiful values, that is, each genre has its own value and aesthetics. This study departs from the problem of aesthetic design in the 4.0 era affecting consumer purchasing power on social media, especially women who are considered to have a high level of consumptiveness compared to men. This study uses a qualitative descriptive research method. Data collection was carried out by interviewing millennials in the city of Bandung. The results of this study indicate that people tend to agree and decide to buy a product on social media if the designs displayed by online shops have aesthetic value in the design of the Instagram feed display.","PeriodicalId":431219,"journal":{"name":"JURNAL Dasarrupa: Desain dan Seni Rupa","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128549873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}