{"title":"INSTAGRAM内容设计@DOA中的女性化。印度尼西亚:批判性广告分析朱蒂丝·威廉姆森","authors":"Neng Eva","doi":"10.52005/dasarrupa.v4i3.133","DOIUrl":null,"url":null,"abstract":"This research tries to explore ideology and how advertising works to make the target audience aware of the Femininity side of Instagram Feed Design @Doa.indonesia. Various theoretical concepts in Judith Williamson's (1979) ad semiotics are used as a scalpel to find out the meaning contained in Instagram Feed Design @Doa.indonesia. signifier, signified, generator, currency. Looking at the results of the analysis in the five Instagram Feed Designs @Doa.indonesia, which is dominated by the signifier scalpel and ends in the currency scalpel. in which there are signs that refer to femininity and the design has a different target exchange value. This @Doa.indonesia product shows the diversity of femininity to return to upholding the true value of femininity in women.","PeriodicalId":431219,"journal":{"name":"JURNAL Dasarrupa: Desain dan Seni Rupa","volume":"134 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"FEMININITAS DALAM DESAIN KONTEN INSTAGRAM @DOA.INDONESIA: ANALISIS SEMIOTIKA IKLAN JUDITH WILLIAMSON\",\"authors\":\"Neng Eva\",\"doi\":\"10.52005/dasarrupa.v4i3.133\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research tries to explore ideology and how advertising works to make the target audience aware of the Femininity side of Instagram Feed Design @Doa.indonesia. Various theoretical concepts in Judith Williamson's (1979) ad semiotics are used as a scalpel to find out the meaning contained in Instagram Feed Design @Doa.indonesia. signifier, signified, generator, currency. Looking at the results of the analysis in the five Instagram Feed Designs @Doa.indonesia, which is dominated by the signifier scalpel and ends in the currency scalpel. in which there are signs that refer to femininity and the design has a different target exchange value. This @Doa.indonesia product shows the diversity of femininity to return to upholding the true value of femininity in women.\",\"PeriodicalId\":431219,\"journal\":{\"name\":\"JURNAL Dasarrupa: Desain dan Seni Rupa\",\"volume\":\"134 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JURNAL Dasarrupa: Desain dan Seni Rupa\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.52005/dasarrupa.v4i3.133\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JURNAL Dasarrupa: Desain dan Seni Rupa","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52005/dasarrupa.v4i3.133","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
This research tries to explore ideology and how advertising works to make the target audience aware of the Femininity side of Instagram Feed Design @Doa.indonesia. Various theoretical concepts in Judith Williamson's (1979) ad semiotics are used as a scalpel to find out the meaning contained in Instagram Feed Design @Doa.indonesia. signifier, signified, generator, currency. Looking at the results of the analysis in the five Instagram Feed Designs @Doa.indonesia, which is dominated by the signifier scalpel and ends in the currency scalpel. in which there are signs that refer to femininity and the design has a different target exchange value. This @Doa.indonesia product shows the diversity of femininity to return to upholding the true value of femininity in women.
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