JURNAL Dasarrupa: Desain dan Seni Rupa最新文献_第4页

ANALISIS SEMIOTIKA TIPOGRAFI: EKSISTENSI HELVETICA DALAM KARYA DESAIN 符号学分析:HELVETICA在设计作品中的存在

JURNAL Dasarrupa: Desain dan Seni Rupa Pub Date : 2022-12-26 DOI: 10.52005/dasarrupa.v4i2.132

Dedek Kurniawan

{"title":"ANALISIS SEMIOTIKA TIPOGRAFI: EKSISTENSI HELVETICA DALAM KARYA DESAIN","authors":"Dedek Kurniawan","doi":"10.52005/dasarrupa.v4i2.132","DOIUrl":"https://doi.org/10.52005/dasarrupa.v4i2.132","url":null,"abstract":"This study attempts to explore the existence of the Helvetica font in several design works by borrowing the typographical semiotic perspective offered by Theo van Leeuwen. This study applies qualitative research methods by collecting data from observations, interviews and documentation. The results show that the Helvetica font still exists in design works because of its neutral, neutral character in the sense of not taking sides in any of its meanings, for example only thin which can be interpreted as exclusive, luxurious or black which is interpreted as bold, arrogant. because Helvetica weights ultra light to extra black. Then the expansion is created and compressed (strongly narrowed), compressed (narrowed), and extended (expanded). This feature is commonly used for space requirements in a design work. The slope feature indicates that the Helvetica font has a regular type (upright), italic (italics). and curvature where Helvetica has a rounded version that allows Helvetica to be used for the needs of friendly, soft, and natural types of designs. The features in the Helvetica typeface can answer the design needs of any type, a typeface with neutral, readability and legibility characteristics that only present clear information and without exaggerated ornaments such as Decorative typefaces. This then allowed Helvetica to be included in several design works and made Helvetica itself still exist today.","PeriodicalId":431219,"journal":{"name":"JURNAL Dasarrupa: Desain dan Seni Rupa","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128206604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS KOMPOSISI FOTOGRAFI PADA FOTO ‘LANDSCAPE’ KARYA NADAV KANDER 纳达夫·坎德的《风景》摄影作品分析

JURNAL Dasarrupa: Desain dan Seni Rupa Pub Date : 2022-12-26 DOI: 10.52005/dasarrupa.v4i3.134

Chika Maulidya

引用次数: 0

ANALISIS SEMIOTIKA IKLAN JUDITH WILLIAMSON PADA FEED IG @JCOINDONESIA “COUNTING DAYS TO I LOVE JCO 2022” 朱迪斯·威廉姆森(Judith Williamson)在twitter上写道:“数着日子，我爱jco 2022”。

JURNAL Dasarrupa: Desain dan Seni Rupa Pub Date : 2022-12-26 DOI: 10.52005/dasarrupa.v4i3.135

Zaenudin Mukhtar

{"title":"ANALISIS SEMIOTIKA IKLAN JUDITH WILLIAMSON PADA FEED IG @JCOINDONESIA “COUNTING DAYS TO I LOVE JCO 2022”","authors":"Zaenudin Mukhtar","doi":"10.52005/dasarrupa.v4i3.135","DOIUrl":"https://doi.org/10.52005/dasarrupa.v4i3.135","url":null,"abstract":"This study seeks to explore the use of advertising semiotics in @jcoindonesia's feed design with the theme \"COUNTING DAYS TO I LOVE JCO 2022\". With the aim of knowing the messages and meanings represented through visual elements in the ad design on the @jcoindonesia Instagram feed which was uploaded on 27 June 2022. The method used in this research is qualitative. Process of the analysis is carried out using four scalpel semiotics of advertising initiated by Judith Williamson, namely product as signified, product as signifier, product as generator and product as currency. The results of this study are product as signifier indicated by script and sans serif fonts to represent personal closeness with customers who are generally upper middle-income consumers with modern lifestyles. Product as generator is shown through heart shapes, wavy lines, wavy organic shapes, as well as orange and brown colors to present a feeling of love, friendliness, joy and also reminds us of J.CO Donuts and Coffee's signature sweet, soft and tender donuts that whet the appetite. Product as currency is shown through product photos and displayed prices, the combination of visual elements contained in this ad design clearly shows that friendliness, closeness, tenderness and happiness are exchanges offered by products, and of course these products can be obtained at economical prices.","PeriodicalId":431219,"journal":{"name":"JURNAL Dasarrupa: Desain dan Seni Rupa","volume":"128 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117091101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

REBRANDING DESAIN KEMASAN SENANG MANIS GULA SEMUT AREN PT. ADITYA AGRI MANDIRI DI SUKABUMI 重新包装设计的快乐糖蚂蚁在SUKABUMI的矿山

JURNAL Dasarrupa: Desain dan Seni Rupa Pub Date : 2022-12-26 DOI: 10.52005/dasarrupa.v4i2.129

Muhammad Fauzi

引用次数: 0

ANALISIS ILUSTRASI DAN ELEMEN PENDUKUNGNYA PADA BUKU “YUK BERHIJAB” KARYA FELIX SIAUW 插图分析和支持FELIX SIAUW的“YUK ejab”书的元素

JURNAL Dasarrupa: Desain dan Seni Rupa Pub Date : 2022-04-01 DOI: 10.52005/dasarupa.v4i1.124

Diean arjuna D Diean arjuna D

引用次数: 0