REBRANDING DESAIN KEMASAN SENANG MANIS GULA SEMUT AREN PT. ADITYA AGRI MANDIRI DI SUKABUMI

This final project is very helpful in the development of MSME Senang Manis which is an organic palm sugar business in the Cicantayan, Sukabumi. This design aims to maximize the packaging materials for Senang Manis products in order to optimally maintain product quality and produce practicality to consumers, then provide clarity of information, complete and appropriate visual design presentation according to packaging standards as an identity strength that can build an image in order to increase product competitiveness. ant sugar in the middle of the market. This final project was compiled using the mix method research method and the packaging design design method according to Klimchuk & Krasovec. The media in this design are product packaging (primary and secondary), brochures and paper bags. Therefore, the rebranding of the Senang Manis product packaging owned by PT. Aditya Agri Mandiri is the most effective movement in order to build an initial image and expand the business to a wider realm.