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International Review on Public and Nonprofit Marketing最新文献

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In-kind donations – peculiarities and challenges of product philanthropy 实物捐赠——产品慈善的特点与挑战
International Review on Public and Nonprofit Marketing Pub Date : 2023-11-06 DOI: 10.1007/s12208-023-00388-0
Sandra Stötzer, Katharina Kaltenbrunner
{"title":"In-kind donations – peculiarities and challenges of product philanthropy","authors":"Sandra Stötzer, Katharina Kaltenbrunner","doi":"10.1007/s12208-023-00388-0","DOIUrl":"https://doi.org/10.1007/s12208-023-00388-0","url":null,"abstract":"Abstract In-kind donations are an essential resource for many nonprofit organizations (NPO). However, their high practical relevance is not yet reflected in the literature on nonprofit marketing and fundraising which still focuses primarily on cash giving. Against this background, we summarize the limited and fragmentary literature on in-kind giving and provide some practical insights. The paper makes several contributions: first, we present an income classification of NPO’s manifold mix of resource sources that includes in-kind donations. Second, a classification of (cash and non-cash) donations categorizes the heterogeneous forms of donations and, in particular, financial surrogates. Third, and based on this typology, we develop a comprehensive definition of in-kind donations as an important step towards conceptualization. Fourth, we outline the specifics of in-kind donations and associated challenges via three case vignettes that illustrate practical experiences of NPO in dealing with product philanthropy. Finally, we give some recommendations for NPO’s in-kind fundraising endeavours and indicate avenues for further research.","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135634621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT) 非营利组织赠款获取中的管理网络行为:行为推理理论的应用
International Review on Public and Nonprofit Marketing Pub Date : 2023-10-20 DOI: 10.1007/s12208-023-00387-1
Debadutta Kumar Panda, Mahesh Ramalingam
{"title":"Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT)","authors":"Debadutta Kumar Panda, Mahesh Ramalingam","doi":"10.1007/s12208-023-00387-1","DOIUrl":"https://doi.org/10.1007/s12208-023-00387-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135617802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach 拉丁美洲的节水广告有说服力吗?混合方法方法
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-09-06 DOI: 10.1007/s12208-023-00386-2
Carolina Sánchez, E. Bianchi, Carla Rodriguez-Sanchez, Franco Sancho-Esper
{"title":"Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach","authors":"Carolina Sánchez, E. Bianchi, Carla Rodriguez-Sanchez, Franco Sancho-Esper","doi":"10.1007/s12208-023-00386-2","DOIUrl":"https://doi.org/10.1007/s12208-023-00386-2","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46657230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective 青年在Facebook上的在线政党品牌参与悖论:一个一致性理论的视角
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-08-26 DOI: 10.1007/s12208-023-00384-4
M. Jamwal, Munish Saini, Saikat Banerjee
{"title":"The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective","authors":"M. Jamwal, Munish Saini, Saikat Banerjee","doi":"10.1007/s12208-023-00384-4","DOIUrl":"https://doi.org/10.1007/s12208-023-00384-4","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46566945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of social marketing in achieving the planet sustainable development goals (SDGs) 社会营销在实现地球可持续发展目标(SDGs)中的作用
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-08-02 DOI: 10.1007/s12208-023-00385-3
Carla Rodriguez-Sanchez
{"title":"The role of social marketing in achieving the planet sustainable development goals (SDGs)","authors":"Carla Rodriguez-Sanchez","doi":"10.1007/s12208-023-00385-3","DOIUrl":"https://doi.org/10.1007/s12208-023-00385-3","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"559 - 571"},"PeriodicalIF":1.7,"publicationDate":"2023-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46692052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fatalism and donation intention: who is more in control of their own life? 宿命论与捐赠意向:谁更能掌控自己的人生?
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-07-28 DOI: 10.1007/s12208-023-00383-5
Muhammed Bilgehan Aytaç
{"title":"Fatalism and donation intention: who is more in control of their own life?","authors":"Muhammed Bilgehan Aytaç","doi":"10.1007/s12208-023-00383-5","DOIUrl":"https://doi.org/10.1007/s12208-023-00383-5","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"1 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41527345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations 通过社会营销实现联合国2030年可持续发展目标(SDGs)
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-07-27 DOI: 10.1007/s12208-023-00381-7
M. Galán-Ladero, Maria Sarmento, Susana Marques
{"title":"Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations","authors":"M. Galán-Ladero, Maria Sarmento, Susana Marques","doi":"10.1007/s12208-023-00381-7","DOIUrl":"https://doi.org/10.1007/s12208-023-00381-7","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"521 - 527"},"PeriodicalIF":1.7,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44661180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Harnessing the power of social marketing for sustainable development 利用社会营销的力量促进可持续发展
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-07-04 DOI: 10.1007/s12208-023-00382-6
N. Aya Pastrana, R. Obregón
{"title":"Harnessing the power of social marketing for sustainable development","authors":"N. Aya Pastrana, R. Obregón","doi":"10.1007/s12208-023-00382-6","DOIUrl":"https://doi.org/10.1007/s12208-023-00382-6","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":"20 1","pages":"661 - 692"},"PeriodicalIF":1.7,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44110747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
How brand familiarity influences advertising effectiveness of non-profit organizations 品牌熟悉度如何影响非营利组织的广告效果
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-06-09 DOI: 10.1007/s12208-023-00380-8
J. García-Madariaga, Pamela Simón Sandoval, Ingrit Moya Burgos
{"title":"How brand familiarity influences advertising effectiveness of non-profit organizations","authors":"J. García-Madariaga, Pamela Simón Sandoval, Ingrit Moya Burgos","doi":"10.1007/s12208-023-00380-8","DOIUrl":"https://doi.org/10.1007/s12208-023-00380-8","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47644964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perceived altruism in cause-related marketing 事业相关营销中的感知利他主义
IF 1.7
International Review on Public and Nonprofit Marketing Pub Date : 2023-06-08 DOI: 10.1007/s12208-023-00379-1
Julia Maringoni Lopes, C. Bairrada, Arnaldo Coelho
{"title":"Perceived altruism in cause-related marketing","authors":"Julia Maringoni Lopes, C. Bairrada, Arnaldo Coelho","doi":"10.1007/s12208-023-00379-1","DOIUrl":"https://doi.org/10.1007/s12208-023-00379-1","url":null,"abstract":"","PeriodicalId":42632,"journal":{"name":"International Review on Public and Nonprofit Marketing","volume":" ","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49061057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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