International Journal of Economics, Business and Accounting Research (IJEBAR)最新文献

{"title":"THE ROLE OF BRAND IMAGE IN BUILDING BRAND LOYALTY IN BHS BRAND COVERS","authors":"Siti Asiyah","doi":"10.29040/ijebar.v8i1.12825","DOIUrl":"https://doi.org/10.29040/ijebar.v8i1.12825","url":null,"abstract":"This research is motivated by the lack of research on Muslim clothing, especially BHS brand sarongs. In fact, this research can increase the sales turnover of the sarong industry in Indonesia. Apart from that, this research aims to examine the role of brand image in building brand loyalty and brand trust. In this research, brand image is predicted to have the power to build brand loyalty and brand trust. This research aims to test and analyze the behavior of BHS sarong consumers in the cities of Malang and Pasuruan. The data in this study were analyzed using SEM SmartPLS 2.0. The sampling method used is a non-probability sampling method, with a purposive sampling technique. The number of respondents used reached 100 people. The findings of this research are that brand image is able to increase brand loyalty from BHS sarongs. However, brand trust is not able to mediate the relationship between brand image and brand loyalty, because to form brand loyalty, consumers also need purchasing power.","PeriodicalId":426165,"journal":{"name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","volume":"23 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140375584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ANALYSIS OF THE WORKING CAPITAL LOAN (WCL) IN MANUFACTURING SECTORS IN BANTEN PROVINCE","authors":"Sakti Prabowo, Muhammad Heru Akhmadi, Akhmad Solikin","doi":"10.29040/ijebar.v8i1.11923","DOIUrl":"https://doi.org/10.29040/ijebar.v8i1.11923","url":null,"abstract":"The manufacturing sector is one of the economic sectors that plays a crucial role in economic development in Banten Province. This study aims to identify the impacts of the People’s Business Credit (KUR) Program on the manufacturing sector in Banten Province. The methodology used in this study is input-output analysis to determine how the KUR Program may influence the economic sectors, especially the manufacturing sector in Banten Province. The study uses the input-output table released by the Statistics Bureau at the regional level. In Banten Province, there are five sectors with the highest value of KUR. These sectors are Wholesale and Retail Trade, Accommodation and Food Service Activities, Other Service Activities, manufacturing, and Real Estate Activities. The result suggests that the KUR Program may have a good influence on the flourishing of manufacturing sectors in Banten Province. The KUR Program may have the most significant impact on the manufacturing sector when the KUR Program is distributed to the manufacturing sector itself. However, the allocation of the KUR Program to other economic sectors, especially Wholesale and Retail Trade: Repair of Motor Vehicles and Motorcycles, Accommodation and Food Service Activities, and Other Service Activities, may also have significant effects on the manufacturing sector. It may indicate that the KUR Program strategy in Banten Province may be suitable to develop the manufacturing sector in Banten Province.","PeriodicalId":426165,"journal":{"name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","volume":"35 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140373619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"UNVEILING PROACTIVE WORK BEHAVIOR IN MEDIATING THE EFFECT OF GRIT ON EMPLOYEE WORK EFFECTIVENESS","authors":"Andjar Budi Wibawanti","doi":"10.29040/ijebar.v8i1.12959","DOIUrl":"https://doi.org/10.29040/ijebar.v8i1.12959","url":null,"abstract":"This study explores the association between proactive work behavior (PWB), which is a mediator between employee grit and work effectiveness. Sixty-three employees of the Secretariat General and Directorates within the Directorate General of Transportation of the Indonesian Ministry of Transportation provided data for this research, which was collected through a questionnaire on a Likert scale. Structural equation modeling (SEM) results demonstrated that grit enhanced PWB, which in turn significantly impacted work effectiveness both directly and indirectly. It added to the process by which work effectiveness was impacted by grit. As a result, leaders have to establish the appropriate policies to support employee grit and PWB simultaneously. Therefore, additional research needs to be done in a wider range of sectors and organizations.","PeriodicalId":426165,"journal":{"name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","volume":"114 37","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140379384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE INFLUENCE OF MARKETING MIX ON SATISFACTION AND LOYALTY OF RICE CUSTOMERS AT PT. KOMODITI TANI INDONESIA","authors":"Erni Dwi Zulfarida Solihiyah, Sri Widayanti, Mirza Andrian Syah","doi":"10.29040/ijebar.v8i1.12793","DOIUrl":"https://doi.org/10.29040/ijebar.v8i1.12793","url":null,"abstract":"Customers are the most crucial aspect of running a business, so companies need to maintain customer satisfaction. Customers who are satisfied with a product will generally have a loyal attitude towards that product. This research aims to analyze the influence of the marketing mix on customer satisfaction, customer loyalty, and rice customer loyalty at PT. Komoditi Tani Indonesia. The sampling method uses accidental sampling with a total of 68 respondents. The analysis used is SEM-PLS with the WarpPLS 8.0 program. The research results show that product, price, location, and employee variables have a significant effect on customer satisfaction. Product variables, price, location, physical facilities, and customer satisfaction significantly affect customer loyalty. The customer satisfaction variable mediates the relationship between product, price, and location variables on customer loyalty","PeriodicalId":426165,"journal":{"name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","volume":" 895","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140383124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF TECHNOLOGY READINESS AT RURAL BANKS IN FACING THE INDUSTRIAL REVOLUTION 4.0 (CASE STUDY ON RURAL BANKS IN THE SPECIAL REGION OF YOGYAKARTA)","authors":"Dwi Hari Laksana, S. H. Satoto","doi":"10.29040/ijebar.v8i1.8958","DOIUrl":"https://doi.org/10.29040/ijebar.v8i1.8958","url":null,"abstract":"This study aims to determine the readiness in adapting the use of information technology at Rural Banks to improve customer service during the covid-19 pandemic. This research is quantitative research conducted at the Rural Bank in the Special Region of Yogyakarta. Samples are categorized based on the category of assets according to the book and location. This study uses 6 factors that are used to see the readiness to use information technology, namely management support, facilitating conditions, management knowledge, business environment, infrastructure development, and regional competitiveness. The results show that on average, Rural Banks in the Special Region of Yogyakarta have good readiness in facing the industrial revolution 4.0. Good readiness was demonstrated by Rural Banks that were categorized as Book 3 assets in the City of Yogyakarta and Rural Banks that were categorized as Book 2 assets in Bantul Yogyakarta. \u0000 \u0000Keywords: information technology, rural bank readiness, management support, knowledge, business environment","PeriodicalId":426165,"journal":{"name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","volume":" 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140385047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF OPERATIONAL RISK MANAGEMENT OF KAMPUNG SUSU DINASTY AGROTOURISM IN SIDEM VILLAGE GONDANG SUBDISTRICT TULUNGAGUNG REGENCY","authors":"Azki Nur Halimah, Sri Widayanti, Nuriah Yuliati","doi":"10.29040/ijebar.v8i1.12777","DOIUrl":"https://doi.org/10.29040/ijebar.v8i1.12777","url":null,"abstract":"Kampung Susu Dinasty (KSD) Agrotourism hasn’t managed their management optimally. This condition has an impact on agrotourism that has a hard time to developing. This management isn’t free of a risk and the possibility of a risk that’s influenced by the quality said management has. This research aims to identifying the operational risk source, analyzing the level of risk, also strategies that can be applied for operational agrotourism risk control. The research method used is qualitative descriptive. The sampling method used is purposive sampling technique with 64 respondents. Data analysis used descriptive analysis, likert scale, Godfrey method, and Flanagan & Norman theory. The result shows that there are 13 operational risks that agrotourism faces with 4 risk categories. The final results of the risk level assessment found that 2 risks were at a low level, 5 risks were at a medium level, 3 risks were at high level, and 3 risks were at an extreme level. From the results of the analysis, 4 main strategies were carried out to minimize losses due to operational risks, namely by transferring risks involving third parties, establishing communication and cooperation with various parties, creating alternative actions, and creating new programs.","PeriodicalId":426165,"journal":{"name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","volume":"113 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140381513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE INFLUENCE OF PERCEPTION, UNDERSTANDING OF INVESTMENT, AND TRAINING ON INTEREST IN INVESTING IN THE CAPITAL MARKET","authors":"Ardyan Firdausi Mustoffa, Lms Kristiyanti","doi":"10.29040/ijebar.v8i1.12638","DOIUrl":"https://doi.org/10.29040/ijebar.v8i1.12638","url":null,"abstract":"Investment is an important factor that influences a country's growth and economic development. We as the young generation have an important role to play in increasing the growth and economic development of our country in a better direction, one of which is by participating in the success of government programs in terms of increasing the number of new investors among the younger generation, especially students. This study aims to analyze the effect of Perception, understanding of investment, and training on student investment interest in Ponorogo. The population in this study were active students at universities in Ponorogo, considering their status as active students for the 2020/2021 academic year at universities in Ponorogo, where the college has an Investment Gallery of the Indonesia Stock Exchange, totaling 4814 students. The sampling technique was determined using the Slovin formula. From the calculation, results obtained a sample of 98 student samples. The method of data collection is in the form of a questionnaire with a Likert measurement scale. The data analysis technique used is multiple linear regression analysis. The results showed that Perception has a significant positive effect on investment interest, meaning that the better one's Perception of investment, the higher interest in investing in the capital market. Understanding of investment has a significant positive effect on investment interest, it means that the better one's understanding of investment, the higher interest in investing in the capital market training has a significant positive effect on investment interest, meaning that the better the training, the more interest in investing. Perception, understanding of investment, and training have a simultaneous (simultaneous) effect on investment interest. This means that better Perception, understanding of investment, and training, will increase one's interest in investing.” \u0000Keywords: Capital Market, Investment Interest, Perception, Investment Understanding, Capital Market Training.","PeriodicalId":426165,"journal":{"name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","volume":" 52","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140384917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DESIGN OF EMPOWERMENT MODEL FOR SMOKED FISH INDUSTRY THROUGH CUSTOMER RELATIONSHIP MANAGEMENT BASED ON THE ADAPTATION OF DIGITAL TRANSFORMATION IN SIDOARJO COAST","authors":"Endang Siswati, Nurul Imamah, Nur Lailiyatul Inayah, Ika Kharismawati","doi":"10.29040/ijebar.v8i1.12005","DOIUrl":"https://doi.org/10.29040/ijebar.v8i1.12005","url":null,"abstract":"The aim of this research is to develop smoked fish home industry through customer relationship management and identify supporting factors and also barriers in the development of the smoked fish industry through customer relationship management. This research used a qualitative approach. Data collection was carried out using interviews, observations and focus group discussions consisting of the village head, Bumdes director, and smoked fish industry stakeholders in Penatarsewu village. After the data was obtained, data triangulation was carried out and then analysed, namely data reduction, data presentation and conclusions. The results found that the customer relationship management model in small businesses is applied to services, namely providing good service to consumers and on social media. Marketing is done online and sales are made directly. Sales management organizes the sales' SOP from orders to products received by consumers. Factors that support the development of smoked fish home industry through customer relationship management include high consumer demand and it makes the product always sold out, meaning there is potential to be developed for the better. Meanwhile, the constraining factor is that the ability of resources is still limited, making the smoked fish business in Penatarsewu village rather difficult to develop.","PeriodicalId":426165,"journal":{"name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","volume":" 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140382538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE EFFECTS OF TRANSFER PRICING, THIN CAPITALIZATION, FIRM SIZE, AND TAX HAVEN COUNTRY UTILIZATION ON TAX AGGRESSIVENESS","authors":"Ruknan Ruknan, Oki Iqbal Khair, Muhammad Givary Diraga","doi":"10.29040/ijebar.v8i1.11170","DOIUrl":"https://doi.org/10.29040/ijebar.v8i1.11170","url":null,"abstract":"This research aims to examine the effects of transfer pricing, thin capitalization, firm size, and tax haven country utilization on tax aggressiveness. This study uses manufacturing sector companies listed on Indonesia Stock Exchange (IDX) during 2017 – 2021 period. The total of samples used were 14 manufacturing sector companies for 5 years. This study used multiple linear regression analysis with the assistance of SPSS 25. The results of this research indicated that transfer pricing and thin capitalization have no effect on tax aggressiveness. While, firm size has a positive and significant effect on tax aggressiveness. Also, tax haven country utilization has negative and significant effect on tax aggressiveness This research have an implication for related parties, especially the Directorate General of Taxes of the Republic of Indonesia and taxpayers in minimizing tax aggressiveness \u0000 \u0000Keywords : Aggressiveness, Transfer Pricing, Capitalization, Firm, Haven, Tax","PeriodicalId":426165,"journal":{"name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","volume":" 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140385543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE EFFECTIVENESS OF PROMOTING HYDROPONIC VEGETABLES AND PRODUCTS THROUGH INSTAGRAM WITH BRAND AWARENESS AS A MODERATING VARIABLE AT PT. KEBUN SAYUR","authors":"Alya Firda Rahmawati, Eko Nurhadi, Taufik Setyadi","doi":"10.29040/ijebar.v8i1.12792","DOIUrl":"https://doi.org/10.29040/ijebar.v8i1.12792","url":null,"abstract":"PT. Kebunsayur Surabaya promotes hydroponic vegetables and processed products on Instagram but has yet to achieve widespread reach. Popular posts based on monthly reports only get 29 likes; this figure is relatively low for a business account. This research aims to analyze the effectiveness of social media Instagram @kebunsayursurabaya using the EPIC Model and analyze the influence of promotional effectiveness on the volume of consumer purchases of vegetables and hydroponic preparations moderated by brand awareness. The research method used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS), especially with the WarpPLS 8.0 program. Primary data was collected through a questionnaire with a sample of 55 respondents taken using techniques non-probability sampling, namely purposive sampling. The research results show that the promotion of Kebunsayur Surabaya via Instagram is very effective, with a value of 4.39. The effectiveness of the promotion has a positive and significant effect on purchase volume with a path coefficient value of 0,454 and brand awareness moderates the effectiveness of promotion on purchase volume positively and significantly with a path coefficient value of 0,223","PeriodicalId":426165,"journal":{"name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","volume":" 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140385371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}