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Operation Strategy Analysis of E-commerce Platform Taking PDD as Analysis Case 以PDD为分析案例的电子商务平台运营策略分析
BCP Business & Management Pub Date : 2023-07-24 DOI: 10.54691/bcpbm.v48i.5265
Yiping Zhao
{"title":"Operation Strategy Analysis of E-commerce Platform Taking PDD as Analysis Case","authors":"Yiping Zhao","doi":"10.54691/bcpbm.v48i.5265","DOIUrl":"https://doi.org/10.54691/bcpbm.v48i.5265","url":null,"abstract":"With the development of Internet and information technology, more and more people prefer to purchase merchandise online through e-commerce platforms rather than offline stores. And this change causes an increasing number of enterprises focus on online e-commerce platforms. With the number of e-commerce platforms grows, the competition between e-commerce platforms become fierce. It is a good question that how the e-commerce platform stands out from many competitors. This paper studies the e-commerce operation strategy through user analysis, business model and product analysis according to specific examples which are popular E-commerce platforms in China called Taobao and PDD via methods of case analysis and comparative analysis in different three periods and the main analysis object is PDD. Combine with the research results, even though PDD faces the competitive environment, PDD adjusts its strategy in time in order to become more competitive in different periods. Correct strategic positioning to meet the needs of consumers and differentiated from other competitors are methods of long-term existence and development.","PeriodicalId":425663,"journal":{"name":"BCP Business & Management","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123395939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Asset Portfolio Investment Strategies Based on Econometric Models 基于计量经济模型的资产组合投资策略
BCP Business & Management Pub Date : 2023-07-24 DOI: 10.54691/bcpbm.v48i.5252
Xiting Wang
{"title":"Asset Portfolio Investment Strategies Based on Econometric Models","authors":"Xiting Wang","doi":"10.54691/bcpbm.v48i.5252","DOIUrl":"https://doi.org/10.54691/bcpbm.v48i.5252","url":null,"abstract":"In order to provide traders with a daily trading strategy for gold and bitcoin, a price forecasting model was first developed. After performing ADF stationarity tests and LM tests on returns, the ARMA (3,7) and ARMA (4,5) models are estimated using THE PERTUR (3,7) and ALM (5) models with perturbation terms GARCH (1,1) and vt following a t-distribution. The second step is to build a risk judgement model that considers the impact of the special bull and bear market quotes, sets the bull score and determines its weight as 0.333. The third step is to build a decision model that introduces a purchase score and builds a planning equation based on the fact that gold is only traded on trading days to obtain the final decision. With this model, a principal of $1,000 could end up with an asset of $164,080. MCM/ICM: Procedures and techniques for a great experience. Proving that the model used is the optimal strategy is done in two parts: an accuracy test and an analysis of investment behavior. The accuracy test introduces the regression evaluation metrics MSE and RMSE and the results show that the portfolio investment model is the most accurate. The analysis of investment behavior demonstrates the failure of one-way investments by comparing complete bitcoin investments or gold investments with the information reviewed.","PeriodicalId":425663,"journal":{"name":"BCP Business & Management","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114837708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Innovative Management Study of Financial Accounting in The Information Age 信息时代财务会计创新管理研究
BCP Business & Management Pub Date : 2023-07-24 DOI: 10.54691/bcpbm.v48i.5244
Jiaying Li
{"title":"Innovative Management Study of Financial Accounting in The Information Age","authors":"Jiaying Li","doi":"10.54691/bcpbm.v48i.5244","DOIUrl":"https://doi.org/10.54691/bcpbm.v48i.5244","url":null,"abstract":"Due to the vigorous development of the network information age, the financial accounting business has put forward a great challenge, and the financial accounting work also needs to be improved with the development of the times. Therefore, the significance of strengthening the innovative management work of enterprise financial accounting is great, not only can make the orderliness of the matter unit financial accounting management get reasonable protection, but also can make the financial accounting management of small and medium-sized enterprises an effective change. In this essay, the current unit of financial accounting work of innovative management work issues are discussed.","PeriodicalId":425663,"journal":{"name":"BCP Business & Management","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123946221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Research On Customer Satisfaction Study in Meituan Company 美团公司顾客满意度研究
BCP Business & Management Pub Date : 2023-07-24 DOI: 10.54691/bcpbm.v48i.5245
Hanyue Shi, Yishuang Zheng
{"title":"Research On Customer Satisfaction Study in Meituan Company","authors":"Hanyue Shi, Yishuang Zheng","doi":"10.54691/bcpbm.v48i.5245","DOIUrl":"https://doi.org/10.54691/bcpbm.v48i.5245","url":null,"abstract":"The variables affecting customer satisfaction at Meituan are examined in this essay. First, the SWOT and PEST models were used to analyze Meituan's internal and exterior environments. Second, raw data are gathered through surveys and interviews, and the quadrant model is used to analyze the data. Finally, the position of the various factors in the quadrant diagram will be used to evaluate their impact and significance. The study concluded that, considering the 14 factors, it was found that convenience, brand and corporate image, delivery time and preferential strength were located in the strength area and had a greater impact on Meituan's user satisfaction.","PeriodicalId":425663,"journal":{"name":"BCP Business & Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130801510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Couple's Joint Holdings on Corporate Financial Distress 夫妻共同持股对企业财务困境的影响
BCP Business & Management Pub Date : 2023-07-24 DOI: 10.54691/bcpbm.v48i.5257
Kailin Jia, Ruiqi Wang, Tian Wu
{"title":"The Impact of Couple's Joint Holdings on Corporate Financial Distress","authors":"Kailin Jia, Ruiqi Wang, Tian Wu","doi":"10.54691/bcpbm.v48i.5257","DOIUrl":"https://doi.org/10.54691/bcpbm.v48i.5257","url":null,"abstract":"Family firms are an important part of the national economy, and it is of interest whether a couple's Joint Holdings can leverage their strengths and reduce the risk of their firms falling into financial distress. This paper empirically examines the impact of joint shareholding by husband and wife on corporate financial distress, using a sample of A-share listed family firms from 2010-2021. We find that the effect of joint shareholding on financial distress is more pronounced in the sample with poorer quality audits and older firms, while the effect of joint shareholding on financial distress is significantly reduced in larger firms or those with higher gearing ratios. This paper has important implications for the role of joint shareholding in the capital markets as a means of escaping financial distress.","PeriodicalId":425663,"journal":{"name":"BCP Business & Management","volume":"113 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124163502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Study On the Establishment and Potential Impact of GGDP Accounting System gdp核算体系的建立及其潜在影响研究
BCP Business & Management Pub Date : 2023-07-24 DOI: 10.54691/bcpbm.v48i.5250
Yinuo Wang, Meng-Hao Chen, Changqing Liu
{"title":"Study On the Establishment and Potential Impact of GGDP Accounting System","authors":"Yinuo Wang, Meng-Hao Chen, Changqing Liu","doi":"10.54691/bcpbm.v48i.5250","DOIUrl":"https://doi.org/10.54691/bcpbm.v48i.5250","url":null,"abstract":"GDP is one of the best known and most commonly used indicators to measure the health of a country's economy, but the rapid growth of GDP does not adequately take into account resource and environmental factors. In order to choose an appropriate method to construct the GGDP, the article considers various indicators affecting the environment from multiple perspectives, and uses hierarchical analysis and global entropy weighting to calculate the importance of each indicator, assigning weights to each indicator, and through weighted summation can calculate the GGDP of each country, and compares the GDP and GGDP of five countries, followed by using regression models to calculate the two level The regression model was then used to calculate the contribution of the two first-order indicators to GGDP and GDP, and it was concluded that the use of GGDP accounting can reduce the cost of environmental downgrading and increase the benefits of environmental improvement. Finally, the benefits and drawbacks of using GGDP are summarized.","PeriodicalId":425663,"journal":{"name":"BCP Business & Management","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131674532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the Impact of Supply Chain Concentration of Chinese Trading Companies on Digital Transformation Based on Multiple Linear Regression Model 基于多元线性回归模型的中国贸易企业供应链集中度对数字化转型的影响分析
BCP Business & Management Pub Date : 2023-07-24 DOI: 10.54691/bcpbm.v48i.5267
Peishen Liang
{"title":"Analysis of the Impact of Supply Chain Concentration of Chinese Trading Companies on Digital Transformation Based on Multiple Linear Regression Model","authors":"Peishen Liang","doi":"10.54691/bcpbm.v48i.5267","DOIUrl":"https://doi.org/10.54691/bcpbm.v48i.5267","url":null,"abstract":"In order to explore the supply chain concentration influence on digital transformation level among enterprises, the analysis in this paper takes a sample about the Chinese wholesale and retail industry enterprise data from 2010 to 2020. Python is used to obtain the data of enterprises about digital transformation, and studies the impact of supply chain concentration on the digital transformation of trading enterprises. Empirical results show that the higher the concentration of the supply chain, the lower the investment of enterprises in digital transformation. In addition, further exploring the impact of the concentration of upstream and downstream partners in the supply chain on digital transformation, it is concluded that the concentration of downstream customers has a more significant negative correlation. At the conclusion of this paper, this paper makes suggestions on how to effectively achieve digital transformation for enterprises with different degrees of supply chain concentration.","PeriodicalId":425663,"journal":{"name":"BCP Business & Management","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131998086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How does JD stand out in China's e-commerce market? 京东如何在中国电子商务市场脱颖而出?
BCP Business & Management Pub Date : 2023-07-24 DOI: 10.54691/bcpbm.v48i.5263
Zefan Wu
{"title":"How does JD stand out in China's e-commerce market?","authors":"Zefan Wu","doi":"10.54691/bcpbm.v48i.5263","DOIUrl":"https://doi.org/10.54691/bcpbm.v48i.5263","url":null,"abstract":"With the rapid development of e-commerce in China, JD has encountered different rivals. How does JD use its differentiated competition strategy to reduce costs, increase revenue and increase profits? Based on the research and expansion of previous literature, and based on the database published by JD on the Internet in March 2018, this paper gives strategic suggestions to JD, hoping to make it stand out among its competitors. It is found that JD should focus on improving logistics efficiency, commodity quality, and bundle discount, so as to increase its sales volume. In addition, big data can be used to collect discount,direct discount, gift item ;marital status; attribute1,type, so as to make predictions, which can more reasonably allocate the storage of various types of cargo in local cabins; Finally, JD should appropriately increase the quantity of its self-operated products to observe whether the sales volume will change, and then take corresponding measures to improve it.","PeriodicalId":425663,"journal":{"name":"BCP Business & Management","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114903375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A study of the GeGDP problem base on the LightGBM regression 基于LightGBM回归的GeGDP问题研究
BCP Business & Management Pub Date : 2023-07-24 DOI: 10.54691/bcpbm.v48i.5356
Yan PeiLin
{"title":"A study of the GeGDP problem base on the LightGBM regression","authors":"Yan PeiLin","doi":"10.54691/bcpbm.v48i.5356","DOIUrl":"https://doi.org/10.54691/bcpbm.v48i.5356","url":null,"abstract":"This study uses AHP hierarchy analysis to select three indicators as the measurement standard of green GDP: GDP, resource consumption and reduction cost and environmental degradation cost, and analyzes the weight of green GDP indicators and the importance of the three indicators. With GeGDP as the main indicator of a country's economic health, a Lasso regression model is established to analyze the predicted global climate mitigation impacts. Then, this paper establishes LightGBPGBM regression model to predict the future GeGDP and GDP of the United States, and uses r square and other indicators to test the accuracy of the model, and makes a human correlation analysis of GeGDP and GDP before and after the prediction, to analyze the degree of correlation between the two. Finally, taking the United States as an example, we substituted relevant data into the LightGBM regression model developed above, predicted its value, and conducted one-way analysis of variance on it to determine the degree of change before and after. This study uses AHP hierarchy analysis to select three indicators as the measurement standard of green GDP: GDP, resource consumption and reduction cost and environmental degradation cost, and analyzes the weight of green GDP indicators and the importance of the three indicators. With GeGDP as the main indicator of a country's economic health, a Lasso regression model is established to analyze the predicted global climate mitigation impacts. Then, this paper establishes LightGBPGBM regression model to predict the future GeGDP and GDP of the United States, and uses r square and other indicators to test the accuracy of the model, and makes a human correlation analysis of GeGDP and GDP before and after the prediction, to analyze the degree of correlation between the two. Finally, taking the United States as an example, we substituted relevant data into the LightGBM regression model developed above, predicted its value, and conducted one-way analysis of variance on it to determine the degree of change before and after.","PeriodicalId":425663,"journal":{"name":"BCP Business & Management","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126363898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of High-Tech Industrial Agglomeration on China's Green Economy 高新技术产业集聚对中国绿色经济的影响
BCP Business & Management Pub Date : 2023-07-24 DOI: 10.54691/bcpbm.v48i.5249
Ruiyang Li
{"title":"The Impact of High-Tech Industrial Agglomeration on China's Green Economy","authors":"Ruiyang Li","doi":"10.54691/bcpbm.v48i.5249","DOIUrl":"https://doi.org/10.54691/bcpbm.v48i.5249","url":null,"abstract":"Based on the panel data of 30 provinces in China from 2010 to 2020, the green economic development index of each province is calculated by the entropy method, and the Tobit model is used to explore the influence of high-tech industry agglomeration on the green economy. As far as China's current development is concerned, the agglomeration of China's high-tech industries plays a prominent role in promoting the green economy.The empirical results show that: (1) High-tech industrial agglomeration has a significant inverted \"U\" shape on the development of green economy. (2) The degree of effect of high-tech industrial agglomeration on different regions is heterogeneous; The impact of high-tech industrial agglomeration on the eastern and central regions showed a significant inverted \"U\" shape, and had no significant impact on the western region. (3) Analysis of control variables. This article adds a new variable, Education Cost. The results of the analysis are as follows：the level of financial investment and education investment have a positive impact on the green economy, while the level of foreign direct investment and urbanization have a significant negative influence on the green economic development.","PeriodicalId":425663,"journal":{"name":"BCP Business & Management","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125237835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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