How does JD stand out in China's e-commerce market?

Abstract

With the rapid development of e-commerce in China, JD has encountered different rivals. How does JD use its differentiated competition strategy to reduce costs, increase revenue and increase profits? Based on the research and expansion of previous literature, and based on the database published by JD on the Internet in March 2018, this paper gives strategic suggestions to JD, hoping to make it stand out among its competitors. It is found that JD should focus on improving logistics efficiency, commodity quality, and bundle discount, so as to increase its sales volume. In addition, big data can be used to collect discount,direct discount, gift item ;marital status; attribute1,type, so as to make predictions, which can more reasonably allocate the storage of various types of cargo in local cabins; Finally, JD should appropriately increase the quantity of its self-operated products to observe whether the sales volume will change, and then take corresponding measures to improve it.