International Journal of Business Reflections最新文献

EMPLOYABILITY SKILLS FOR GRADUATES TO JOIN THE BANKING SECTOR IN PAKISTAN 巴基斯坦银行业毕业生的就业技能

International Journal of Business Reflections Pub Date : 2023-12-31 DOI: 10.56249/ijbr.03.01.48

Numan Aslam, Muhammad Hassan Danish, Kashif Munir, Sazali Abdul Wahab

引用次数: 0

INFLUENCER MARKETING ON SOCIAL MEDIA: EXPLORING THE ROLE OF SOURCE CREDIBILITY IN GENERATING PARA SOCIAL RELATIONSHIPS AND PRODUCT INTEREST 社交媒体上的影响者营销：探索来源可信度在建立社会关系和产品兴趣方面的作用

International Journal of Business Reflections Pub Date : 2023-12-31 DOI: 10.56249/ijbr.03.01.43

Seerat Fatima, Usamah Iyyaz Billah

{"title":"INFLUENCER MARKETING ON SOCIAL MEDIA: EXPLORING THE ROLE OF SOURCE CREDIBILITY IN GENERATING PARA SOCIAL RELATIONSHIPS AND PRODUCT INTEREST","authors":"Seerat Fatima, Usamah Iyyaz Billah","doi":"10.56249/ijbr.03.01.43","DOIUrl":"https://doi.org/10.56249/ijbr.03.01.43","url":null,"abstract":"The purpose of this research is to examine the relation of influencer credibility with product interest through the mediation of para-social relationships. Influencer credibility was measured through the constructs of expertise, attractiveness, trustworthiness, and similarity. By making a conceptual framework and then evaluating it, this research tries to fill the theoretical gaps about the study variables in a digital influencing context. A questionnaire was developed based on items from available literature about the study variables. The target respondents of the study were social media users from Pakistan who are also users of various brands. The data analysis was conducted using the Process “Macro by Hayes” model 4 in SPSS. Key findings show that the credibility of a source is important for building parasocial relationships and product interest. All the hypotheses were supported showing the immense importance of influences in brand Marketing in the current era. The underpinning theory of this study is the source credibility theory which is supported by our findings. The study also opens new avenues for future research including the application of the model in e-commerce and business-to-business sectors of the industry. The results of this research will also help brand managers and digital marketers design their promotional campaigns through the endorsement of online influencers.","PeriodicalId":425224,"journal":{"name":"International Journal of Business Reflections","volume":"115 35","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139135223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CRITERIA FOR ASSESSING AND ENSURING THE TRUSTWORTHINESS IN QUALITATIVE RESEARCH 评估和确保定性研究可信度的标准

International Journal of Business Reflections Pub Date : 2023-12-31 DOI: 10.56249/ijbr.03.01.44

Z. Kakar, Rizwana Rasheed, A. Rashid, Salma Akhter

{"title":"CRITERIA FOR ASSESSING AND ENSURING THE TRUSTWORTHINESS IN QUALITATIVE RESEARCH","authors":"Z. Kakar, Rizwana Rasheed, A. Rashid, Salma Akhter","doi":"10.56249/ijbr.03.01.44","DOIUrl":"https://doi.org/10.56249/ijbr.03.01.44","url":null,"abstract":"The trustworthiness of qualitative data has been debatable, yet it has strong support from its supporters. However, the importance and worth of qualitative data cannot be undermined. This paper presents a critical review of the trustworthiness of the qualitative data. The degree of trustworthiness of qualitative research can be measured by ensuring the credibility, transferability, dependability, and conformability of research design, process, and action. The guarantee of trustworthiness in qualitative research is more complex than in quantitative research due to its subjective nature. Many researchers and experts denied the generalizability of qualitative research. However, few researchers, like Guba (1985), developed a widely accepted model and strategies to ensure the trustworthiness and generalizability of qualitative research. Credibility is like internal validity in quantitative analysis and provides the actual data about the phenomenon. Transferability shows the degree of application of the research finding in other exact natures of context, people, groups, and settings. If the findings of one study are replicated in a similar population, condition, or context, then the findings are dependable. Neutrality is the degree of fairness of results consisting of purity of initial responses and bias-free.","PeriodicalId":425224,"journal":{"name":"International Journal of Business Reflections","volume":" 349","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139136923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FOURIER CAUSALITY AND VOLATILITY SPILLOVER PERSPECTIVES TO ANALYZE THE EFFECT OF TERRORISM ON TURKISH AND EUROPEAN STOCK MARKETS 从傅里叶因果关系和波动溢出角度分析恐怖主义对土耳其和欧洲股市的影响

International Journal of Business Reflections Pub Date : 2023-12-31 DOI: 10.56249/ijbr.03.01.46

Adnan Hushmat

引用次数: 0

FACTORS INFLUENCING INFORMATION TECHNOLOGY INVESTMENTS IN SOUTH AFRICAN SMALL AND MEDIUM SIZE ENTERPRISES: A CONCEPTUAL STUDY 影响南非中小企业信息技术投资的因素：概念研究

International Journal of Business Reflections Pub Date : 2023-12-31 DOI: 10.56249/ijbr.03.01.47

P. Saah, Charles Mbohwa, Nelson Sizwe Madonsela

{"title":"FACTORS INFLUENCING INFORMATION TECHNOLOGY INVESTMENTS IN SOUTH AFRICAN SMALL AND MEDIUM SIZE ENTERPRISES: A CONCEPTUAL STUDY","authors":"P. Saah, Charles Mbohwa, Nelson Sizwe Madonsela","doi":"10.56249/ijbr.03.01.47","DOIUrl":"https://doi.org/10.56249/ijbr.03.01.47","url":null,"abstract":"Small and medium-sized businesses (SMEs) are essential to South Africa's development and economic progress. Information technology (IT) expenditures have become crucial for SMEs to stay competitive in the quickly changing digital market. The purpose of this study is to examine the variables affecting IT investments in South African SMEs. The paper provides a thorough examination of the literature, the technique used, the findings, and a discussion of the implications through a conceptual study. The study's findings were derived from an analysis of 15 of the best and most relevant journal articles out of a total of 200 that were obtained and evaluated through Google Scholar that are related to factors impacting IT investments in South African SMEs. The objective was to aggregate the views of many scholars on the issues affecting IT investments in South African SMEs from their writings. The study's findings indicates that financial constraints, perceived return on investment (ROI), industry-specific factors, technological complexity and skills, perceived risk, outside influences, organisational culture, and leadership are among the factors that affect IT investments in South African SMEs. With regards to the study's findings, it is recommended that SMEs should work to understand and address the factors influencing information technology investments in South Africa so they can make informed IT investment decisions, and policymakers should foster an environment that encourages the uptake of technology and the expansion of this industry.","PeriodicalId":425224,"journal":{"name":"International Journal of Business Reflections","volume":" 1191","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139136113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DO DIFFERENT SECTORS AFFECT EQUITY RISK PREMIUMS IN EMERGING MARKETS? EVIDENCE FROM ASIA 不同行业是否影响新兴市场的股票风险溢价？来自亚洲的证据

International Journal of Business Reflections Pub Date : 2023-12-31 DOI: 10.56249/ijbr.03.01.45

Ali Fayyaz Munir, Naveed Ul Hassan, Ali Raza Elahi, Safyan Majid

{"title":"DO DIFFERENT SECTORS AFFECT EQUITY RISK PREMIUMS IN EMERGING MARKETS? EVIDENCE FROM ASIA","authors":"Ali Fayyaz Munir, Naveed Ul Hassan, Ali Raza Elahi, Safyan Majid","doi":"10.56249/ijbr.03.01.45","DOIUrl":"https://doi.org/10.56249/ijbr.03.01.45","url":null,"abstract":"This paper explores intricacies of the higher equity risk premia of emerging Asian economies within the context of industrial composition. The conventional ex-post empirical analysis is executed to scrutinize the impact of industries on the country's stock performance, diverging from the contemporary literature on finance, which was restricted to \"total market indexes.\" By utilizing the DataStream’s Total Return Indices (TRIs) data of emerging market industries, this study highlights the contribution of various industries towards higher equity risk premiums across prominent Asian emerging countries. The study unearths several salient empirical findings. Primarily, the study confirms the \"high-volatile high-performance nature\" in conjunction with the time-varying dynamics of excess returns for emerging markets at the industry level. Secondly, the study's findings identify the industries accountable for the most significant contribution to higher stock premia of emerging markets at both the country and dynamic context levels. Thirdly, we observe that certain industries demonstrate greater exposure to global factors than others. It is, therefore, argued that these observations provide a crucial indication for international portfolio diversification. The investigation of diversification opportunities due to the impact of global factors on country indexes, and the existence of some industries that offer little but advantageous insurance components provide valuable insights for the higher equity premia of emerging markets. The overall study findings suggest that foreign portfolio investors must not only diversify across countries but also across industries to generate augmented returns in emerging stock markets.","PeriodicalId":425224,"journal":{"name":"International Journal of Business Reflections","volume":"114 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139134682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

KNOWLEDGE INFLUENCE ON PURCHASE INTENTION TOWARDS REMANUFACTURED MOBILE PHONES 知识对再制造手机购买意向的影响

International Journal of Business Reflections Pub Date : 2023-06-30 DOI: 10.56249/ijbr.03.01.40

M. M. Tahir

引用次数: 0

BALANCING ACT: UNRAVELING THE ANTECEDENTS AND CONSEQUENCES OF WORK-LIFE CONFLICT 平衡行动：揭示工作与生活冲突的前因后果

International Journal of Business Reflections Pub Date : 2023-06-30 DOI: 10.56249/ijbr.03.01.41

Faryal Bajwa, Saira Ahmed

{"title":"BALANCING ACT: UNRAVELING THE ANTECEDENTS AND CONSEQUENCES OF WORK-LIFE CONFLICT","authors":"Faryal Bajwa, Saira Ahmed","doi":"10.56249/ijbr.03.01.41","DOIUrl":"https://doi.org/10.56249/ijbr.03.01.41","url":null,"abstract":"Work-family or work-life conflict occurs when the demands of work and family roles conflict, causing imbalances and difficulties. Heavy responsibilities, a lack of workplace flexibility, gender role expectations, and insufficient social support are precursors. Consequences include psychological distress, disrupted relationships, decreased satisfaction, career setbacks, and adverse organizational results. These factors must be addressed in order to promote well-being and achieve a healthy work-life balance. This study provides insight into work-life conflict literature by outlining its causes and consequences. To succeed in today’s diverse and competitive environment, employees must maintain the right balance between their work and life roles. The construct of WLC has gained the focus of researchers and practitioners as it yields many adverse organizational outcomes. Therefore, researchers have put great emphasis on understanding mechanisms of work-life conflict to develop work and life balance. The primary objective of this study is to identify the antecedents and consequences of WLC based on an extensive literature review. The study concludes with significant implications for practitioners and managers.","PeriodicalId":425224,"journal":{"name":"International Journal of Business Reflections","volume":"62 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139366610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

HEARTSTRINGS AT WORK: EXPLORING CATALYSTS AND CONSEQUENCES OF EMPLOYEE COMMITMENT 工作中的心弦：探索员工承诺的催化剂和后果

International Journal of Business Reflections Pub Date : 2023-06-30 DOI: 10.56249/ijbr.03.01.39

Resham Abbas, Saira Ahmed

引用次数: 0

THE BASES FOR ENHANCING THE SUSTAINABILITY OF SMALL AND MEDIUM-SIZED ENTERPRISES IN SOUTH AFRICA 加强南非中小企业可持续性的基础

International Journal of Business Reflections Pub Date : 2023-06-30 DOI: 10.56249/ijbr.03.01.38

P. Saah

引用次数: 0