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Política pop online: nuevas estrategias y liderazgos para nuevos públicos 政治流行在线:新受众的新策略和领导
IF 0.8
Index Comunicacion Pub Date : 2022-01-15 DOI: 10.33732/ixc/12/01politi
Salomé Berrocal-Gonzalo, Raquel Quevedo-Redondo, Virginia García-Beaudoux
{"title":"Política pop online: nuevas estrategias y liderazgos para nuevos públicos","authors":"Salomé Berrocal-Gonzalo, Raquel Quevedo-Redondo, Virginia García-Beaudoux","doi":"10.33732/ixc/12/01politi","DOIUrl":"https://doi.org/10.33732/ixc/12/01politi","url":null,"abstract":"In the midst of entertainment society, that started off at the end of the twentieth century, pop politics developed as a new communication formula used by the political leaders to share their image and their messages to the citi- zens by means of features from the entertainment environment or celebritiza- tion. In a similar way, the traditional mass media act, including formats of politi- cal infoentertainment to share the political information to the citizens in a frivolous, superficial or satiric format, aiming to increase their audience. This dominant situation of politainment has been transferred to the Internet envi- ronment, where the trend multiplies its effect due to the power of social net- works. In that case, political parties, mass media and prosumers, find a new space to gain votes, increase their audience and achieve advantage. The mono- graph included in index.comunicación introduces several research projects re- lated to politainment, aiming to study its impact upon traditional media and social networks. The new formulas adopted by spectacularized political infor- mation, the kind of issuers that produce them and the consequences upon those who intake them, are the object of analysis of the investigation works published in this thematic number.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87380588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Visionado colectivo de cine en la red social Twitch por parte de centennials: estudio de caso 百年纪念在社交网络Twitch上集体观看电影:案例研究
IF 0.8
Index Comunicacion Pub Date : 2022-01-15 DOI: 10.33732/ixc/12/01vision
Sergio Gutiérrez Manjón, Sergio Álvarez García, Sergio Mena Muñoz
{"title":"Visionado colectivo de cine en la red social Twitch por parte de centennials: estudio de caso","authors":"Sergio Gutiérrez Manjón, Sergio Álvarez García, Sergio Mena Muñoz","doi":"10.33732/ixc/12/01vision","DOIUrl":"https://doi.org/10.33732/ixc/12/01vision","url":null,"abstract":"The network Twitch hosts a novel form of collective viewing of audiovisual products, whose audience is centennials. We analyse the case of Watch Parties, which allow users to watch films in real time with a streamer. Taking three Watch Parties of the streamer Lynx_Reviewer as a case study, a methodological triangulation is carried out: virtual ethnography, content analysis and semi-structured interview. By exploring the phenomenon, a model of analysis of collective consumption of content is constructed thanks to a descriptive systematisation of the audience’s consumption habits and uses by analysing the conversations and messages generated in the transmissions. The results obtained show that, despite the disparity of content and channels broadcasting on Twitch, this format follows a common pattern of broadcasting, participation, interface and type of messages. It is a leisure experience based on the collective construction of content developed synchronously with the interaction of the audience, which uses its own references and expressive codes to communicate, using films as a means of interaction within the community.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75232081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Narrativa de campaña en Instagram: espectáculo y autorrepresentación de candidatos. El caso de las elecciones generales 2019 Instagram上的竞选叙事:候选人的展示和自我代表。以2019年大选为例
IF 0.8
Index Comunicacion Pub Date : 2022-01-15 DOI: 10.33732/ixc/12/01narrat
Carmen Ferré-Pavia, M. Codina
{"title":"Narrativa de campaña en Instagram: espectáculo y autorrepresentación de candidatos. El caso de las elecciones generales 2019","authors":"Carmen Ferré-Pavia, M. Codina","doi":"10.33732/ixc/12/01narrat","DOIUrl":"https://doi.org/10.33732/ixc/12/01narrat","url":null,"abstract":"This article aims to analyze the strategies used by political parties on Instagram posts during the election campaign of November 10, 2019, in terms of their content and media resources, in a politainment environment. A total of 655 publications were analyzed, coming from state and autonomous Catalan parties, through content analysis with quantitative and interpretative focus. From a comparative point of view, a gap is found between new and old political parties in the use of Instagram, and it is evident that the use of per- sonalization varies between formations. In the case of Catalan parties, the campaign is mixed with the effects of the situation of their former leaders. With some exceptions, the programmatic proposals during the campaign are blurred in almost all cases. It is concluded that, on Instagram, the electoral narrative is constructed as a narrative of staged self-referential actions, with the context of the political events in the Catalan case.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87088052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Análisis de la realización de espectáculos televisivos en directo: Italia en Eurovisión 2021 电视直播表演分析:2021年欧洲歌唱大赛意大利
IF 0.8
Index Comunicacion Pub Date : 2022-01-15 DOI: 10.33732/ixc/12/01analis
F. Gómez-Pérez, J. Pérez-Rufí
{"title":"Análisis de la realización de espectáculos televisivos en directo: Italia en Eurovisión 2021","authors":"F. Gómez-Pérez, J. Pérez-Rufí","doi":"10.33732/ixc/12/01analis","DOIUrl":"https://doi.org/10.33732/ixc/12/01analis","url":null,"abstract":"This paper aims to study the production of live television at the Eurovision Song Contest, a contest characterized by the use of avant-garde and experimental technologies and staging. The filming and production of the winning performance in 2021, «Zitti e buoni», by the Italian group Måneskin, is selected as a case study, as it breaks with previous trends. The main objectives of this research are to analyze the selected performance from a discursive and formal perspective and to identify the visual references on which the production is based. We apply a formal audiovisual analysis while considering intertextual practices and the intention to appropriate pop culture references. The formal audiovisual analysis highlights the respect for a functional and classic audiovisual grammar that tries to make itself invisible to highlight the members of the band with their charisma. Faced with previous practices trying to break spatial and temporal continuity, the performance claims a classical audiovisual grammar and an apparently simple staging based on nostalgia.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85310894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
El espectáculo de la política en ‘El Hormiguero 3.0’ con los candidatos a la presidencia del Gobierno: 2015-2019 2015-2019年《El Hormiguero 3.0》中政府总统候选人的政治秀
IF 0.8
Index Comunicacion Pub Date : 2022-01-15 DOI: 10.33732/ixc/12/01elespe
Manuel Antonio Pacheco Barrio
{"title":"El espectáculo de la política en ‘El Hormiguero 3.0’ con los candidatos a la presidencia del Gobierno: 2015-2019","authors":"Manuel Antonio Pacheco Barrio","doi":"10.33732/ixc/12/01elespe","DOIUrl":"https://doi.org/10.33732/ixc/12/01elespe","url":null,"abstract":"The infotainment is a key piece for political communication and the candidates tour the television sets showing their communication skills. Television entertainment programs such as Antena 3's El Hormiguero have taken advantage of this situation to develop a series of electoral interviews with the candidates for the presidency of the Government of Spain. This article will analyze these programs that have been broadcast during the electoral campaigns held between 2015 and 2019, both from their content and their structure. To carry out this research, the models framed in the quantitative paradigm have been used, focusing on descriptive questions from the content analysis adding the qualitative study of them. The programs that have been carried out in the electoral periods have maintained an identical structure in the interviews broadcast in each campaign prior to the elections so that all candidates were on an equal footing on issues related to current hot topics.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82522786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
La Unión Europea en la serie ‘Parlement’ (2020). Entre la ficción y el realismo “议会”系列中的欧盟(2020年)。在小说和现实主义之间
IF 0.8
Index Comunicacion Pub Date : 2022-01-15 DOI: 10.33732/ixc/12/01launio
Alicia Gil-Torres, Cristina San José-de la Rosa
{"title":"La Unión Europea en la serie ‘Parlement’ (2020). Entre la ficción y el realismo","authors":"Alicia Gil-Torres, Cristina San José-de la Rosa","doi":"10.33732/ixc/12/01launio","DOIUrl":"https://doi.org/10.33732/ixc/12/01launio","url":null,"abstract":"The interest of this research resides in the analysis of the only fiction series dealing with the functioning of the European Union: the French- Belgian-German production Parlement (Émilie Noblet and Jérémie Sein, 2020). Through a qualitative methodology, it seeks to answer a threefold re- search objective: (1) to analyze the main characters and their characteristic elements; (2) to identify the space-time relationship and the political actions addressed in fiction in order to provide realism to its development through the scenarios and arguments presented; and (3) to detect the existence of parallelisms between the European Union in the social imagery and the one presented in the series according to the theory of social representations, the reality effect and the Eurobarometer surveys. The results reveal that Parle- ment works with stereotypes and social perceptions about the European Union through satire but manages to offer pedagogical elements in all its epi- sodes. In this way, it accomplishes becoming a popular catalyst to bring Euro- pean politics closer to citizens, by projecting a more human and lighthearted image.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91364013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A review on discourse studies concerning migrants in media publications from Brazil and South Africa: towards more Afro-Latin perspectives 巴西和南非媒体出版物中关于移民的话语研究综述:从更多非裔拉丁人的角度看问题
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Index Comunicacion Pub Date : 2022-01-15 DOI: 10.33732/ixc/12/01arevie
Gilberto Alves Araújo, Gizélia Maria da Silva Freitas
{"title":"A review on discourse studies concerning migrants in media publications from Brazil and South Africa: towards more Afro-Latin perspectives","authors":"Gilberto Alves Araújo, Gizélia Maria da Silva Freitas","doi":"10.33732/ixc/12/01arevie","DOIUrl":"https://doi.org/10.33732/ixc/12/01arevie","url":null,"abstract":"This paper reviews scientific literature about representation on migrants in Global South media and in other parts of the world, focusing on comparative studies in Brazil and South Africa, and providing suggestions for less Eurocentric perspectives relating to such topic. We resort to a critical review on theoretical references and multiple studies published between the second half of the last century and the beginning of this century. South African comparative research through meta-studies and their quantitative tendency —alongside French Discourse Analysis, Bakhtinian Circle and Greimas’ influence in Brazil— indicate how this type of research needs to be expanded in the Global South. This paper recommends the construction of more systematic content-based analyses and the exploration of the different degrees and forms through which balanced or patronizing portrayals on migrants are projected in media. Dislocation from a dominant sociocognitive perspective towards inter-semiotic/sociolinguistic approaches is advisable. This work also suggests that Pan-Africanism, African approaches, and/or Latin-American philosophies should be part of this foundation for migration criticism, especially if these migratory processes are analyzed in media or communication context","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90522571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evaluación de infográficos durante el primer año de pandemia en ‘El País Digital’ (2020- 2021) “数字国家”大流行第一年的信息图表评估(2020- 2021年)
IF 0.8
Index Comunicacion Pub Date : 2022-01-15 DOI: 10.33732/ixc/12/01evalua
Natalia Muñoz Fernández, Elisa Lucas Barcia
{"title":"Evaluación de infográficos durante el primer año de pandemia en ‘El País Digital’ (2020- 2021)","authors":"Natalia Muñoz Fernández, Elisa Lucas Barcia","doi":"10.33732/ixc/12/01evalua","DOIUrl":"https://doi.org/10.33732/ixc/12/01evalua","url":null,"abstract":"Effective risk communication is essential to manage outbreaks; consequently, news and figures about COVID-19 have become a constant need since the beginning of 2020. In this sense, infographics are a powerful tool for transmitting this type of information. This work analyzes the first year of the pandemic through the infographics published by El País Digitalto evaluate their use in communicating this health crisis. It is through content analysis that the topics and approaches of the articles, the weight of the infographics with respect to the text, the types and subtypes of infographics used, and their degrees and types of interaction, as well as the evolution of these variables throughout of the research period are studied. The results determine that the content typical of the period analyzed is a data-based thematic article, approached from an analytical / interpretive approach. Infographics and text share protagonism, and line graphs without any type of interactivity are included.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85016619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Estrategia programática en Instagram de los candidatos en las elecciones autonómicas de la Comunidad de Madrid 2021 2021年马德里自治社区选举候选人的Instagram规划策略
IF 0.8
Index Comunicacion Pub Date : 2022-01-15 DOI: 10.33732/ixc/12/01estrat
Julio Moreno-Díaz
{"title":"Estrategia programática en Instagram de los candidatos en las elecciones autonómicas de la Comunidad de Madrid 2021","authors":"Julio Moreno-Díaz","doi":"10.33732/ixc/12/01estrat","DOIUrl":"https://doi.org/10.33732/ixc/12/01estrat","url":null,"abstract":"The research analyzes the use of the social network Instagram as a tool for the dissemination of party programmatic lines in the elections to the Community of Madrid in 2021. For this purpose, attention is paid to the man- agement and visibility of the candidates' posts, the thematic composition of the electoral programs and their argumentation in the social network, as well as the possible strategies used in this field as a complement to the celebrity of the leader. Using a methodology based on content analysis, complemented by quali- tative analysis, a sample of 377 posts published on the profiles of the six candi- dates for the regional presidency were studied. The study addresses variables such as the post type, the scene of action, the prominence of the leader and the propagandistic argument. The results show the potential of Instagram in the dissemination of political action plans despite the lack of a common strategy to promote it as a real communication channel with the electorate. In addition, the personalization of the candidate, the ideological component of the posts and the determination of the election news during the campaign are required.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83319731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Deporte y espectáculo en la narrativa de los 'e-sports': el caso de 'League of Legends' 电子竞技叙事中的体育与娱乐:以《英雄联盟》为例
IF 0.8
Index Comunicacion Pub Date : 2021-07-15 DOI: 10.33732/IXC/11/02DEPORT
Diego Martín Muñoz, Luis Miguel Pedrero Esteban
{"title":"Deporte y espectáculo en la narrativa de los 'e-sports': el caso de 'League of Legends'","authors":"Diego Martín Muñoz, Luis Miguel Pedrero Esteban","doi":"10.33732/IXC/11/02DEPORT","DOIUrl":"https://doi.org/10.33732/IXC/11/02DEPORT","url":null,"abstract":"e-sports have stablished themselves in the leisure and entertainment digital market with similar number of followers, turnover and advertising to those of traditional mass sports. In addition to fostering individual fantasy without space-time limitations as it happens with video games, esports are articulated on discursive strategies and techniques that expand the emotional bond between the player, the sport and the audience. This article identifies and describes the evolution of video games throughout their history, the conversion of many of them into e-sports —clarifying the elements that make a discipline such us a videogame becomes a spectacle—, and focuses on the ludic proporsal of e-sports from a case study on League of Legends, the world's most popular title, whose unique narrative strategy has made it a game, sport and spectacle hybrid.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2021-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87111594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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