Estrategia programática en Instagram de los candidatos en las elecciones autonómicas de la Comunidad de Madrid 2021

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-01-15 DOI:10.33732/ixc/12/01estrat

Julio Moreno-Díaz

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引用次数: 2

Abstract

The research analyzes the use of the social network Instagram as a tool for the dissemination of party programmatic lines in the elections to the Community of Madrid in 2021. For this purpose, attention is paid to the man- agement and visibility of the candidates' posts, the thematic composition of the electoral programs and their argumentation in the social network, as well as the possible strategies used in this field as a complement to the celebrity of the leader. Using a methodology based on content analysis, complemented by quali- tative analysis, a sample of 377 posts published on the profiles of the six candi- dates for the regional presidency were studied. The study addresses variables such as the post type, the scene of action, the prominence of the leader and the propagandistic argument. The results show the potential of Instagram in the dissemination of political action plans despite the lack of a common strategy to promote it as a real communication channel with the electorate. In addition, the personalization of the candidate, the ideological component of the posts and the determination of the election news during the campaign are required.

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2021年马德里自治社区选举候选人的Instagram规划策略

该研究分析了社交网络Instagram在2021年马德里社区选举中作为传播党的纲领路线的工具的使用情况。为此，关注候选人帖子的管理和可见性，选举计划的主题组成及其在社会网络中的论点，以及在这一领域使用的可能策略，作为对领导人名人的补充。采用一种以内容分析为基础，辅以定性分析的方法，对发表在6位区域主席候选人简介上的377篇文章进行了抽样研究。该研究解决了诸如帖子类型、行动场景、领导者的突出地位和宣传论点等变量。结果显示，Instagram在传播政治行动计划方面的潜力，尽管缺乏共同的战略来促进它作为与选民的真正沟通渠道。此外，还需要候选人的个性化，职位的意识形态成分以及竞选期间选举新闻的确定。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.