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REESCRITURAS TRANSMEDIA DEL UNIVERSO SHERLOCK: DE DOYLE A LA BBC 《神探夏洛克》宇宙的跨媒体改写:从道尔到BBC
IF 0.8
Index Comunicacion Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01reescr
Cora Requena Hidalgo
{"title":"REESCRITURAS TRANSMEDIA DEL UNIVERSO SHERLOCK: DE DOYLE A LA BBC","authors":"Cora Requena Hidalgo","doi":"10.33732/ixc/13/01reescr","DOIUrl":"https://doi.org/10.33732/ixc/13/01reescr","url":null,"abstract":"Since his appearance in the 19th century, Sherlock Holmes has been the subject of several adaptations to multiple formats, media, and platforms that update the character, icon, and paradigm of the independent detective. His updating to the 21st century has caused an even greater expansion of the fictional universe created, at first, by Arthur Conan Doyle, and, later, by a multiplicity of authors who have either been governed by the canon or have opted for a freer interpretation of fandom. This article makes a brief tour of both traditions and then focuses on the analysis of the contributions that the last production of the British television channel BBC Sherlock (2010-2017) has made to the collective imagination in which the character and his universe are inscribed. In this analysis the contributions that transmedia productions have made to carry out the series are especially important, as well as the changes they have brought about in the type of relationships that the detective establishes with his immediate, technological, and human environment, and which give him a new dimension in tune with the new times.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"52 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90818420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
COMUNICACIÓN ACADÉMICA Y BUSCADORES CIENTÍFICOS: ‘SCOPING REVIEW’ 学术交流与科学搜索:“SCOPING REVIEW”
IF 0.8
Index Comunicacion Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01comun2
Elena Pastor-Ramon, Cristòfol Rovira
{"title":"COMUNICACIÓN ACADÉMICA Y BUSCADORES CIENTÍFICOS: ‘SCOPING REVIEW’","authors":"Elena Pastor-Ramon, Cristòfol Rovira","doi":"10.33732/ixc/13/01comun2","DOIUrl":"https://doi.org/10.33732/ixc/13/01comun2","url":null,"abstract":"To enable scientific development, research must be communicated. Scholarly communication has evolved over the years, but not the way how researchers have to justify their scientific output. This scoping review aims to describe the situation of the main scientific search engines Web of Science and Scopus, which are based on their own journal collections, and others based on citation web searches such as Google Scholar, Dimensions, and The Lens. A bibliographic search was carried out in the Lista, WoS, and Scopus databases for scientific articles dealing with scholarly communication and focusing on the resources analyzed. The search was limited to the years 2016-2021 and to the languages Spanish, English, Catalan, French, Italian and Portuguese. Bibliographic databases such as WoS and Scopus continue giving a biased picture of the influence of research, and web-based tools, such as GS and Dimensions, are resources that still have many shortcomings for not allowing the replication of searches or downloading of data, e.g., by GS. It is therefore recommended to use as much information as possible to have a more complete picture of the care received.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"23 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79165409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PRO-ENVIRONMENTAL ADVERTISING STRATEGIES OF GREATEST IMPACT AMONG COLLEGE AUDIENCES 对大学生受众影响最大的环保广告策略
IF 0.8
Index Comunicacion Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01proenv
M. E. del Moral Pérez, M. C. Bellver Moreno, Nerea López-Bouzas, Jonathan Castañeda Fernández
{"title":"PRO-ENVIRONMENTAL ADVERTISING STRATEGIES OF GREATEST IMPACT AMONG COLLEGE AUDIENCES","authors":"M. E. del Moral Pérez, M. C. Bellver Moreno, Nerea López-Bouzas, Jonathan Castañeda Fernández","doi":"10.33732/ixc/13/01proenv","DOIUrl":"https://doi.org/10.33732/ixc/13/01proenv","url":null,"abstract":"The aim of this study is to know the opinion of undergraduate students (N=296) on the most impactful advertising strategies to design future environmental awareness campaigns. The methodology is empirical, non-experimental, descriptive, exploratory, and analytical. It focuses on examining the opinion of respondents about the preferred communication channels used to transmit pro-environmental messages, the audio-visual formats that draw their attention, the most persuasive narrative, the most impactful messages, and the people they find most credible for pro-environmental campaigning. The findings show that young audiences prioritize social media; real images; informative and testimonial narratives; catastrophic, hopeful, and inspirational messages; and nature is the main protagonist of stories. In conclusion, these campaigns should take advantage of the potential of social networks and select the most suitable advertising strategies to ensure their impact and encourage change towards eco-sustainable actions.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"31 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80709603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
EL ACTIVISMO DE MARCA DESDE LA ÓPTICA DEL SECTOR ACADÉMICO, PROFESIONAL Y CONSULTOR 学术、专业和咨询领域的品牌行动主义
IF 0.8
Index Comunicacion Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01elacti
Susana Asenjo Mc Cabe, Cristina del Pino-Romero
{"title":"EL ACTIVISMO DE MARCA DESDE LA ÓPTICA DEL SECTOR ACADÉMICO, PROFESIONAL Y CONSULTOR","authors":"Susana Asenjo Mc Cabe, Cristina del Pino-Romero","doi":"10.33732/ixc/13/01elacti","DOIUrl":"https://doi.org/10.33732/ixc/13/01elacti","url":null,"abstract":"Brand Activism consists of corporate efforts to promote, prevent, or direct social, political, economic and/or environmental reform or stagnation with the desire to promote or prevent social improvements (Sarkar y Kotler, 2018). This research aims to shed light on this tool from the point of view of three sectors: the academic, the professional and the consultant, with a methodology based on the in-depth interview technique applied to 28 professionals, and the use of the ATLAS.ti program. The conclusions that have been reached are revealing: brand activism is a long-term, transversal and strategic strategy, with external and internal impact of a reactive nature (it aims to solve a problem that already exists) and aimed at consumers ¾because they want to position the brand favorably before them based on their activism¾ but also aimed at society in general. A powerful tool whose use still has a long way to go in our country.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"209 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74959637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
CIENTÍFICOS EN REDES SOCIALES. DIVULGACIÓN Y CURACIÓN DE CONTENIDOS EN TWITTER: TAXONOMÍA Y CASOS 社交网络中的科学家。TWITTER内容的传播和管理:分类和案例
IF 0.8
Index Comunicacion Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01cienti
L. Gil, J. Guallar
{"title":"CIENTÍFICOS EN REDES SOCIALES. DIVULGACIÓN Y CURACIÓN DE CONTENIDOS EN TWITTER: TAXONOMÍA Y CASOS","authors":"L. Gil, J. Guallar","doi":"10.33732/ixc/13/01cienti","DOIUrl":"https://doi.org/10.33732/ixc/13/01cienti","url":null,"abstract":"The aim of this paper is to offer a first approach to the use by researchers of content curation in their publications on social networks, specifically in Twitter threads. An exploratory qualitative study has been carried out to present a taxonomy for the analysis of content curation in science outreach Twitter threads published by researchers. The proposed taxonomy is based on the parameters, grouped under the dimensions of Content and Curation, of: Content quantity, Content temporal range, Content provenance, Curation techniques and Curation integration. The results show the feasibility of this scheme by means of cases extracted from publications in Twitter threads of researchers belonging to various disciplines and with gender representativeness. It is considered that this taxonomy can be useful, not only for scholars and practitioners of content curation, but also, and especially, for the scientific community of researchers and disseminators when they publish on social networks.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"45 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84295944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ESTRATÉGIAS DE UMA UNIVERSIDADE PÚBLICA BRASILEIRA PARA COMUNICAR A CIÊNCIA NA PANDEMIA DA COVID-19 巴西一所公立大学在COVID-19大流行中传播科学的策略
IF 0.8
Index Comunicacion Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01estrat
Pedro Farnese
{"title":"ESTRATÉGIAS DE UMA UNIVERSIDADE PÚBLICA BRASILEIRA PARA COMUNICAR A CIÊNCIA NA PANDEMIA DA COVID-19","authors":"Pedro Farnese","doi":"10.33732/ixc/13/01estrat","DOIUrl":"https://doi.org/10.33732/ixc/13/01estrat","url":null,"abstract":"The circularity of information, enhanced by the technological and social advancement of media platforms, favors the greater reach of rumours, conspiracy theories and communication products that impact, above all, science. In this sense, the new coronavirus pandemic is a historic event with important consequences for humanity and presents, among other challenges, the need to disseminate credible information that helps to combat the spread of the disease. Studying how certain contents are echoed through the use of social networks opens the way to discuss how the public communication of science is articulated with the narratives circulating on the networks. It is from this context that the present study presents itself, by mapping the communication strategies in virtual social networks implemented by the University of São Paulo (USP), which, according to indicators, figures as the largest research producer in Brazil and second in Latin America. The content analysis of Facebook posts, published during the initial months of registration of cases and deaths from the virus, from February to April 2020, sought to understand the relationship between media communication and the responsibility of organizations that produce science for combat disinformation and denialist movements.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"39 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81036471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FACT-CHECKING EN YOUTUBE EN ESPAÑA: TIPOLOGÍA DE VERIFICACIONES EN VÍDEO EN 2021 西班牙YOUTUBE上的事实核查:2021年视频核查类型
IF 0.8
Index Comunicacion Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01factch
Javier Abuín-Penas
{"title":"FACT-CHECKING EN YOUTUBE EN ESPAÑA: TIPOLOGÍA DE VERIFICACIONES EN VÍDEO EN 2021","authors":"Javier Abuín-Penas","doi":"10.33732/ixc/13/01factch","DOIUrl":"https://doi.org/10.33732/ixc/13/01factch","url":null,"abstract":"In recent years, the phenomenon of misinformation has gained relevance, both in society in general and in academia in particular. To combat disinformation, projects related to fact-checkers are one of the most successful alternatives. Due to the recent interest of the population in consuming information in video format and the increase in the popularity of YouTube, this research aims to identify the characteristics of the videos published by Spanish fact-checkers that achieve more visibility and interaction. To do this, following a mixed methodology combining qualitative and quantitative techniques, all the content published on YouTube by the Spanish fact-checkers linked to the IFCN throughout the year 2021 has been analysed. The results show differences in terms of the topics treated, but similarities in terms of the number and duration of the videos published. In addition, it has been observed that Spanish verifiers do not seem to follow a content creation strategy based on the interests of their audience.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"40 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91112096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
AUDIENCIAS AMPLIAS Y VISIBILIDAD WEB: POSICIONAMIENTO DE REVISTAS ACADÉMICAS DE COMUNICACIÓN EN GOOGLE 广泛的受众和网络能见度:学术期刊在谷歌中的定位
IF 0.8
Index Comunicacion Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01audien
Carlos Lopezosa, M. Vállez
{"title":"AUDIENCIAS AMPLIAS Y VISIBILIDAD WEB: POSICIONAMIENTO DE REVISTAS ACADÉMICAS DE COMUNICACIÓN EN GOOGLE","authors":"Carlos Lopezosa, M. Vállez","doi":"10.33732/ixc/13/01audien","DOIUrl":"https://doi.org/10.33732/ixc/13/01audien","url":null,"abstract":"This research analyzes the web visibility of the main Ibero-American academic journals on communication with the aim of identifying the degree of dissemination of their contents to broad audiences. For this purpose, an analysis of the search engine optimization (SEO) was carried out by taken into consideration the web portals of the 50 academic journals identified for positioning in Google.es, using the Sistrix Toolbar. This study has made it possible to identify which journals are most visible when a query is made on Google.es, to draw up a web visibility ranking of the journals analyzed and to propose a series of good SEO practices taking as a model those that are better positioned. In this sense, it was confirmed that Comunicar Journal is the one with the highest visibility to the general public, followed by Chasqui: Revista Latinoamericana de Comunicación and Revista Latina de Comunicación Social. In short, the results corroborate that the search engine optimization work of the academic journals studied has ample room for improvement if they want to reach wide audiences.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"78 1 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77416859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Scholarly Communication: A Discipline that should be promoted 学术传播:一门应该促进的学科
IF 0.8
Index Comunicacion Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01schola
Lluís Codina, Alejandro Morales-Vargas, Rafael Pedraza Jiménez, Sergi Cortiñas-Rovira
{"title":"Scholarly Communication: A Discipline that should be promoted","authors":"Lluís Codina, Alejandro Morales-Vargas, Rafael Pedraza Jiménez, Sergi Cortiñas-Rovira","doi":"10.33732/ixc/13/01schola","DOIUrl":"https://doi.org/10.33732/ixc/13/01schola","url":null,"abstract":"Scholarly Communication is the name given to a wide field of activities related to the different ways in which the authors of academic works publish and disseminate their results. It includes tasks whose connections to this publication are not only direct, but mutually influenced. These are the tasks of dissemination, treatment, analysis, and information retrieval, such as those carried out by databases and other agents. But the issue goes even further and other activities must be added, equally interconnected, such as preservation and increased visibility, along with specialized actions carried out by university libraries. It is concluded that academic communication, despite its breadth and diversity (or precisely because of it), should be studied by a unified discipline that, thanks to a holistic vision, helps to overcome its main problems. This paper presents some of these problems and defends the need for both the field of activities itself and the discipline that studies them to receive a clearer and more determined impulse.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"39 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77677894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comunicación académica: una disciplina que nos conviene impulsar 学术交流:一门我们应该促进的学科
IF 0.8
Index Comunicacion Pub Date : 2023-01-15 DOI: 10.33732/ixc/13/01comuni
Alejandro Morales-Vargas
{"title":"Comunicación académica: una disciplina que nos conviene impulsar","authors":"Alejandro Morales-Vargas","doi":"10.33732/ixc/13/01comuni","DOIUrl":"https://doi.org/10.33732/ixc/13/01comuni","url":null,"abstract":"Scholarly Communication is the name given to a wide field of activities related to the different ways in which the authors of academic works publish and disseminate their results. It includes tasks whose connections to this publication are not only direct, but mutually influenced. These are the tasks of dissemination, treatment, analysis, and information retrieval, such as those carried out by databases and other agents. But the issue goes even further and other activities must be added, equally interconnected, such as preservation and increased visibility, along with specialized actions carried out by university libraries. It is concluded that academic communication, despite its breadth and diversity (or precisely because of it), should be studied by a unified discipline that, thanks to a holistic vision, helps to overcome its main problems. This paper presents some of these problems and defends the need for both the field of activities itself and the discipline that studies them to receive a clearer and more determined impulse.","PeriodicalId":42249,"journal":{"name":"Index Comunicacion","volume":"26 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80161028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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