广泛的受众和网络能见度:学术期刊在谷歌中的定位

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-01-15 DOI:10.33732/ixc/13/01audien

Carlos Lopezosa, M. Vállez

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引用次数: 0

摘要

本研究分析伊比利亚-美洲主要学术期刊的网络知名度，以确定其内容向广大受众传播的程度。为此，使用Sistrix工具栏对Google.es中确定的50种学术期刊的门户网站进行了搜索引擎优化(SEO)分析。这项研究可以确定当在Google.es上进行查询时，哪些期刊是最可见的，为所分析的期刊绘制网络可见性排名，并提出一系列良好的SEO实践，将这些实践作为更好定位的模型。从这个意义上说，这证实了《通讯杂志》是公众知名度最高的杂志，其次是Chasqui杂志:《拉丁美洲评论》Comunicación和《拉丁评论》Comunicación Social。总之，研究结果证实，如果学术期刊想要获得广泛的受众，其搜索引擎优化工作还有很大的改进空间。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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AUDIENCIAS AMPLIAS Y VISIBILIDAD WEB: POSICIONAMIENTO DE REVISTAS ACADÉMICAS DE COMUNICACIÓN EN GOOGLE

This research analyzes the web visibility of the main Ibero-American academic journals on communication with the aim of identifying the degree of dissemination of their contents to broad audiences. For this purpose, an analysis of the search engine optimization (SEO) was carried out by taken into consideration the web portals of the 50 academic journals identified for positioning in Google.es, using the Sistrix Toolbar. This study has made it possible to identify which journals are most visible when a query is made on Google.es, to draw up a web visibility ranking of the journals analyzed and to propose a series of good SEO practices taking as a model those that are better positioned. In this sense, it was confirmed that Comunicar Journal is the one with the highest visibility to the general public, followed by Chasqui: Revista Latinoamericana de Comunicación and Revista Latina de Comunicación Social. In short, the results corroborate that the search engine optimization work of the academic journals studied has ample room for improvement if they want to reach wide audiences.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.