El espectáculo de la política en ‘El Hormiguero 3.0’ con los candidatos a la presidencia del Gobierno: 2015-2019

Abstract

The infotainment is a key piece for political communication and the candidates tour the television sets showing their communication skills. Television entertainment programs such as Antena 3's El Hormiguero have taken advantage of this situation to develop a series of electoral interviews with the candidates for the presidency of the Government of Spain. This article will analyze these programs that have been broadcast during the electoral campaigns held between 2015 and 2019, both from their content and their structure. To carry out this research, the models framed in the quantitative paradigm have been used, focusing on descriptive questions from the content analysis adding the qualitative study of them. The programs that have been carried out in the electoral periods have maintained an identical structure in the interviews broadcast in each campaign prior to the elections so that all candidates were on an equal footing on issues related to current hot topics.