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Journal of Euromarketing最新文献

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Cultural Differences on Globalization 全球化中的文化差异
Journal of Euromarketing Pub Date : 2012-03-01 DOI: 10.9768/0021.01.053
Juan Meng, Basil J. Janavaras, Emanuel Gomes
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引用次数: 1
How Many Europes are There? An Economic and Cultural Segmentation of the European Market 欧洲有多少个?欧洲市场的经济和文化分割
Journal of Euromarketing Pub Date : 2012-03-01 DOI: 10.9768/0021.02-3.136
Türkãn Dursun-Kilic, Ceyhan Kilic
{"title":"How Many Europes are There? An Economic and Cultural Segmentation of the European Market","authors":"Türkãn Dursun-Kilic, Ceyhan Kilic","doi":"10.9768/0021.02-3.136","DOIUrl":"https://doi.org/10.9768/0021.02-3.136","url":null,"abstract":"","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130623168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Empirical Study on Attitudinal Consequences of Product Recall 产品召回态度后果的实证研究
Journal of Euromarketing Pub Date : 2012-03-01 DOI: 10.9768/0021.02-3.110
T. Buran, E. Okan
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引用次数: 1
Relationship between Export Support, Export Barriers and Performance for 4 Canadian SMEs 4家加拿大中小企业出口支持、出口壁垒与绩效的关系
Journal of Euromarketing Pub Date : 2012-03-01 DOI: 10.9768/0021.01.004
F. Karakaya, P. Yannopoulos
{"title":"Relationship between Export Support, Export Barriers and Performance for 4 Canadian SMEs","authors":"F. Karakaya, P. Yannopoulos","doi":"10.9768/0021.01.004","DOIUrl":"https://doi.org/10.9768/0021.01.004","url":null,"abstract":"","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126503388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Consumer Attitudes toward Counterfeited Products: Three Country Analysis 消费者对假冒产品的态度:三国分析
Journal of Euromarketing Pub Date : 2012-03-01 DOI: 10.9768/0021.02-3.091
Timucin Ozcan, Anne-Flore Maman Larraufie, Zehra Turk
{"title":"Consumer Attitudes toward Counterfeited Products: Three Country Analysis","authors":"Timucin Ozcan, Anne-Flore Maman Larraufie, Zehra Turk","doi":"10.9768/0021.02-3.091","DOIUrl":"https://doi.org/10.9768/0021.02-3.091","url":null,"abstract":"","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"12 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120980715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Impact of Customer Relationships on Brand Equity in Chinese Retail Banking 中国零售银行客户关系对品牌资产的影响
Journal of Euromarketing Pub Date : 2011-07-07 DOI: 10.9768/0021.01.037
Svetla T. Marinova, Jinhua Cui, Eric C. Shiu, M. Marinov
{"title":"Impact of Customer Relationships on Brand Equity in Chinese Retail Banking","authors":"Svetla T. Marinova, Jinhua Cui, Eric C. Shiu, M. Marinov","doi":"10.9768/0021.01.037","DOIUrl":"https://doi.org/10.9768/0021.01.037","url":null,"abstract":"Building strong brand equity is imperative in the highly competitive financial services sector. Despite tremendous interest in brand equity and relationship marketing, little conceptual development or empirical research has addressed whether relationships exist between these important marketing issues. This study explores the associations between customer relationships and brand equity in the context of the Chinese banking system. A conceptual framework is proposed, in which the constructs of customer relationships including relationship closeness, relationship strength and relationship satisfaction are related to the dimensions of brand equity comprising of perceived quality, brand loyalty and brand associations combined with brand awareness. Empirical tests using structural equation modelling support the research hypotheses and reinforce the importance of the linkage between the two domains of branding and relationship marketing, which are traditionally apart. The research findings provide bank managers with a comprehensive understanding of how customer relationships impact on the dimensions of brand equity, which will enable them in turn to design more effective marketing strategies to enhance the evaluation of brand equity.","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121368786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Uses and Gratifications of the Internet in Emerging Markets: The Case of Serbia And Ukraine 新兴市场中互联网的使用与满足:以塞尔维亚和乌克兰为例
Journal of Euromarketing Pub Date : 2011-06-01 DOI: 10.9768/0020.01-2.102
Gladys Torres Baumgarten, W. James
{"title":"Uses and Gratifications of the Internet in Emerging Markets: The Case of Serbia And Ukraine","authors":"Gladys Torres Baumgarten, W. James","doi":"10.9768/0020.01-2.102","DOIUrl":"https://doi.org/10.9768/0020.01-2.102","url":null,"abstract":"","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116255197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effectiveness of Humor in Advertising: A Cross-Cultural Study in Germany and Russia 幽默在广告中的有效性:德国和俄罗斯的跨文化研究
Journal of Euromarketing Pub Date : 2011-06-01 DOI: 10.9768/0020.01-2.007
Stefan Müller, Stefan Hoffmann, Uta Schwartz, Katija Gelbrich
{"title":"The Effectiveness of Humor in Advertising: A Cross-Cultural Study in Germany and Russia","authors":"Stefan Müller, Stefan Hoffmann, Uta Schwartz, Katija Gelbrich","doi":"10.9768/0020.01-2.007","DOIUrl":"https://doi.org/10.9768/0020.01-2.007","url":null,"abstract":"","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"24 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122552724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
How Global are Global Brands? An Empirical Brand Awareness and Image Analysis 全球品牌的全球化程度如何?品牌意识与形象实证分析
Journal of Euromarketing Pub Date : 2011-06-01 DOI: 10.9768/0020.01-2.063
Thomas Cleff, C. J. Martinez, Nadine Walter
{"title":"How Global are Global Brands? An Empirical Brand Awareness and Image Analysis","authors":"Thomas Cleff, C. J. Martinez, Nadine Walter","doi":"10.9768/0020.01-2.063","DOIUrl":"https://doi.org/10.9768/0020.01-2.063","url":null,"abstract":"","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125506539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cultural Influences on Consumer Ethnocentrism: A Multi-country 多元文化对消费者民族中心主义的影响
Journal of Euromarketing Pub Date : 2010-09-01 DOI: 10.9768/0019.02-3.175
Piyush Sharma
{"title":"Cultural Influences on Consumer Ethnocentrism: A Multi-country","authors":"Piyush Sharma","doi":"10.9768/0019.02-3.175","DOIUrl":"https://doi.org/10.9768/0019.02-3.175","url":null,"abstract":"","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125226519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
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