Stefan Müller, Stefan Hoffmann, Uta Schwartz, Katija Gelbrich
{"title":"The Effectiveness of Humor in Advertising: A Cross-Cultural Study in Germany and Russia","authors":"Stefan Müller, Stefan Hoffmann, Uta Schwartz, Katija Gelbrich","doi":"10.9768/0020.01-2.007","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"24 5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2011-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Euromarketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.9768/0020.01-2.007","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}