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Journal of Euromarketing最新文献

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Firm Embeddedness: Exploitation and Exploration in Buyer-Supplier Exchange 企业嵌入性:买卖双方交换中的开发与探索
Journal of Euromarketing Pub Date : 2010-09-01 DOI: 10.9768/0019.02-3.139
D. Sharma, James E. Sallis
{"title":"Firm Embeddedness: Exploitation and Exploration in Buyer-Supplier Exchange","authors":"D. Sharma, James E. Sallis","doi":"10.9768/0019.02-3.139","DOIUrl":"https://doi.org/10.9768/0019.02-3.139","url":null,"abstract":"","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115820677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Changing Investment Climate in Russia: An Institutional Approach 俄罗斯不断变化的投资环境:一种制度方法
Journal of Euromarketing Pub Date : 2010-09-01 DOI: 10.9768/0019.02-3.115
J. Vercueil
{"title":"Changing Investment Climate in Russia: An Institutional Approach","authors":"J. Vercueil","doi":"10.9768/0019.02-3.115","DOIUrl":"https://doi.org/10.9768/0019.02-3.115","url":null,"abstract":"This paper proposes an institutional approach of the changing investment climate in Russia. By studying successively official positions about investment policy and legal texts, and then evaluating the effectiveness of the enforcement mechanisms, we show that reality is often at odds with official declarations about the friendliness of the business environment. Evidence provided by surveys of international business people shows that during the 2008 crisis, the business climate has not really improved for foreign investors in Russia. Still, the situation does not hamper Russia from continuing to be one of the most attractive countries in the world for foreign direct investments.","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122477312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Elucidating green consumers : a cluster analytic approach on proenvironmental purchase and curtailment behaviors 阐释绿色消费者:亲环境购买与削减行为的聚类分析方法
Journal of Euromarketing Pub Date : 2009-12-02 DOI: 10.1080/10496480903364242
Johan Jansson, A. Marell, A. Nordlund
{"title":"Elucidating green consumers : a cluster analytic approach on proenvironmental purchase and curtailment behaviors","authors":"Johan Jansson, A. Marell, A. Nordlund","doi":"10.1080/10496480903364242","DOIUrl":"https://doi.org/10.1080/10496480903364242","url":null,"abstract":"This study used a cluster analytic approach with the purpose of arriving at a nuanced picture of consumers, in relation to green purchase and curtailment behaviors. Based on Swedish car owners' values, beliefs, norms, habits, and personal capabilities, three clusters emerged that were validated using discriminant analysis: non-greens, curtailers, and ecovators. The profiling constructs showed that ecovators (ecological innovators) had the highest levels of green beliefs and were found to be innovators with respect to a high involvement eco-innovation (the alternative fuel vehicle). Marketing and policy implications together with suggestions for further research on proenvironmental consumer behavior are provided.","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133094519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 64
Organizational and Exporting Determinants Affecting Export Promotion Program Awareness, Utilization, and Usefulness Level 组织和出口决定因素影响出口促进计划的认识，利用，和有用性水平
Journal of Euromarketing Pub Date : 2009-12-02 DOI: 10.1080/10496480903364333
Mehmet Haluk Köksal
{"title":"Organizational and Exporting Determinants Affecting Export Promotion Program Awareness, Utilization, and Usefulness Level","authors":"Mehmet Haluk Köksal","doi":"10.1080/10496480903364333","DOIUrl":"https://doi.org/10.1080/10496480903364333","url":null,"abstract":"ABSTRACT Some of the literature focuses on export promotion program awareness and usage; however, there are only a handful of studies investigating the effects of the organizational and exporting variables on the awareness, utilization, and usefulness of export promotion programs—especially with regard to emerging markets. The purpose of the study is to investigate the awareness, utilization, and usefulness differences of export promotion programs among companies based on organizational and exporting characteristics. By doing so, the study attempts to assist exporting company managers and policymakers to design export promotion programs to better fit company needs. A structured questionnaire was sent through the mail, and 211 Turkish manufacturing companies responded to the survey. The response rate was 21%. The study findings indicated that the Turkish exporting companies tend to be aware of some of the export promotion programs, but not all programs. Another important aspect is that the utilization leve...","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124471314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 31
Differences in Exchange Situations in Fast Moving Consumer Goods' Markets 快速消费品市场交换情况的差异
Journal of Euromarketing Pub Date : 2009-12-02 DOI: 10.1080/10496480903364119
Rose Leahy
{"title":"Differences in Exchange Situations in Fast Moving Consumer Goods' Markets","authors":"Rose Leahy","doi":"10.1080/10496480903364119","DOIUrl":"https://doi.org/10.1080/10496480903364119","url":null,"abstract":"ABSTRACT This article explores the perceptions and the behaviour of consumers in fast moving consumer goods (FMCG) markets, with the objective of determining the nature of exchange in these markets. Adopting a qualitative approach to the research, 10 focus groups were conducted among Irish consumers in FMCG markets. Emerging from the research are four dominant exchange situations that exist in FMCG markets. These exchange situations are classified as inconsistent transaction exchanges, distant committed exchanges, opportunistic interactive exchanges, and reciprocal interactive exchanges. The dominant conclusion of this article is that marketing strategies appropriate to these exchange situations need to be developed, where the focus of the strategies is on developing and nurturing bonds as they develop between consumers and brands, and encouraging consumers to engage in interactive behaviour with companies where it emerges that it is appropriate to do so. It is concluded that the mass adoption of relation...","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114593201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Cross-Cultural Comparison of United States and Austrian Fashion Consumers 美国和奥地利时尚消费者的跨文化比较
Journal of Euromarketing Pub Date : 2009-12-02 DOI: 10.1080/10496480903364408
C. Quigley, Elaine M. Notarantonio
{"title":"A Cross-Cultural Comparison of United States and Austrian Fashion Consumers","authors":"C. Quigley, Elaine M. Notarantonio","doi":"10.1080/10496480903364408","DOIUrl":"https://doi.org/10.1080/10496480903364408","url":null,"abstract":"ABSTRACT This study investigated the purchase behavior of fashion leaders and fashion followers among U.S. and Austrian fashion consumers. Extending results from previous research on fashion adoption and cross-cultural studies of fashion behavior, hypotheses were developed relating timing of adoption and consumers' national culture. A survey instrument was constructed, tested, and administered to consumers in the U.S. and Austria. Evaluation of the hypotheses indicated fashion innovators in the U.S. are similar to fashion innovators in Austria. Innovators in each country are significantly different than fashion followers. Based on these findings, recommendations are provided for market segmentation, promotion, and retail strategy.","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"371 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122852606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 22
Attitude Toward Counterfeits and Ethnic Groups: Comparing Chinese and Western Consumers Purchasing Counterfeits 对赝品的态度与族群:中西消费者购买赝品的比较
Journal of Euromarketing Pub Date : 2009-09-04 DOI: 10.1080/10496480903146573
K. Kwong, William Yu, J. Leung, Kan Wang
{"title":"Attitude Toward Counterfeits and Ethnic Groups: Comparing Chinese and Western Consumers Purchasing Counterfeits","authors":"K. Kwong, William Yu, J. Leung, Kan Wang","doi":"10.1080/10496480903146573","DOIUrl":"https://doi.org/10.1080/10496480903146573","url":null,"abstract":"ABSTRACT This study examines the differences between Chinese and Western consumers on attitude toward counterfeits. Results show that these two ethnic groups are different on most of the components of attitude toward counterfeits. In particular, they rated differently on social cost of counterfeiting, social benefit of reproduction, and anti-big-business mentality. However, these two groups have no significant difference on ethical belief. This does not affect attitude toward counterfeits and ethnic groups in predicting the purchase of counterfeits. Thus, the following conclusions are drawn from this study: (a) Chinese and Western consumers are different in attitude toward counterfeits; (b) a higher number of sampled Chinese consumers have purchased counterfeits before; and (c) purchasing counterfeits is explained by ethnic groups, social benefit of reproduction, and ethical belief.","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115334023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 28
The Current State of Protection of European Trademark Rights in China 欧洲商标权在中国的保护现状
Journal of Euromarketing Pub Date : 2009-09-04 DOI: 10.1080/10496480903146599
Y. Cheung, Lai-man. Tang, Y. Wong
{"title":"The Current State of Protection of European Trademark Rights in China","authors":"Y. Cheung, Lai-man. Tang, Y. Wong","doi":"10.1080/10496480903146599","DOIUrl":"https://doi.org/10.1080/10496480903146599","url":null,"abstract":"With the enlargement of the European Union (EU) and the economic expansion of China, bilateral trade between the EU Member States and China has experienced noticeable growth. With the increasing number of EU small and medium enterprises entering the Chinese market, their inexperience in trademark protection may hamper their business development in China. Despite China's effort to strengthen its legal framework and enforcement power for trademark protection, its record remains less than fully satisfactory in the opinion of much of the international community. In this article, we present some common forms of trademark infringement in China and discuss some of the complexities of legal and institutional conditions and linguistic factors. We also provide recommendations to tackle these issues.","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124828538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Cross-Cultural Markets and Consumer Behaviors: The Case of China and Turkey 跨文化市场与消费者行为:以中国和土耳其为例
Journal of Euromarketing Pub Date : 2009-09-04 DOI: 10.1080/10496480903146615
M. Y. L. Chu-Weininger, Michael A. Weininger
{"title":"Cross-Cultural Markets and Consumer Behaviors: The Case of China and Turkey","authors":"M. Y. L. Chu-Weininger, Michael A. Weininger","doi":"10.1080/10496480903146615","DOIUrl":"https://doi.org/10.1080/10496480903146615","url":null,"abstract":"ABSTRACT China and Turkey both experienced economic liberalization at nearly the same time, and created multibillion-dollar emerging markets. The two countries with varied socioeconomic backgrounds share similar developing market segments. Prevailing middle-tier markets appear promising, yet challenging. Both countries are growing economically with respective trade infrastructures, increasingly well-educated consumers who make more intelligent purchasing choices, and influential young-generation consumers. This article considers the business contexts of the two environments and highlights consumer behaviors and changing consumption patterns. Cultural sensitivity, product innovation, consumer segmentation, quality and price, and direct competition with home companies are some of the remaining challenges.","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114547443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The Application of Performance Management in the Salesforce: A Chinese and Romanian Perspective 绩效管理在Salesforce中的应用:一个中国和罗马尼亚的视角
Journal of Euromarketing Pub Date : 2009-09-04 DOI: 10.1080/10496480903146524
Y. Cheung, Liviu Florea
{"title":"The Application of Performance Management in the Salesforce: A Chinese and Romanian Perspective","authors":"Y. Cheung, Liviu Florea","doi":"10.1080/10496480903146524","DOIUrl":"https://doi.org/10.1080/10496480903146524","url":null,"abstract":"ABSTRACT Salesforce management has been a key marketing research area as having an effective salesforce is critical to the success of organizations. A performance management approach provides a comprehensive and integrative way of developing an effective salesforce. With the dramatic development of transitional economies, it is important to examine how cultural elements may influence the management of a salesforce's performance. This article discusses various elements of performance management: goal setting, performance evaluation, compensation and reward, and monitoring and feedback, as well as training and development in Chinese and Romanian contexts. Managerial implications and future challenges are presented.","PeriodicalId":417200,"journal":{"name":"Journal of Euromarketing","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126913156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
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