Journal Acta Diurna最新文献

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RESISTENSI REMAJA PESISIR PADA TATA KELOLA SAMPAH DI KAWASAN WISATA TELUK PENYUCILACAP JAWA TENGAH 爪哇中部佩纽西拉卡普海湾旅游区沿海青年对废物管理的抵触情绪
Journal Acta Diurna Pub Date : 2023-12-03 DOI: 10.20884/1.actadiurna.2023.19.2.7415
P. I. P. Jati, Sendy Noviko, Darmanto Sahat Setiawan
{"title":"RESISTENSI REMAJA PESISIR PADA TATA KELOLA SAMPAH DI KAWASAN WISATA TELUK PENYUCILACAP JAWA TENGAH","authors":"P. I. P. Jati, Sendy Noviko, Darmanto Sahat Setiawan","doi":"10.20884/1.actadiurna.2023.19.2.7415","DOIUrl":"https://doi.org/10.20884/1.actadiurna.2023.19.2.7415","url":null,"abstract":"Indonesia memiliki potensi industri wisata yang cukup besar. Pemasukan dari sektor pariwisata bahkan mencapai peringkat ketiga dari seluruh PDB yang diandalkan bagi devisa Indonesia. Salah satu asset wisata yang potensial di Indonesia adalah wisata pantai. Hal ini dikarenakan garis pantai Indonesia adalah yang kedua terpanjang di dunia setelah Kanada. Namun demikian seperetinya asset wisata pantai ini belum dikelola dengan baik. Banyak pantai yang memiliki tata kelola sampah yang kurang memadai. Minimnya tata kelola sampah ini tentu tidak akan membuat potensi wisata pantai menjadi maksimal. Berbagai ulasan media dan penelitian menunjukkan bahwa pengelolaan sampah di kawasan pantai Teluk Penyudari tahun ke tahun tidak kunjung membaik. Banalitas tata kelola sampah yang buruk di kawasan ini tentu membuat adanya resistensi terhadap para remaja di kawasan tersebut. Adanya gerakan bersih pantai yang bersifat dadakan dari berbagai pihak turut menambah resistensi ini.  Hal ini peneliti rasa mengkhawatirkan karena para remaja itu pada gilirannya menggantikan generasi orang tuanya dalam merawat dan memanfaatkan kawasan pantai tersebut. dari penelitian ini didapatkan kesimpulan bahwa remaja telah memiliki pengetahuan kesadaran yang cukup mengenai kebersihan tempat wisata sebagai sesuatu yang penting. Namun karena kurang adanya sosialisasi mengenai pengelolaan kawasan wisata dan kurangnya gerakan-gerakan nyata sebagai contoh perilaku maka hal ini resistensi bagi remaja di kawasan pantai Teluk Penyuuntuk berperan serta dalam gerakan kebersihan lingkungan dan tatakelola sampah di kawasan pantai Teluk Penyu. \u0000. \u0000  \u0000 ","PeriodicalId":415699,"journal":{"name":"Journal Acta Diurna","volume":"129 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139012704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH NARSISME MAHASISWA TERHADAP KEPUASAN MENGGUNAKAN APLIKASI TIKTOK 学生自恋对 Tiktok 应用程序满意度的影响
Journal Acta Diurna Pub Date : 2023-12-03 DOI: 10.20884/1.actadiurna.2023.19.2.7919
Y. Sapari, Rizki Budhi Suhara, Monica Alfionita
{"title":"PENGARUH NARSISME MAHASISWA TERHADAP KEPUASAN MENGGUNAKAN APLIKASI TIKTOK","authors":"Y. Sapari, Rizki Budhi Suhara, Monica Alfionita","doi":"10.20884/1.actadiurna.2023.19.2.7919","DOIUrl":"https://doi.org/10.20884/1.actadiurna.2023.19.2.7919","url":null,"abstract":"The TikTok application is used by users to upload videos of themselves which are then shared with other users of the TikTok application. This application is a music player that uses lip-sync technology and has a maximum play time of 15 to 60 minutes. In 2018 the most applications were submitted for TikTok, totaling 45.8 million. This includes apps like YouTube, Instagram, Whatsapp, Twitter, Facebook and Messenger. This study aims to examine the effect of student narcissism on satisfaction using the tiktok application. Data collection was carried out by distributing questionnaires to 60 respondents. Data analysis used normality test, linearity test, simple linear regression test, coefficient of determination (R2). In order to get the right results, it is done by testing the hypothesis (t). The t test aims to determine the effect of each narcissism variable (X) significantly on the satisfaction variable (Y). The results showed that accepting all hypotheses namely student narcissism (X) has a significant linear effect on satisfaction (Y). If X1 is not carried out, student narcissism towards satisfaction using the TikTok application will experience dissatisfaction. Conversely, if X1 is carried out, student narcissism towards satisfaction using the TikTok application will experience increased satisfaction.","PeriodicalId":415699,"journal":{"name":"Journal Acta Diurna","volume":"85 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139012545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
COMMUNICATION STRATEGY TO INCREASE ACHIEVEMENT INDONESIAN TAEKWONDO ATHLETES 提高印度尼西亚跆拳道运动员成绩的传播战略
Journal Acta Diurna Pub Date : 2023-12-03 DOI: 10.20884/1.actadiurna.2023.19.2.7922
Reinaldy Atmanegara, Rahmawati Zulfiningrum
{"title":"COMMUNICATION STRATEGY TO INCREASE ACHIEVEMENT INDONESIAN TAEKWONDO ATHLETES","authors":"Reinaldy Atmanegara, Rahmawati Zulfiningrum","doi":"10.20884/1.actadiurna.2023.19.2.7922","DOIUrl":"https://doi.org/10.20884/1.actadiurna.2023.19.2.7922","url":null,"abstract":"Taekwondo trainers have indirectly become role models for athletes, their habits, methods, traits and motivation in training greatly determine the character and success of athletes, effective and efficient two-way communication is an important factor that coaches must master. The role of the trainer is also important in the Indonesian Taekwondo National Training Center so that it can improve the quality and achievement of Indonesian Taekwondo National Training athletes. This study uses a descriptive method with a qualitative approach with interviews with key objects, namely athletes and coaches of the Indonesian Taekwondo National Training Center. The results of this study are that the trainers of the National Taekwondo National Training Center apply persuasive communication strategies to athletes to form good personal relationships between coaches and athletes. Coaches and athletes must have effective communication skills in order to help each other in solving a problem and provide mutual support. In a process of forming effective communication, support from both parties must be well established. Inhibiting factors that affect communication are the athlete's self-problems, facilities, lack of interaction from junior athletes. Supporting factors are openness, motivation, discipline and support.","PeriodicalId":415699,"journal":{"name":"Journal Acta Diurna","volume":"36 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139012470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ETIKA KOMUNIKASI DALAM MEDIA SOSIAL PADA IBU-IBU PERWIRITAN DI PERUMAHAN GRIYA PERMATA IV TANJUNG ANOM Griya permata IV Housing Tanjung Anom 家庭主妇在社交媒体中的传播伦理
Journal Acta Diurna Pub Date : 2023-12-03 DOI: 10.20884/1.actadiurna.2023.19.2.8067
Nurhalima Tambunan, S. Katresna, Alya Salsabila, Khairuddin Yusuf, S. Nabila
{"title":"ETIKA KOMUNIKASI DALAM MEDIA SOSIAL PADA IBU-IBU PERWIRITAN DI PERUMAHAN GRIYA PERMATA IV TANJUNG ANOM","authors":"Nurhalima Tambunan, S. Katresna, Alya Salsabila, Khairuddin Yusuf, S. Nabila","doi":"10.20884/1.actadiurna.2023.19.2.8067","DOIUrl":"https://doi.org/10.20884/1.actadiurna.2023.19.2.8067","url":null,"abstract":"Sebagai makhluk sosial, manusia pastinya menjalani proses komunikasi dalam kehidupan sehari-hari. Proses komunikasi itu dapat dilakukan dengan menggunakan peran media yang ada. Berkembangnya teknologi maka perkembangan media pun semakin canggih. Salah satunya dengan hadirnya media sosial yang digemari oleh seluruh kalangan. Saat ini proses komunikasi menjadi lebih mudah, sehingga kita juga mengenal komunikasi media, yang dalam penelitian ini adalah melalui media sosial. Dalam menggunakan media sosial tentunya tidak boleh sembarangan, namun ada etika komunikasi yang perlu diperhatikan. Etika komunikasi dalam media sosial inilah yang akan peneliti pelajari. Pada era digital ini, perkembangan media sosial sudah masuk ke dalam kehidupan ibu-ibu, salah satunya ibu-ibu Perwiritan di Perumahan Griya IV Tanjung Anom. Fokus penelitian ini adalah: (1) Mengetahui etika komunikasi di media sosial bagi Perwiritan di Perumahan Griya IV Tanjung Anom. ; (2) mengetahui jenis media sosial yang digunakan di Perumahan Griya IV Tanjung Anom. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Peneliti menggunakan teknik pengumpulan data meliputi: observasi, wawancara dan studi dokumentasi. Hasil penelitian ini menunjukkan bahwa: (1) etika komunikasi di media sosial mencakup etika komunikasi dalam konteks waktu, isi pesan, dan komunikan; (2) jenis media sosial yang digunakan adalah Facebook dan WhatsApp.","PeriodicalId":415699,"journal":{"name":"Journal Acta Diurna","volume":"106 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139012490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PERAN MODAL SOSIAL DALAM PENGELOLAAN BADAN USAHA MILIK DESA (BUMDES) DI DESA KEBARONGAN KECAMATAN KEMRANJEN KABUPATEN BANYUMAS 社会资本在班尤马斯县 KEMRANJEN 分区 KEBARONGAN 村村有企业(BUMDES)管理中的作用
Journal Acta Diurna Pub Date : 2023-12-03 DOI: 10.20884/1.actadiurna.2023.19.2.9873
Wilujeng Nurani, Agus Ganjar Runtiko, Wiwik Novianti
{"title":"PERAN MODAL SOSIAL DALAM PENGELOLAAN BADAN USAHA MILIK DESA (BUMDES) DI DESA KEBARONGAN KECAMATAN KEMRANJEN KABUPATEN BANYUMAS","authors":"Wilujeng Nurani, Agus Ganjar Runtiko, Wiwik Novianti","doi":"10.20884/1.actadiurna.2023.19.2.9873","DOIUrl":"https://doi.org/10.20884/1.actadiurna.2023.19.2.9873","url":null,"abstract":"BUMDes Singa Barong Kebarongan merupakan program pemerintah guna membantu perekonomian masyarakat Desa Kebarongan dan mewujudkan kesejahteraan masyarakat agar masyarakat Desa Kebarongan dapat hidup secara layak. Tujuan penelitian ini yaitu untuk mengetahui peran modal sosial sebagai motor penggerak dalam pengelolaan BUMDes Singa Barong Kebarongan di Desa Kebarongan Kecamatan Kemranjen Kabupaten Banyumas. Penelitian ini merupakan penelitian kualitatif deskriptif. Objek penelitian ini adalah BUMDes Singa Barong Kebarongan. Sedangkan subjek informan dari penelitian ini adalah Kepala Desa, Perangkat Desa, Pengurus BUMDes, dan Masyarakat yang mengetahui tentang BUMDes. Teknik pengumpulan data menggunakan teknik observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa modal sosial berupa kepercayaan, norma dan jaringan sosial dalam pengelolaan BUMDes Singa Barong Kebarongan dapat dikatakan cukup baik sehingga BUMDes mampu berkontribusi dalam pembangunan desa khususnya dalam bidang ekomi. Penerapan modal sosial dalam pengelolaan BUMDes Singa Barong Kebarongan dikatakan berhasil menjadikan BUMDes Singa Barong Kebarongan sebagai kategori BUMDes yang berkembang.","PeriodicalId":415699,"journal":{"name":"Journal Acta Diurna","volume":"38 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139012663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KUALITAS INFORMASI PADA PROGRAM PERSIAPAN PERSALINAN VIRTUAL TERHADAP KEPUASAN IBU HAMIL 虚拟分娩准备计划的信息质量对孕妇满意度的影响
Journal Acta Diurna Pub Date : 2023-12-03 DOI: 10.20884/1.actadiurna.2023.19.2.8319
Rafika Hani, Yuliani Dewi Risanti
{"title":"PENGARUH KUALITAS INFORMASI PADA PROGRAM PERSIAPAN PERSALINAN VIRTUAL TERHADAP KEPUASAN IBU HAMIL","authors":"Rafika Hani, Yuliani Dewi Risanti","doi":"10.20884/1.actadiurna.2023.19.2.8319","DOIUrl":"https://doi.org/10.20884/1.actadiurna.2023.19.2.8319","url":null,"abstract":"The usage from the newest communication and information of technology, can be used in health communication scope. It can be applied trough the birth preparation program for pregnant woman by using digital platform. This advantage used by Praktek Mandiri Bidan (PMB) Jamilah in Pasar Minggu Subdistrict, South Jakarta Selatan. Accordingly from this statement, the content quality of information about the birth preparation from the midwife, became pregnant women’s expactation. The pregnant women’s satisfaction indicated the program was succesful and suitable as the participant’s expectation. This research purpose is to determine the influence of information quality in virtual birth preparation program to pregnant women’s statisfaction in PMB Jamilah. This research use quantitative approach and survey method.  The data collected by primer and secondary data. The result of research identify the positive correlation between information quality to pregnant women’s satisfaction. The correlation value was 536. The R Square value was 0,546. This results indicated presentage of participant satisfaction was 54,6%. \u0000  \u0000Pemanfaatan teknologi komunikasi dan informasi terbarukan, dapat digunakan dalam bidang komunikasi kesehatan melalui program persiapan persalinan pada ibu hamil melalui dunia digital. Kemudahan fasilitas ini dimanfaatkan oleh Praktek Mandiri Bidan (PMB) Jamilah di Kecamatan Pasar Minggu, Jakarta Selatan. Oleh karena itu kualitas isi informasi yang baik seputar perisapan persalinan yang disampaikan dari bidan,  menjadi harapan bagi ibu hamil. Kepuasan ibu hamil dalam mendapatkan berbagai informasi menjadi indikator penting sejauh mana program ini berjalan sesuai dengan ekspektasi perserta. Tujuan riset ini adalah untuk mengetahui pengaruh Kualitas Informasi pada Program Persiapan Persalinan Virtual terhadap kepuasan Ibu Hamil di PMB Jamilah. Penelitian ini menggunakan metode penelitian kuantitatif metode survey. Teknik pengumpulan data yang dilakukan yaitu dengan data primer dan sekunder.Hasil penelitian ini menyatakan adanya hubungan positif antara kualitas informasi terhadap kepuasan ibu hamil , dengan hasil nilai korelasi sebesar 536. Nilai R Square sebesar 0,546. Hal ini menyatakan bahwa tingkat pengaruh kepuasan responden terhadap kualitas informasi yang disajikan adalah 54,6 %.","PeriodicalId":415699,"journal":{"name":"Journal Acta Diurna","volume":"23 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139012639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
INSTITUTIONALIZATION OF POLITICAL PARTIES THROUGH ARRANGEMENT OF CANDIDATE LEGISLATIVE MEMBERS IN BANYUMAS REGENCY 通过在班尤马斯地区安排候选议员实现政党制度化
Journal Acta Diurna Pub Date : 2023-12-03 DOI: 10.20884/1.actadiurna.2023.19.2.8468
O. C. Pratiwi, I. S. Nurprojo
{"title":"INSTITUTIONALIZATION OF POLITICAL PARTIES THROUGH ARRANGEMENT OF CANDIDATE LEGISLATIVE MEMBERS IN BANYUMAS REGENCY","authors":"O. C. Pratiwi, I. S. Nurprojo","doi":"10.20884/1.actadiurna.2023.19.2.8468","DOIUrl":"https://doi.org/10.20884/1.actadiurna.2023.19.2.8468","url":null,"abstract":"This paper will explain the institutionalization of political parties through the policy of structuring the Gerindra Party legislative candidates in the 2019 legislative elections in Banyumas Regency. The Banyumas Regency Gerindra Party was chosen as the research locus with the consideration that the Gerindra Party's vote acquisition in the 2019 election was very significant as a newcomer party. The method used in this research is a case study with a purposive sampling technique. Data collected by documentation studies, interviews, and observations. Research informants included DPC Gerindra Party officials in Banyumas Regency and legislative candidates who failed or succeeded in the 2019 legislative elections. The data were analyzed interactively and validated through source triangulation.  The results of this study, first; the arrangement of legislative candidates in the 2019 election was carried out by the Gerindra Party with a local wisdom approach as a strategy to avoid 'party elite bias' so that the candidates proposed were candidates with high electability and community support. Target cadres include women activists, cadres of NU, Muhammadiyah, Al Ersyad organizations, village heads and community leaders and are placed in the constituency where they live. With this strategy of structuring cadres based on local wisdom, the Gerindra Party can choose potential cadres who have the support of a stronger mass base. So that the Gerindra Party's seat acquisition can be stable to this day..","PeriodicalId":415699,"journal":{"name":"Journal Acta Diurna","volume":"36 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139012474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
REPRESENTASI NASIONALISME DAN PATRIOTISME DALAM FILM PERBURUAN ANALISIS SEMIOTIKA 电影《珍珠湾》中民族主义和爱国主义的表现形式 符号学分析
Journal Acta Diurna Pub Date : 2023-12-03 DOI: 10.20884/1.actadiurna.2023.19.2.7229
Randy Muhammad Anif
{"title":"REPRESENTASI NASIONALISME DAN PATRIOTISME DALAM FILM PERBURUAN ANALISIS SEMIOTIKA","authors":"Randy Muhammad Anif","doi":"10.20884/1.actadiurna.2023.19.2.7229","DOIUrl":"https://doi.org/10.20884/1.actadiurna.2023.19.2.7229","url":null,"abstract":"Film Perburuan merupakan film yang diadaptasi dari novel karya Pramoedya Ananta Toer yang berjudul Perburuan. Film menampilkan latar belakang dan kondisi Indonesia di masa perjuangan kemerdekaan menceritakan tentang pasukan PETA (Pembela Tanah Air) yang terdesak ketika berhadapan melawan tentara Jepang, Richard sang penulis naskah menambah kisah dalam film ini dengan memberi gambaran enam bulan lebih awal dari cerita aslinya. Metode penelitian yang digunakan dalam penelitian ini adalah menggunakan paradigma teori kontruksi dan pendekatan analisis semiotika Roland Barthes. Hasil penelitian menunjukkan Film Perburuan Terdapat 6 scene yang memperlihatkan Representasi Nasionalisme dan Patriotisme dalam Film Perrburuan yang berdurasi 1 jam 38 menit diantara lainnya seperti sebanyak 20 fungsi pelaku makna perjuangan dari 31 fungsi pelaku, 8 karakter oposisi berlawanan yang menggambarkan karakter kebaikan dan kejahatan berdasarkan karakter dalam film, 7 fungsi karakter hanya ada 6 karakter dalam Film Perburuan.","PeriodicalId":415699,"journal":{"name":"Journal Acta Diurna","volume":"26 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139012602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PESAN NOSTALGIA MARKETING DALAM KONTEN INSTAGRAM (STUDI PADA FOLLOWERS JRNY COFFEE AND RECORDS)
Journal Acta Diurna Pub Date : 2023-04-21 DOI: 10.20884/1.actadiurna.2023.19.1.7316
Felicia Ratriana Putri
{"title":"PESAN NOSTALGIA MARKETING DALAM KONTEN INSTAGRAM (STUDI PADA FOLLOWERS JRNY COFFEE AND RECORDS)","authors":"Felicia Ratriana Putri","doi":"10.20884/1.actadiurna.2023.19.1.7316","DOIUrl":"https://doi.org/10.20884/1.actadiurna.2023.19.1.7316","url":null,"abstract":"Abstract. Nostalgia is becoming a trend in various fields, which is shown through popular culture in the past, popular again in the present. Therefore, Nostalgia can be used as a company positioning because it is a form of emotional attraction. It can be execute in the  nostalgic marketing activities such as promotions through social media. This research will examine JRNY Coffee and Records to determine and describe nostalgic marketing messages in the Instagram content, received by the followers. This research is a descriptive qualitative study with the data collection technique is by interviews and document studies. From this research, it was found that JRNY Coffee and Records has a positioning as a coffee shop with nostalgic elements of music through their Instagram content. It formed through message codes which contain of language, colors, fonts, and songs. The trigger of nostalgia for followers was from social aspect, senses, and memory of events, which came from personal nostalgia with cultural nostalgia and virtual nostalgia. The impact were likes, the desire to come to cafe, sharing the content, and loyalty. \u0000Keywords: nostalgic marketing, message, marketing communications, Instagram \u0000  \u0000Abstrak. Saat ini nostalgia menjadi suatu trend di berbagai bidang, yang ditunjukkan melalui budaya populer di masa lalu kembali digemari di masa sekarang. Maka, nostalgia dapat digunakan sebagai positioning perusahaan karena juga merupakan bentuk dari daya tarik emosional. Hal tersebut dapat terwujud melalui kegiatan nostalgia marketing seperti promosi melalui media sosial. Penelitian ini akan meneliti JRNY Coffee and Records untuk mengetahui dan mendeskripsikan pesan nostalgia marketing dalam konten Instagram yang diterima followersnya. Jenis penelitian ini adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara dan studi dokumen. Hasil dari penelitian ini menunjukkan bahwa JRNY Coffee and Records memiliki positioning sebagai coffee shop dengan unsur nostalgia musik melalui konten Instagramnya. Hal tersebut terbentuk melalui kode pesan berupa bahasa, warna, font, dan musik. Pemicu nostalgia bagi followers didorong dari aspek sosial, indra, dan ingatan akan suatu peristiwa, yang bersumber dari personal nostalgia sekaligus cultural nostalgia dan virtual nostalgia. Dampak yang ditimbulkan adalah pemberian likes, keinginan untuk datang, menyebarluaskan konten, dan loyalitas. \u0000Kata kunci: nostalgia marketing, pesan, komunikasi pemasaran, Instagram.","PeriodicalId":415699,"journal":{"name":"Journal Acta Diurna","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127186537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ROMANTISASI BIAS GENDER RUMAH TANGGA DALAM LAGU "MENDUNG TANPO UDAN" 家庭性别偏见浪漫化在"多云TANPO UDAN"中
Journal Acta Diurna Pub Date : 2023-04-21 DOI: 10.20884/1.actadiurna.2023.19.1.7009
Adenisa Nurul Fathimah, Fela Liana, Ardana Kartika Sari
{"title":"ROMANTISASI BIAS GENDER RUMAH TANGGA DALAM LAGU \"MENDUNG TANPO UDAN\"","authors":"Adenisa Nurul Fathimah, Fela Liana, Ardana Kartika Sari","doi":"10.20884/1.actadiurna.2023.19.1.7009","DOIUrl":"https://doi.org/10.20884/1.actadiurna.2023.19.1.7009","url":null,"abstract":"The song \"Mendung Tanpo Udan\" is a piece of pop music created by Kukuh Prasetya Kudamai and arranged by Ndarboy Genk into dangdut style. The researcher analyzed the song \"Mendung Tanpo Udan\" because this song contains lyrics that represent gender-based injustice in the context of mass and digital communication. Based on the descriptive-qualitative research method with content analysis techniques, the researchers got the results that the song \"Mendung Tanpo Udan\" resembles a form of gender-based injustice in the form of stereotyping the positions of men and women, especially in the division of household roles. Stereotyping comes from gender differences that are displayed in society as a result of various things, including being formed, socialized, and strengthened into a social construction. When culture or belief in society considers gender differences as the nature of men and women, then a form of gender injustice occurs, such as the effort to romanticize the bias of the husband-wife position in the song \"Mendung Tanpo Udan\" which has won massive praise. There is a form of gender-based injustice romanticization by a song that is popular in the mass and digital media, proving the audience's insensitivity to the issue of gender-based injustice, which in this case harms the position and role of women.","PeriodicalId":415699,"journal":{"name":"Journal Acta Diurna","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123440216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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