{"title":"Analysis of SWOT Strategies Creativepreneurship Youtube Content Creator (Case Study of Harryware Channel Content)","authors":"Yosi Nofita Sari, M. Giatman, Yuliana","doi":"10.35335/enrichment.v12i2.526","DOIUrl":"https://doi.org/10.35335/enrichment.v12i2.526","url":null,"abstract":"Content competition is no longer restricted to the quality of items that emphasize each other's distinct benefits. As a result, a plan is required to increase the number of viewers. This \"harryware\" content provider is a company that works in the creative video sector on the YouTube platform, using the Adsense system to generate cash. The goal of this research is to build a creative strategy for video-based company growth based on the content of the Harryware YouTube channel. This study employed a qualitative research method using a descriptive case study methodology. SWOT analysis (Strength, Weakness, Opportunity, Threat) is a data analysis approach that identifies internal and external elements that create strengths and weaknesses, as well as opportunities and impediments to corporate success. The harryware youtube channel's SWOT analysis is a mechanism for defining and implementing a plan to achieve its objective and goals. The findings of this study show a substantial market potential opportunity, as seen by the proliferation of channels with comparable talks, which is relatively high, but also a significant threat, namely channel sinking from numerous new channels. Who arrive and viewers choose more popular entertainment material, posing a different danger to harryware channel video content.","PeriodicalId":413371,"journal":{"name":"Enrichment : Journal of Management","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130827631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of The Impact of Covid-19 on MSMEs Case Study: Street Vendors (PKL) in Pasar Raya Padang","authors":"Rofi Chandra, M. Giatman, Yuliana","doi":"10.35335/enrichment.v12i2.536","DOIUrl":"https://doi.org/10.35335/enrichment.v12i2.536","url":null,"abstract":"The COVID-19 pandemic, which is currently being felt by the world's population, has had a lot of impacts, both by the government and even small communities. The real impact of Covid-19 is that it affects economic problems. One of the impacts that has a very big influence is economic problems. Global economic growth is also declining, marked by a declining world GDP of 2%. Indonesia's economy in the future will be very dependent on the process of handling this pandemic. This research explains the current state of MSMEs that are experiencing a recession, and how MSME actors can maintain their activities. The method used in this study is a qualitative approach with the method of interviewing directly with first-party speakers and SWOT analysis. MSMEs are currently very influential during the pandemic in order to stabilize the economy.","PeriodicalId":413371,"journal":{"name":"Enrichment : Journal of Management","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130281819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Karman, Purnomo, Akbar Jaya, Teguh Setiawan Wibowo
{"title":"Identification of Human Resource Management Best Practices in the MSME Sector","authors":"A. Karman, Purnomo, Akbar Jaya, Teguh Setiawan Wibowo","doi":"10.35335/enrichment.v12i2.590","DOIUrl":"https://doi.org/10.35335/enrichment.v12i2.590","url":null,"abstract":"This study aims to obtain evidence of scientific support from existing publications so that we can answer the problem of this study, namely identifying superior and destructive human resource management in the MSME sector. Then we make the data online from many sources that we believe can answer the problem. We have collected 60 relevant publications from the data and discussion to answer this study, limiting the barrier from 2010 to 2022. Our study was carried out under a phenomenological approach where we wanted to get answers from several existing data so that our findings could get answers. Based on the study and the results of the discussion, we can summarize that some best practices have contributed to the success of MSMEs, including having superior human resources and having the best, which includes understanding how to sell MSME products, having the soul to serve consumers with care and understanding decision-making solutions then placing the customer's face, and having financial and generational governance capabilities following the needs of MSMEs in the era of free competition.","PeriodicalId":413371,"journal":{"name":"Enrichment : Journal of Management","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128222595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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