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Enrichment : Journal of Management最新文献

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Marketing mix strategy through SWOT analysis method at PT. Toyo Maitsu Surabaya 利用SWOT分析法分析东洋Maitsu泗水公司的营销组合策略
Enrichment : Journal of Management Pub Date : 2023-05-05 DOI: 10.35335/enrichment.v13i1.1254
Anisa Larasati, Rusdi Hidayat Nugroho
{"title":"Marketing mix strategy through SWOT analysis method at PT. Toyo Maitsu Surabaya","authors":"Anisa Larasati, Rusdi Hidayat Nugroho","doi":"10.35335/enrichment.v13i1.1254","DOIUrl":"https://doi.org/10.35335/enrichment.v13i1.1254","url":null,"abstract":"The company must act effectively and efficiently so that the business is able to survive and compete in any condition. In this case, the company needs to plan carefully, all long-term plans must focus on the survival of the company. A good and correct strategy is also required to ensure continuity and can help the company achieve its goals. The purpose of this study was to determine and analyze the marketing mix strategy using the SWOT analysis method in increasing sales volume implemented by PT Toyo Maitsu Surabaya. This study uses a descriptive qualitative research method. Data collection techniques in this study were carried out by means of in-depth interviews, distribution of questionnaires, and observation. The informants in this study were the owners, employees and consumers of PT Toyo Maitsu Surabaya. The data that has been collected, then analyzed using descriptive analysis methods and SWOT analysis. The results showed that PT Toyo Maitsu used the 7P marketing mix consisting of product, price, promotion, place, process, people and physical evidence. Based on the calculation results of the IFAS matrix table and EFAS matrix table, it is known that the IFAS value is 2.79 and the EFAS result value is 2.77, with the results of the analysis showing that PT Toyo Maitsu is in quadrant 1. It can be concluded that the main strategy of PT Toyo Maitsu is a strategy that supports policy aggressive growth (growth oriented strategy).","PeriodicalId":413371,"journal":{"name":"Enrichment : Journal of Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129323567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of strategic good corporate governance and human resources management on organizational performance of the Indonesian Navy Aviation Center Mediated by Organizational Culture 组织文化中介下印尼海军航空中心战略良好公司治理与人力资源管理对组织绩效的影响
Enrichment : Journal of Management Pub Date : 2023-05-04 DOI: 10.35335/enrichment.v13i1.1221
Imam Musani, Willy Arafah, S. Djati
{"title":"The effect of strategic good corporate governance and human resources management on organizational performance of the Indonesian Navy Aviation Center Mediated by Organizational Culture","authors":"Imam Musani, Willy Arafah, S. Djati","doi":"10.35335/enrichment.v13i1.1221","DOIUrl":"https://doi.org/10.35335/enrichment.v13i1.1221","url":null,"abstract":"The purpose of this study was to examine the effect of strategic Good Corporate Governance and human resources on organizational performance of the Indonesian Navy Aviation Center mediated by organizational culture. The population in this study were Puspenerbal soldiers and Puspenerbal Surabaya ranks with a total sample of 314 respondents. This study uses path modeling analysis techniques with AMOS tools. From the tests conducted, it was found that Strategic Good Corporate Governance has a positive effect on organizational performance, Human resource management has a positive effect on organizational performance, Strategic Good Corporate Governance has a positive effect on organizational culture, Human resource management has a positive effect on organizational culture, Organizational Culture has a positive effect on Organizational Performance, Organizational Culture mediates the effect of Strategic Good Corporate Governance on organizational performance and Organizational Culture mediates the effect of Human Resource Management on Organizational Performance","PeriodicalId":413371,"journal":{"name":"Enrichment : Journal of Management","volume":"21 11","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120874013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Empowerment of msmes resilience with pestel the strategy to minimize economic poverty in East Nusa Tenggara province 在东努沙登加拉省，通过pestel战略增强中小企业的抵御能力，最大限度地减少经济贫困
Enrichment : Journal of Management Pub Date : 2023-05-02 DOI: 10.35335/enrichment.v13i1.1306
Enike Tje Yustin Dima Dima, M. A. Amaral, Beatrix Yunarti Manehat
{"title":"Empowerment of msmes resilience with pestel the strategy to minimize economic poverty in East Nusa Tenggara province","authors":"Enike Tje Yustin Dima Dima, M. A. Amaral, Beatrix Yunarti Manehat","doi":"10.35335/enrichment.v13i1.1306","DOIUrl":"https://doi.org/10.35335/enrichment.v13i1.1306","url":null,"abstract":"This study aims to analyze the relationship between Political, Economic, Social, Technological, and Environmental (PESTEL) factors with the MSME resilience variable to minimize economic poverty in East Nusa Tenggara Province. Research using quantitative research methods. Data was taken by distributing questionnaires to 231 food SMEs in Kupang City. The sample selection used the covinience sampling method.Data analysis using PLS SEM and the results of the study show that political and technological factors have no effect on MSME food security and do not minimize economic poverty in Kupang City. The ineffectiveness of these two factors on the resilience of MSMEs is because the Kupang City government does not yet have regulations regarding MSME empowerment. For technological factors, MSME marketing in Kupang City still relies on the Word of Mouth model rather than the use of technology.On the other hand, economic, social and environmental factors influence the resilience of food MSMEs and are able to minimize economic poverty in Kupang City, NTT Province. Changes in the lifestyle of the people in Kupang City as part of social factors, increased economic activity in the community, and integrated aspects of community life as indicators of environmental aspects support the resilience of MSMEs and minimize poverty in the Province of NTT.","PeriodicalId":413371,"journal":{"name":"Enrichment : Journal of Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130606957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Financial perfomance before and during the covid 19 pandemic on Indonesia soe Banking 印度尼西亚国有银行在2019冠状病毒病大流行之前和期间的财务表现
Enrichment : Journal of Management Pub Date : 2023-05-02 DOI: 10.35335/enrichment.v13i1.1288
Nortuah, Ekayana Sangkasari Paranita
{"title":"Financial perfomance before and during the covid 19 pandemic on Indonesia soe Banking","authors":"Nortuah, Ekayana Sangkasari Paranita","doi":"10.35335/enrichment.v13i1.1288","DOIUrl":"https://doi.org/10.35335/enrichment.v13i1.1288","url":null,"abstract":"The purpose of this study was to analyze the financial performance of Indonesian State-Owned-Enterprise in banking sector before and during the Covid-19 pandemic. So far, state-owned banks have had superior financial performance, but the economic slowdown during the COVID-19 pandemic has hit their performance hard. Secondary data used in this study are collecting from each bank financial report. Financial performance analysis conducted towards Cash Acquisiton Ratio, Non Performing Loan, Loan to Deposit Ratio, and Return On Assets. Then each ratio is compared with the composite banking index. Furthermore, statistical descriptive analysis and paired sample t-test complete the data analysis. This study concludes that there are significant differences in state-owned banking financial performance before and during the Covid-19 pandemic, especially in the decline in Non Performing Loan.","PeriodicalId":413371,"journal":{"name":"Enrichment : Journal of Management","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115086086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Managerial ownership profitability and firm value agency theory perspective 管理层持股、盈利能力与企业价值代理理论视角
Enrichment : Journal of Management Pub Date : 2023-05-02 DOI: 10.35335/enrichment.v13i1.1224
Listia Aulia Indy, L. Uzliawati, A. Yulianto
{"title":"Managerial ownership profitability and firm value agency theory perspective","authors":"Listia Aulia Indy, L. Uzliawati, A. Yulianto","doi":"10.35335/enrichment.v13i1.1224","DOIUrl":"https://doi.org/10.35335/enrichment.v13i1.1224","url":null,"abstract":"This study explains the phenomenon of the decline in the value of banking companies when the rupiah slumped in 2018. The purpose of this study was to reveal the effect of managerial ownership and profitability on firm value and the effect of managerial ownership on profitability. The population in this study is the banking sub-sector financial sector companies listed on the Indonesia Stock Exchange (IDX) in 2017-2021. The results of the study show that managerial ownership has no effect on firm value and does affect profitability. Furthermore, profitability affects the firm value. This study shows the mediating role of profitability on the indirect effect of managerial ownership on firm value.","PeriodicalId":413371,"journal":{"name":"Enrichment : Journal of Management","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133671308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The effect of product innovation and service quality on customer loyalty is mediated by customer satisfaction at PT KB Finansia Multifinance (Kredit plus) Tasikmalaya 产品创新和服务质量对顾客忠诚的影响是由顾客满意度在PT KB finance Multifinance (credit +) Tasikmalaya中介
Enrichment : Journal of Management Pub Date : 2023-05-02 DOI: 10.35335/enrichment.v13i1.1303
Agus Yuna Syariful, Saparso, Rudolf Lumbantobing
{"title":"The effect of product innovation and service quality on customer loyalty is mediated by customer satisfaction at PT KB Finansia Multifinance (Kredit plus) Tasikmalaya","authors":"Agus Yuna Syariful, Saparso, Rudolf Lumbantobing","doi":"10.35335/enrichment.v13i1.1303","DOIUrl":"https://doi.org/10.35335/enrichment.v13i1.1303","url":null,"abstract":"Business competition in the field of non-bank financing services (multifinance) in Indonesia is increasing. The increasing economic and lifestyle needs of the Indonesian people have made businesses in this field grow and develop rapidly, the fintech market is already large, especially in Java, which is the largest market for traditional financial companies. The purpose of this study was to determine the effect of product innovation and service quality on customer loyalty mediated by customer satisfaction. The population in this study were all employees of PT KB Finansia Multifinance and were processed using Structural Equation Model (SEM) analysis with SEM PLS software. Based on the results of the study, empirical facts were obtained in the form of 1) There was a significant positive effect on product innovation variables on customer satisfaction 2) There is no positive influence of service quality variables on customer satisfaction 3) There is a significant positive effect on product innovation variables on Customer Loyalty 4) There is a significant positive effect of service quality variables on customer loyalty 5) There is no positive influence of customer satisfaction on customer loyalty 6) Customer satisfaction does not significantly mediate the positive effect of product innovation on customer loyalty 7) Customer satisfaction does not significantly mediate the positive effect of service quality on customer loyalty.","PeriodicalId":413371,"journal":{"name":"Enrichment : Journal of Management","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115443795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of digital marketing and marketing psychology on amanda sweet kokona UMKM product purchase decisions in the city of Bandung 数字营销和营销心理对万隆市amanda sweet kokona UMKM产品购买决策的影响
Enrichment : Journal of Management Pub Date : 2023-05-02 DOI: 10.35335/enrichment.v13i1.1080
Andhi Sukma, Muhamad Fauzi Hilman Nadhif
{"title":"The impact of digital marketing and marketing psychology on amanda sweet kokona UMKM product purchase decisions in the city of Bandung","authors":"Andhi Sukma, Muhamad Fauzi Hilman Nadhif","doi":"10.35335/enrichment.v13i1.1080","DOIUrl":"https://doi.org/10.35335/enrichment.v13i1.1080","url":null,"abstract":"A descriptive quantitative research methodology was adopted. All of the students in the city of Bandung were the sampled population for this study. All students in the city of Bandung were randomly selected as part of the sampling procedure for this study. Multiple linear regression analysis with a significance threshold of 5% or 0.05 was the technique used for data analysis. The SPSS ver. 25 programs were used to analyze the whole investigation. With a significance value of 0.323> 0.05, a t-count value of 0.994 t>, and a t-table value of 1.664, it was demonstrated in this study that marketing psychology variables did not substantially affect purchasing decisions for items Amanda Sweet Kokona Drinking Chocolate in Bandung City.","PeriodicalId":413371,"journal":{"name":"Enrichment : Journal of Management","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124623847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the causes of students having a startup business in HIPMI students at PT Widyatama University 中山大学HIPMI学生创业原因分析
Enrichment : Journal of Management Pub Date : 2023-05-02 DOI: 10.35335/enrichment.v13i1.1144
Ferdian Dwiyanto, I. Solihin
{"title":"Analysis of the causes of students having a startup business in HIPMI students at PT Widyatama University","authors":"Ferdian Dwiyanto, I. Solihin","doi":"10.35335/enrichment.v13i1.1144","DOIUrl":"https://doi.org/10.35335/enrichment.v13i1.1144","url":null,"abstract":"Entrepreneurship is one activity that can lead to economic growth for a country. The development of business in Indonesia is currently very rapid. This study tries to find out why student members of HIPMI PT Widyatama University have startup businesses. This study uses a qualitative method with a descriptive research type. The number of samples in this study were 30 students using simple random sampling method. The data analysis technique used is descriptive statistical analysis and factor identification descriptive analysis. The results of the study show that the biggest cause that motivates students who are members of HIPMI PT Widyatama University already have their own business or business, namely wanting to earn additional income. The results of this study indicate that capital and network factors are one of the strongest causes for students to start a business when compared to social support. The results of this study are also expected to be a reference for students, especially for starting a business as one of the implementations of entrepreneurship courses.","PeriodicalId":413371,"journal":{"name":"Enrichment : Journal of Management","volume":"19 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113990191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of sales promotion and service innovation toward ovo customer loyalty 促销与服务创新对顾客忠诚度的影响
Enrichment : Journal of Management Pub Date : 2023-05-01 DOI: 10.35335/enrichment.v13i1.1308
Didi Tarmidi, Suci Rahmina Pratiwi
{"title":"The effect of sales promotion and service innovation toward ovo customer loyalty","authors":"Didi Tarmidi, Suci Rahmina Pratiwi","doi":"10.35335/enrichment.v13i1.1308","DOIUrl":"https://doi.org/10.35335/enrichment.v13i1.1308","url":null,"abstract":"This study aims to see however the outline of sales promotion, service innovation, and customer loyalty, furthermore, as determine how the influence of sales promotion and service innovation on customer loyalty. The factors tested during this study are sales promotion and service innovation as independent variables, whereas customer loyalty could be a dependent variable. The analysis ways utilized in this study are descriptive and verification methods. The population in this study were those that used OVO services. The sampling technique used in this study is non-probability sampling and also the quantity of sample in this study is calculated by Bernoulli's formula so that the full variety is a hundred respondents. The analysis method in this study is using multiple regression analysis with the program of SPSS ver.25 for Windows. The results showed that Sales Promotion and Service Innovation affected OVO's customer loyalty. The number effect of sales promotion and service innovation toward customer loyalty is 37%.","PeriodicalId":413371,"journal":{"name":"Enrichment : Journal of Management","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128997234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of service innovation and e-service quality toward customer satisfaction the my-xl application in bandung city 服务创新和电子服务质量对顾客满意度的影响:在万隆市my-xl应用
Enrichment : Journal of Management Pub Date : 2023-05-01 DOI: 10.35335/enrichment.v13i1.1301
Didi Tarmidi, A. Salsabila
{"title":"The effect of service innovation and e-service quality toward customer satisfaction the my-xl application in bandung city","authors":"Didi Tarmidi, A. Salsabila","doi":"10.35335/enrichment.v13i1.1301","DOIUrl":"https://doi.org/10.35335/enrichment.v13i1.1301","url":null,"abstract":"This research aims to analize however the outline of Service Innovation, E-Service Quality and Customer Satisfaction, furthermore as determine how the influence of service innovation and E-Service Quality on Customer Satisfaction. The fact that businesses are required to maintain customer satisfaction serves as the background for this research, which is informed by the ever-increasingly high expectations that consumers have of a brand or product. As one of the providers, XL must also ensure customer satisfaction by enhancing or maintaining service quality.100 people who purchased active data packages and used XL cards were included in the sample. The SPSS Ver.25 data processing system is used to perform Multiple Regression Analysis as a method of data analysis. Service Innovation and E-service Quality had a significant impact on Customer Satisfaction by 42.3%, according to the analysis's estimation. The fact that the variable E-service quality is partially demonstrated to have a greater constant than the variable Service innovation must be prioritized to obtain a more significant influence.","PeriodicalId":413371,"journal":{"name":"Enrichment : Journal of Management","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132111073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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