Asian Journal of Management Cases最新文献_第7页

Digital Marketing Success Realities to Online Consumer Retention 数字营销成功的现实，在线消费者保留

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Asian Journal of Management Cases Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00026

Manmeet Kaur

{"title":"Digital Marketing Success Realities to Online Consumer Retention","authors":"Manmeet Kaur","doi":"10.52711/2321-5763.2023.00026","DOIUrl":"https://doi.org/10.52711/2321-5763.2023.00026","url":null,"abstract":"The market has changed after covid-19. Aspects of consumers, their behaviour towards marketing, shopping and their decisions about to choose products have been changed nowadays. They are going and taking interest in online marketing. Use of online marketing has been spread at worldwide level. Consumers are looking and using online marketing due to its various advantages, it is now demand of market to work with online marketing for the marketers. They have to create work environment to satisfy their customers by using digital marketing also. Single traditional marketing is not for future growth of the organisations. Performing with new form of marketing which is digital marketing depends on the aspect of an organisation towards real base or assets required to implement and success of digital marketing. This study is an attempt to present some real assets for performing in better way with digital marketing. Consumers are rational. Their behaviour and buying decisions depends on their thinking about products quality, prices and many other issues which are considerable for them like their trust on company’s product, advertising, website presentation of products, quality of services etc. In the paper some important factors which are like real assets for the organisations to perform with digital marketing has been included and presented. The paper seeks to explain these factors.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":"29 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88064692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Customer Satisfaction from Banking Sectors During Pandemic (Special Referance to State Bank of India) 疫情期间银行业的客户满意度(特别参考印度国家银行)

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Asian Journal of Management Cases Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00022

Aradhna Shukla, Vivek Kumar Shrama, Rakshita Rakshita

引用次数: 0

Employee Rentention at Danang Dapharco Danang Dapharco的员工保留率

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Asian Journal of Management Cases Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00024

Ho Tan Tuyen

引用次数: 0

A Study of Problems and Prospects of Women Entrepreneurs: An Empirical Insight on Beauty Parlour Business in Kathmandu 女性企业家的问题与前景研究——以加德满都美容院为例

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Asian Journal of Management Cases Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00019

Sunita Bhandari Ghimire

{"title":"A Study of Problems and Prospects of Women Entrepreneurs: An Empirical Insight on Beauty Parlour Business in Kathmandu","authors":"Sunita Bhandari Ghimire","doi":"10.52711/2321-5763.2023.00019","DOIUrl":"https://doi.org/10.52711/2321-5763.2023.00019","url":null,"abstract":"This article is mainly focused on the beauty parlour business to find the prospects and problems to be faced by women entrepreneurs involved in this business. Both the entrepreneurs that are benefited from training provided by Event as well as those entrepreneurs who have trained themselves from other organizations are taken into consideration. In this context, study is done to find out- What are the problems and prospects of women entrepreneurs involved in beauty parlour business within Kathmandu Valley? Descriptive, correlational and regression analysis has been done to achieve research objectives and to test the proposed research hypotheses. Different items related to financial, social, technological dimensions has been used for conducting this research study. The study has followed the quantitative analysis under descriptive and analytical research design. Convenient and judgmental sampling has been followed for the selection of the samples. More than thousand parlours are working inside the Kathmandu valley which is the population for this study. 100 organizations have been taken as sample organizations and 150 beauticians as the sample size for the research study. To collect the opinions of beauticians, a structured questionnaire has been distributed which has been developed based on the review of articles. To describe the responses, mean value of each variable has been computed and the Cronbach’s alpha for testing reliability has been calculated with the use of SPSS 18 software. Correlation has been calculated to measure the relationship between different variables. Multiple Regression analysis has been conducted to examine the relationship between studied variables and to identify the strength of that relationship. A significant relationship has been found out between independent variables and the dependent variable.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":"1 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80870712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Long - Run and Short-Run Co-Integration between FIIs and Nifty Indices: An ARDL Approach fii与Nifty指数之间的长期和短期协整:一种ARDL方法

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Asian Journal of Management Cases Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00023

Suraj Patel, Amit Manglani, Disha Rani Yadav

引用次数: 0

Disputes and their Settlement Machinery in Tea Plantation Industry in North Bengal 北孟加拉省茶业纠纷及其解决机制

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Asian Journal of Management Cases Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00016

Dev Anand, Palas R. Sengupta

引用次数: 0

A Literature Review on effects of Covid-19 on Mental Health of Employees and its impact on Organizational Work Culture 新冠肺炎对员工心理健康影响及其对组织工作文化影响的文献综述

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Asian Journal of Management Cases Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00021

Rajeshwari Narendran, Mehvash Baluch

{"title":"A Literature Review on effects of Covid-19 on Mental Health of Employees and its impact on Organizational Work Culture","authors":"Rajeshwari Narendran, Mehvash Baluch","doi":"10.52711/2321-5763.2023.00021","DOIUrl":"https://doi.org/10.52711/2321-5763.2023.00021","url":null,"abstract":"Aim: The objective of this study is to observe the effect of Covid-19 on Mental health of employees and its impact on the work culture in organizations. Research Question: ● To examine the effects of Covid-19 on Mental Health of workers. ● To evaluate impact of mental health on organizational Work Culture. Research Design: This paper is based on Literature review of previous researches done on the topic and based on it findings have been drawn out to evaluate answers for research question. A manual search was done on Pub Med, Google Scholar, Scopus to find pertinent studies. Based on the stated qualifying requirements, articles were chosen. Findings: It was concluded that there is a significant impact of Covid-19 on Mental Health of Employees. Employees faced mild to severe symptoms of depression, anxiety and distress due to prolonged working hours, change in work dynamics, isolation etc. The impact was majorly seen on employees working in healthcare sector. The impact of Mental Health of employees also affected the work culture in organizations to some extent. There was a seen a shift in work culture dynamics due to work from home and virtual mode of communication during Covid-19 pandemic. Research Limitations: Limited number of Literature was reviewed in order to conduct this study. Further for more accuracy particular industry or geographical locations should have been taken into consideration. Practical Implication: The study sheds light on how how covid-19 has affected employees working in different industry and locations and how the impact of their mental health has changed the work culture of organization. Originality: This paper shows how mental health of employees has impacted the work culture of organizations and the effects of Covid-19 on mental well-being of employees.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":"44 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90792210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Juvenile Justice System in India: An Overview 印度少年司法制度:概览

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Asian Journal of Management Cases Pub Date : 2023-06-07 DOI: 10.52711/2321-5763.2023.00025

Sukanta Kumar Dwibedi, Lora Aptaprava

{"title":"Juvenile Justice System in India: An Overview","authors":"Sukanta Kumar Dwibedi, Lora Aptaprava","doi":"10.52711/2321-5763.2023.00025","DOIUrl":"https://doi.org/10.52711/2321-5763.2023.00025","url":null,"abstract":"Juvenile justice is a legal framework that defines justice for juveniles. The problem of juvenile delinquency is not new. It happens in all societies simple as well as complex, that is wherever and whenever a relationship is affected between a group of individuals leading to maladjustments and conflict. The major debate and discussion surrounding the juvenile justice system began after the heinous incident of the Nirbhaya Gang Rape Case within which an accused was only six months faraway from reaching the age of 18, the age of becoming significant, and forcing the Indian legal system to convict him as a juvenile instead of a full-fledged offender.1 To solve the challenges of juvenile delinquency various declarations and conventions at the international level and laws were enacted by the respective governments at the national level. It is a serious worry for the country and answers for end the issue should be looked for all around prudently. Indian lawful system and legal executive has reacted to these trends and has acquired a few amendments the laws pertaining to juvenile justice in India.2 The Juvenile Justice System is the most dynamic and irradiated framework embraced by the world which deals with all-round development of children. The main focuses to give consideration to the unprotected children. The concept of juvenile justice was derived from a belief of problems that the hurdles of juvenile delinquency and youth in abnormal situations are not amenable to resolution within the ambit framework of the traditional process of criminal law.3","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":"6 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78774224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Hycons Renewable Private Limited: Viable Biogas Production from Paddy Straws: A Capital Budgeting Decision Hycons可再生能源私人有限公司:可行的沼气生产稻谷秸秆:资本预算决策

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Asian Journal of Management Cases Pub Date : 2023-05-23 DOI: 10.1177/09728201231163701

N. Shankar, Rajani Ramdas

引用次数: 0

Merger Woes: Punjab National Bank Pushed to Crossroads 合并风波：旁遮普国家银行被推向十字路口

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Asian Journal of Management Cases Pub Date : 2023-04-10 DOI: 10.1177/09728201221150063

A. Das, A. Sahay

引用次数: 0