Asian Journal of Management Cases最新文献

{"title":"Maa Hotels: Rebranding and Digital Transformation","authors":"Anubhav A. Mishra, S. Sahu, Sayli Kingaonkar","doi":"10.1177/09728201221145224","DOIUrl":"https://doi.org/10.1177/09728201221145224","url":null,"abstract":"The Sahu family has been running the hotel business for 20 years in Odisha, India. The Indian hotel and tourism industry has drastically changed in the last few years with the introduction of the internet, online aggregators and digitally savvy young consumers. Technology has changed consumer behaviour regarding how they search for information before making a purchase decision. Sahu brothers were facing a decline in revenues and rising competition. Mr Satish, a recent MBA graduate from a premier business school, was fully aware of the changing marketing dynamics and the importance of online presence. He shared his learnings about digital marketing with the family and convinced the family to start the digital transformation of their business. The Sahu family first decided to reunite all the different hotels under one umbrella brand of Maa Hotels (the word Maa in Hindi means mother, and the family decided to use the name in reference to the famous Goddess Maa Tarini in Odisha). The family used many components of the digital marketing strategy, including search engine marketing, website creation, social media marketing and content strategy. Satish had to analyse and evaluate the first phase of digital marketing and decide on the next course of action to continue with the transformation journey. Moreover, he had to convince the family to continue investing in digital marketing, and for that, he had to prove that his continuous efforts were needed to increase revenues in the short and long term.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":" ","pages":""},"PeriodicalIF":0.2,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47014801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THDC India Ltd.—Performance Management System","authors":"Hardik Shah, A. Anand, P. Tyagi","doi":"10.1177/09728201221139015","DOIUrl":"https://doi.org/10.1177/09728201221139015","url":null,"abstract":"The case is based on the current performance management system (PMS) followed by THDC India Ltd. (THDCIL). It intends to provide inputs about the importance of sound and objective performance management as a key HR subsystem that helps in planning, measuring and integrating performance, contributing towards organizational and business objectives, and developing a collaborative organizational culture. The case portrays an incident of performance review grievance between a superior (Mr Ajay Kumar) and a subordinate (Mr Prashant Kumar) and shows an organization’s struggle to handle an inefficient performance planning claim by a subordinate. Despite creating a clear mandate and SMART (specific, measurable, attainable, realistic and timely) PMS goals, the HR team and employees are continuously showing resistance to discuss and develop SMART KRAs and KPIs collaboratively. It further talks about the issues in the performance planning process regarding goal setting, providing regular feedback and managing performance effectively while actively engaging employees. It also states how an incident about the unsatisfactory appraisal rating of Mr Prashant Kumar led to organizational chaos and employee dissatisfaction. It further provides insights into managing an aggrieved manager using performance review discussion and coaching. It also intends to give students an insight into the different steps in designing and modifying performance management to suit business requirements. The case may help students appreciate the different roles played by HR, such as employee champion, administrative expert, strategic partner and change agent for aligning and achieving individual, team and organizational goals and objectives. They would also gain knowledge and skills to understand the role of HR in designing, executing and managing the PMS by analysing a real-life situation.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":" ","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45219418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Nykaa: A Keen Contest in Beauty Products Retailing","authors":"M. Krishna, S. Arora","doi":"10.1177/09728201221139948","DOIUrl":"https://doi.org/10.1177/09728201221139948","url":null,"abstract":"In 2019, Nykaa was recognized as India’s undisputed beauty product sales queen. Since its inception in 2012 as a niche e-commerce website, Nykaa has evolved rapidly. By 2019, Nykaa opened its 50th retail store, with plans for another 150; it had expanded into new customer segments (salon owners and men) and forged new partnerships (e.g. with Bollywood celebrities). In a manner reminiscent of a judo player, Nykaa had outmanoeuvred much larger sellers, such as Amazon, and was close to a one-billion-dollar valuation by the end of 2019. Nykaa now faced an even more exciting set of opportunities and challenges. Nykaa’s recent decision to ramp up a new business-fashion faced scepticism. Sceptics questioned whether Nykaa’s omnichannel model could work in India’s fiercely contested fashion market in 2019. Nykaa also faced a growing challenge in its core market from purplle.com—an online marketplace for beauty products. While tracing the causes for Nykaa’s success in the beauty market, the case highlights the need for senior management to re-evaluate and evolve the company’s strategy.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":"1 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41800377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Filli Café: Experience Tea and Talk","authors":"V. Jham","doi":"10.1177/09728201221139370","DOIUrl":"https://doi.org/10.1177/09728201221139370","url":null,"abstract":"Filli Café in the United Arab Emirates (UAE) has captured a slice of the market with the unique taste of zafran tea. This was superimposed by applying a unique branding strategy. The brand’s unique selling proposition was to create a homely ambience at Filli Café, where people could chat for hours while immersed in the joy of a warm, soothing cup of tea. This led to the brand’s huge success, with the target audience being the expatriates and Emirati population, as they liked the taste of the zafran tea. The challenge in front of the Chief Executive Officer, Mr Rafih Filli, was to grab the market and work on diversification and expansion globally.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":"20 1","pages":"47 - 58"},"PeriodicalIF":0.2,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41746336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors Influence the Performance of Training Organizations: A Study on Bangladesh Public Administration Training Centre","authors":"M. Z. Islam, Syed Asrafujjaman, S. Hosen","doi":"10.52711/2321-5763.2022.00046","DOIUrl":"https://doi.org/10.52711/2321-5763.2022.00046","url":null,"abstract":"Bangladesh Public Administration Training Centre (BPATC), an apex training organization, is a key player in the development of public sector human resources by offering and arranging high-quality training programs. A current curriculum and qualified training professors and staff are required for quality and effective training. As a result, the study's goals are to identify variables that determine training institution performance and as well measuring factors that influence, or impact training organizations’ performance and policy implications are drawn. A quantitative approach is adopted and as a research technique employs a highly known and frequently utilized structured questionnaire survey instrument. The respondents' data is collected using a purposive sampling approach. For data analysis, a scholarly software program called SPSS is employed. In addition to descriptive statistics, principal component factor analysis is used in this study. Unstandardized Coefficients values with significant levels (p<.001) are used to test stated hypotheses and ANOVA is used to evaluate model significance. For organizational performance, PCA has identified four variables. Factors have high loading values. Among the four hypotheses, regression results confirmed that only one hypothesis ‘training staff relationship’ is having a positive and significant relationship with training organizations’ performance.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":"45 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77265417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact Assessment of Industry-wise Investment returns in the Disinvestment Milieu: Experiential Substantiation from CPSEs in India","authors":"S. Ghosh, P. Aithal","doi":"10.52711/2321-5763.2022.00047","DOIUrl":"https://doi.org/10.52711/2321-5763.2022.00047","url":null,"abstract":"Investment return is employed to assess the effectiveness of an investment. Thus, investment return helps to evaluate the return of a particular investment in relation to the price of its investment. The Central Public Sector Enterprises (CPSEs) in India have been recognized to serve the broad macro-economic objectives of fiscal augmentation, self-sufficiency in the production, etc. However, these goals could not be achieved up to the chosen level. Accordingly, from the fiscal year 1991-92, the Govt. of India adopted the mechanism of disinvestment of the CPSEs in order to ensure most favorable exploitation of national capital and to increase fruitful competency of the CPSEs in India. In this context, the main objective of this paper is to examine the behavior of industry-wise investment returns of the Indian CPSEs with a view to assess their impact in the uninterrupted disinvestment milieu during the period 2010-11 to 2019-20. The study employed popular accounting ratios and statistical test to measure the impact of investment returns at industry-wise level of the CPSEs in India. On the whole, findings of the study concluded that majority of the selected industries have not shown any significant impact in investment returns. In terms of significant results, negative impacts in investment returns are more than that of positive impacts in investment returns among the selected industries. Further, majority of the negative impacts in investment returns are observed among the industries under manufacturing sector, while most of the positive impacts in investment returns are observed among the industries under service sector. Secondary data is used in the study. Furthermore, consolidated published fiscal data are applied in the study. Therefore, it is subject to all the limitations that are inherent in the consolidated published data. The current study has examined investment returns of the CPSEs at industry-wise level. Hence, this study could be extended at firm level (i.e., company-wise level) by selecting companies within each industry of the CPSEs.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":"35 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84847148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determinants of Household Healthcare Expenditure: A Study in Purulia District, West Bengal","authors":"S. Bhattacharya, S. Kumar Jana","doi":"10.52711/2321-5763.2022.00053","DOIUrl":"https://doi.org/10.52711/2321-5763.2022.00053","url":null,"abstract":"According to World Health Organization health is considered as \"state of complete physical, psychological, and social well-being, and not merely the absence of disease or infirmity”. Healthy people are considered to be the heart of the nation’s growth. Household healthcare expenditure has been a subject of discourse in the field of Health Economics for quite some time now. This is due to the fact that healthcare expenditure has been on the increase globally and there is the need to determine the factors that influencing household healthcare expenditure. The specific objectives of the present study are to analyze the socio-economic and health expenditure characteristics of households in Kashipur block, to determine the factors that influencing healthcare expenditure of the households in Kashipur block. We have visited randomly selected three villages of Kashipur block in Purulia district, West Bengal and surveyed two hundred households. We have used some simple statistical tools and bar diagram for the pictorial exposition of the data. For statistical analysis of data we have used One-Way ANOVA and Tukey’s method as our post hoc test and multiple regression model. The findings of the study reveal that monthly average health expenditure differs across social category and major source of income of the households. The explanatory variables like monthly average family income, social category, household head’s education, number of members in a household above 60years, having at least one member who consume medicines during the whole year and mode of treatment are found to have significant impact on the household average monthly health expenditure. Some explanatory variables like at least one member in a households having Swasthya Sathi card or not, having livestock or not and number of meals a household consume per day becomes insignificant bur their coefficient has expected sign.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":"25 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78282834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of New Digi-Banking Services on Customer Satisfaction in Private Sector Banks in The City of Coimbatore","authors":"Prashant Debnath, P. Chellasamy","doi":"10.52711/2321-5763.2022.00050","DOIUrl":"https://doi.org/10.52711/2321-5763.2022.00050","url":null,"abstract":"In the current context, digital banking has completely revolutionized the banking structure as it was before. Now customers are searching for an alternative where they do not need to visit banks to execute their financial transactions. The old banking model has been altered by digital banking, which has given the banking sector new dimensions. The phrase \"digital banking\" means all the banking activities that are done with the help of electronic communication channels, i.e., online platforms. It not only makes things easier for the clients but also eliminates the use of paper, especially for making demand drafts, pay slips, and cheque leaves. Now, customers can have access to all standard banking activities without physically visiting a bank branch 24x7 for 365 days. Digital banking provides numerous kinds of products and services such as pos terminals, internet and mobile banking, e-transfer of funds, bill payments, e-wallets, e-cheques, UPI payment mechanism etc. Based on the previous review of literature it has been identified that there is no research related to new digital banking services and its impact on customer satisfaction with special reference to Coimbatore city has been done. Therefore, this study has been plays a crucial role in filling up this gap. The data is collected through purposive sampling method; a structured questionnaire was used to conduct a primary survey of customers' satisfaction. Based on the different sources five new digital banking services i.e., Digital Chatbot, Digital Wallet, Digital Card management, Digital Payment application and Digital Insurance commonly used by private sector banks account holders has been identified, which leads to measure the customer satisfaction. Collected Data was analyzed using correlation and regression technique using SPSS (20) software. The findings implicated that new digital banking services have a significant and positive impact on the customer satisfaction. Since each of these is positively associated to the customer satisfaction, the research provides empirical evidence to indicate that new digital banking services are a significant component in satisfying customers. The most recent digital banking services were included in this study, which has given academic insight into a fresh research model.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":"1 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82867586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Financial Performance Analysis of Banks – A Study of SBI","authors":"G. Kumar, G. Kapoor","doi":"10.52711/2321-5763.2022.00048","DOIUrl":"https://doi.org/10.52711/2321-5763.2022.00048","url":null,"abstract":"Banking Industry in India is led by Public Sector Banks (PSB) with a big share in the Indian market. The present study is to compare the financial performance of SBI with the industry averages on the basis of financial ratios for the period 2016-17 to 2020-21. It was found that the solvency position of SBI and the employment of assets are far better than the industry and the other banks. The employment of shareholders’s funds and CASA of SBI is also better than the industry and other banks.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":"37 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80670915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Application of Factor Analysis to Identify the Factors affect the Apparel Purchase Decision of Indian Customer","authors":"Samuel Wesley D, Aditi Galada, Ambuj Deepak Gautam","doi":"10.52711/2321-5763.2022.00054","DOIUrl":"https://doi.org/10.52711/2321-5763.2022.00054","url":null,"abstract":"Staying up to date on the current market trends, meeting customer requirements and having knowledge of strategies and offerings of competitor brands is extremely crucial for a brand to survive in today’s competitive world. With globalization, consumers have myriad choice and are extremely selective while making purchase decisions. With various apparel giants witnessing high fluctuations in their performance in the past few years it is evident that the market changes over time but the only this constant is customer’s quest for quality product. To find out the factors affecting the Indian customer’s buying decision, a statistical factor analysis was carried out which uncovered five prominent factors that affected sales of a garment is arrived, namely FIT, Assortment, Perceived Value, Characteristics and Prolongation. All these five factors affecting sales were authenticated by the statistical Reliability Test.","PeriodicalId":41247,"journal":{"name":"Asian Journal of Management Cases","volume":"30 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81006866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}