European Journal of Marketing and Economics最新文献_第6页

Qualitative Analysis Concerning Universal Basic Income - Perceptions in Portugal 关于普遍基本收入的定性分析-葡萄牙的看法

European Journal of Marketing and Economics Pub Date : 2020-05-15 DOI: 10.26417/927ysf71e

Diamantino Ribeiro, A. Costa, João Ribeiro

{"title":"Qualitative Analysis Concerning Universal Basic Income - Perceptions in Portugal","authors":"Diamantino Ribeiro, A. Costa, João Ribeiro","doi":"10.26417/927ysf71e","DOIUrl":"https://doi.org/10.26417/927ysf71e","url":null,"abstract":"The economic and social debate has been intensifying globally as a result of concerns about the increase in poverty in the world and the progressive separation between rich and poor. There is an urgent need to find ways and alternatives that can be tested and put into practice. This is an exploratory study on the perception of the Portuguese regarding Unconditional Basic Income or Universal Basic Income (UBI). UBI has defenders and opponents, both parties with convincing arguments about its practical applicability, however, conclusions cannot be reached without experience in the field and convincing results. Likewise, the idea should not be abandoned without understanding its real applicability, as its success could be important for the future development of the world. Studies on the UBI are still in their infancy. Therefore, Portugal’s contribution to the enrichment of knowledge within the topics of “the future of work” and “work of the future” and, more specifically, about UBI, is seen as urgent. In this context, we prepared and analysed a survey, having obtained 273 valid responses. The results of the qualitative analysis on which this study focuses allow us to infer that there are still many flaws in the management and leadership of human resources and, among other aspects, that, in general, the respondents would prefer to work even though they might eventually receive a UBI.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128880883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Improvement of Retargeting by Big Data: a Decision Support that Threatens the Brand Image? 大数据提升重定位:威胁品牌形象的决策支持?

European Journal of Marketing and Economics Pub Date : 2020-05-15 DOI: 10.26417/511ybh24h

Maria Mercanti-Guérin

引用次数: 2

The Repercussions of the Digital Twin in the Automotive Industry on the New Marketing Logic 汽车行业数字孪生对新营销逻辑的影响

European Journal of Marketing and Economics Pub Date : 2020-05-15 DOI: 10.26417/229eim64f

F. Blaschke, Biewendt Marcel, Böhnert Arno

引用次数: 2

Establishment of a Subsidiary European Company 成立一家欧洲子公司

European Journal of Marketing and Economics Pub Date : 2020-05-15 DOI: 10.26417/403giq55d

Asen Vodenicharov

引用次数: 0

Mexican Airlines in the Current Situation of COVID 19. Evolution and Prospects 新冠肺炎疫情下的墨西哥航空公司。发展与展望

European Journal of Marketing and Economics Pub Date : 2020-05-15 DOI: 10.26417/461zxz70z

Mtro. Sergio Solís Tepexpa, Luis Fernando Muñoz González

{"title":"Mexican Airlines in the Current Situation of COVID 19. Evolution and Prospects","authors":"Mtro. Sergio Solís Tepexpa, Luis Fernando Muñoz González","doi":"10.26417/461zxz70z","DOIUrl":"https://doi.org/10.26417/461zxz70z","url":null,"abstract":"The present work seeks to analyze and contrast the previous characteristics of the general financial situation of the main Mexican airlines. This is especially relevant, since in general there were problems in leverage and profitability in some of them, since exercises prior to 2020. In this sense, it is important to clarify the conditions in which several surgical surgeries were developed, faced by economic and health crisis of the first decade of this century and finally, they will face this global phenomenon unprecedented in the economic history of this century and much of the previous one. In the part of presenting the figures of reduction in passenger flows today, the characteristics and problems they have faced, as well as some reflections on how they can be better rid. Likewise, a model is presented that emphasizes the change in Aeroméxico's financial situation, towards a critical state in terms of the fall in the activity of commercial aviation worldwide. Finally, there are some reflections and recommendations regarding the possible alternatives for this important sector of the Mexican economy, in general, Aeroméxico in particular, can get out of this difficult and complex current environment.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129740936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Intergenerational Management Succession: Specificities of the Portuguese Family Business 代际管理继承:葡萄牙家族企业的特点

European Journal of Marketing and Economics Pub Date : 2020-01-01 DOI: 10.26417/ejes.v6i1.p43-55

A. Marques, A. Couto

{"title":"Intergenerational Management Succession: Specificities of the Portuguese Family Business","authors":"A. Marques, A. Couto","doi":"10.26417/ejes.v6i1.p43-55","DOIUrl":"https://doi.org/10.26417/ejes.v6i1.p43-55","url":null,"abstract":"Abstract Family firms are considered the world’s most predominant form of business organisation. Notwithstanding the fact that there is a lack of consensus with regards to their definition, on recognise that family firms are different from non-family businesses due to their specific relations at three levels, namely ownership, business and family. It would appear that the family influences, shapes and conditions both the firm and its continuity, mainly through the intergenerational management succession, its planning and effectiveness. According to a recent research focused on the entrepreneurial succession in Portugal (AEP, 2011), 50% of family businesses are not passed on to the second generation, and only 20% reach the third generation. Also, taking into account the main results from the project “Roadmap for Portuguese Family Businesses” (NORTE2020/FEDER), the empirical findings have proved that the business succession planning has been identified as one of the most challenging steps in the life of the family firm, which demands for appropriate analysis. In fact, resistance to succession, relationship founder/successor, planning of succession, type of organisational culture, among others, explain how executive succession is one of the most important and hardest tasks in organisational life. In this article, we aim to discuss the main management challenges of a family business, particularly the importance of succession preparation and the role of the family in the socialisation of the second (third or subsequent) generation. Based on an online survey (N 1148) and on in-depth interviews conducted to founder/manager/owner (N 23), we will seek to point out major challenges faced by the Portuguese family business, as far as this matter is concerned.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125035089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Multiple Regression Analysis used in Analysis of Private Consumption and Public Final Consumption Evolution, case of Albanian Economy 多元回归分析在私人消费与公共最终消费演变分析中的应用——以阿尔巴尼亚经济为例

European Journal of Marketing and Economics Pub Date : 2020-01-01 DOI: 10.26417/ejme.v3i1.p48-53

Ilva Isa, Bederiana Shyti, Kamen Boyanov Spassov

引用次数: 1

Islamic Microfinance Model and the Hypothesis of Poverty Alleviation 伊斯兰小额信贷模式与扶贫假设

European Journal of Marketing and Economics Pub Date : 2020-01-01 DOI: 10.26417/ejme.v3i1.p12-18

Said Edaich, R. Śmietański

引用次数: 0

Financing and Fiscality in the Context of Artificial Intelligence at the Global Level 全球人工智能背景下的融资和财政

European Journal of Marketing and Economics Pub Date : 2020-01-01 DOI: 10.26417/ejme.v3i1.p31-47

Otilia Manta

{"title":"Financing and Fiscality in the Context of Artificial Intelligence at the Global Level","authors":"Otilia Manta","doi":"10.26417/ejme.v3i1.p31-47","DOIUrl":"https://doi.org/10.26417/ejme.v3i1.p31-47","url":null,"abstract":"The current financing models, as well as the fiscal models, are based on the current resources available at both the financial system and the fiscal system, but in close interdependence with those existing at the global level, the technology being one of them. Moreover, we consider that increasingly in the resource hierarchy, the place of the human factor is replaced by artificial intelligence (regardless of whether we are talking about industrial robots or intelligent technologies as is the case in the banking financial field). The new ways of approaching and coordinating finances aim to increase the degree of flexibility of financial networks and harmonize the results of those financial institutions that master and use complex but complementary technologies in order to obtain a final product or services optimal and with direct connection to its beneficiary. The defining elements for any financing and control model, regardless of whether we think of Fintech or other programs such as Fiscalis , are given by the following characteristics: digitization (artificial intelligence tools are crucial for digitizing financial services and fiscal), mobilization (virtual space offers not only the possibility but especially the platform for achieving the mobility of services), disintermediation (virtual space offers the possibility of direct access without intermediaries) and automation (through the financial services existing on the online platforms, the beneficiary of the service and the service provider optimizes its time and cost in favor of making the service profitable).","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122068498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

VECM Analysis to House Price Index. Case of Tirana 房价指数的VECM分析。地拉那案例

European Journal of Marketing and Economics Pub Date : 2020-01-01 DOI: 10.26417/ejme.v3i1.p19-30

E. Marku, Llesh Lleshaj, Arjana Lleshaj

引用次数: 0