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Tracking the New Demand for Justice in the Big Data Ecosystem 追踪大数据生态系统下的新正义需求
European Journal of Marketing and Economics Pub Date : 2023-08-10 DOI: 10.2478/ejme-2023-0017
C. V. Pérez, J. L. P. Figueroa
{"title":"Tracking the New Demand for Justice in the Big Data Ecosystem","authors":"C. V. Pérez, J. L. P. Figueroa","doi":"10.2478/ejme-2023-0017","DOIUrl":"https://doi.org/10.2478/ejme-2023-0017","url":null,"abstract":"Abstract Many studies have focused on the possibilities that organizations have to mine and analyze, through computational analytics, the huge amount of structured and unstructured data that is now available, to determine correlations and thus reveal patterns, trends, and associations to predict human behaviour; and to transform this information into knowledge for companies and governments. That is, just from the point of view of the suppliers of good and services. In this paper we contribute to the Law and Economics literature by showing that the logic of Big Data, the access to the cloud, and the use of Artificial Intelligence are drastically changing the ordinary citizen’s way of making decisions in the field of justice; and that this new paradigm in the Demand for Justice will mean improvements in terms of both equity and efficiency, and ultimately an improvement in social welfare.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131138472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on Key Retailing Strategies of Carrefour and Its Intervention Plan During the Pandemic (Covid-19): UAE 大流行(Covid-19)期间家乐福关键零售策略及干预方案研究:阿联酋
European Journal of Marketing and Economics Pub Date : 2023-04-01 DOI: 10.2478/ejme-2023-0010
Reema Bhalla, Vivek Bhalla
{"title":"A Study on Key Retailing Strategies of Carrefour and Its Intervention Plan During the Pandemic (Covid-19): UAE","authors":"Reema Bhalla, Vivek Bhalla","doi":"10.2478/ejme-2023-0010","DOIUrl":"https://doi.org/10.2478/ejme-2023-0010","url":null,"abstract":"Abstract An economy is governed by its markets and for a growing economy retailing is a blooming industry. The secret of successful retailing is to give the customers what they want. Keeping this in mind a French Retailer, ‘CARREFOUR’ is progressing high across various nations of the world keeping in mind the cross national and demographic styles of various countries. It adapts itself with the form and culture of every nation and penetrates deep though its roots. The pandemic of COVID-19, gave carrefour an immense exposure of the new marketing plans which rescued it and gave it a new strategic insight. The scope of this paper is to study key strategies of this retail giant in Dubai (UAE). This paper also focuses on the various strategies adopted by this retail joint keeping in mind the complete marketing mix and adoption of the new era of online shopping post the pandemic time.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126327603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Challenges for the Bulgarian Companies in the Implementation of Sustainability Practices 保加利亚公司在实施可持续发展实践方面面临的挑战
European Journal of Marketing and Economics Pub Date : 2023-04-01 DOI: 10.2478/ejme-2023-0001
I. Dimitrov
{"title":"Challenges for the Bulgarian Companies in the Implementation of Sustainability Practices","authors":"I. Dimitrov","doi":"10.2478/ejme-2023-0001","DOIUrl":"https://doi.org/10.2478/ejme-2023-0001","url":null,"abstract":"Abstract The topic of sustainability, and in particular the sustainability practices of companies, is especially relevant nowadays. The introduction of such practices is very important for Eastern European countries, including Bulgaria. This study is part of a large-scale university project (UNWE, Sofia) that focuses precisely on sustainability practices in international business. The aim is to find out if Bulgarian companies are familiar with sustainable practices and whether they apply them correctly in their daily operations. This is achieved via analysis and synthesis of results from a survey. The summarized data of the aforementioned survey is part of the whole project and represents the policies for sustainable development in specially selected Bulgarian private companies. Each of the companies included in the survey is ISO 14000 certified (the international standards for environmental management) and this condition determines the scope of the study. The research could serve as a basis for better understanding of the integration process of sustainability practices in Bulgarian companies.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128171614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing Study of Customer Loyalty in Georgia and Its Impact on Hospitality Business: Case of Imereti Region 乔治亚州顾客忠诚度营销研究及其对酒店业的影响:以伊梅雷蒂地区为例
European Journal of Marketing and Economics Pub Date : 2023-04-01 DOI: 10.2478/ejme-2023-0007
M. Akhvlediani, Z. Mushkudiani, Sopiko Mikabadze
{"title":"Marketing Study of Customer Loyalty in Georgia and Its Impact on Hospitality Business: Case of Imereti Region","authors":"M. Akhvlediani, Z. Mushkudiani, Sopiko Mikabadze","doi":"10.2478/ejme-2023-0007","DOIUrl":"https://doi.org/10.2478/ejme-2023-0007","url":null,"abstract":"Abstract Businesses, including the hospitality sector discovered the importance of customer maintenance as a key success factor. This study aims to investigate the impact of customer satisfaction, experience, and loyalty in Georgia, particularity in Imereti Region. Results indicate that a significant relationship exist between service quality attributes and customer satisfaction. Results conjointly revealed that service quality results in satisfying customers and customers’ satisfaction results in customer loyalty. Hotel managers should offer better services to their customers for gaining competitive advantage, and it will facilitate them to guide the market with efficiency. Market orientation produces a positive effect on customer loyalty, which in turn has a positive effect on business performance, showing that market orientation has a significant and positive indirect effect on business performance.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"40 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114292821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Service Dominant Logic Centered Brand Management 以服务主导逻辑为中心的品牌管理
European Journal of Marketing and Economics Pub Date : 2023-04-01 DOI: 10.2478/ejme-2023-0008
Besjon Zenelaj
{"title":"Service Dominant Logic Centered Brand Management","authors":"Besjon Zenelaj","doi":"10.2478/ejme-2023-0008","DOIUrl":"https://doi.org/10.2478/ejme-2023-0008","url":null,"abstract":"Abstract Word of Mouth (WOM) become more significant nowadays with the raise of social media platforms, and internet. Therefore, we experience a shift of communication power from company towards masses. Customers share their own experiences on internet and that makes obvious the need to reconsider many practices. Information which exists and is uploaded on internet stands among the catalyzers of the power shifting that occurred. It is then obvious the shift of power from companies towards customers. Marketing experienced a major shift in its mindset. Brand choice, and value do not withstand apart, and critical elements such as relationships, and the cost of jumping in another relationship must be taken in consideration too. In this context, the need to consider brand management from a Service Dominant Perspective emerges. Not only brand value co-creation but also brand value co-evaluation has become concerning for firms in today‘s dynamic context.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127788885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Diaspora Impact on Foreign Direct Investment: State Institutions on Diaspora Engagement 侨民对外国直接投资的影响:侨民参与的国家机构
European Journal of Marketing and Economics Pub Date : 2023-04-01 DOI: 10.2478/ejme-2023-0005
Florenca Gjorduni
{"title":"Diaspora Impact on Foreign Direct Investment: State Institutions on Diaspora Engagement","authors":"Florenca Gjorduni","doi":"10.2478/ejme-2023-0005","DOIUrl":"https://doi.org/10.2478/ejme-2023-0005","url":null,"abstract":"Abstract In a globalized and interdependent world, every country needs cooperation and partnership. In the framework of this mission, every state undertakes policies and reforms that impose radical internal changes. Supporting these changes requires financial and human resources that states are trying to secure through various sources. Diaspora is in fact the first catalyst that provides incentives to the economy to meet national needs with financial and human resources and that helps overcome relative isolation from global trade flows. Through the engagement of the diaspora, states are extending their political and administrative functions beyond national borders and through agreements are improving relationships with other countries. This stimulates the interest of foreign investors who are always looking for new markets, less expensive, rich in natural sources. FDI through financial capital and foreign currency it brings, technological innovation, human capital development, trade opening contributes to the economic growth of the country. In other words, the state with the power given by law can create a bridge of communication between these two fundamentally different phenomena. So, the purpose of this paper is to investigate the relationship between the institutions created to support the diaspora, with the level of FDI flows. Then we go beyond this analysis to study if the type of institution engaged in this issue matters. We use data collected through different public data sources and panel econometric models are estimated for a sample of 20 countries over a 30-year period (1990-2020). Panel data analysis was conducted, implementing three different models (Pooled Model, Fixed Effect, Random Effect) Our results initially show that diaspora institution is a variable positively correlated with the volume of FDI and statistically significant. Second, based on the results, we conclude that, regardless of the type of institution engaged in the issue of diaspora, there is a statistically significant positive effect on the attraction of FDI.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115210091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Standardization of Livestock Products on the Economy of Farmers and the Local Economy 畜产品标准化对农户经济和地方经济的影响
European Journal of Marketing and Economics Pub Date : 2023-04-01 DOI: 10.2478/ejme-2023-0009
E. Guga, Zamira Veizi
{"title":"The Impact of Standardization of Livestock Products on the Economy of Farmers and the Local Economy","authors":"E. Guga, Zamira Veizi","doi":"10.2478/ejme-2023-0009","DOIUrl":"https://doi.org/10.2478/ejme-2023-0009","url":null,"abstract":"Abstract There is a strong link between agriculture and the economy. Smallholder farmers are the foundation of the livestock sector and an essential element in building and developing the local dairy value chain, critical to the development of its local economy. Economic growth is necessary for poverty reduction. The main objective of the study is to know the impact of livestock production on the regional economy of Gjirokastra. The result of the study identifies employment generation and income generation as the major benefit of standardized livestock production. The study hereby recommends that the government should take standardized livestock production as one of the major factors contributing to the economy and also put some policies in place in order to encourage farmers to collaborate in this regard. In Gjirokastra, and despite the efforts made since the transition from the communist regime until now, farmers still face many problems that prevent them from participating effectively in the development of the milk value chain. This research study refers to the views of small farmers in the Gjirokastra region about the milk production sector and the problems faced by these farmers. This study also investigates the effect of several factors (ethical factors, tradition, animal welfare, cultural factors, etc.) on the milk value chain. Convergence model was used in mixed method triangular design as a methodology for this research study. As part of the social data, 34 farmers who produce and sell milk and cheese in the Gjirokastra District were interviewed. The results showed the influence of ethical, cultural and traditional factors on the development of the value chain. The results also showed the problems and difficulties faced by small farmers in rural areas, on the one hand, and the gap between these farmers and government and private organizations on the other.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"13 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113971804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Impact of Sustainability on the Strategic Direction of Luxury Companies 可持续发展对奢侈品公司战略方向的影响
European Journal of Marketing and Economics Pub Date : 2023-04-01 DOI: 10.2478/ejme-2023-0006
Arno Böhnert, F. Blaschke, Marcel Biewendt
{"title":"Impact of Sustainability on the Strategic Direction of Luxury Companies","authors":"Arno Böhnert, F. Blaschke, Marcel Biewendt","doi":"10.2478/ejme-2023-0006","DOIUrl":"https://doi.org/10.2478/ejme-2023-0006","url":null,"abstract":"Abstract Today’s society is undergoing a paradigm shift driven by the megatrend of sustainability. This undeniably affects all areas of Western life. This paper aims to find out how the luxury industry is dealing with this change and what adjustments are made by the companies. For this purpose, interviews were conducted with managers from the luxury industry, in which they were asked about specific measures taken by their companies as well as trends in the industry. In a subsequent evaluation, the trends in the luxury industry were summarized for the areas of ecological, social, and economic sustainability. It was found that the area of environmental sustainability is significantly more focused than the other sub-areas. Furthermore, the need for a customer survey to validate the industry-based measures was identified.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127255632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ERP Retirement: Some Considerations on Existing Literature ERP退休:对现有文献的一些思考
European Journal of Marketing and Economics Pub Date : 2023-04-01 DOI: 10.2478/ejme-2023-0002
Massimo Albanese
{"title":"ERP Retirement: Some Considerations on Existing Literature","authors":"Massimo Albanese","doi":"10.2478/ejme-2023-0002","DOIUrl":"https://doi.org/10.2478/ejme-2023-0002","url":null,"abstract":"Abstract The final phases of the information systems lifecycle are no less important than the initial ones. However, previous research indicated a lack of studies on information systems discontinuance. This paper aims to verify whether this gap still exists by analysing the literature on enterprise resource planning (ERP) systems, a type of software widely used in many organisations. To identify the relevant literature, the paper involved searching in Scopus and Web of Science databases. Despite several ERP literature reviews suggesting more studies on the retirement phase and no time limits in the search, very few studies have been identified. To sketch the current state of knowledge on the selected topic, the paper developed a scoping review and, based on the results, comments on possible critical issues. The work supports researchers and practitioners interested in information systems discontinuance, as it provides some considerations to develop future research. In addition, it has practical implications because the advancement of the knowledge frontier will help organizations cope with this kind of change.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115879255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Implementation of Accounting Information Systems for its Role in Marketing and Management Processes 会计信息系统在市场营销和管理过程中的作用
European Journal of Marketing and Economics Pub Date : 2023-04-01 DOI: 10.2478/ejme-2023-0003
B. Ramaj, Elenica Pjero
{"title":"The Implementation of Accounting Information Systems for its Role in Marketing and Management Processes","authors":"B. Ramaj, Elenica Pjero","doi":"10.2478/ejme-2023-0003","DOIUrl":"https://doi.org/10.2478/ejme-2023-0003","url":null,"abstract":"Abstract Nowdays the technological innovations evolve faster and in this conditions it is necessary to examine how this technology affects the accounting profession in the same way as it has affected everyday aspects. Accounting is transformed into something more than simple recording, summarizing and reporting of transactions exceeding these routines and practical functions and extending throughout the organization including, delegated functions, processing methodologies, controls and expected outputs, which considered all together as “the system “. It includes all dimensions of business operations, including the flow of financial data across the organization and beyond. Consequently, this paper aims to address issues such as how knowledge about IT deal from accounting professionals and how they further develop their professional development during the subsequent training. This paper shows the importance of the IT knowledge in accounting, marketing, management and decision making. We conclude the paper by giving a short overview relying on the analysis of data collected from a survey.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"24 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131491758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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