European Journal of Marketing and Economics最新文献

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The Connection betweeen Unemployment and Migration at the Level of Hunedoara County and Town 胡内多阿拉县和镇层面的失业与移民关系
European Journal of Marketing and Economics Pub Date : 2018-11-29 DOI: 10.26417/ejme.v1i3.p110-114
Dîscă Tiberiu
{"title":"The Connection betweeen Unemployment and Migration at the Level of Hunedoara County and Town","authors":"Dîscă Tiberiu","doi":"10.26417/ejme.v1i3.p110-114","DOIUrl":"https://doi.org/10.26417/ejme.v1i3.p110-114","url":null,"abstract":"The population of Hunedoara County has manifested after the Revolution of December 1989 a continuous downward trend. According to National Statistics Institute in Hunedoara County, in 2012, at the last population census there was only a number of 418,545 people representing the constant population and since 2016 it had decreased with almost 5% in 4 years but counting from 1992 the decrease is of almost 28%. As far as concerns migration, the official figures of the number of the temporarily absent people left abroad for a shorter than a 12 months’ period it was 5,510 and the number of those who were left for a period longer than a year it was 15,215. As follows, the total numbe`r of migrants was 20,725 which represents a percentage higher than 4% from the total number of the population. Comparing the data received from the AJOFM Hunedoara (the statistics is effectuated every year in August) with those obtained from the CJRAE Hunedoara (statistics reported every year in February), - excepting the year 2015- when the effect of the liberalisation of the labour market in Great Britain can be remarked, it can be noticed a descendent evolution of the number of unemployed which fact drags a decrease of the children with migrant parents. On the other hand, a very important decline of the unemployment in 2017 resulted into a diminution of the parents who would leave abroad in the following year.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126492960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Promotion on Marketing Decision-Making: “Case Study Albtelecom Eagle Mobile” 推广营销决策:“以鹰电讯为例”
European Journal of Marketing and Economics Pub Date : 2018-11-29 DOI: 10.26417/EJME.V1I3.P78-87
S. Gura, K. Gura
{"title":"Promotion on Marketing Decision-Making: “Case Study Albtelecom Eagle Mobile”","authors":"S. Gura, K. Gura","doi":"10.26417/EJME.V1I3.P78-87","DOIUrl":"https://doi.org/10.26417/EJME.V1I3.P78-87","url":null,"abstract":"Decision-making is what is behind every action performed by each entity, company or organization. Due to the fact that, telecommunication companies can be listed among the organizationswhich undertake almost more than other companies promotion activities, this paper analyses the marketing decision-making process related to promotion mix of one of the largest company of the telecommunication sector in Albania “Albtelecom- Eagle Mobile”. The study aims to observe marketing decision-making process at telecommunication companies, presentation of the practical side of this process, and to identify factors that influence this process in Albanian market. Methodology used to collect the primary data/informationand to arrive in concrete results, is interview with open question. Among the main and concrete finding of the work we may emphasize those: while the company undertake promotion decisionthe purpose of promotion should be to sell something, product life cycle is the key factor taken into consideration on promotion activities by the companies operating on the telecommunication sector, thecustomers buying nature significantly affect the promotional strategy of companies, and most importantly, companies must promote with a certain strategy. It finally recommends development of promotional activities which are more creative, and attraction of the target market through those activities, companies must be sure for the message to be easily understandable for the consumers and customers.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123338028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Non-Performing Loans Increase in the Albanian Banking Sector during the Last Global Economic Crisis - An Analysis Based on the Client Groups 上次全球经济危机期间阿尔巴尼亚银行业不良贷款增加——基于客户群体的分析
European Journal of Marketing and Economics Pub Date : 2018-11-29 DOI: 10.26417/ejme.v1i3.p123-130
T. Şan
{"title":"Non-Performing Loans Increase in the Albanian Banking Sector during the Last Global Economic Crisis - An Analysis Based on the Client Groups","authors":"T. Şan","doi":"10.26417/ejme.v1i3.p123-130","DOIUrl":"https://doi.org/10.26417/ejme.v1i3.p123-130","url":null,"abstract":"Non - performing loans (NPLs) in the Albanian banking sector has become a crucial problem during the last global crisis. In this study, it was aimed to understand the specific reasons of and resolutions for this issue by analyzing the bank loans based on the borrower groups. Since the general increase of the business loans’ portion in the total loans has been mostly due to the loans to large enterprises, the focus of the study is on this group. The main factors of NPLs rise by the bankers answered the questionnaire are : financing unrealistic projects, lack of corporate structure in borrowers, wrong lending decisions due to external influences/corruption, negative effects of some government applications, unfair competition in some sectors from time to time, decrease in primary commodities’ prices and false external audit. According to 86 percent of them; deeper analysis of potential clients, elimination of external factors’ effects and corruption in lending decisions, government measures to prevent unfair competition, establishment of corporate structure in borrowers and more reliable external audit are the most effective remedies while 71 percent of them consider this situation as normal for Albania under its existing conditions. It is suggested that more comprehensive and objective client analysis by the banks, institutionalization in and more reliable external audit of business entities, precise and timely government decisions to prevent unfair competition and launching of new financing methods will cause considerable improvement in NPLs issue.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125032431","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Survey on Loanwords and Borrowings and Their Role in the Reflection of Cultural Values and Democracy Development: the Armenian Paradigm 外来词、借用词及其在文化价值观反映和民主发展中的作用:亚美尼亚范式
European Journal of Marketing and Economics Pub Date : 2018-07-17 DOI: 10.26417/EJME.V1I2.P77-86
E. Stepanyan
{"title":"A Survey on Loanwords and Borrowings and Their Role in the Reflection of Cultural Values and Democracy Development: the Armenian Paradigm","authors":"E. Stepanyan","doi":"10.26417/EJME.V1I2.P77-86","DOIUrl":"https://doi.org/10.26417/EJME.V1I2.P77-86","url":null,"abstract":"Abstract With the new wave of social sector becoming a fundamental element in generating and shaping democratic practices in such counties as Armenia, the role and the strategic prominence of language and loanwords has been highly reemphasized in the frames of thorough investigation of word borrowing practice and of its contribution to the egalitarian developments. The current paper aims at disclosing the essential dynamics in regard to the development of loanwords uncovered during a former field work in Armenia, which primarily concerns the process, the causes, the social dynamics through which loanwords emerge, as well as the issues of \"purity\" of vocabulary and the interconnection between loanwords and local development processes in Armenia. The article is based on qualitative research methods; semi-structured, focus group and informal interviews have been carried out in order to collect the needed data. The results of the article suggest that being the basis of communication among different countries and societies, the process of word borrowing however is not always easy and autonomous, especially in the scope of democracy building; the creation and the development of new words and concepts is a complicated task, which requires cultural exchange, real manifestation of the concepts induced, as well as apt and professional assistance and sustenance. The paper concludes that notwithstanding all the efforts by humans, geopolitical, economic and cultural forces play a significantly stronger role, and thus changes and modifications in a language are inevitable, moreover the process appeals for facilitation and support in such developing countries as Armenia.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115124334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Impact of Unemployment on Economic Growth: Evidence from Western Balkans 失业对经济增长的影响:来自西巴尔干的证据
European Journal of Marketing and Economics Pub Date : 2018-07-17 DOI: 10.26417/EJME.V1I1.P10-18
D. Kukaj
{"title":"Impact of Unemployment on Economic Growth: Evidence from Western Balkans","authors":"D. Kukaj","doi":"10.26417/EJME.V1I1.P10-18","DOIUrl":"https://doi.org/10.26417/EJME.V1I1.P10-18","url":null,"abstract":"<jats:p>0</jats:p>","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120967239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 16
The Abusive Character of the Contractual Clauses Currency Risk Clause 合同条款货币风险条款的滥用特征
European Journal of Marketing and Economics Pub Date : 2018-07-17 DOI: 10.26417/EJME.V1I1.P157-157
Carmen Adriana
{"title":"The Abusive Character of the Contractual Clauses Currency Risk Clause","authors":"Carmen Adriana","doi":"10.26417/EJME.V1I1.P157-157","DOIUrl":"https://doi.org/10.26417/EJME.V1I1.P157-157","url":null,"abstract":"<jats:p>0</jats:p>","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126057590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
International Instruments Related to Industrial Property: An Empirical Analysis and a Case Study 工业产权相关国际文书:实证分析与个案研究
European Journal of Marketing and Economics Pub Date : 2018-07-17 DOI: 10.26417/ejme.v1i2.p101-107
Drita Bejtullahi, A. Dumi
{"title":"International Instruments Related to Industrial Property: An Empirical Analysis and a Case Study","authors":"Drita Bejtullahi, A. Dumi","doi":"10.26417/ejme.v1i2.p101-107","DOIUrl":"https://doi.org/10.26417/ejme.v1i2.p101-107","url":null,"abstract":"<jats:p>0</jats:p>","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123374289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring the Impact of Exchange Rate on Industrial Output in Nigeria 衡量汇率对尼日利亚工业产出的影响
European Journal of Marketing and Economics Pub Date : 2018-07-17 DOI: 10.26417/EJME.V1I2.P87-93
Ogunmuyiwa Micheal Segun, Adelowokan Oluwaseyi Adedayo
{"title":"Measuring the Impact of Exchange Rate on Industrial Output in Nigeria","authors":"Ogunmuyiwa Micheal Segun, Adelowokan Oluwaseyi Adedayo","doi":"10.26417/EJME.V1I2.P87-93","DOIUrl":"https://doi.org/10.26417/EJME.V1I2.P87-93","url":null,"abstract":"<jats:p>0</jats:p>","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125646541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Contribution of the Cointegration Theory to the Study of the Volatility of Financial Markets: Case of the Casablanca Stock Exchange 协整理论对金融市场波动性研究的贡献:以卡萨布兰卡证券交易所为例
European Journal of Marketing and Economics Pub Date : 2018-07-17 DOI: 10.26417/ejme.v1i1.p84-91
Nabil Sifouh, Khadija Oubal, Sara Bayoud
{"title":"Contribution of the Cointegration Theory to the Study of the Volatility of Financial Markets: Case of the Casablanca Stock Exchange","authors":"Nabil Sifouh, Khadija Oubal, Sara Bayoud","doi":"10.26417/ejme.v1i1.p84-91","DOIUrl":"https://doi.org/10.26417/ejme.v1i1.p84-91","url":null,"abstract":"Abstract The purpose of this paper is to highlight the long-term relationship between stock prices and dividends for a sample of companies listed on the Casablanca Stock Exchange between 2002 and 2016 using the cointegration theory especially its developments in panel data. Our results show that prices are more volatile than dividends, which rejects the possibility of their anticipation by the dividend discount model under the assumption of efficient markets.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121900314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Priorities of Georgian Economic Development in Conditions of Globalization 全球化条件下格鲁吉亚经济发展的重点
European Journal of Marketing and Economics Pub Date : 2018-07-17 DOI: 10.26417/ejme.v1i1.p63-66
M. Chania, R. Putkaradze
{"title":"The Priorities of Georgian Economic Development in Conditions of Globalization","authors":"M. Chania, R. Putkaradze","doi":"10.26417/ejme.v1i1.p63-66","DOIUrl":"https://doi.org/10.26417/ejme.v1i1.p63-66","url":null,"abstract":"Abstract The article is about economic problems, economic growth, and development in Georgia in conditions of universal globalization in the world. In the modern conditions it’s hard to find national economy, which isn’t included in the system of the world economy. Globalization-integration is an irreversible tendency in the world economic development, which is characterized by high growth quality of relationships between national economics. Economic development is a necessary condition for solving many challenges facing Georgia.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129631914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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