European Journal of Marketing and Economics最新文献

{"title":"Corporate Social Responsibility - Business Opportunity or Obligation for Georgian Companies","authors":"Tea Kasradze, Sopio Machkhashvili","doi":"10.2478/ejme-2023-0004","DOIUrl":"https://doi.org/10.2478/ejme-2023-0004","url":null,"abstract":"Abstract CSR is a relatively new concept for Georgia. Its history is not even two decades old, and the development process is taking place at a slow pace. In recent years, the concept of social responsibility has been more or less accepted by large businesses. From unsystematic CSR measures companies are slowly moving to a strategic approach, although their social initiatives are mainly focused on increasing the well-being of vulnerable groups of society. On the one hand, this is due to the insufficient level of awareness of CSR in the business sector, and on the other hand, the limited expectations of society because the public’s perception of CSR is mainly related to charity. The paper presents an analysis of the modern trends in the development of CSR in Georgia using qualitative and quantitative secondary data. It is based on the works and studies of various scientists. Qualitative analysis, namely statistical and thematic analysis methods are used as the method of analysis.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125097912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis on the Legal Mechanisms for Consumer Protection in the Comparative Right: Kosovo Case","authors":"A. Jashari, Krenare Vokshi","doi":"10.26417/ejme.v1i1.p117-121","DOIUrl":"https://doi.org/10.26417/ejme.v1i1.p117-121","url":null,"abstract":"Abstract In this paper we would like to analyse and to treat the legal bases of: Legal analysis on the legal mechanisms for consumer protection in the comparative right, the role and importance of these legal mechanisms in developed countries and paying attention by special emphasis over the Republic of Kosovo. An important highlight will be over the comparative aspect of legal analysis in Kosovo, Macedonia and Albania. We also take into consideration the legal analysis of cases of violations and misleading commercial practices. Commercial practice is misleading when it contains false information and is therefore untrue. A commercial practice is misleading even when, in every possible way, including the overall appearance, misleads or is likely to mislead the average consumer, making or likely to make the consumer. The paper aims to provide a complete overview of the key issues related to the legal mechanisms for consumer protection in comparative law by treating them both theoretically and in the way that judicial practice, especially our judicial practice, has understand and apply procedural provisions regarding legal mechanisms for consumer protection in comparative law and issues arising in this regard. In this regard, the research questions include: 1. which are the main problems facing Kosovo's judicial practice in the context of the implementation of substantive and procedural provisions on cases and legal mechanisms for the protection of consumers in comparative law? 2.Is Kosovo facing poor implementation of the law, respectively non-implementation of material provisions and procedural provisions in Kosovo, for the protection of businesses and consumers? What are the causes that may affect the non-implementation of the legal framework, which is thought to be the best solution in this regard? The research questions that come out under the law are; in which cases should a relationship be referred to legal remedies for consumer protection in comparative foreign law? All these issues tend to give a comparative look at the international and national level. The expected results from this research consist in deepening theoretical and practical knowledge on legal mechanisms for consumer protection in comparative law, comparative analysis in Kosovo and beyond.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127846036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Manufacturing Sino -Egyptian Commune as Smart Hackathon Project of Advertisement and Distributing Animation Products for Graduated Youth","authors":"D. El-Besomey","doi":"10.26417/542khw92","DOIUrl":"https://doi.org/10.26417/542khw92","url":null,"abstract":"Abstract The Sino-Egyptian smart Hackathon commune project is to endorse Dr./Dina Ali Mohammed El-Besomey, the Primary founder & pioneer& leader(with 100%) For a post-doctoral mission under the mission Call 2022-2023. The purpose of the post-doctoral mission is applying Sino -Egyptian commune project of advertisement and distributing animation products for graduated youth. The importance of the mission is this Applied study for Future Chinese –Egyptian Electronic Education vision 2030-2020 ). This project is as scientific mission of my post- PHD. This project focuses on the contemporary Chinese animation industry, especially The Role of Demography in the Distribution of Advertising Animation Products via the Experience of Chinese Communes with smart hackathon and how to apply it in Egypt. As the Demography of Advertising Animation Products via Chinese Communes, and the impact of them on the contemporary Chinese industry. Also on another hand explain that many of the Egyptian animation companies suffer from such problems as the production reduction, the expensive costs, to produce animation films with high quality, so Chinese and Egyptian companies should be concentred with the post- production stage to achieve profits. So I suggest to build this project in Damanhour,El-Behira Government, Egypt. And there is a discussion with El-Behira Government where it will be build and distribute Demography This Sino-Egyptian commune project in Damanhour, and also distribute Advertising Animation Products to the output of this project in his first stage to build one Sino-Egyptian commune to distribute his Advertising Animation Products, like: video tapes, DVD, video games, posters, stickers,comics, magazine, school tools, toys, electronic games, children clothes, masks, and interior designs.1","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124759723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impacts of Workplace Factors on Employee Engagement in the Public Sector","authors":"Yousef M. Alwahabi Alnuaimi","doi":"10.26417/969ouv25","DOIUrl":"https://doi.org/10.26417/969ouv25","url":null,"abstract":"Abstract Employees are an integral part of any organization because of the value they bring, and how they help the organization achieve its goals. Yet, the percentage of employees who are passionate about their jobs and the overall goal of the organization where they work remains in the minority. While workplace factors tend to play a role in determining the extent to which employees are engaged, actively engaged or unengaged, the direct impact on employee engagement remains vague. This paper presents the outcome of a study conducted which evaluates the impact of workplace factors on employee engagement in public sector entity. An online questionnaire was completed by 120 employees of one of UAE public sector entities. Participants were selected through random sampling to ensure fair representation. The primary data was analyzed using structural paths analysis to determine the direct effects of workplace experience as well as workplace conditions on Employee Engagement respectively. The findings indicate that workplace conditions positively influence employee engagement in the public sector entity, while the impact of workplace experience is negative and unsupported in the UAE public entity examined. The implication of these findings is that public sector entities such as the one examined is able to determine the workplace factor to prioritise for sustaining engagement of its employees in order to increase engagement level. This study advances organizational studies in general, particularly the field of employee engagement. The result helps to empirically verify the positive influence of workplace factors such as clarity of work, opportunities at work and support from managers on employee engagement.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"233 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124724634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Managing Workplace Anxiety during the Pandemic: A Pilot Study of Natural Imagery through 4K Video and Virtual Reality","authors":"Srini Pillay, Patrick Candela, Erik Christensen","doi":"10.26417/672til46","DOIUrl":"https://doi.org/10.26417/672til46","url":null,"abstract":"Abstract Background: Workplace anxiety has become an increasing priority to address. To date, professional interventions that address workplace anxiety involve medications or talk-therapy, yet the response to these modalities is limited or partial. As a result, there is room for other modalities of care. Aim: In this pilot study, we examined whether imagery of nature delivered through 4K Video or virtual reality (VR) headsets could be safe and feasible when administered in a workplace setting. We also examined whether they could reduce anxiety and worry. Methods: Sixteen employees at a large health insurance company were recruited to participate in the study. All participants completed “pre” and “post” surveys that measured worry or state-anxiety before and after viewing the video or VR interventions respectively. They were instructed to use the interventions at least once a day, three times a week over a two-week period. Results: Overall, the Reulay nature-based interventions were safe and feasible. In addition, there were strong signals of efficacy in reducing anxiety and worry for the 4K Video and virtual reality interventions. In certain instances, VR was superior to the 4K Video. Conclusion: Nature-based imagery may be a useful intervention to reduce anxiety in the workplace if it is delivered using 4K video or VR headsets. Further studies in larger samples are needed to confirm these findings.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"6 7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123740742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Relevance of Agile Change Management in a Dynamic Business Environment","authors":"E. Grocholski","doi":"10.26417/230dnr26","DOIUrl":"https://doi.org/10.26417/230dnr26","url":null,"abstract":"Conventional change management approaches are increasingly reaching their limits in a business environment characterised by volatility, dynamics and complexity. In other contexts, attempts are often made to counter these aspects with agile approaches. The extent to which this also makes sense in the field of change management has not been frequently investigated to date. The aim of this paper is therefore to examine the extent to which agile change management contributes to the successful handling of changes in a dynamic business environment. For this purpose, 30 interviews were conducted with change management and organisational development experts from various small, medium-sized, and large companies in Germany. The data obtained was primarily analysed qualitatively, using a structuring content analysis according to Mayring (2015). The results of the research show that change management can strongly benefit from agility. In particular, this is the case with respect to self-organisation, iteration, and experimentation. Agile change management makes sense even in more conventional, hierarchical organisations. However, there are indeed organisation-, project- or context-specific characteristics that speak particularly in favour of the use of agile change management approaches or make more conventional change management approaches seem more reasonable. Often, it is even advisable to use a clever mixture of both.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"424 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123145407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sustainability in the Companies Practices","authors":"Stela Zhivkova","doi":"10.26417/169cbl93","DOIUrl":"https://doi.org/10.26417/169cbl93","url":null,"abstract":"Abstract The sustainability topic is present in our everyday life. No matter if we are traveling in the public transport, we are having coffee with friends or watching tv we hear something related to green economy, sustainable usage of resources or smart energy saving devices. All ads that we see around us, in one way or another, also are calling to be environmentally friendly and sustainable. On national and international level, there are a lot of regulations and requirements developed and enforced both for the business and for the citizens. In the general case, it is commonly accepted, that the companies are taking actions in the field of sustainable development only because they are forced to do so by legislative requirements and penalties. But is it always the case? The paper discusses the main idea standing behind the sustainable development and presents some of the models that summarizes this idea. Further, by reviewing the practices of three large companies in different economic fields, it discusses their approach and attitude towards the subject.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115317613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Initiating Financial Technology (Fintech) as an Innovation of Communication Technology on Credit Cooperatives in Indonesia","authors":"S. Sugiyanto, W. Setiawan","doi":"10.26417/689dma84","DOIUrl":"https://doi.org/10.26417/689dma84","url":null,"abstract":"Abstract The purpose of this study is to describe the possibility to initiate Finansial Technology (Fintech) as an innovation of communication technology on the credit cooperatives in Indonesia. This study is based on the phenomenon of tremendous growth of credit / financial business by using FinTech in Indonesia. Fintech so far has grew uncontrolablely among illegal financial institutions and gave unexpected impact on lower income people in Indonesia. On the other hand, the credit cooperatives as legal financial institutions which could facilitate lower income people for financial services lag behind. This study used quantitative-desciptive method, and resulted in some findings: (1) Cooperatives can become the fintech P2PL Platform model, as an alternative business model by changing conventional savings and loan businesses into the P2PL platform. The model could also be seen as a solution to prevent moral hazard due to miss-used of this technology among illegal credit instituions, (2) Fintech as an innovation is recognized feasible to apply. It has good relative advantage due to giving more efficiency and effectiveness on mana gement, it has good trialability because it may be easily experimented with on a limited basis, and has good observability because the result is visible to others, it has less complexity since it is easy to learn and apply. This study has implications for policies that fintech flatform model could be developed for credit cooperatives in Indonesia both in rural and urban areas..","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"123 2-3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123573165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Outsourcing and the strategy of organizations in Mexico","authors":"Luis Fernando Muñoz González, Ana María Paredes Arriaga","doi":"10.26417/551iof47","DOIUrl":"https://doi.org/10.26417/551iof47","url":null,"abstract":"Abstract Outsourcing has been a very commonly used strategy to increase productivity in a variety of organizations. In Mexico, it can be said that it has had a positive impact on employment rate. Nevertheless, there is a “dark side” in this strategy, since it has been used as a way to avoid direct hiring of employees and to evade fiscal and social security regulations. This document aims to analyze outsourcing from a regulatory and contractual approach, as well as its role as a way to increase the employment rate, and from a managerial perspective. As a result of this analysis, it was found that in our country outsourcing has been a successfully used strategy by many organizations of different sizes, but at the same time, the lack of an appropriate legislation has originated a series of unethical practices. In Mexico, in 2021 a new legal framework that tries to balance the relationship between firms and employees was approved. This paper ends with a reflection of the possible impacts of this new legislation.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"9 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133105280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Navigating the World: Challenges within the Relocation Process - An Empirical Investigation","authors":"Juergen Pretsch, J. Saretzki, A. Jernigan, D. Cantor","doi":"10.26417/153mdm82","DOIUrl":"https://doi.org/10.26417/153mdm82","url":null,"abstract":"Abstract The complete relocation of the center of life to a foreign country is a plan increasingly chosen by specific people, especially for entrepreneurial reasons. The digital nomads or expat-preneurs often emphasized in this context exhibit a particular structure of fundamental personality dimensions and can also be described as unique in the perception of specific challenges in the relocation process. In the present study, which is based on both a literature-based and quantitative approach, n = 196 subjects participated in an online survey that included scales and self-constructed items on personality structure, the possible choice of specific occupational groups as support systems, the perception of specific challenges, and other relevant aspects in the context of relocation. In addition to descriptive results and a brief review of previous scientific findings, multivariate analyses of variance were able to show that the choice of support system exerts a significant influence in the form of a decrease in stress in the context of the perception of specific challenges in the (tax) legal as well as financial areas. It also became clear that the region of origin and the destination region are related to assessing tax-legal aspects and administrative aspects in the economic context. Thus, there are significant differences between the Schengen Area and the U.S. area as the region of origin and these and (South East) Asia and Latin America as the destination region.","PeriodicalId":409185,"journal":{"name":"European Journal of Marketing and Economics","volume":"54 49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129103957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}