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CABiT Cabs – Radhika’s Dilemma CABiT 出租车 - 拉迪卡的困境
IF 0.1
Asian Case Research Journal Pub Date : 2024-04-06 DOI: 10.1142/s0218927524500019
Rekha Aranha, Anil Dsouza, Avil Saldanha
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引用次数: 0
Glow & Lovely: Purpose-driven Brand Glow & Lovely：以目标为导向的品牌
IF 0.1
Asian Case Research Journal Pub Date : 2024-03-21 DOI: 10.1142/s0218927524500020
Associate Professor Jagandeep Singh, Assistant Professor Rachita Sambyal
{"title":"Glow & Lovely: Purpose-driven Brand","authors":"Associate Professor Jagandeep Singh, Assistant Professor Rachita Sambyal","doi":"10.1142/s0218927524500020","DOIUrl":"https://doi.org/10.1142/s0218927524500020","url":null,"abstract":"<p>The rebranding of Fair &amp; Lovely (F&amp;L), one of Hindustan Unilever Limited’s (HUL) flagship brands, to Glow &amp; Lovely (G&amp;L) in 2020 had hogged the limelight. HUL termed the rebranding as an important evolutionary step that moved away from the “regressive idea of beauty” and banished an undesirable social stereotype. Stakeholders had divergent opinions with the rebranding effort being termed from “path-breaking” to “too little”. Likewise, there was a divided house on the future sales of the repositioned brand. However, G&amp;L, akin to its predecessor, maintained traction in the marketplace. The case provides an opportunity to understand the concepts of brand positioning and brand repositioning. It highlights how a corporate citizen can engage in responsible advertising and break an undesirable social stereotype. Attributes associated with fairness were identified to capture the extent of brand repositioning. Attributes associated with fairness were identified to capture the extent of brand repositioning. The primary data collected on such attributes was analysed with the help of Multi-Dimensional Scaling using alternating least-squares (ALSCAL) method. Discriminant analysis was used to understand which attributes differentiated various brands of fairness creams.</p>","PeriodicalId":40720,"journal":{"name":"Asian Case Research Journal","volume":"1 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140204332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
COMMUNITY MOBILIZATION OF DONKEY HERDERS IN INDIA 动员印度社区的驴牧民
IF 0.1
Asian Case Research Journal Pub Date : 2024-01-31 DOI: 10.1142/s0218927523500189
Inakshi Kapur, Pallavi Tyagi
{"title":"COMMUNITY MOBILIZATION OF DONKEY HERDERS IN INDIA","authors":"Inakshi Kapur, Pallavi Tyagi","doi":"10.1142/s0218927523500189","DOIUrl":"https://doi.org/10.1142/s0218927523500189","url":null,"abstract":"<p>The case study highlights a young girl’s journey to realize her dream of becoming a social entrepreneur and working towards creating social impact. Her social enterprise, Organiko-Beautifying Life, was built on the ethos of mobilizing marginalized communities of donkey herders and providing ayurvedic skin care products made from donkey’s milk. Her efforts were met with several challenges as social enterprises work with limited resources, unlike traditional enterprises. They have to balance their mission objectives and money; only the social impact created gives credibility to their enterprise. Thus, an organized and systematic effort is critical for the success of the community mobilization effort.</p>","PeriodicalId":40720,"journal":{"name":"Asian Case Research Journal","volume":"65 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140150815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
RadheDham Ashram: Business Continuity Post Disruption RadheDham Ashram：中断后的业务连续性
IF 0.1
Asian Case Research Journal Pub Date : 2024-01-30 DOI: 10.1142/s0218927523500177
Rajkumari Mittal, Parul Sinha, Ritu Srivastava
{"title":"RadheDham Ashram: Business Continuity Post Disruption","authors":"Rajkumari Mittal, Parul Sinha, Ritu Srivastava","doi":"10.1142/s0218927523500177","DOIUrl":"https://doi.org/10.1142/s0218927523500177","url":null,"abstract":"<p>This case highlights the challenges faced by the Religious Tourism sector due to sudden disruptions caused by the COVID-19 pandemic. Although the disruptions affected every trade, the unorganized and budget hotels at various religious destinations in India faced an extended impact. The case is about <i>RadheDham Ashram</i>, an affordable stay offering a religious and spiritual experience at Vrindavan, Uttar Pradesh province of North India. <i>Pandit</i> Shiv Kumar Tripathi, the owner of <i>RadheDham Ashram</i>, was concerned about managing its probable receding operations amidst the disruption caused by the COVID-19 pandemic. <i>RadheDham Ashram</i> was a popular destination to stay in because of its affordability and proximity to the famous Sri Krishna Temple. However, things had changed with the COVID-19 pandemic and predicted lockdowns. As a result, the temples were supposed to close, and the influx of tourists at <i>Ashrams</i> would reduce consequently, as pilgrims would avoid the crowded destinations. Tripathi was worried about the occupancy of the <i>Ashram</i>. His concerns ranged from matching the <i>Ashram</i> service capacity with the uncertain demand to managing yield by adopting strategies such as differential pricing, capacity planning or overbooking when the tourist footfall was uncertain. Due to low customer influx and high demand variability, it was a tough time for Tripathi. He had to select the best possible alternative to bridge the gap between service capacity and demand. The selected alternative must ascertain sufficient yield to <i>RadheDham Ashram</i> along with retention of its goodwill and its loyal customers. All these thoughts made him anxious about the business continuity of his <i>RadheDham Ashram</i> in the upcoming days.</p>","PeriodicalId":40720,"journal":{"name":"Asian Case Research Journal","volume":"186 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140150816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MUSTARD SNEAKERS: FINDING A MARKET 芥末运动鞋：寻找市场
IF 0.1
Asian Case Research Journal Pub Date : 2024-01-03 DOI: 10.1142/s0218927523500153
Wattanai Amornsirikul, Olimpia C. Racela
{"title":"MUSTARD SNEAKERS: FINDING A MARKET","authors":"Wattanai Amornsirikul, Olimpia C. Racela","doi":"10.1142/s0218927523500153","DOIUrl":"https://doi.org/10.1142/s0218927523500153","url":null,"abstract":"","PeriodicalId":40720,"journal":{"name":"Asian Case Research Journal","volume":"59 11","pages":""},"PeriodicalIF":0.1,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139451088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
BAEL: CAN PIVOTING TO BLOCKCHAIN HELP THE EARLY STAGE AGRITECH STARTUP IN INDIA? BAEL：转向区块链能否帮助印度早期农业科技初创企业？
IF 0.1
Asian Case Research Journal Pub Date : 2023-12-28 DOI: 10.1142/s0218927523500116
K. C. Shyam, Sushmita Srivastava, Lijo John
{"title":"BAEL: CAN PIVOTING TO BLOCKCHAIN HELP THE EARLY STAGE AGRITECH STARTUP IN INDIA?","authors":"K. C. Shyam, Sushmita Srivastava, Lijo John","doi":"10.1142/s0218927523500116","DOIUrl":"https://doi.org/10.1142/s0218927523500116","url":null,"abstract":"","PeriodicalId":40720,"journal":{"name":"Asian Case Research Journal","volume":"329 3","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139149158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
VARDHMAN ENVIROTECH: CREATING BLUE OCEAN AND REINVENTING BUSINESS MODEL VARDHMAN ENVIROTECH：开创蓝海，重塑商业模式
IF 0.1
Asian Case Research Journal Pub Date : 2023-12-18 DOI: 10.1142/s0218927523500165
A. S. Ghura, Abhishek
{"title":"VARDHMAN ENVIROTECH: CREATING BLUE OCEAN AND REINVENTING BUSINESS MODEL","authors":"A. S. Ghura, Abhishek","doi":"10.1142/s0218927523500165","DOIUrl":"https://doi.org/10.1142/s0218927523500165","url":null,"abstract":"","PeriodicalId":40720,"journal":{"name":"Asian Case Research Journal","volume":"45 s215","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138965263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MEHRAN SHOE CENTER: A FAMILY SAGA 梅赫兰鞋业中心：一个家庭的传奇
IF 0.1
Asian Case Research Journal Pub Date : 2023-11-24 DOI: 10.1142/s021892752350013x
Rabail Aisha, Nisar Ahmed Channa, M. Mirani, Naveed Akhtar Qureshi
{"title":"MEHRAN SHOE CENTER: A FAMILY SAGA","authors":"Rabail Aisha, Nisar Ahmed Channa, M. Mirani, Naveed Akhtar Qureshi","doi":"10.1142/s021892752350013x","DOIUrl":"https://doi.org/10.1142/s021892752350013x","url":null,"abstract":"","PeriodicalId":40720,"journal":{"name":"Asian Case Research Journal","volume":"117 4","pages":""},"PeriodicalIF":0.1,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139239225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE DYNAMICS OF MICRO-ENTREPRENEURIAL SUCCESS DURING COVID-19 PANDEMIC: THE TALE OF MADHABH COVID-19大流行期间微型企业成功的动态:madhabh的故事
Asian Case Research Journal Pub Date : 2023-11-08 DOI: 10.1142/s0218927523500104
Ashok Sar
{"title":"THE DYNAMICS OF MICRO-ENTREPRENEURIAL SUCCESS DURING COVID-19 PANDEMIC: THE TALE OF MADHABH","authors":"Ashok Sar","doi":"10.1142/s0218927523500104","DOIUrl":"https://doi.org/10.1142/s0218927523500104","url":null,"abstract":"","PeriodicalId":40720,"journal":{"name":"Asian Case Research Journal","volume":"2 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135391323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Case and Perspective Summaries 案例与观点总结
Asian Case Research Journal Pub Date : 2023-06-01 DOI: 10.1142/s0218927523970027
{"title":"Case and <i>Perspective</i> Summaries","authors":"","doi":"10.1142/s0218927523970027","DOIUrl":"https://doi.org/10.1142/s0218927523970027","url":null,"abstract":"Asian Case Research JournalOnline Ready No AccessCase and Perspective Summarieshttps://doi.org/10.1142/S0218927523970027Cited by:0 Next AboutSectionsPDF/EPUB ToolsAdd to favoritesDownload CitationsTrack CitationsRecommend to Library ShareShare onFacebookTwitterLinked InRedditEmail Remember to check out the Most Cited Articles! Check out our Popular Science Titles today! Includes all-time bestsellers and new releases. FiguresReferencesRelatedDetails Recommended Online Ready Metrics History Published: 3 August 2023 PDF download","PeriodicalId":40720,"journal":{"name":"Asian Case Research Journal","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135046365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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