Marketing and Digital Technologies最新文献

{"title":"Markreting consumption of consumers for improvement of wine quality","authors":"O. Yashkina, Natalia Syrotiuk","doi":"10.15276/mdt.2.4.2018.5","DOIUrl":"https://doi.org/10.15276/mdt.2.4.2018.5","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133626233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Management of digital business in the context of country’s economic development","authors":"A. Natorina","doi":"10.15276/mdt.2.4.2018.6","DOIUrl":"https://doi.org/10.15276/mdt.2.4.2018.6","url":null,"abstract":"The key role of information and communication technologies in ensuring sustainable economic development of the country is identified. It is formulated and justifiably proven the hypothesis about the existence of a direct relationship between the Information and Communication Technologies Development Index, the Digital Competitiveness of the country and the Global Competitiveness Index of the country. Considering the ability of digital business to have a significant impact to the country’s economic development, the conceptual basis of digital business management (considered on the example of online retail) is proposed. It is determined the specifics of interaction between the participants of digital business in accordance with the fundamental principles of digital business management, that involve the use of appropriate tools and a portfolio of relevant methods for managing digital business.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123858462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The current state of interactive information provision of cross-border cooperation in the Carpathian Euroregion","authors":"Kristian Нehedosh","doi":"10.15276/MDT.2.4.2018.4","DOIUrl":"https://doi.org/10.15276/MDT.2.4.2018.4","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"209 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133798913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital technologies in the modern logistics and supply chain management","authors":"V. Skitsko","doi":"10.15276/MDT.2.3.2018.3","DOIUrl":"https://doi.org/10.15276/MDT.2.3.2018.3","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132943768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The peculiarities of the establishment of interactive information provision in European cross-border institutions","authors":"Kristian Нehedosh","doi":"10.15276/MDT.2.3.2018.2","DOIUrl":"https://doi.org/10.15276/MDT.2.3.2018.2","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131470829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital marketing technologies as an effective tool for promotion of tourism in the republic of Moldova","authors":"A. Levitskaya, Nadejda Yanioglo","doi":"10.15276/mdt.2.3.2018.5","DOIUrl":"https://doi.org/10.15276/mdt.2.3.2018.5","url":null,"abstract":"The article notes that tourism is one of the most important driving forces of the world economy and one of the main sources of employment. At the same time, in the Republic of Moldova, this sector, despite the presence of quite significant tourism potential. A critical analysis of the state of the tourism industry of the Republic allows us to assert about its initial stage of development. The problem of management and promotion of the tourism product of the Republic of Moldova remains underdeveloped and requires methodological development. In this regard, one of the most relevant ways of effective promotion and development of this industry can be the wider use of digital marketing technologies in tourism. The article discusses the main determinants of digital marketing and their importance for the tourism industry in Moldova. \u0000Keywords: digital marketing, tourism, tourism industry, tourism product, tourist flow, Internet promotion. \u0000DOI: 10.15276/mdt.2.3.2018.5 \u0000 \u0000Law on the organization and implementation of tourism activities in the Republic of Moldova 352-XVI. (2006, 24 November). Retrieved from: lex.justice.md/document_eng.php?id =A5028999:391F4418 [in Moldovan]. \u0000State Information Agency «MOLDPRES». The mobile application \"Moldova Wine Route\" was launched on the tourist market. www.moldpres.md Retrieved from: www.moldpres.md/en/news/2017/11/28/17009292. \u0000Mirsayakova, V.A. (2016). The Importance of Tourism in the World Economy. Young Scientist, 5, 17-19 [in Russian]. Retrieved from: moluch.ru/archive/109/26821. \u0000Mikolaychuk, A.A., & Lankovskaya, E.K. (2016). Internet marketing as an effective tool for promoting tourist destinations in the Crimea. Tavrichesky scientific observer,1 (6), 39-43 [in Russian]. \u0000National Bureau of Statistics of the Republic of Moldova. Statistical Data Bank. statbank.statistica.md. \u0000Monitorul Fiscal. International experts: Moldova has become less attractive for tourists. monitorul.fisc.md Retrieved from: monitorul.fisc.md/mic/mezhdunarodnye-eksperty-moldova-stala-menee-privlekatelnoy-dlya-turistov.html. \u0000UNWTO World Tourism Barometer. 2017 International Tourism results: the highest in seven year. tourlib.net Retrieved from: tourlib.net/wto/UNWTO_Barometer_2018_01.pdf. \u0000World Economic Forum. The Travel & Tourism Competitiveness Report 2017. www.weforum.org Retrieved from: www.weforum.org/reports/the-travel-tourism-competitiveness-report-2017. \u0000Oklander, M.A. (2002). Problemy formuvannia marketynhovoi systemy krainy [Problems of the formation of the country's marketing system]. Kyiv: Naukova dumka [in Ukrainian]. \u0000Oklander, M.A. (2003). Makromarketynh: marketynh v sektori zahalnoho derzhavnoho upravlinnia [Macro Marketing: Marketing in the General Government]. Marketynh v Ukraini [Marketing in Ukraine], 6 (22), 31–37 [in Ukrainian]. \u0000Oklander, M.A., Oklander, T.O., & Yashkina, O.I. (2017). Tsyfrovyi marketynh – model marketynhu ХХІ storichchia [Digital Marketing – The Marketing Model of the 21st Century]. Oklander, M.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116364435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Interaction of strategic planning of economic development of manufacturing enterprises and regional marketing","authors":"L. Nekrasova, A. Dyskina","doi":"10.15276/MDT.2.3.2018.7","DOIUrl":"https://doi.org/10.15276/MDT.2.3.2018.7","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123729179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Management of competitive power of the enterprise on the basis of assessment of the complex of marketing","authors":"Victoria Atiushkina, I. Pedko","doi":"10.15276/mdt.2.3.2018.6","DOIUrl":"https://doi.org/10.15276/mdt.2.3.2018.6","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115683864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing Research of the Market of Technologies of Virtual and Additional Reality in Ukraine","authors":"O. Yashkina, Roman Odinokov","doi":"10.15276/mdt.2.3.2018.1","DOIUrl":"https://doi.org/10.15276/mdt.2.3.2018.1","url":null,"abstract":"The article deals with the types and properties of modern technologies of virtual and additional reality. The development and trends of the world market of virtual and additional reality are analyzed. A market research of consumers in the form of a survey was conducted to determine the tendencies of the Ukrainian virtual and additional reality technologies market. According to its results, three groups of consumers were distinguished, differing in knowledge, attitude and technology evaluations: neutral, skeptics and innovators. Two latent factors that have an impact on consumer behavior were allocated: conservatism and liberalism.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122025112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Developing a model for distributing IT projects at enterprises of the information technology industry","authors":"I. Ivchenko, T. Budoratskaya","doi":"10.15276/mdt.2.3.2018.4","DOIUrl":"https://doi.org/10.15276/mdt.2.3.2018.4","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133736389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}