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Marketing diagnosis management of cross- border cooperation in the Carpathian Euroregion 喀尔巴阡欧洲地区跨境合作的营销诊断管理
Marketing and Digital Technologies Pub Date : 2019-03-11 DOI: 10.15276/MDT.3.1.2019.4
Kristian Нehedosh
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引用次数: 0
The knowledge management mechanism in the organization in terms of its market oriented innovative development 以市场为导向的组织创新发展的知识管理机制
Marketing and Digital Technologies Pub Date : 2019-03-11 DOI: 10.15276/MDT.3.1.2019.1
S. Illiashenko, Yuliia Shipulina, Ntu «KhPI»
{"title":"The knowledge management mechanism in the organization in terms of its market oriented innovative development","authors":"S. Illiashenko, Yuliia Shipulina, Ntu «KhPI»","doi":"10.15276/MDT.3.1.2019.1","DOIUrl":"https://doi.org/10.15276/MDT.3.1.2019.1","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122277685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Qualitative Assessment of Marketing Factors That Influence Digital Business 影响数字商业的营销因素的定性评估
Marketing and Digital Technologies Pub Date : 2019-03-11 DOI: 10.15276/MDT.3.1.2019.7
A. Natorina
{"title":"Qualitative Assessment of Marketing Factors That Influence Digital Business","authors":"A. Natorina","doi":"10.15276/MDT.3.1.2019.7","DOIUrl":"https://doi.org/10.15276/MDT.3.1.2019.7","url":null,"abstract":"The private immanent components of qualitative measurement that influence online retailers management system of marketing commodity policy (MSMCP) are systematized and the architectonics is developed. The latent root causes of the online retailers’ MSMCP formation that determine the private immanent components of qualitative measurement and explain the correlation between the relevant features and their meaningful interpretation are identified. The canonical models for assessing the private immanent components of qualitative measurement that influence online retailers’ MSMCP are developed. The realization of the models is the foundation for generating effective marketing decisions and the achievement of relevant goals through a single managerial impact. The methodical approach to the qualitative assessment marketing factors that influence digital business is justified. The proposals and recommendations for online retailers are developed based on the results of the methodical approach test and validation.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128223146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Video marketing in the activities of higher education institutions 高校活动中的视频营销
Marketing and Digital Technologies Pub Date : 2019-03-11 DOI: 10.15276/MDT.3.1.2019.5
Svitlana Semenyu
{"title":"Video marketing in the activities of higher education institutions","authors":"Svitlana Semenyu","doi":"10.15276/MDT.3.1.2019.5","DOIUrl":"https://doi.org/10.15276/MDT.3.1.2019.5","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125712661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Problems of protection consumers personal data by domestic enterprises: aspects of social and ethical marketing 国内企业保护消费者个人数据的问题:社会营销与伦理营销方面的问题
Marketing and Digital Technologies Pub Date : 2019-03-11 DOI: 10.15276/MDT.3.1.2019.6
N. Kosar, N. Kuzo, A. Kyrylenko
{"title":"Problems of protection consumers personal data by domestic enterprises: aspects of social and ethical marketing","authors":"N. Kosar, N. Kuzo, A. Kyrylenko","doi":"10.15276/MDT.3.1.2019.6","DOIUrl":"https://doi.org/10.15276/MDT.3.1.2019.6","url":null,"abstract":"In modern conditions society pays more and more attention to the ethical problems of marketing activities of enterprises. Among these problems the important role belongs to the protection of personal information about consumers and the adequate using of this information. Researches show that people do not pay enough attention to these issues in Ukraine. It can negatively affect the image of enterprises and the attractiveness of their cooperation with foreign partners. Cases of leakage of consumers' personal data at domestic enterprises have been analyzed (with the help of) using secondary marketing information. Most of them are related to the human factor the actions of their employees. The level of interest of Ukrainian citizens about safety of their personal data has been determined on the basis of collecting primary marketing information using Google Forms. The analysis was the basis for justification of the measures in the field of increasing the level of personal data protection at the enterprise level and the level of individual consumers.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"319 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124520970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Modeling ignition situations for obtaining outlook solutions in it-company in conditions of personality and perspectives 在个性和视角条件下对it公司的着火情况进行建模，以获得前景解决方案
Marketing and Digital Technologies Pub Date : 2019-03-11 DOI: 10.15276/MDT.3.1.2019.2
I. Ivchenko
{"title":"Modeling ignition situations for obtaining outlook solutions in it-company in conditions of personality and perspectives","authors":"I. Ivchenko","doi":"10.15276/MDT.3.1.2019.2","DOIUrl":"https://doi.org/10.15276/MDT.3.1.2019.2","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125403343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evaluation of consumers’ preferences impact on the level of the wine enterprise marketing mix communication component adaptation 评价消费者偏好对葡萄酒企业营销组合传播成分适应水平的影响
Marketing and Digital Technologies Pub Date : 2018-12-25 DOI: 10.15276/mdt.2.4.2018.2
V. Fomishyna, Nadiia Fedorova
{"title":"Evaluation of consumers’ preferences impact on the level of the wine enterprise marketing mix communication component adaptation","authors":"V. Fomishyna, Nadiia Fedorova","doi":"10.15276/mdt.2.4.2018.2","DOIUrl":"https://doi.org/10.15276/mdt.2.4.2018.2","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134167740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Measuring The Efficiency of Marketing E-Toolbrend Management 衡量营销e - toolbrand管理效率的作用
Marketing and Digital Technologies Pub Date : 2018-12-25 DOI: 10.15276/MDT.2.4.2018.1
A. Parkitna, Jerzy Tutaj, A. Kaminska
{"title":"The Role of Measuring The Efficiency of Marketing E-Toolbrend Management","authors":"A. Parkitna, Jerzy Tutaj, A. Kaminska","doi":"10.15276/MDT.2.4.2018.1","DOIUrl":"https://doi.org/10.15276/MDT.2.4.2018.1","url":null,"abstract":"Building a brand nowadays is definitely different than 50 years ago. That time the founders positioned the brand and then spent a lot of money on its marketing in order to show it and to present the whole vision of the brand to the potential customers. Clearly - if the founders had enough money - they had no problem with building their own brand [2]. Nowadays, the branding process is completely different. In the era of open and common access to the Internet and a kind of “social media boom”, companies are not limited only by a good presentation of their products or services in advertising. They are constantly analyzed and evaluated by their current customers and gets feedback about themselves. Potential buyers are aware of the meaning of the quality of products as well as of the meaning of the general acceptance of the brand. Companies have lost their dominant position - limited to sending a clear advertising message and building recognition, the enterprises passed into a somewhat more passive position – they have become the subject of evaluation. This is very important in the case of small and medium-sized enterprises, in which the recognizable brand is a key success factor that ensures their survival.The aim of this paper is to show the effectiveness of e-marketing tools in building a brand on the market and a general presentation of the problem and its relation to important scientific or practical tasks. These recommendations can be a useful instrument for managing the development process in enterprises in the area of: (i) estimation of the value of a brand perceived as the connection between the customer and the company that respects consumer knowledge as the core of the brand's value; (ii) measuring the brand position of the company (a well-positioned company on the Internet as a chance of omnipresence with its customers).","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130418937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategy and tactics of internet marketing of distributors on the B2B market B2B市场上分销商网络营销的策略与策略
Marketing and Digital Technologies Pub Date : 2018-12-25 DOI: 10.15276/mdt.2.4.2018.3
Yu. O. Punin
{"title":"Strategy and tactics of internet marketing of distributors on the B2B market","authors":"Yu. O. Punin","doi":"10.15276/mdt.2.4.2018.3","DOIUrl":"https://doi.org/10.15276/mdt.2.4.2018.3","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123759434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing research prospects for the development of unmanned vehicles in Ukraine 乌克兰无人驾驶汽车发展的市场调研前景
Marketing and Digital Technologies Pub Date : 2018-12-25 DOI: 10.15276/mdt.2.4.2018.7
Larysa Radkevych, Hanna Dubovych
{"title":"Marketing research prospects for the development of unmanned vehicles in Ukraine","authors":"Larysa Radkevych, Hanna Dubovych","doi":"10.15276/mdt.2.4.2018.7","DOIUrl":"https://doi.org/10.15276/mdt.2.4.2018.7","url":null,"abstract":"The article is devoted to the features of the introduction of unmanned transport in Ukraine. The problems that arise in the process of innovation development are considered. The survey revealed the attitude of consumers to the emergence of unmanned vehicles. On the basis of the study recommendations for the effective implementation of unmanned vehicles are formed.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132557436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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