Marketing and Digital Technologies最新文献

{"title":"Marketing research of prospects of development of the bicycle infrastructure the basis of strategy \"Odessa 5T\"","authors":"M. Oklander, Diana Diianova","doi":"10.15276/mdt.3.3.2019.7","DOIUrl":"https://doi.org/10.15276/mdt.3.3.2019.7","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123360004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE LEGAL NATURE OF THE KNOW HOW AND ITS IMPACT ON THE EFFECTIVE MANAGEMENT OF THIS RESOURCE IN ENTERPRISE","authors":"A. Dereń","doi":"10.15276/mdt.3.3.2019.1","DOIUrl":"https://doi.org/10.15276/mdt.3.3.2019.1","url":null,"abstract":"Acquisition and effective use of intangible assets is one of the basic objectives of management decisions of enterprises. One of such resources is know-how-how. Effective management of this resource and use in the course of trade determines its legal nature. The study attempts to approximate the essence of know-how, with an indication of the legal context that significantly affects the management of this resource in the enterprise.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117034671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Determination of Logistic Risks in Seasonal Forecasts of Sales of mechanical engineering enterprises","authors":"D. Yashkin","doi":"10.15276/MDT.3.2.2019.7","DOIUrl":"https://doi.org/10.15276/MDT.3.2.2019.7","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115379389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Business models of cloudy IT-servicing","authors":"Yuriy Daynovskyy, L. Hlinenko","doi":"10.15276/MDT.3.2.2019.2","DOIUrl":"https://doi.org/10.15276/MDT.3.2.2019.2","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122757875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing Tools and Brending Football Club Activities","authors":"A. Teletov, I. Nagornyi, N. Letunovska, P. Pigul","doi":"10.15276/MDT.3.2.2019.4","DOIUrl":"https://doi.org/10.15276/MDT.3.2.2019.4","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123199766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Modern Trends on Inernet Marketing in the International Market","authors":"M. Kirnosova, Anastasiia Zhekul","doi":"10.15276/MDT.3.2.2019.5","DOIUrl":"https://doi.org/10.15276/MDT.3.2.2019.5","url":null,"abstract":"The article considers modern trends in the development of digital marketing in the international market. The important aspects of the influence of information technologies on the change of human everyday life and activity of enterprises are highlighted. The significance of Internet marketing has been defined to meet the needs of the new generation of consumers. The analysis of the development of globalization and the emphasis on its transformation in the processes of gloсalization. The basic directions of use of information technologies in marketing with their tendency for personification are determined. Analyzed effective tools for promoting products in the Internet, which have a significant development in recent years. Highlights of the main information and advertising technologies in the international market. A conclusion is made regarding the further transformation of marketing in connection with the rapid development of technologies, in particular, the development of the 5G standard.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"222 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132499564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Home / Archive / Vol 3 No 2 (2019): MARKETING AND DIGITAL TECHNOLOGIES / Статьи Management of public opinion in the conditions of electronic democracy","authors":"A. Shyian, L. Nikiforova","doi":"10.15276/mdt.3.2.2019.3","DOIUrl":"https://doi.org/10.15276/mdt.3.2.2019.3","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116075722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ROLE OF INTERMODAL LOGISTIC CENTERS IN ENHANCING TRANSPORT CORRIDORS","authors":"I. Chuchka, M. Gajdoš, Olesya Gavrilets Olesya Gavrilets","doi":"10.15276/MDT.3.2.2019.1","DOIUrl":"https://doi.org/10.15276/MDT.3.2.2019.1","url":null,"abstract":"The article attempts to determine the preconditions of the development of transport logistics in Europe and the prospects for effective formation in the border region of Transcarpathia and in certain aspects of Ukraine as a whole. It has been indicated on the essence of transport corridors and their real scheme of branching on the map of Europe. The consequences of inefficient state policy in the field of transport and their significance for foreign trade flows in the Transcarpathian border region have been illustrated. The essence and significance of transport and logistics centers and their development perspectives in the context of intermodal transportation from Transcarpathia to the countries of the European Union have been explored. There has also been analyzed some components of the operation of the Zakhon (Hungary) reloading center.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121184589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Key indicators system for assessing the effectiveness of marketing efforts in e-commerce","authors":"L. Frolova, T. Nosova","doi":"10.15276/MDT.3.2.2019.6","DOIUrl":"https://doi.org/10.15276/MDT.3.2.2019.6","url":null,"abstract":"The peculiarity of the modern stage of the national development the promising domination of information and communication technologies. To support the existing and development of new competitive advantages in the field of e-commerce, business entities should systematically evaluate their activities effectiveness, taking into account e-commerce business-processes. The paper purpose is to identify and constructively elaborate the issues of the key indicators system formation for assessing the effectiveness of marketing activities in e-commerce, taking into account the specifics of trade area processes. with the and methodical principles of key indicators system formation for the effectiveness of e-commerce. It is substantiated in order to maintain existing and develop new competitive advantages in the sphere of e-commerce, business entities should systematically their efficiency, taking into account business-specific e-commerce business. The main metafactors under the influence of which electronic commerce evolves are characterized. In the paper developed the model of decision making by the consumer about the purchase of goods on the Internet and described the main stages of it. Implementation of this model creates the opportunity to receive direct signals about the behavior of clients, to conduct research on those problematic aspects that need to be addressed. the conversion of the site at different stages of the sales funnel are described. This approach allows to optimize such result indicators as income and profit. Conclusions and directions for further research. The scientific novelty of the research results is to improve of key the indicators system for assessing the effectiveness of marketing efforts in ecommerce, which, unlike existing ones, takes into account the specifics of e-commerce by synthetic indicators (which are not related to business objectives, but indirectly affect the effectiveness of e-commerce), and business indicators (which characterize the economic results of e-commerce), the complexity and logical linkage of indicators which gives a possibility to comprehensively evaluate the efficiency of e-commerce, predict and evaluate the effects of various types of marketing efforts. This creates the opportunity to reasonably determine the list of priority strategic decisions regarding marketing measures for optimizing sales volumes in e-commerce. The practical significance is the possibility of a well-founded determination of the new competitive advantages preservation and formation in the context of the progressive e-commerce innovation development taking into account the requirements of the consumer and the target strategic guidelines for the e-commerce development. Promising in this direction is the development of methodical tools for choosing the best strategies for developing e-commerce.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116631908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of the impact of goods characteristics on the results of personal selling","authors":"Victoria Atiushkina, Anastasia Zhekul","doi":"10.15276/MDT.3.1.2019.3","DOIUrl":"https://doi.org/10.15276/MDT.3.1.2019.3","url":null,"abstract":"The article deals with the relationship between the characteristics of the product and the results of its selling, identifying the search direction of relevant characteristics of the goods. The article proposes an algorithm for determining the relevant characteristics of the product or service for the purpose of increasing sale due personal selling. Goods characteristics are analyzed based on their importance, influence and significance determined by the results of consumer survey in the process of personal selling. To identify the significant characteristics of the product a search area was developed, which is based on different approaches to the classification of characteristics of the product (services). The evaluation of the influence of significant characteristics (service efficiency, reliability, company reputation) on the result of the personal selling was carried out on the single example.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129052829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}