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SOCIAL MEDIA NETWORKS USE IN COMMUNICATION ANALYSES OF ARABIC COUNTRIES 社交媒体网络在阿拉伯国家传播分析中的应用
Marketing and Digital Technologies Pub Date : 2018-06-17 DOI: 10.15276/mdt.2.2.2018.1
V. Davidavičienė, Fadwa Chalfoun
{"title":"SOCIAL MEDIA NETWORKS USE IN COMMUNICATION ANALYSES OF ARABIC COUNTRIES","authors":"V. Davidavičienė, Fadwa Chalfoun","doi":"10.15276/mdt.2.2.2018.1","DOIUrl":"https://doi.org/10.15276/mdt.2.2.2018.1","url":null,"abstract":"The development of social media is changing the ways of communicating, collaborating, creating and consuming. Social networks become fundamental and have a transformative impact on business and companies. The use of social network tools, and stimulating innovation in relationship with buyer and potential customer help to increase communication and interaction. The target of this article is analyze, identify, and to show all the particularities of social media networks use in Arabic countries. The methods used are scientific literature analysis, cross table analysis and comparison analyzes.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126164712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Forming of the Social Media Marketing strategy of higher education institutions 高校社会化媒体营销策略的形成
Marketing and Digital Technologies Pub Date : 2018-06-17 DOI: 10.15276/MDT.2.2.2018.5
O. Zhehus, Trade.
{"title":"Forming of the Social Media Marketing strategy of higher education institutions","authors":"O. Zhehus, Trade.","doi":"10.15276/MDT.2.2.2018.5","DOIUrl":"https://doi.org/10.15276/MDT.2.2.2018.5","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125357329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
EFFICIENCY OF NEUROMARKETING IN DIGITAL GAMES 数字游戏中的神经营销效率
Marketing and Digital Technologies Pub Date : 2018-06-17 DOI: 10.15276/mdt.2.2.2018.7
S. Marulin, A. A. Blazhko, I. Zlatova
{"title":"EFFICIENCY OF NEUROMARKETING IN DIGITAL GAMES","authors":"S. Marulin, A. A. Blazhko, I. Zlatova","doi":"10.15276/mdt.2.2.2018.7","DOIUrl":"https://doi.org/10.15276/mdt.2.2.2018.7","url":null,"abstract":"In this article the authors used the researches of neuromarketing of Finnish, Dutch scientists to learn the best world practices and to develop own marketing research of influence of game design, complexity of levels, different features on user experience, frequency of playing a game and the time spent in game with help of NeuroSky technology. Sample calculations were made for further research on brain activity in the game, in order to identify key points that contribute to the success of the game on the market. \u0000DOI: 10.15276/mdt.2.2.2018.7","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122473574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Directions of activization of retail trades in food products on the basis of Internet technologies involvement 基于互联网技术介入的食品零售行业活化方向
Marketing and Digital Technologies Pub Date : 2018-06-17 DOI: 10.15276/mdt.2.2.2018.3
N. Kuzo, N. Kosar
{"title":"Directions of activization of retail trades in food products on the basis of Internet technologies involvement","authors":"N. Kuzo, N. Kosar","doi":"10.15276/mdt.2.2.2018.3","DOIUrl":"https://doi.org/10.15276/mdt.2.2.2018.3","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122546353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ACTIVITY OF RETAILERS AND FMCG PRODUCERS IN THE DIGITAL AGE 数字时代零售商和快速消费品生产商的活动
Marketing and Digital Technologies Pub Date : 2018-06-17 DOI: 10.15276/mdt.2.2.2018.6
A. Natorina
{"title":"ACTIVITY OF RETAILERS AND FMCG PRODUCERS IN THE DIGITAL AGE","authors":"A. Natorina","doi":"10.15276/mdt.2.2.2018.6","DOIUrl":"https://doi.org/10.15276/mdt.2.2.2018.6","url":null,"abstract":"Based on the fundamental results of research, the activity of retailers and FMCG producers in the conditions of the digital era is investigated and analyzed. The directions of significant influence on consumer behavior are identified; and the key aspects of retailers’ activities, which allow maximizing meet consumer preferences and influence on their behavior, are interpreted. The prioritized FMCG producers’ areas of activity in the market are determined. Considering intensive competition between retailers and FMCG producers, the relevant recommendations for their effective market functioning, realization of an active marketing policy and the effective strategic solutions implementation are formulated.","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131268579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MARKETING INTELLECTUAL PROPERTY 营销知识产权
Marketing and Digital Technologies Pub Date : 2018-06-17 DOI: 10.15276/MDT.2.2.2018.2
A. Dereń, J. Skonieczny
{"title":"MARKETING INTELLECTUAL PROPERTY","authors":"A. Dereń, J. Skonieczny","doi":"10.15276/MDT.2.2.2018.2","DOIUrl":"https://doi.org/10.15276/MDT.2.2.2018.2","url":null,"abstract":"Marketing is variously defined. However, it is most often perceived as a process described in the Marketing-mix 4P, Marketing-mix 5p and Marketing-mix 7P and created values for consumers. The new marketing-mix concept developed by the authors (Product, Patent and other Intellectual Property Rights; Price; Promotion; People; Process; Physical evidence) has important practical implications for innovative enterprises, especially those that base their market activity on new information technologies. The model thus developed is an integral part of the rail model developed by the authors, which combines marketing strategies (market penetration, product development, market development, diversification) with strategies for protection of intellectual property resources (patent, sale, license, franchise) \u0000DOI: 10.15276/mdt.2.2.2018.2","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117187508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Strategic Evaluation of the Environment for the Development of River Transport of Ukraine 乌克兰河运发展的环境战略评价
Marketing and Digital Technologies Pub Date : 2018-06-17 DOI: 10.15276/mdt.2.2.2018.4
Olena Shandrіvska, Natalia Yakimishin, Nadiia Vasуl'tsіv
{"title":"Strategic Evaluation of the Environment for the Development of River Transport of Ukraine","authors":"Olena Shandrіvska, Natalia Yakimishin, Nadiia Vasуl'tsіv","doi":"10.15276/mdt.2.2.2018.4","DOIUrl":"https://doi.org/10.15276/mdt.2.2.2018.4","url":null,"abstract":"","PeriodicalId":404906,"journal":{"name":"Marketing and Digital Technologies","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123896866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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