SOCIAL MEDIA NETWORKS USE IN COMMUNICATION ANALYSES OF ARABIC COUNTRIES

Abstract

The development of social media is changing the ways of communicating, collaborating, creating and consuming. Social networks become fundamental and have a transformative impact on business and companies. The use of social network tools, and stimulating innovation in relationship with buyer and potential customer help to increase communication and interaction. The target of this article is analyze, identify, and to show all the particularities of social media networks use in Arabic countries. The methods used are scientific literature analysis, cross table analysis and comparison analyzes.