Digital marketing technologies as an effective tool for promotion of tourism in the republic of Moldova

The article notes that tourism is one of the most important driving forces of the world economy and one of the main sources of employment. At the same time, in the Republic of Moldova, this sector, despite the presence of quite significant tourism potential. A critical analysis of the state of the tourism industry of the Republic allows us to assert about its initial stage of development. The problem of management and promotion of the tourism product of the Republic of Moldova remains underdeveloped and requires methodological development. In this regard, one of the most relevant ways of effective promotion and development of this industry can be the wider use of digital marketing technologies in tourism. The article discusses the main determinants of digital marketing and their importance for the tourism industry in Moldova. Keywords: digital marketing, tourism, tourism industry, tourism product, tourist flow, Internet promotion. DOI: 10.15276/mdt.2.3.2018.5 Law on the organization and implementation of tourism activities in the Republic of Moldova 352-XVI. (2006, 24 November). Retrieved from: lex.justice.md/document_eng.php?id =A5028999:391F4418 [in Moldovan]. State Information Agency «MOLDPRES». The mobile application "Moldova Wine Route" was launched on the tourist market. www.moldpres.md Retrieved from: www.moldpres.md/en/news/2017/11/28/17009292. Mirsayakova, V.A. (2016). The Importance of Tourism in the World Economy. Young Scientist, 5, 17-19 [in Russian]. Retrieved from: moluch.ru/archive/109/26821. Mikolaychuk, A.A., & Lankovskaya, E.K. (2016). Internet marketing as an effective tool for promoting tourist destinations in the Crimea. Tavrichesky scientific observer,1 (6), 39-43 [in Russian]. National Bureau of Statistics of the Republic of Moldova. Statistical Data Bank. statbank.statistica.md. Monitorul Fiscal. International experts: Moldova has become less attractive for tourists. monitorul.fisc.md Retrieved from: monitorul.fisc.md/mic/mezhdunarodnye-eksperty-moldova-stala-menee-privlekatelnoy-dlya-turistov.html. UNWTO World Tourism Barometer. 2017 International Tourism results: the highest in seven year. tourlib.net Retrieved from: tourlib.net/wto/UNWTO_Barometer_2018_01.pdf. World Economic Forum. The Travel & Tourism Competitiveness Report 2017. www.weforum.org Retrieved from: www.weforum.org/reports/the-travel-tourism-competitiveness-report-2017. Oklander, M.A. (2002). Problemy formuvannia marketynhovoi systemy krainy [Problems of the formation of the country's marketing system]. Kyiv: Naukova dumka [in Ukrainian]. Oklander, M.A. (2003). Makromarketynh: marketynh v sektori zahalnoho derzhavnoho upravlinnia [Macro Marketing: Marketing in the General Government]. Marketynh v Ukraini [Marketing in Ukraine], 6 (22), 31–37 [in Ukrainian]. Oklander, M.A., Oklander, T.O., & Yashkina, O.I. (2017). Tsyfrovyi marketynh – model marketynhu ХХІ storichchia [Digital Marketing – The Marketing Model of the 21st Century]. Oklander, M.A. (Ed.). Odesa: Astroprint [in Ukrainian].