2011 IEEE International Professional Communication Conference最新文献

{"title":"The convergence of sustainable capitalism","authors":"Basavadatta Mitra, Saagar Gadhok, Shivam Salhotra, Sakshi Agarwal","doi":"10.1109/IPCC.2011.6087226","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087226","url":null,"abstract":"For years, efforts have been made to ‘sell’ climate change. Armageddon climate scenarios might be accurate and eye-catching, but they have not changed attitudes or behaviors enough. Threats of climate hell do not seem to hold us back from running towards it. Climate change is no longer a scientist's problem — it's now a salesman's problem. For all of us desperately promoting action, finding ingenious ways to communicate climate change is imperative. Without being incentivised, excited or inspired by an aspirational ideal of where we might go as a society, few of us will act. The brutal truth is that rational arguments alone don't change behavior, even when people want to change. Communication, psychology and clever messages are needed to evoke the desired response and initiate change. Effectively communicating sustainability is about attractive campaigns that make sustainable lifestyles fashionable without being superficial. Businesses need to understand how to communicate sustainability in a way that not only conveys environmental initiatives but also enhances the internal and external brand. The best green messaging combines both environmental betterment and value proposition to consumers. Meaningful engagement and targeted information are the necessary ingredients for successful campaigns. Organizations that wish to grow profitably in the future must focus their efforts to benefit shareholders, society and the environment simultaneously. Concentrating on any one of these areas at the expense of the other two may compromise a business' long-term success. A focus on sustainability provides the best means to implement this triple-pronged strategy simultaneously, enabling organizations to innovate, differentiate and succeed. This paper discusses (i) the importance of sustainable capitalism, (ii) the importance of communication in sustainable capitalism, (iii) the current successful campaigns in place that showcase successful communication and (iv) an analysis and explanation of strategies employed in such campaigns which serve as guidelines and recommendations for companies planning to initiate new campaigns promoting sustainability in the future. This paper will serve as a useful tool kit to enhance the impact of future campaigns. It highlights important factors vital to the success of a sustainable approach. Communication has an extraordinary power, not simply to inform, but to challenge and to inspire. It can achieve lasting and meaningful change. That is why it is vital for communication to be an integral part of the journey towards sustainable development.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123592393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Throwing a monkey-wrench into the works: Including radicals in the teaching of technical/environmental writing","authors":"Laura A. Palmer","doi":"10.1109/IPCC.2011.6087225","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087225","url":null,"abstract":"This paper discusses how the inclusion of environmental radicals in the teaching of environmental writing in professional and technical communication may benefit students' critical thinking, analysis, and reflection competencies. The origins and positions of eco-terror organizations as juxtaposed to the messages produced by government provide a pivotal intersection through which students can be introduced to the ideas of marginalized voices in environmental thinking. Including studies of radical rhetoric in an environmental writing curriculum presents to students another point of view in the discussion of the environment. Students can learn to assess the validity of claims made by others and develop the skills to identify real issues that exist in the spaces between mainstream and alternative environmental rhetorics.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125776695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The language of sustainability: From the basic writing classroom to professional discourse","authors":"A. Karatsolis, P. Papadopoulos, Silvia Pessoa, Dudley Reynolds, Krishnapuram Karthikeyan","doi":"10.1109/IPCC.2011.6087207","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087207","url":null,"abstract":"Understanding and describing professional practice, especially in Engineering and the Sciences, has always been at the heart of research in Professional Communication. Several significant field research projects have showed us that content knowledge alone is not sufficient to claim disciplinary expertise; a rhetorical understanding of the discipline and its ways of thinking is essential in achieving full participation in the field. Most professionals would expect that such a sophisticated approach can only be learned through on-the-job training or opportunities to interact with practitioners within authentic disciplinary contexts. Although this can certainly be the case in many instances, we argue that a rhetorical understanding can be enacted even within a freshman writing classroom. The results of our content and rhetorical analyses of student work from the beginning and the end of a course on academic writing with the theme of sustainability show that students were able in one semester to write in discipline-appropriate ways and understand the rhetorical strategies necessary to become part of a disciplinary conversation. The implications of our findings can extend into the way we design courses in basic writing or professional communication and the ways we can use pre-assessment data to drive our course design decisions.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"1793 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129628404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Engineering communication across the disciplines: A workshop on using online modules to standardize instruction","authors":"L. Grossenbacher, C. Matta","doi":"10.1109/IPCC.2011.6087218","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087218","url":null,"abstract":"The Technical Communication Program at the University of Wisconsin has developed a series of modules designed for mid- and upper-level engineering courses to provide supplementary instruction in basic communication skills. Our goal in developing these modules is to help faculty clarify their communication expectations and, in turn, emphasize to students the importance of skills transfer between communication and engineering content courses by providing a consistent message across the curriculum. This workshop will demonstrate how these modules can help teach and reinforce communication skills consistently across the engineering curriculum and assess learning outcomes in undergraduate students. We will therefore explain the challenges that led us to develop these modules, explain the modules themselves, and share the preliminary results of the project. We will conclude with a demonstration of the modules and a discussion of sample quiz questions (those with laptops may try the modules online). Overall, we believe our online modules offer teaching materials and direct assessment tools for communication skills that others may find valuable — especially programs preparing for reaccreditation.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115941968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Teaching engineers to face the “grand challenges” of the 21st century","authors":"M. Davis, H. Grady","doi":"10.1109/IPCC.2011.6087198","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087198","url":null,"abstract":"Our required freshman engineering course, Professional Practices, has multiple instructional objectives, including communication skills (oral and written), professional ethics, and concepts of working as a professional engineer. Instructors try to engage students to think of themselves as engineers long before they enter professional practice. Using Petroski's The essential engineer: Why science alone will not solve our global problems (2010) as a core text, we focus on the challenges engineers face, including sustainability, risks, health, and quality of life issues. Using IEEE Spectrum for current topics, students produced brief research papers with annotated bibliographies; conducted in-depth peer reviews for each other; and presented oral information to the class. This brief paper summarizes the process of helping engineering students learn about the critical engineering challenges of today and tomorrow by reviewing and synthesizing current engineering literature, as opposed to just reading an engineering or communication textbook.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132370064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perceptions and practices: A survey of professional engineers and architects","authors":"D. Cunningham, J. Stewart","doi":"10.1109/IPCC.2011.6087194","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087194","url":null,"abstract":"This descriptive cross-sectional research study examines perceptions of time spent by architects and professional engineers on reading, writing, and evaluating various information products, as well as their perspectives of specific quality characteristics and the relative significance in meeting work goals. Professional engineers and architects were surveyed at seminars held at eight locations in seven states. Descriptive statistics were then used to investigate perceptions and relationships. Findings indicate architects and professional engineers spend the most amount of time reading correspondence and the least amount of time reading management reports. Respondents considered correspondence to be the most important reading activity. Participants also spend the most amount of time writing correspondence, closely followed by nearly equal time spent writing and editing technical reports and proposals. Finally, participants rated organization, comprehensiveness, and accuracy as the most important aspects while indicating mechanical issues such as grammar and spelling as the least important aspects of technical documents.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"127 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131935036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The systematic literature review as a research genre","authors":"J. Ramey, P. G. Rao","doi":"10.1109/IPCC.2011.6087229","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087229","url":null,"abstract":"The “systematic literature review” as a research genre was first formulated in the field of medicine; the basic approach has since been adapted to serve the differing needs of a wide range of disciplines. The systematic literature review was intended to improve the synthesis of research by introducing a systematic, transparent, and reproducible literature-review process. This paper first characterizes the systematic literature review as practiced in medicine and as modified for use in other disciplines. Then, drawing on the example of a systematic literature review conducted by the authors, it explains and illustrates the entire systematic-literature-review process: the development of a review protocol, selection of databases and creation of a set of search terms, definition of inclusion/exclusion criteria, characterization of the corpus, and synthesis of the findings. The paper closes with an evaluation of the method's strengths and weaknesses in the context of our field's characteristics.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115321722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Granola-eating, Birkenstock-wearing tree-huggers who want to take your guns: Reframing the rhetoric of sustainable agriculture","authors":"Beth Jorgensen","doi":"10.1109/IPCC.2011.6087205","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087205","url":null,"abstract":"Environmentalists have long been perceived as radical idealists who are out of touch with the needs of average citizens. Meanwhile, the environmental movement has been marked from within by overlapping and competing concerns which have alienated key groups of potential allies. For example, concerns about humane treatment of animals, both wild and domestic, overlap and compete with wilderness preservation, crop and husbandry practices, and hunting and fishing. Moreover, public discourse is grounded upon an incoherent and incommensurate paradigm of rational liberalism which assumes that quantitative data and linear reasoning are absolute, transparent, and sufficient to persuade the public to “go green,” and thus neglects to address the experiential values of the general. Against this background, sustainable agriculture struggles to invent itself as relevant to both consumers and producers. This paper examines the rhetorical and paradigmatic missteps of the environmental movement and suggests ways to re-frame the rhetoric of food production and consumption to appeal to held values, personal responsibility, and community, thus fueling consumer demand for local, sustainable, organic food.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114685727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Inspiring sustainable decision-making through strategic communications planning","authors":"Rebeca Bell","doi":"10.1109/IPCC.2011.6087196","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087196","url":null,"abstract":"From an early age, we learn to tailor words to fit our audience. By matching our tone and our words to our audience, we increase the likelihood that we'll be understood and that we'll get what we want. Environmental organizations and advocates should likewise understand and consider the needs and values of their audiences in order to create compelling and motivational materials and websites. This workshop will walk through multiple case studies illustrating this point. Values-based communications and social marketing tools can help move people toward sustainable decision-making. In this workshop, Biodiversity Project, a nonprofit environmental communications organization, will work with participants to show how communication strategies can make or break efforts to change behaviors and promote sustainable decision-making. We will demonstrate how environmental organizations of all sizes can strategically integrate communications into their program and restoration work to achieve their environmental goals. The workshop will cover outlining communications plans, identifying goals, targeting audiences, overcoming barriers and creating effective messages.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124336432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Good practices to ensure sustainable education for international students' success","authors":"Ruth Vanbaelen, Jonathan Harrison","doi":"10.1109/IPCC.2011.6087216","DOIUrl":"https://doi.org/10.1109/IPCC.2011.6087216","url":null,"abstract":"With the “Global 30” Project being implemented, an influx of international students (IS) at Japanese universities is expected. Within the so-called “monolingual” Japanese society the Japanese university is a multilingual entity, especially for undergraduate IS who are required to complete Japanese and English courses. IS do not always demonstrate the expected Japanese skills and often lack English proficiency. Accordingly, IS tend to underperform in regular course work and in required English classes. Language and communication issues often result in unsustainable education for IS — retaking courses, demotivation, or dropping out of university. The above led the authors to investigate the availability of student services and support at ten universities (5 in Asia, 3 in Europe, and 2 in North America). Twenty-five undergraduate IS at an engineering university in Japan gave opinions on their IS experience. The results indicated that neither the curriculum by itself nor simple extra-curricular support systems will suffice to pursue a successful academic career for IS. This report suggests that Japanese universities will benefit from creating additional services and integrating existing services with the community. The authors propose language programs should build multilingual communities and promote multilingualism.","PeriodicalId":404833,"journal":{"name":"2011 IEEE International Professional Communication Conference","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133576756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}