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The Role of Social Media in Creativity Management in Advertising Agencies 社交媒体在广告公司创意管理中的作用
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.296583
Andrea Rubik
{"title":"The Role of Social Media in Creativity Management in Advertising Agencies","authors":"Andrea Rubik","doi":"10.4018/ijesma.296583","DOIUrl":"https://doi.org/10.4018/ijesma.296583","url":null,"abstract":"Social media has changed traditional advertising, driving, expanding, and shaping creativity in an advertising agency and challenging its existing creativity management. As such, it represents one of the most transformative impacts of information technology on advertising agency business and its management. Social media has altered dramatically the ways organizations relate to the markets and society, creating a new world of possibilities and challenges many aspects of an advertising agency, from organization and operations to innovation and creativity management. Furthermore, it outlines a broad research agenda for understanding the relationships among social media, advertising agencies, and creativity management. The goal of the paper is to propose the framework featuring the role of social media in creativity management and the connection with the creative process and successful management of an advertising agency. The contribution of this paper is the exploration of the social media role in advancing creativity management in advertising agencies.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130488297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Achieving Recommendation Intention in Mobile Banking: A Serial Mediation Approach 手机银行推荐意向的实现:一种串行中介方法
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.296580
Sushma Vishnani, S. N. Tripathi, Shalini Srivastava
{"title":"Achieving Recommendation Intention in Mobile Banking: A Serial Mediation Approach","authors":"Sushma Vishnani, S. N. Tripathi, Shalini Srivastava","doi":"10.4018/ijesma.296580","DOIUrl":"https://doi.org/10.4018/ijesma.296580","url":null,"abstract":"This study explores the critical elements driving the recommendation intention of mobile banking users in India. It explores the relationship between ease of use and recommendation intent via serially mediating roles of satisfaction and continued intention. It also explores the relationship between cost and recommendation intent by studying the serially mediating roles of satisfaction and continued intention. It combines the two resulting in an integrated framework. The study utilized the analytical approach by Hayes (2013) for testing the hypothetical model. The path coefficients were calculated using Model 6 (PROCESS). Our findings reveal that satisfaction and continued intention are serially mediating the relationship between ease of use and recommendation intention as well as cost and recommendation intention. The major contribution of this research study to existing literature is that it culminates with the ‘action’ of ‘recommendation to use’ rather than continued intention.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115305076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Do Females Intend to Use Gamified Virtual Currency in E-Tailing?: An Empirical Study 女性是否有意在电子零售中使用游戏化虚拟货币?实证研究
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.301272
Anoop George, Sebastian Joy Panattil, M. Joy
{"title":"Do Females Intend to Use Gamified Virtual Currency in E-Tailing?: An Empirical Study","authors":"Anoop George, Sebastian Joy Panattil, M. Joy","doi":"10.4018/ijesma.301272","DOIUrl":"https://doi.org/10.4018/ijesma.301272","url":null,"abstract":"The current study serves two purposes. First and foremost, this research aims to determine the impact of a game mechanism known as virtual currency on the intention of young female consumers to use it in a e-tailing platform. Second, it looks at the function of e-trust and task awareness as an extension to the TAM framework, two antecedents that are thought to influence female virtual currency adoption intentions in e-tailing. The proposed framework was evaluated using data from an online survey of 386 female participants across India. The conceptual framework is empirically validated using the PLS-SEM technique. The current study broadens the scope of game mechanics by emphasizing the importance of e-trust as an independent variable and task awareness as a mediator. Findings imply that the e-tailer's may include virtual currency into their platforms, allowing female consumers to make substantial use of it in their purchasing decisions.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124272278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Personalised Display Advertising and Online Purchase Intentions: The Moderating Effect of Internet Use Motivation 个性化展示广告与网络购买意向:网络使用动机的调节作用
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.296575
Priscilla Teika Odoom
{"title":"Personalised Display Advertising and Online Purchase Intentions: The Moderating Effect of Internet Use Motivation","authors":"Priscilla Teika Odoom","doi":"10.4018/ijesma.296575","DOIUrl":"https://doi.org/10.4018/ijesma.296575","url":null,"abstract":"Personalized ads are increasingly used by marketers to promote product and service brands, however, the effect of ad personalization on consumer perceptions and online purchase intention has received limited research attention particularly, in different media usage situations. To address this gap, data was collected in four sub-Saharan African countries through an online survey to test the hypothesized model using structural equation modeling. The findings indicate that perceived ad personalization influences online purchase intention and this relationship is partially mediated by perceived relevance and fully mediated by perceived intrusiveness. No effects were found for privacy concern. Notably, internet use motivation moderated the relationships between the predictor and the outcomes. Specifically, the effect of ad personalization on perceived intrusiveness was only significant among paratelic users, its effect on purchase intention was also stronger among paratelic users, and its effect on perceived relevance was more pronounced among telic users.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124695999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Intention of Personal Information Disclosure in Mobile Payment Apps 移动支付应用中个人信息泄露的意图
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.296581
M. Lê, H. Pham, Thanh-Hai Tran, Thao Phuong Le
{"title":"Intention of Personal Information Disclosure in Mobile Payment Apps","authors":"M. Lê, H. Pham, Thanh-Hai Tran, Thao Phuong Le","doi":"10.4018/ijesma.296581","DOIUrl":"https://doi.org/10.4018/ijesma.296581","url":null,"abstract":"This paper employs the regulatory focus and risk-taking perspectives to integrate constructs related to the intention to disclose personal information in mobile payment apps among young people in such an emerging country like Vietnam. Data were collected from a survey among young Vietnamese people and analyzed with statistical software of SPSS and AMOS. Findings reveal that promotion regulatory focus leads to risk propensity which will be positively correlated to intention to disclose personal information in mobile payment apps among young people. In contrast prevention regulatory focus is correlated to risk perception which will be negatively related to intention to disclose personal information in mobile payment apps. Furthermore, the positive moderating role of perceived trust in the relationship between risk propensity and intention to disclose personal information in mobile payment apps is confirmed while perceived trust has been found to negatively moderate the impact of risk perception on intention to disclose personal information in mobile payment apps.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126580341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Application of Morphosyntactic Cues in Detection of GOAL Semantic Role 形态句法线索在目标语义角色检测中的应用
Int. J. E Serv. Mob. Appl. Pub Date : 2021-10-01 DOI: 10.4018/IJESMA.2021100103
N. M. Preradovic, T. Lauc, D. Unić
{"title":"Application of Morphosyntactic Cues in Detection of GOAL Semantic Role","authors":"N. M. Preradovic, T. Lauc, D. Unić","doi":"10.4018/IJESMA.2021100103","DOIUrl":"https://doi.org/10.4018/IJESMA.2021100103","url":null,"abstract":"Thispaperanalyzesthesemanticsofverbswiththeprefix“do-”andexplainstheadlativityfeature basedonthemorpho-syntacticallyannotatedcorpushrWaCandhandcraftedverbvalencyframes. TheworkaimstoautomaticallyaddalltypesofadlativitytoCroatianverbvalencylexicon.Asa result,itwasrevealedthatifalanguageresourceencodes“do-”astheadlativeprefixinCroatianas asourcelanguage,thentheadlativemeaninginthetargetlanguagecanbeassumedaswell.Using thevalencyframetransitionrulesforlanguagepairs,itispossibletodesignmatchingverbvalency framesinotherlanguagesandconsequentlydescribeeachverbanditstranslationbysemanticroles (agent,patient,direction-to,andgoal)andbyselectionalrestrictions. KEywORDS Adlativity, Croatian Verb Valency Lexicon CroVallex, Cross-Linguistic Rules, Frame Transition Rules, Machine Translation Post-Editing, Motion Verbs, Semantic Role Labeling, Verb Valency","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130065408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Web Service Discovery Approaches for Dynamic Mobile Environment: A Systematic Literature Review 动态移动环境下的Web服务发现方法:系统文献综述
Int. J. E Serv. Mob. Appl. Pub Date : 2021-10-01 DOI: 10.4018/IJESMA.2021100102
Salisu Garba, R. Mohamad, N. Saadon
{"title":"Web Service Discovery Approaches for Dynamic Mobile Environment: A Systematic Literature Review","authors":"Salisu Garba, R. Mohamad, N. Saadon","doi":"10.4018/IJESMA.2021100102","DOIUrl":"https://doi.org/10.4018/IJESMA.2021100102","url":null,"abstract":"","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121112881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Impact of Chatbots in Driving Digital Transformation 聊天机器人在推动数字化转型中的影响
Int. J. E Serv. Mob. Appl. Pub Date : 2021-10-01 DOI: 10.4018/IJESMA.2021100106
Hyrmet Mydyti, A. Kadriu
{"title":"The Impact of Chatbots in Driving Digital Transformation","authors":"Hyrmet Mydyti, A. Kadriu","doi":"10.4018/IJESMA.2021100106","DOIUrl":"https://doi.org/10.4018/IJESMA.2021100106","url":null,"abstract":"Digital transformation is the process of consuming digital technologies that drives business improvements and customer experience. Artificial intelligence plays a crucial role in businesses' digital transformation agendas. Technologies and algorithms are an important perspective in the implementation of chatbots. AI chatbots use natural language processing technology and offer solutions for modernizing traditional business processes. The key advantage of the implementation of chatbots in different domains is the impact by improving customers' experience and reducing costs. Chatbots are pieces of software that simulate human conversation through voice commands and/or text chats, intending to offer companies an approach on how to use this software to revolutionize their businesses. The aim of this paper is the analysis of the evaluation criteria; the study of insights into how chatbots can be implemented in the domains of banking, e-commerce, tourism, and call centres; and the discussion of some benefits and challenges of chatbots in driving the digital transformation of businesses.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122234994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Measuring Customer Satisfaction With the University Front Line Services Using Association Rules 使用关联规则测量大学前线服务的顾客满意度
Int. J. E Serv. Mob. Appl. Pub Date : 2021-10-01 DOI: 10.4018/IJESMA.2021100101
F. F. Patacsil, Kristen Bhing V. Salvio
{"title":"Measuring Customer Satisfaction With the University Front Line Services Using Association Rules","authors":"F. F. Patacsil, Kristen Bhing V. Salvio","doi":"10.4018/IJESMA.2021100101","DOIUrl":"https://doi.org/10.4018/IJESMA.2021100101","url":null,"abstract":"Customer satisfaction and quality services are among the global issues plaguing organizations. This study aimed at finding words/word patterns on comments and/or feedback from Facebook pages on the services provided by the frontline services of PSU-Urdaneta City campus to measure customer satisfaction by utilizing linguistics-based pattern recognition approach. This study employed association rules using the frequent-pattern growth (FP-growth), which adopts a divide-and-conquer strategy for finding frequent item sets. Meaningful patterns of negative comments on the services provided by some of the offices implying unsatisfactory customer service were revealed. However, there were also positive and satisfactory customer services provided by various offices as evidenced by positive comments addressed to the quality of rendered services. The result implies that sentiment analysis and word association can be utilized to measure customer satisfaction and serve as a tool to enrich and improve the frontline services provided by the institution to their clientele.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128697804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evaluating and Exploring Successful Disruptive Innovation in the Aviation Industry From the Perspective of Consumers: A Comprehensive Content Analysis of Low-Cost Carrier Passengers' Word of Mouth 消费者视角下航空业颠覆性创新的成功评价与探索——低成本航空旅客口碑综合内容分析
Int. J. E Serv. Mob. Appl. Pub Date : 2021-10-01 DOI: 10.4018/IJESMA.2021100107
Gang-Hoon Seo
{"title":"Evaluating and Exploring Successful Disruptive Innovation in the Aviation Industry From the Perspective of Consumers: A Comprehensive Content Analysis of Low-Cost Carrier Passengers' Word of Mouth","authors":"Gang-Hoon Seo","doi":"10.4018/IJESMA.2021100107","DOIUrl":"https://doi.org/10.4018/IJESMA.2021100107","url":null,"abstract":"Since Southwest Airlines' disruptive innovation was introduced, low-cost carriers (LCCs) have had a prominent impact on the aviation industry. Therefore, considerable attention has been paid to the LCC model. However, it is still not clear whether it is a successful disruptive innovation, or what factors and differentiation points for successful LCC service exist from the passengers' perspective. As this study's methodology, quantitative and qualitative content analyses are conducted using the word-of-mouth data of 1,854 passengers of 20 airlines. This study found that the LCC model is perceived as a successful disruptive innovation from the passengers' point of view. For successful LCC service, LC airlines should offer higher quality services than passengers' expectations using basic service elements. Also, good staff characteristics, leaving a professional impression, and providing good optional services could play a role as differentiation tools.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115453876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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