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The Effect of Culture on Performance Expectancy, Intention, and Trust in Mobile Payment Adoption 文化对移动支付采用的绩效期望、意向和信任的影响
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.285546
T. Nguyen, M. Dick, Binh Thi Thanh Nguyen, Giang Le Quynh Vu, Luan Thi Bich Nguyen, Hiep Dinh Le
{"title":"The Effect of Culture on Performance Expectancy, Intention, and Trust in Mobile Payment Adoption","authors":"T. Nguyen, M. Dick, Binh Thi Thanh Nguyen, Giang Le Quynh Vu, Luan Thi Bich Nguyen, Hiep Dinh Le","doi":"10.4018/ijesma.285546","DOIUrl":"https://doi.org/10.4018/ijesma.285546","url":null,"abstract":"This study aims to investigate the role of culture at an individual level in the context of m-payment adoption. Specifically, it examines the effect of uncertainty avoidance and collectivism based on the Hofstede cultural dimensions on three important constructs in technology adoption as well as m-payment adoption which are performance expectancy, behavioural intention and consumer trust. The data was collected in Vietnam which ranked first in m-payment development worldwide in 2019 to test the hypotheses. The findings confirmed the significant impact of cultural variables in the context of mobile payment adoption. The positive and significant impacts of performance expectancy on behavioural intention and consumer trust, and consumer trust on behavioural intention are also confirmed which are aligned to previous studies. This research contributes to the body of literature of not only m-payment adoption, but also the impact of culture in m-payment adoption in particular and technology adoption in general.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115792949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Exploring Consumers' Intention to Adopt Mobile Payment Systems in Ghana 探索加纳消费者采用移动支付系统的意向
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.2022010108
Masud Ibrahim, R. Hinson, A. Stephen
{"title":"Exploring Consumers' Intention to Adopt Mobile Payment Systems in Ghana","authors":"Masud Ibrahim, R. Hinson, A. Stephen","doi":"10.4018/ijesma.2022010108","DOIUrl":"https://doi.org/10.4018/ijesma.2022010108","url":null,"abstract":"In this paper, we examined consumers’ intention to adopt and use mobile payment method in Ghana. Data for the study was obtained from a sample of 260 respondents through online and direct survey using structured questionnaire. Structural Equation Modeling was used to analyse the data through SPSS v.22 and SmartPLS v.3. Findings with regards to the determinants of mobile payment system adoption indicate that perceived security, attitude and perceived usefulness play active roles in consumers decision to adopt mobile payment method in Ghana. Also, perceived usefulness and perceived ease of use have a significant and positive influence on consumers’ attitude towards mobile payment adoption. Further, subjective norm was found to influence perceived usefulness and perceived ease of use of mobile payment adoption in Ghana. The study contributes to literature on mobile payment system from developing country context. The study proffered some recommendations.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127626674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model 从精化可能性模型的角度探讨消费者对移动购物应用的接受
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.296577
T. Vo, Kuang-Wen Wu
{"title":"Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model","authors":"T. Vo, Kuang-Wen Wu","doi":"10.4018/ijesma.296577","DOIUrl":"https://doi.org/10.4018/ijesma.296577","url":null,"abstract":"This study aims to integrate perceived risk into elaboration likelihood model, develop a comprehensive research model to explain dual routes of persuasive communication through various factors affecting individual acceptance and usage of mobile shopping apps, and identify the antecedents of consumers’ perceived risk in the context of mobile shopping. Structural equation modeling is adopted to test the proposed model. Information quality has a negative effect on perceived risk (central route), while source credibility has a positive impact on perceived usefulness (peripheral route). The antecedents of perceived risk including information quality, source credibility, familiarity, and personal innovativeness which are divided into four categories: cognition-based, affect-based, experience-based, and personality-oriented. The four antecedents significantly affect consumer’s perceived risk in adopting mobile shopping apps. The results show that consumers’ perceived usefulness and perceived risk affect consumers’ behavioral intentions of mobile shopping apps adoption.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116840999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
The Effects of Task Service Fit on Brand Loyalty: A Study of Branded Apps 任务服务契合度对品牌忠诚度的影响:基于品牌应用的研究
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.2022010106
Trang P. Tran, Christopher P. Furner, Ilia Gugenishvili
{"title":"The Effects of Task Service Fit on Brand Loyalty: A Study of Branded Apps","authors":"Trang P. Tran, Christopher P. Furner, Ilia Gugenishvili","doi":"10.4018/ijesma.2022010106","DOIUrl":"https://doi.org/10.4018/ijesma.2022010106","url":null,"abstract":"Motivated by the role that branded apps play in enhancing customer perceptions of brands, this paper is developed to provide a better understanding of the extent to which task-service fit associated with branded apps influences brand attitudes. The primary research objective is to determine how perceptions of task-service fit associated with branded apps enhances branded app experience and to explore brand co-creation and ultimately brand loyalty. Using data from 573 branded app users we were able to identify the following relationships: Perceptions of task-service fit and o-creation were found to influence brand loyalty. Also, task-service fit and randed app experience influenced co-creation. Finally, results also confirm that branded app experience and brand co-creation are mediators of the relationship between task-service fit and brand loyalty.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117111339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Beliefs, Attitudes, and Behaviour Towards Marketing Communication on Social Networks: A Comparative Study of the Two CEE Countries 社会网络营销传播的信念、态度与行为:中东欧两国的比较研究
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.300264
Denis Tomše, B. Snoj, B. Milfelner
{"title":"Beliefs, Attitudes, and Behaviour Towards Marketing Communication on Social Networks: A Comparative Study of the Two CEE Countries","authors":"Denis Tomše, B. Snoj, B. Milfelner","doi":"10.4018/ijesma.300264","DOIUrl":"https://doi.org/10.4018/ijesma.300264","url":null,"abstract":"The main purpose of the article is to find out wether there are differences in users’ beliefs, attitudes and behaviour towards marketing communication on social networks in two neighbouring countries, namely Slovenia and Croatia. The results of this research clearly show that the Slovenian users’ attitudes and behaviour towards marketing communication on social networks are not significantly different from the Croatian users’ attitudes towards marketing communication on social networks. The results of these research have a great value for marketing experts, who are communicating with users in Slovenia and Croatia. According to the results of this research, in general, marketing experts, responsible for marketing communication on social networks, do not need to adjust their messages when communicating with the audiences in Slovenia and Croatia. However, regarding the results of this research, they still need to pay attention to adjust messages according to gender and some demographic, social or economic factors.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127267004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of Factors Affecting Intent to Use Mobile Commerce Services in India 影响印度人使用移动商务服务意愿的因素分析
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.300268
Richa Misra, Renuka Mahajan, Nidhi Singh
{"title":"Analysis of Factors Affecting Intent to Use Mobile Commerce Services in India","authors":"Richa Misra, Renuka Mahajan, Nidhi Singh","doi":"10.4018/ijesma.300268","DOIUrl":"https://doi.org/10.4018/ijesma.300268","url":null,"abstract":"India seems to lead the shift from e-commerce to mobile commerce adoption. Apps and mobile websites are offered in various areas of health, travel, shopping, ticketing, and lifestyle, promising enormous opportunities for consumers and businesses. This study identifies the critical factors affecting m-commerce transaction decisions and explaining their relevance. The significant moderating effect of demographics and types of mobile commerce services namely: banking, ticket booking and shopping services are analyzed on users’ behavioral intention in a single framework. The data collection done through questionnaire required the respondents to describe their behavior during their most recent online transactions, in terms of UTAUT model dimensions in three specific areas m-banking, m-ticketing, and m-shopping. Structured equational modeling was employed to analyze the causal association between variables. The research implications will help in understanding the factors affecting the acceptance levels of various m-commerce services by the consumers in India.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128073243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
A Structural Equation Modelling of Governing Factors Influencing Patient Acceptance of Mobile Health in Saudi Arabia: A Modified UTAUT Model 影响沙特阿拉伯患者接受移动医疗的控制因素的结构方程模型:一个改进的UTAUT模型
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.295963
Tamim Alkhalifah
{"title":"A Structural Equation Modelling of Governing Factors Influencing Patient Acceptance of Mobile Health in Saudi Arabia: A Modified UTAUT Model","authors":"Tamim Alkhalifah","doi":"10.4018/ijesma.295963","DOIUrl":"https://doi.org/10.4018/ijesma.295963","url":null,"abstract":"There are obstacles that are delaying the implementation of mobile health (mHealth) in Saudi Arabia. For instance, mobile health cannot be effectively implemented if patients’ behavioural intentions are not taken into account, as patients’ attitudes and persistence are important for the successful introduction of any IT application. Indeed, the topic of mobile health acceptance, in the particular case of Saudi Arabia, has not been adequately investigated, despite the availability of some general research on the acceptance of technology. Therefore, the present study adopted the unified theory of acceptance and use of technology (UTAUT) model with the aim of identifying the determinants of mobile health application acceptance. The UTAUT model identified a selection of factors that influenced the uptake of mobile health services. Performance expectancy, effort expectancy, facilitating conditions, system quality and trust in the ICT system were all positively influential. However, social factors did not appear to affect the behavioural intention to use mobile health.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133752203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Drivers of Social Media Networking Site Continuance Intention in Jordan and South Africa: Do National Cultural Differences Matter? 约旦和南非社会媒体网站延续意愿的驱动因素:国家文化差异是否重要?
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.295961
D. Maduku, E. Abu-Shanab
{"title":"Drivers of Social Media Networking Site Continuance Intention in Jordan and South Africa: Do National Cultural Differences Matter?","authors":"D. Maduku, E. Abu-Shanab","doi":"10.4018/ijesma.295961","DOIUrl":"https://doi.org/10.4018/ijesma.295961","url":null,"abstract":"The present study integrates perceived service quality and national cultural dimensions into the expectation-confirmation model (ECM) to ascertain the antecedents of user satisfaction and continuance use of SNSs, and tested the moderating role of culture on the strengths of relationships in our adapted ECM. Data for empirical testing of the research model, using a Partial Least Squares (PLS) structural equation modelling technique with multi-group analysis, were obtained from 987 SNS users in Jordan and South Africa. Our findings suggest that, although there are differences in the path estimates of users in these contexts, these differences are not statistically significant, implying that cultural factors are not salient considerations for promoting SNS users’ satisfaction and continuance use intention. Implications of these findings for theory and practice are discussed.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132739118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Behavioural Intention Determinants of Augmented Reality Technology Adoption in Supermarkets/Hypermarkets 超市/大卖场采用增强现实技术的行为意向决定因素
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.289632
I. Jajić, M. Spremić, I. Miloloza
{"title":"Behavioural Intention Determinants of Augmented Reality Technology Adoption in Supermarkets/Hypermarkets","authors":"I. Jajić, M. Spremić, I. Miloloza","doi":"10.4018/ijesma.289632","DOIUrl":"https://doi.org/10.4018/ijesma.289632","url":null,"abstract":"In this paper, the adoption of Augmented Reality, as one of the emerging and intriguing digital technologies, has been investigated. This research uses the extended Unified Theory on Acceptance and Use of Technology framework to analyze these factors. The student population respondents' data about Augmented Reality adoption was collected. The student population has been chosen due to the highest probability of accepting new technologies. The research results show a positive and significant performance expectancy and enjoyment, while effort expectancy showed a negative and significant impact on the behavioural intention dependent variable. These research results can be used for the potential development of Augmented Reality apps in the retail industry and the academic implications of the connections between variables in the UTAUT framework.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114669254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Collaborative Mining-Based Decision Support Model for Granting Personal Loans in the Banking Sector 基于协同挖掘的银行业个人贷款决策支持模型
Int. J. E Serv. Mob. Appl. Pub Date : 2022-01-01 DOI: 10.4018/ijesma.296573
A. Idrees, Ayman E. Khedr
{"title":"A Collaborative Mining-Based Decision Support Model for Granting Personal Loans in the Banking Sector","authors":"A. Idrees, Ayman E. Khedr","doi":"10.4018/ijesma.296573","DOIUrl":"https://doi.org/10.4018/ijesma.296573","url":null,"abstract":"One main potential objective for financial corporations is to retain long-term customers. Configuring customer knowledge is no doubt mandatory to lower the risk level. Loans and credit cards granting are two services that are offered by the banking corporations which can be categorized as high-risk services. Therefore, it is highly recommended for the corporations to have intelligent support for providing an accurate granting decision which naturally leads to minimizing the associated risk. In this research, a decision support model is proposed for loans granting. The proposed model applies a set of data mining techniques in a collaborative environment that aims at applying different techniques with considering their results according to the technique’s evaluation weight. The proposed model results present the recommendation for each customer’s loan granting a request to be either accepted or rejected. The proposed approach has been applied the on a loan granting dataset and the evaluation results revealed its superiority by 92% success in reaching high accurate decisions.","PeriodicalId":400317,"journal":{"name":"Int. J. E Serv. Mob. Appl.","volume":"143 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121196016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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