International Journal of Strategic Communication最新文献_第8页

The Use of Crowdfunding and Social Media Platforms in Strategic Start-up Communication: A Big-data Analysis 众筹和社交媒体平台在战略创业传播中的应用：大数据分析

International Journal of Strategic Communication Pub Date : 2022-03-15 DOI: 10.1080/1553118X.2022.2032079

Sun-Young Park, B. T. Loo

{"title":"The Use of Crowdfunding and Social Media Platforms in Strategic Start-up Communication: A Big-data Analysis","authors":"Sun-Young Park, B. T. Loo","doi":"10.1080/1553118X.2022.2032079","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2032079","url":null,"abstract":"ABSTRACT Utilizing big-data analytics for crowdfunding platforms (e.g., AngelList and Crunchbase) and social media sites (e.g., Facebook and Twitter), this study investigates the impact of social media marketing on the start-up fundraising success through the lens of social capital theory. The results show that cognitive, structural, and relational dimensions of social capital sources served as predictors of fundraising for start-ups. Specifically, shared values (e.g., the number of followers, the number of investors of start-up companies) and attention (e.g., product/service descriptions and videos), which account for the cognitive dimension, positively led to the increased amount of investor funding. Trust (e.g., the quality rating, the number of rounds of funding, and the number of investors) as the subconstruct of the relational dimension was a determinant of fundraising. Social interaction ties (e.g., the number of likes, the number of social media followers) were found to increase the amount of funding as an aspect of the structural dimension. The results of a further analysis demonstrate a process of social capital formation by examining the effect of social interaction ties on the amount of funding mediated by shared values and trust. The current study contributes to extend knowledge on the start-up communication aligned with a resource-driven view of strategy.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"313 - 331"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46466192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Relationship Cultivation and Social Capital: Female Transnational Entrepreneurs’ Relationship-Based Communication on Social Media 关系培养与社会资本:女性跨国企业家在社交媒体上基于关系的沟通

International Journal of Strategic Communication Pub Date : 2022-03-15 DOI: 10.1080/1553118X.2021.2005069

Z. Chen, June Y. Lee

{"title":"Relationship Cultivation and Social Capital: Female Transnational Entrepreneurs’ Relationship-Based Communication on Social Media","authors":"Z. Chen, June Y. Lee","doi":"10.1080/1553118X.2021.2005069","DOIUrl":"https://doi.org/10.1080/1553118X.2021.2005069","url":null,"abstract":"ABSTRACT Drawing on interdisciplinary insights from relationship management theory, social capital theory, and transnational entrepreneurship literature, this study explores how Korean-American female transnational entrepreneurs (FTEs) cultivate relationships with their publics and identify and build social capital on social media. In-depth interviews with 16 Korean American FTEs who are social media-based, small-business owners in the San Francisco Bay Area and Silicon Valley revealed that FTEs identified customers, business partners, and social media influencers as their key publics. Findings also revealed that in addition to FTEs’ unique practices of relationship cultivation strategies identified in existing literature (e.g., networking, sharing tasks, being unconditionally supportive, saying win–win or no deal), new strategies (e.g., sharing identity and interest, proactive outreach, and focusing on social over parasocial relationships) were also discovered. FTEs had the essential need for bonding social capital with the supplement of bridging social capital garnered on social media. Findings also showed the transnational nature of structural and relational social capital, as well as the importance of cultural heritage in cognitive social capital. Theoretical and practical implications were discussed.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"182 - 205"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45324186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Understanding Start-up Employees’ Communicative Behaviors on an Employer Review Website: A Comparison of TikTok and Snapchat 了解创业公司员工在雇主评论网站上的交流行为:TikTok和Snapchat的比较

International Journal of Strategic Communication Pub Date : 2022-03-15 DOI: 10.1080/1553118X.2021.2011732

Soojin Kim, Lisa Tam, Seung Bach

{"title":"Understanding Start-up Employees’ Communicative Behaviors on an Employer Review Website: A Comparison of TikTok and Snapchat","authors":"Soojin Kim, Lisa Tam, Seung Bach","doi":"10.1080/1553118X.2021.2011732","DOIUrl":"https://doi.org/10.1080/1553118X.2021.2011732","url":null,"abstract":"ABSTRACT To provide insights into start-ups’ reputation management, this study aims to explore how employees of a start-up, being, in a broad sense, an entrepreneurial firm, evaluate their employer on an employer review platform. Specifically, it compares the reputational opportunities and challenges of TikTok as a start-up and Snapchat as a more established company in the same industry. It explores the cognitive and evaluative representations employees associate with their employers in reviews. To do this, a total of 644 English-language employee reviews were collected from Glassdoor, an employer review platform on which former and current employees anonymously post reviews about their organizations. Content analysis was then conducted, unveiling 14 thematic topics. The top three most frequently mentioned topics were work environment, co-workers, and salaries and benefits. A comparison of the two companies showed that TikTok received a proportionately higher number of positive reviews about career progression opportunities, work environment, and office and location. However, it also received proportionately more negative reviews on work arrangements, salaries and benefits, and intrinsic rewards. Theoretical and empirical implications are discussed.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"291 - 312"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45695740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Welcoming Newcomers in Start-Ups: Challenges for Strategic Internal Communication 在初创企业中欢迎新人：战略内部沟通面临的挑战

International Journal of Strategic Communication Pub Date : 2022-03-15 DOI: 10.1080/1553118X.2022.2032716

Mia Thyregod Rasmussen

{"title":"Welcoming Newcomers in Start-Ups: Challenges for Strategic Internal Communication","authors":"Mia Thyregod Rasmussen","doi":"10.1080/1553118X.2022.2032716","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2032716","url":null,"abstract":"ABSTRACT Start-ups operating under conditions of uncertainty and limited resources face several challenges for strategic internal communication. Meanwhile, their efforts in welcoming newcomers are of vital importance for the achievement of organisational success. This study investigates what the start-up context means for strategic organisational entry communication. Following a review of research at the intersection of HRM and entrepreneurship with implications for strategic entry communication, entrepreneurs and newcomers in six start-ups were interviewed. A thematic analysis resulted in the identification of three themes of challenges for strategic communication connected to welcoming newcomers in start-ups, namely: Aspects related to the overall organisational context and situation, aspects related to newcomers’ job content and design, and finally entrepreneurs’ communication skills, knowledge, and time resources. The discussion shows implications of the start-up context for strategic organisational entry communication as regards opportunities for strategic communication, as well as the content and form of the strategic entry communication. The study contributes to the body of knowledge on strategic communication in start-ups by drawing on research from the intersection of HRM and entrepreneurship, as well as generating new empirical insights highlighting challenges to strategic internal communication in start-ups, especially for the purpose of welcoming newcomers.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"273 - 290"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46907822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Carving Start-up Character: Effects of Symmetrical Communication on Start-up Corporate Character, Customer-Start-up Identification, and Customer Advocacy 雕刻创业性格:对称沟通对创业企业性格、客户-创业认同、客户倡导的影响

International Journal of Strategic Communication Pub Date : 2022-03-15 DOI: 10.1080/1553118X.2021.2014502

Y. Ji, Z. Chen, L. Men

{"title":"Carving Start-up Character: Effects of Symmetrical Communication on Start-up Corporate Character, Customer-Start-up Identification, and Customer Advocacy","authors":"Y. Ji, Z. Chen, L. Men","doi":"10.1080/1553118X.2021.2014502","DOIUrl":"https://doi.org/10.1080/1553118X.2021.2014502","url":null,"abstract":"ABSTRACT This study took a personification approach and examined how strategic communication influences the development of startup corporate character and associated outcomes in China. Specifically, it examined the relationships among startups’ symmetrical communication model, startup characters of agreeableness, enterprise, competence, and ruthlessness, customer identification with the startup, and eventually, customer advocacy. Results from an online survey with 641 startup customers in China revealed the importance of practicing symmetrical communication at startups, which effectively helps shape startup character. In turn, startup corporate character would affect customer identification with the startup, which eventually contributes to customer advocacy. This study provides valuable theoretical grounds to advance the growing literature on corporate character, stakeholders-organization identification, and symmetrical communication, emphasizing a unique startup context in the culturally distinctive market of China. It also provides practical insights for startup leaders, communication practitioners, and entrepreneurs on how to build a favorable corporate character, strengthen connections with customers, and win support from customers.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"239 - 254"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45343033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Narrative Start-up Identity Construction as Strategic Communication 作为战略传播的叙事创业身份建构

International Journal of Strategic Communication Pub Date : 2022-03-15 DOI: 10.1080/1553118X.2022.2027772

Sanna Ala-Kortesmaa, Tomi Laapotti, Leena Mikkola

{"title":"Narrative Start-up Identity Construction as Strategic Communication","authors":"Sanna Ala-Kortesmaa, Tomi Laapotti, Leena Mikkola","doi":"10.1080/1553118X.2022.2027772","DOIUrl":"https://doi.org/10.1080/1553118X.2022.2027772","url":null,"abstract":"ABSTRACT In this qualitative case study, positioning itself within the social constructionist approach, we aimed to investigate and interpret identity narration and organizational identity in strategic external and internal communication at the health technology startup company Naava Group Oy. By analyzing three different datasets (Twitter, blog posts, and interviews), we examined how organizational identity was emerged and which way it was strategic in storytelling and narratives. The results indicate that the startup's strategic social media identity storytelling seemed strategically crafted, as various voices were detected to narrate the same stories that repeated the same narrative content. The study also interestingly reveals that the four identities emerging from narrative storytelling were interpermeable and strongly connected to the narratives’ content. The social media narratives and identities varied slightly during the 8-year period that the datasets, in total, covered. However, the identities communicated on social media were more coherent than the internal identities expressed by employees. The findings suggest that, in strong startup identity creation, the cohesiveness of the identity storytelling, the voices that narrate the identity construction, and the content and temporal dimensions of the narrated stories are strategic key factors.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"222 - 238"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44045296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Assembling the Start-up Brand: A Process Framework for Understanding Strategic Communication Challenges 打造创业品牌：理解战略传播挑战的过程框架

International Journal of Strategic Communication Pub Date : 2022-03-15 DOI: 10.1080/1553118X.2021.1976784

Vidhi Chaudhri, J. Pridmore, C. Mauck

引用次数: 3

Start-up and Entrepreneurial Communication 创业与创业交流

International Journal of Strategic Communication Pub Date : 2022-03-15 DOI: 10.1080/1553118X.2022.2040165

A. Godulla, L. Men

引用次数: 1

Analogies in Entrepreneurial Communication and Strategic Communication: Definition, Delimitation of Research Programs and Future Research 创业传播与战略传播的类比:研究项目的定义、界定与未来研究

International Journal of Strategic Communication Pub Date : 2022-03-15 DOI: 10.1080/1553118X.2021.2015689

Britta M. Gossel

{"title":"Analogies in Entrepreneurial Communication and Strategic Communication: Definition, Delimitation of Research Programs and Future Research","authors":"Britta M. Gossel","doi":"10.1080/1553118X.2021.2015689","DOIUrl":"https://doi.org/10.1080/1553118X.2021.2015689","url":null,"abstract":"ABSTRACT This article aims to build a better understanding of entrepreneurial communication and strategic communication. The term entrepreneurial is finding its way into the discussion of communication science in general and strategic communication in particular, for example, through the consideration of startups. So far, the term entrepreneurial communication remains vague, is hardly defined and is not systematically distinguished from strategic communication. By applying an analogies lens in the context of problematizing, differences between the terms entrepreneurial and strategic in entrepreneurial communication and strategic communication are explored based on selected given definitions. As a result, three unifying dimensions – development stage, mode, and logic – are developed to highlight fundamental differences between the two terms. To create potential for a future creation of entrepreneurial communication as research program, and to elaborate on future potential for strategic communication in relation to this, central theoretical approaches in entrepreneurship research and their potential to research entrepreneurial communication are explored.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"134 - 156"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45314618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Role of Internal Communication in Start-ups: State of Research and Practical Approaches 内部沟通在初创企业中的作用：研究现状和实践方法

International Journal of Strategic Communication Pub Date : 2022-03-15 DOI: 10.1080/1553118X.2021.2023544

Cornelia Wolf, A. Godulla, L. Beck, Lea Neubert

{"title":"The Role of Internal Communication in Start-ups: State of Research and Practical Approaches","authors":"Cornelia Wolf, A. Godulla, L. Beck, Lea Neubert","doi":"10.1080/1553118X.2021.2023544","DOIUrl":"https://doi.org/10.1080/1553118X.2021.2023544","url":null,"abstract":"ABSTRACT Start-ups differ from established organizations in having limited routines and undergoing constant change that shapes their communicative structures. Although they are dependent on successful internal communication, its importance as a strategic discipline seems underestimated in practice. In addition, research on internal communication in start-ups has so far only focused on several sub-areas. In this article, internal communication is, in a first step, defined as a subdiscipline of strategic communication and elaborated on from the perspective of the Four Flows Model in order to allow a holistic view on internal communication. Secondly, we ask what role is attributed to strategic internal communication in start-ups across different stages of development in academic research and practice. Answers are provided through a multi-method design consisting of a systematic literature review in the fields of strategic communication, business management, and entrepreneurship, and 12 guided interviews with representatives of start-ups. Although both literature and interviewees identify internal communication as crucial to the success of start-ups, it mainly results from routine and is rarely strategically derived or evaluated. This study provides a more detailed insight into the role of strategic communication in start-ups, to which further studies can refer in order to fill the research gaps discussed.","PeriodicalId":39017,"journal":{"name":"International Journal of Strategic Communication","volume":"16 1","pages":"255 - 272"},"PeriodicalIF":0.0,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49551333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2